5 Reasons Why You Should Hire an Award-Winning Marketing Agency

To conquer the online world, you need a robust digital marketing strategy. To create such a strategy, you either need to be well-versed in your industry’s digital trends or find professionals. This calls for a digital marketing agency to handle all your online marketing affairs. 

But just any kind of digital marketing agency would not suit the objective you are trying to achieve. Some agencies are more reputable and effective than others. This could be due to the experience these companies have gathered and the diversity of projects they have undertaken. 

If you find yourself and your brand facing digital marketing challenges consistently, hiring the best digital marketing agency will be worth it when you witness your business grow effectively and steadily in the digital space. 

Digital marketing, unlike traditional marketing, requires you to analyze all the different digital channels your brand can venture on, be it SEO or SEM, or paid ad campaigns. This requires more specialized expertise, which is a significant reason to hire a marketing agency

Aligning your brand with an award-winning digital marketing agency can level the playing field in your industry with your rivals or elevate your business to new heights.

These are the five reasons you should hire an award-winning agency:

  • Unparalleled Knowledge and Expertise 

Now, if you plan on starting your digital marketing endeavor on a small scale, you will only procure minute results. The potential of the digital world is endless, with an ever-growing audience to choose from. Hiring one or a few people to manage and create content to encase the consumer’s attention and conversions is going to be a slow and tedious process. 

Even if these individuals are highly experienced and accomplished, the sheer scale of what it takes to be a reputable brand on social media or online entails many more resources to make impactful initiatives. For example, to mobilize a digital ad campaign, you need content to be shot, edited and put out quickly. You might need multiple analytical tools that have to be monitored. Even if it is just a 30-second video, it requires a more extensive process to create. Being only experienced in ad campaigns or one aspect of digital marketing will only get to one milestone. 

The idea of hiring a digital marketing agency for your business is to get a reliable agency with numerous verified professionals who can assist you with any digital marketing services. You can be assured that these kinds of agencies would have a vast amount of marketing knowledge that has been field tested and proven effective. 

The pool of talent that the digital marketing agency will assign to your business would be an all-rounded effort to tackle all your digital marketing goals. Unfortunately, this only comes from years of experience and award-winning successes. Both can be found at an extraordinary digital marketing agency.

  • Cost-Effective 

Since the start of digital marketing, platforms and brands have been finding cost-effective ways to market themselves on the internet since the audience base of the digital space is tremendous compared to traditional marketing. Finding the right places to invest is vital to successful online brands. This calls for not only practical but economical methods by which you can reach your ideal consumers. 

Some businesses assume that digital marketing is for big businesses with even bigger budgets, but that is not the case today. Digital marketing agencies have observed the demand for online marketing services and figured out a way to cater to the different requirements of every brand. 

Hiring an award-winning agency might start as an expensive investment because their billings won’t be on the lighter side of your finances. Flawless expertise will always come at a cost. But it will be more cost-effective than managing the digital marketing front alone or in-house. 

Talented digital marketing agencies can analyze your business objectives and narrow down the best digital channels for your brand. What is more impressive is that through their experience, these specialists know precisely how much of your budget to put into different digital channels to ensure you are making a profitable ROI. 

Not to mention they take on the cost of training, management and the risks that go along with digital marketing. You must only worry about viewing reports and meeting your goals as a client. 

Building an in-house digital marketing team for your brand would require a lot of additional costs for your newly hired employees. There is a more significant risk of funds and efforts being ineffectively utilized and misdirected. The whole trial-and-error approach can negatively impact small or emerging brands. So hiring an award-winning digital marketing agency will give you access to better use of financial resources and more fruitful results overall.

  • Better Time Management 

The previous section highlighted the importance of allocating a digital marketing budget. This is a critical element to consider when hiring an outside marketing agency. What is also essential is learning how to manage your time for your brand. 

Handling all the digital marketing objectives and actions is easy at first, but the more you grow, the more you need to attend. If you continue to manage every marketing aspect yourself, you might lose focus of the other elements of your business, such as logistics, accounting and technology advancements. 

By hiring a digital marketing agency, you delegate these tasks to another certified business entity to handle the challenge. For example, hiring an award-winning agency would guarantee that none of your time would be wasted focusing entirely on your brand’s digital marketing requirements. In contrast, a regular digital marketing agency needs to be checked on, and you must be constantly reassured about the direction the agency is taking your brand to. 

However, your time will be well spent when you outsource digital marketing solutions to a professional digital marketing agency. Time, unlike money, is what you cannot get back. It would be worthwhile to ensure every second of the day is spent on important aspects of your company’s growth. This is another practical reason to hire a marketing agency for your brand.

  • Advanced Tools And Data

Digital marketing is always easier to manage and monitor when technology works in your favor. Collecting data from search engines and social media platforms is key to effectiveness in the digital space. Accessing data might be challenging if you are not using digital tools to collect information. 

Some social media platforms give you access to this data for free if you’re using their advertising features. But these are baseline metrics that are initially sufficient, but more in-depth data is needed to understand your consumer and industry better. This is where an award-winning digital marketing agency will come in handy.

You could use free digital marketing tools with some features unlocked and the rest with a paid subscription. But why spend money on tools that do not guarantee success or progress? Instead, hire an agency with the best digital marketing tools that professionals with years of experience can use. 

You can receive the best and most insightful data through the agency. Monitoring your digital marketing and customer activity is a vital strategy to have when you want to start an ads campaign or if you want to conduct an SEO audit. Regardless of what tool or data you need, an award-winning agency will have the best arsenal to handle every data analytical hurdle for your brand. This would answer the question, what to look for when hiring a marketing agency? 

  • Unbiased Perspective 

For your business to grow, you need to be transparent about what works for the brand and does not. This can be tricky if you invest in every aspect of the business. For example, an in-house digital marketing solutions team might be tied up with the company and always have a biased approach to marketing challenges. 

Therefore, hiring an award-winning digital marketing agency will be the perfect consultant for any digital-related issues you might face for the brand. Since this agency will be an outsider, you will find that the suggestions you receive will be unbiased. The main aim of a digital marketing agency is to ensure that your brand is represented perfectly online. This happens if you are told what you need and do not need in your digital marketing efforts.

The difference between hiring an award-winning agency and a regular digital marketing agency depends on their approach to solving a dilemma. At the same time, the traditional agencies will sugarcoat problems and keep testing to see how to solve them. A veteran agency will already know the solution and will be executing it with the best efforts. 

The years of experience gained by a reputable agency would ensure no unresolved issues. Each success is like a case study to learn from; every project would be prepared to mitigate risk and ensure every corner is covered.The unbiased perspective you will receive from an experienced agency would be data-driven. The better the agency, the more insightful and clear perspective you will receive in return. This would be a fundamental reason to hire a marketing agency.

These reasons indicate why hiring the best agency to handle your brand’s digital marketing is vital to success. You could decide to cut corners or manage the bulk of marketing activities, but it will not be sustainable for you and your brand. 

Digital marketing can be challenging to conquer. Hiring an award-winning agency is a sure way to gain a reliable foundation for your digital campaigns, present and future. Expert digital marketing agencies like SV Digital can be your ideal partner to guide you through the digital space. Their digital marketing services give you a well-rounded ability to venture into the online world confidently.  

Digital Marketing Strategy Guide: How to Build a Solid Plan

Marketing strategies have changed from being a single-use technique to test the waters of the online space to becoming the primary strategy for most brands that operate in the digital space. Unfortunately, it was rare for small brands to venture into the online space because many marketers didn’t know much about digital marketing. Fast forward to 2022, most brands have social media accounts, run ads on search engines and heavily rely on online website traffic to spread brand awareness.

Today, small businesses have an equal footing with larger brands in the digital arena. If you don’t know what digital marketing is, it’s the form of advertising that enables your business to advertise itself through multiple channels at once. These channels are found on the internet and can be optimized for better targeting and finding your ideal audience. The problem is that you have many marketing channels to choose from now, from SEO to webinars to email marketing.

Remember that to be successful with digital marketing, you would benefit from creating a digital marketing strategy for a brand or yourself. It will help you manage what channels to use, what content to put out, and how to divide your time and resources. This digital marketing strategy guide will list how to spread brand awareness on those chosen channels and attract more customers.

A Powerful Online Value Proposition

Developing the best digital marketing strategy allows you to reach different target audiences. This will allow you to divide your online service, catering to your current loyal customer base while encouraging new consumers to convert. By segmenting your content, you don’t bombard customers with the information they already know. You also avoid overcomplicating delivery systems and scaring off potential customers.

A veteran marketer will have many sure-fire techniques to gather the attention of B2B, B2C and D2C consumers to acquire sales and generate leads. You can engage with audiences on multiple channels by offering consumers value through your content. These channels can vary from search engines to social media to email marketing. A strong online value proposition through digital marketing can bring success to your brand in the digital space.

You Need To Be Integrated

A digital marketing strategy guide will help your business integrate better into the digital landscape. This form of marketing cannot be done on the side or given less importance than other aspects of your business. To be successful, you need to ensure it plays a significant role in your brand’s overall marketing strategy through paid, owned and earned digital media. If you want to stick to your roots and keep going with traditional marketing techniques, integrating them with digital marketing is the best strategy. 

Some audiences are still unfamiliar with the digital space and stick to traditional forms of media. For example, integrating digital and traditional marketing would be excellent to cover all audience types to ensure that all your ideal customers are reached. To ease the process, a digital marketing strategy would be essential for smooth transitional integration. 

Better Utilization Of Resources 

As mentioned before, stretching your marketing reach over many channels might be counter-productive for your overall strategy. For example, running ads or campaigns on every digital channel will be catastrophic for your marketing budget. So developing a digital marketing strategy will give you a plan for dividing resources and time. This would be more streamlined for your team to stick to and will ensure no confusion in the long run. 

You can optimize your digital marketing strategy with a plan to help you achieve your business goals. Big brands have the luxury of employing numerous advanced digital marketing tools and hiring multiple agencies for different projects. But without a digital marketing strategy guide, these efforts will be mismanaged and misguided, which could lead to a lower marketing ROI.

Now that the importance of a digital marketing strategy has been stated, it is time to dive into our digital marketing strategy guide for your business to prosper.

1. Defining Digital Marketing Goals 

To start a plan, you need to figure out what you want to achieve for your brand through digital marketing. If you are not sure why you want to pursue digital marketing, you are less likely to achieve success. Once you have decided on your goals, measuring the results and analyzing the data collected is simple. 

You must remember that these goals must be clear, detailed and measurable. The idea is to quote the numbers you want to achieve and the time frames. If you are not specific about these two factors, chances are they will not be achievable or measurable.

Being vague about your goals, such as increasing brand awareness or boosting conversion rates, could be unproductive as they are not specific. Any data or results you gather can be open to the wrong interpretation because of the absence of upper or lower limits. 

On the other hand, selecting a business goal like finding 20 new customers within a month is perfectly achievable and trackable. This way, you are given a number you need to get and the timeline. Specifics like this can motivate you and your team to achieve that goal. Once you have a measurable goal, you can start planning the strategy and delivery.

2. Selecting Target Audiences

One of the main advantages of digital marketing is that you can target anyone accurately. For example, many search engines and advertising platforms have mountains of data that can be used to find your ideal target audience. So if you are building a digital marketing plan, you need to determine who your target audience will be. 

A successful digital marketing campaign depends on reaching out to the right people. Advertising to the wrong consumers will waste your resources tremendously. It is best to divide your audience lists into segments and create buyer personas for each marketing campaign. 

You make audience segments to reach different kinds of consumers but with the same product. Your service might be the same, but your delivery to these audience segments will be different and with customized content. The messaging you use to advertise to a small business might impact an MNC’s marketing team less. 

So start by building buyer personas for each customer segment. Each persona can be created using various demographics such as age, income, job title, location, interests, etc. Depending on the demographics you pick, you can select what strategy to use on them accordingly. These personas will be aimed at getting to know your potential customers and how they react to your brand.

3. A Competitive Analysis 

This is an obvious but necessary step in making the best digital marketing strategy. Now that you know your target audience, it’s time to discover your industry competitors. Performing a competitor analysis is detrimental to estimating where you stand in the digital space. It will also help you understand your brand’s market share percentage and rivals. Once you know where the brand stands in the market, you can decide whether to have an aggressive or passive approach to your digital marketing strategy. 

When you conduct a competitive analysis, you need to explore a few areas to ensure you are being thorough. Firstly, you need to locate which audience segment they are targeting. This is vital because if too many competitors target the exact audience sets, the consumer’s attention might become saturated. This could also mean that if you target those segments, you will need a fresh and innovative approach to attracting potential customers. 

Next, you need to narrow down the digital channels your competitors are using to reach consumers. This could give you an idea of what channels work for them and how they approach publishing content. You will also need to research and determine where your competitors are most potent with brand presence and where they are lacking. Finally, going by the data you collect, you can put together a strategy to advertise on those digital channels which are not active so your brand can acquire more customers. 

Other parameters like the portion of earned/owned/paid media they use, the content they promote, and their brand tone need to be researched. With all this information, you can clearly understand where your competitors stand in the industry. This can be the turning point from which you can gain an advantage over your rivals and show consumers that you are a dominant force in the market. 

4. A SWOT Analysis

This analytical framework was introduced when you were in school and is very relatable in today’s business world. For those who do not know what this framework entails, it stands for strength, weakness, opportunity and threat. This is to define the forces that influence the market other than your rivals. Many marketers use this analysis to get a feel of the climate in the market, whether there are potential risks or opportunities and the scope of growth. 

To begin with, you must identify the elements that you can consider as strengths for your brand. Knowing your strengths is necessary to determine how to outdo your competitors. This process will also help you identify what makes you unique in the market. Next are your weaknesses. Knowing how to improve your brand in specific areas is vital. For example, it could be sales-related or a problem with your logistics or other elements. The point is to be transparent about the areas in which your brand might be lacking, so additional attention can be given. The more honest you are, the better the overall outcome will be.

The third factor is opportunity, which involves identifying the opportunities your brand has or will have in the future. You need to research and figure out the kind of markets your brands can venture into. Look up trends and technological developments in your industry that you can utilize in your content to give you a competitive edge. If any audience segments seem to be neglected, your brand could give those consumers the attention they need, leading to a new audience segment for your business. These opportunities must be realistic and align with your brand message.

The final element of this framework is threats. By locating potential threats your brand could face, you open up the discussion to mitigate said risks and plan for damage control. These threats could be a rival business looking to dominate more market share, a financial recession, or even natural disasters. The data you collect from conducting a SWOT analysis of your business and the market will help you build a well-detailed digital marketing strategy for a brand. You will be prepared for anything that could benefit or harm your business. 

5. Digital Marketing Plan Budget

Coming to the financial aspect of the digital marketing strategy plan, you need to create a budget. The budget will consist of how much your brand will spend on business marketing activities. This will help you divide financial resources between digital marketing channels to ensure you stay within your budget. 

When deciding to start making a budget, you must keep a few factors in mind. These will determine how your budget will be structured in the future. You base your budget on revenue, industry position, business history, business goals, location and potential profitability margins. These factors would influence the campaigns and tactics you implement. 

Now that you know how much you have to spend based on those previously mentioned factors, you need to divide your resources accordingly. This requires research to determine how much everything will cost if you go through specific campaigns or ads. 

While it is essential to fix your budget before you decide to start conducting marketing activities, you must leave a little flexibility for real-time adjustments. The digital marketing strategy for a brand is all about what the consumer thinks and feels. This can change in an instant and without warning. You might find that some campaigns are not on track with your expectation or that a specific campaign is doing better than previously anticipated. 

In these cases, you may need to reallocate funds to make the best out of an arising opportunity. Your budget needs to be able to move around according to the data-driven decisions you will make. For example, if your digital marketing budget has little room to be flexible, you might find it harder to grow your business in the long run. 

6. Select The Right Digital Marketing Channels

Along with a digital marketing strategy, you could also be making a content strategy. This would make sense since your content is vital to your marketing strategy. So you need to decide which channels you will be advertising on. This can be based on your audience segment, business goals and marketing budget. Since it would be foolhardy to conquer every digital marketing channel available, narrowing down the right ones would be beneficial. 

You would have had to define your business goals in the previous section. Remember, these goals would help you pick the ideal marketing channel to achieve them. For example, if you want to gain 20 more customers through leads, you could utilize Google Adwords. This platform gives you the ability to create PPC ad campaigns that are designed to generate quality leads. But, each digital marketing channel has a price for using its features. You could be choosing a few marketing channels, but based on your budget, it could end sooner than you think if they are not optimized. If you are not looking at the short-term ROI and want to think ahead, a cost-effective channel would be SEO or content marketing. While these methods are slow and take longer to accumulate results, they have excellent value for your money through the compounding effect. 

Another aspect to consider is knowing the behavior patterns of your ideal customers. For example, if you observe that your target audience is mainly on Instagram and Twitter, that might mean that those are your go-to channels. Likewise, if most of your customers are B2B, Linkedin and webinars would be the preferred channels. The main aim is that you can bring value to consumers on those channels, and in return, they will positively engage with your content. 

7. Create A Marketing Calendar

You have most of the elements to create a solid digital marketing plan, but now you need a schedule for exactly when you will implement these activities. That is where the marketing calendar comes in. This calendar will be a map you can follow daily to ensure you are on track with campaigns, initiatives and deadlines. You can also put down reminder dates to change your strategy or tactic to reach more customers. A standard calendar is usually for 12 months, and you segment each month which is designated for each marketing activity. This will give you enough time to prepare for each month and avoid confusion during the execution.

Be sure to list down everything you plan on doing for those months, no matter how small the activity might be. This will also help you keep track of the budget and ensure you will spend your money wisely. The level of accountability a marketing calendar brings is vital to keeping your productivity and team in check. Tasks can also be delegated easier when there is an overall outline of the activities. 

Different brand departments can coordinate to execute campaigns on time and effectively if everyone follows the same marketing calendar. Remember to make sure your calendar is realistic and achievable. Give ample time for activities to conduct themselves and run their course. Clumping many marketing activities together might be counter-productive, even if it saves time. Each deliverable should be within the budget and capability of your brand.

8. Develop Your Digital Marketing Tactics

Once you have figured out the digital channels your brand would want to pursue, you need to develop the tactics and strategies you’ll use within those channels. For example, if you focus on search engine optimization, you will need to research what keywords you will target and how you will target them. You may create a comprehensive content hub, online courses, SEO topic clusters, or online tools to implement them.  These will streamline your SEO strategy.

You can provide more detailed tactics like how-to information or deliver insights on upcoming trends, such as celebrity interviews. If B2B lead generation interests you, creating case studies showcasing your success stories might be worth considering. As you think through your digital marketing strategy, keep an eye out for new ways to set yourself apart from the competition because it’s about finding how to make your brand unique.

After reading this digital marketing strategy guide, it should be apparent that creating one from scratch will take time and effort. You will have to research and analyze data on competitors and your industry. After figuring out all those elements, you must create content and ensure everything goes according to plan. 

This can be overwhelming if you are starting out or have a big brand to manage. However, consider hiring a digital marketing agency like SV Digital to care for your marketing needs. They can handle every aspect of your brand’s digital marketing requirements and help you reach your business goals.

SEO vs SEM: What’s the Difference?

Search engines like Google have been around since the beginning of the 2000s. They have evolved into the hub from which most consumers get their information and, in some ways, even more resourceful than specific libraries worldwide. Most brands know that the customer journey for most customers starts here and therefore is the perfect medium from which you can reach potential customers. 

So it is no surprise since Google observed that there are 2 trillion searches made on the platform daily. This platform is a launch pad for many businesses trying to get noticed and make their brand the go-to option for consumers looking to solve a problem.

Since most businesses know this fact, you can find yourself fighting to get the top spot on search engine result pages so you can get noticed. A lot of time, effort and money can go into figuring out how to show up on SERPs if you don’t know precisely how pages are ranked or how search engines can recognize your brand as a reliable consumer source. 

There are two methods by which you can achieve being noticed and ranked. The first is search engine optimization (SEO), and the second is search engine marketing (SEM). Both of these can help elevate your business in the digital landscape. Often, many marketers debate SEO V/s SEM: Which is better? The answer would require you to read on and decide for yourself. 

Search Engine Optimization

Simply put, this is how a brand can increase its organic visibility on search engines. SEO increases brand awareness and drives the desired audience toward your website. For example, a business needs to optimize its website to ensure it is an ideal landing page for oncoming consumers. This requires marketers to put together an off-site strategy. 

Most search engines like Google have algorithms that their AI uses to rank websites and position them when a user types in specific keywords. This ranking system is based on many factors, including content quality, webpage experience, links, etc. The main aim behind Google’s AI having such strict parameters is to give users the best results for what they search for. However, this can only be done if thorough screening is performed for rogue or spam websites. To ensure your SEO strategy is foolproof, you must follow a few necessary steps.

These steps are:

On-Page SEO

This technique requires you to optimize different elements on an individual webpage to assist search engines in understanding your page better. You can also find yourself adjusting your content to fit audience preferences. Other aspects, such as keyword intent, format, and comprehensiveness, can be included in this technique. The main aim behind this kind of optimization is to ensure that users understand your content, which will help them solve their queries perfectly. In addition, factors such as meta descriptions, titles, headings and images can also be optimized through on-page SEO for better visibility.

Off-Page SEO 

Off-page SEO is just as important as on-page optimization. This technique requires you to tap into your website authority potential. Now, this is also known as domain authority, which is vital in organic search rankings. For example, a website with quality authority backlinks will be scored higher in a SERP and therefore be noticed by consumers. 

Remember that backlinks are an essential factor to secure in terms of website ranking. Suppose your brand has an effective off-page SEO strategy. In that case, you can attract the right kind of attention to your website in terms of PR, social media, influencers collabs, and bylines, and you can build top-quality backlinks for your webpages. These links usually give your web pages more website authority according to the links they are attached to, which can be translated to the whole domain. 

Technical SEO

The technical aspects of your website or web pages need to be optimized. This is where technical SEO is beneficial, and it includes content management system, coding, scripts, page loading time, site speed, URL structure, etc. If you can optimize these elements, search engine crawlers will notice these pages and index them. The search engine AI will help get your site noticed if the website is technologically sound and stable. Technical SEO also ensures webpages operate within Google’s Core Web Vitals metrics. This way, consumers will have an excellent user experience, and your website will flourish.

Content Marketing

Finally, the last SEO technique is creating an effective content strategy for your website. This is a vital aspect of SEO since written content is one of the elements a consumer notices on a webpage. Suppose your content is well-written, informative, reliable and precise. In that case, Google AI will recognize it and rank your website high, thus ensuring the consumer that your website is trustworthy. The more keyword-rich and high-quality your content is, the more visible it will be to your ideal audience. 

Additionally, adding visual stimulates such as videos, images, memes and infographics will also contribute to how well consumers will receive your webpage. This incorporation will reach a larger audience and give a valuable starting point for link-building. 

Search Engine Marketing 

As discussed, SEO was aimed at organic awareness, while SEM focused on implementing paid marketing on search platforms. This is also used to gain more visibility for a brand in SERP and direct more traffic toward a website or webpage. SEM includes learning how the pay-per-click models work for ads, specifically on Google ads. If you decide to use paid ads, you must put together a budget, select ad types, run ad campaigns and write ad copy that captivates consumers. 

You must also be able to analyze various data collected when your ad runs on these platforms and determine whether your ads are successful. The ad campaigns can also be adjusted in real-time to appeal to different audience sets better. 

A couple of SEM components must be understood to take this marketing on. The first is bidding. For example, When you use Google ads, you use a paid feature to bid for specific keywords. If you use the pay-per-click model, each of these keywords is bid for, and if a consumer uses that specific keyword, your ad will pop up. The rankings of those ads are based on how much you are willing to bid. If you are the highest bidder, you can believe you will appear ahead of all the other ads. When a consumer clicks on your ad, you will have to pay the amount you big. This cost is known as cost per click or CPC.

Similarly, there is an equally important component called quality score. This is a Google metric used to rank your ad and to see if your ad matches what consumers are searching for. Google calculates this score based on a couple of factors such as click-through rate, landing page quality and your google account overall score. Google also gives marketers a discount on clicks if your google quality score is high. 

The next component is ad copy. This is straightforward and heavily influences your pay-per-click strategy. If your ad copy is well-written and clear, your click-through rate (CTR) will be high. Your quality score will also be high when you have a high CTR. Again, this would mean you pay less for a click. So with that logic, if your ad copy is of low quality, you will have a low CTR, and you might have to pay a lot more than you should. 

Below is an example of how you can manage your ad groups and optimize your ad spending effectively.

optimize your ad spending

Source

Now that the two concepts are explained, it is time to explore the differences between these two reliable techniques.

The difference between SEO v/s SEM is:

Cost 

It can be said that both SEO and SEM do have costs in terms of implementing the techniques into a brand marketing strategy. These costs affect ROI in different ways as well. For example, if you look at SEO, it is concerned with organic visibility for a brand that does not cost anything initially. But to optimize your brand’s web pages to be SEO effective, you need help and SEO specialists to get involved to sift through data and test different elements of your web pages. This kind of optimization takes time to see results. However, in the long run, some marketers observe that the ROI is much higher because the website will increase customers when optimized over time.

If you already have an SEO team, you will need to consider indirect costs like salaries, training, management and SEO monitoring technology. For example, hiring an SEO agency will also have your business paying a monthly fee and have an easier time setting up to start SEO activities. 

On the other hand, SEM is for short-term success. This requires paying for the services provided by a platform to use its ad feature. The effort it takes to implement SEM into your strategy is lower than SEO, and you will generate revenue quickly. For example, if you decide to run PPC ads, you can often budget your spending better in-house or through an agency. However, CPC costs could be expensive if they are run for long periods. As a result, some companies pay more for clicks than SEO functionality over a long period.

If short-term revenue is your objective, then SEM will surely be your first choice. But if you are planning for a longer-based strategy that could last up to 1-2 years, consider SEO your go-to. 

Time

Time is a factor that most marketers must consider when they decide to have a marketing strategy for a brand. Whether you are looking for short terms results or the long game, this is where SEM and SEO diverge, as one is a short-term technique, while the other is a long-term one. The idea is that SEM can generate website traffic almost immediately through ads and different platform advertising features. At the same time, SEO could take months to get noticed and have genuine website traffic directly to a webpage or website. 

You need to decide how quickly you need your results. An instant drive of consumer traffic toward a webpage for an event or promotion would mean that SEM is the better option. But if you are launching a webpage that has high-traffic keywords and will be used to drive traffic over a long period and have a collective effect on website traffic, then SEO is perfect for this strategy.

Compounding Value

SEO is your brand’s best and only option if your business objective is to stay on top of SERPs for years. The ideal strategy will ensure that you will keep generating revenue with minimal investment over an extended period. Most of the costs you incur are in the beginning phases of SEO when you need to create quality content and initiate link building. Once you have established your webpage on the top position of a SERP, maintaining it is relatively simple and eventually becomes self-sustaining. Backlinks are generated through organic traffic, and this keeps your rank high. 

When you work on SEO, organic search results compound, and your website gains authority over a domain. This way, individual web pages also reap the benefits. SEO is the only marketing technique that adds value over time. On the other hand, SEM is a single-use approach to marketing. You put in money behind ads, and you get results immediately. Once your ad campaign finishes, you can also expect the leads and traffic to stop.

Testing

As mentioned, SEO takes time to generate revenue and results. Therefore, even testing to see if your SEO activities are working will take months. After you have optimized your web pages, the results of using specific keywords and content will only be visible over time. But, SEM can be tested and monitored almost immediately. Considering how fast-paced and effective this technique is over a short period, the insights you collect are readily available to analyze using monitoring tools. 

Additionally, marketers can even text keywords and ad copy using A/B testing. Bidding strategies can also be tested to see what budget brings you the best results. The real-time data you receive through SEM can assist brands in building up more appealing and functional landing pages for consumers who visit your website. All of this is done within a short period.

SERP Capability 

The ultimate goal for any brand is to be visible to many consumers at any time. The best way to do this is to appear on SERPs. SEO does an excellent job at capturing the best positions for your brand on these search engine pages. You can occupy multiple positions at once if you can implement your content strategy effectively. If you incorporate map listings, video content, People Also Ask links, images and snippets. You can find that your brand’s web pages can occupy whole SERPs at once. 

While SEM only offers marketers ad positions, extensions and site links, this is for a certain period when you stop paying for the position; another brand could easily take it up. SEO allows a brand to dominate whole pages on search engines, while SEM can dominate the ad space on a page.

Click-Through Rate (CTR)

Since SEO deals with the organic side of being noticed by consumers, some marketers say that it has a higher chance of getting better CTR than paid ads. However, it is not surprising since paid ads are overlooked when searching for a product or service, compared to organic results that pop up when keywords are searched. For example, every industry’s average CTR for Google Ads is 3.17%. In comparison, the top organic position in a Google search has a CTR of 34.2%

This should be taken under supervision since it was also observed that the 3rd position on Google’s result page could gather around 8-10% CTR. However, it can be assumed that consumers trust organic search results more than ads, but ads are still needed to spark interest in a user’s mind and generate interest for a conversion.

If you review these differences and see where you stand on SEO vs. SEM, you can deduce that both have valuable pros and cons. The only way to determine which search engine technique suits you is by figuring out your business objective and ensuring you implement either SEO or SEM effectively. A helpful tip to remember is that for short-term results, you should opt for SEM. SEO is ideal if you plan to have slow but compounding results. 

However, managing both techniques can be challenging, primarily if you focus on your brand’s business side. This is why hiring a digital marketing agency like SV Digital to handle your SEO or SEM requirements is the best option for business. 

Online Reputation Management: 7 Techniques for Big Brands

The online reputation of a brand translates into how consumers perceive your business. How your brand interacts with consumers is vital to the success of a business. Negative reviews or posts about your business can significantly affect your online reputation. This can translate to reduced traffic not on your online stores but also in your physical storefronts. The age of being canceled or boycotted is in full swing, and how you carry yourself as a brand can make or break your presence in the industry. 

But not to worry, to understand how to master your online reputation, you must first understand what ORM is. This term stands for online reputation management, which could be the saving grace for your business if you want to succeed in the digital space. Being successful online matters much more than it did 20 years ago. Since around 71% of all consumers begin their customer journey on Google, how your brand is seen on search engines is also critical to your online reputation, as 65% of online consumers trust online reviews on SERP. 

That being said, every brand is fighting for the top spot on SERPs, and everyone wants the best exposure for their brand. So managing your online presence means being seen in the right light and being seen first. Some marketers say that 98% of online consumer researchers never go past the first page of a search engine. This means you must ensure you are seen first. Only then will your website be found, and potential customers can explore your product pages. Firstly, businesses need to understand what ORM strategies are.

The online reputation management strategy aims at creating a positive and trustworthy image of a person, brand or business in the eyes of the general public. When conducting ORM, it can consist of monitoring what consumers say about you, addressing product reviews, and customer feedback (positive or negative). You can also find yourself implementing strategies that will mitigate any bad PR for the brand or accelerate the excellent image of a brand through the digital space.

To manage your online reputation, you must effectively manage the different digital channels your brand is operating within. Each of these channels can be split into four main categories. 

These categories are:

  • Owned media

As the name suggests, this would be all the media you completely control and do not have to share. This consists of the brand website, blogs, videos, social media content and your pages on third-party websites. However, you can assume that SEO is critical in managing this kind of media. Since your web pages will appear on search engines, it would be beneficial if they were seen on the SERP’s first page. 

  • Earned Media 

This is the attention and exposure your brand receives through other businesses or platforms. It is usually free and does add credibility to your brand. This kind of media can be seen through press coverages, articles or blogs on other sites where your web pages are linked, such as forums like Quora and Reddit. Google reviews also play an impactful role in this media since you cannot control what people say about your brand on the platform’s business review feature. 

Earned media can give consumers the trust and positive reinforcement needed to conduct business with your brand. However, when you achieve more positive reviews, search engines will also recognize the pattern and rank your website higher on SERP.

  • Shared Media 

This kind of media refers to social media where all your content is shared with other brands and users. This means anyone can comment on the content you upload on these platforms. It can either be positive or negative, depending on the content you are putting out. You must pay attention to how consumers react to your brand online through different media channels. Multiple negative consumer engagements across social media are an alarming sign of changing your brand image.

  • Paid Media 

This media refers to all the platforms you are present on that you paid to have a brand feature. This includes ads on Google, social media, Microsoft and Linkedin sponsored messaging. This kind of direct marketing toward consumers reinforces the brand’s image in the user’s mind. Even though it is essential, this media does not carry the same impactful weight as earned or owned media only because consumers trust organic interactions over advertisements.

After you have figured out the kind of media, you want your brand to emit toward consumers. So it is time to figure out how to execute the types of online reputation management techniques to navigate the digital space successfully and safely. 

These techniques are:

1. Strengthen Brand Presence 

There are three aspects of your brand presence you need to keep an eye on and maintain. These are the brand logo, colors & fonts and tone. To start with the brand logo, you must make sure that the brand logo is visible at all times and on all platforms the business decides to operate within. Having the logo on display pictures of accounts and account banners is usually common knowledge. Still, it is also vital to have the brand logo on any public content, such as social media posts, business presentations and website pages. 

The idea is to have the logo present but not intrusive. You want consumers to know the post represents the brand, but the visual content is still the main highlight. A valuable tip would be to include the brand logo in the corner of any content, so it is noticeable but not distracting. The reason for continuous brand logo sighting is to reinforce the rule of seven. This rule explains that the average consumer needs to have seven brand impressions to be remembered and recognized. That being said, you should not overload the consumer with the brand logo. However, creating thought-provoking content is ineffective if consumers cannot link it to your brand.

Another aspect to consider when you are concerned with brand reputation is colors and fonts. Specific colors and fonts are associated with big brands, such as red being associated with Coca-Cola. So to earn a reputation to be remembered, you must select a brand color and font to use universally over all your brand outgoing messaging, such as emails, social posts and video content. The current consumer is visual, so you use these colors and fonts to achieve brand retention in the consumer’s mind. Regarding fonts, corporate letterhead would be advised for all company documents and online prints.

The idea of using a universal color for your brand content and logo is to set your business apart from the rest. The average consumer scrolled through hundreds of posts with different colors and visuals. So associating your brand with color would be valuable in creating a reputation within the digital industrial space. You must use your various channels to make sure your brand colors pop and make an impression on consumers. 

Lastly is brand tone. This aspect is sometimes overlooked due to the kind of weight logos and brand color hold. But, the brand tone used in the messaging sent to consumers is critical to achieving effective brand representation. So it is essential to keep in mind to have a uniform tone across all platforms and also a tone that appeals to your target audience the most. Relating to who your target audience is would make your tone a lot more straightforward. 

Personalized message tones in content would make the consumer more comfortable interacting with a brand. Using marketing jargon and generic slogan will do no business any good. Instead, your brand will be more approachable and recognizable when your tone is apparent across all platforms. To achieve the perfect representation of your brand online, you must improve all three aspects to make an impact in the digital space.

2. Perform An Online Brand Reputation Audit

Another element of ORM is seeing where you stand on digital platforms. You can only deduce this by conducting an online reputation audit. This will set a benchmark to assess how consumers currently view your brand and the challenges you are facing. Only you figure these out, it would be easier to focus on improving your brand reputation. TO conduct an audit, you must perform brand monitoring. 

To start the process of brand monitoring, these are a few steps you need to follow. The first step is opening your preferred browser and entering incognito mode. This is to ensure that your previous history will not affect your search. Next, you must type your brand’s name into a search engine, preferably Google. Once you hit search, you must examine all the sites on the first SERP. Your business should pop up if you have set up a webpage beforehand. Please go through all the Google My Business information that pops up. This would consist of ratings, comments, reviews and user-generated content. 

After that, you can separate the site results into those you can control and those websites you have no control over. You can usually control the narrative when it comes to social media. Regarding third-party listings or news pieces, you will have to contact the authors or owners and request them to edit any distasteful content out of public viewing. The best-case scenario is every negative opinion these sites have about your brand can be changed. Finally, review all the reviews and see the consensus on how consumers feel about your brand and products. These reviews are essential because they will assist you in deciding which platform needs the most attention.  

Additionally, there are also brand monitoring tools  available for businesses to use. These will narrow down the search results you have control over, what websites are associated with your brand’s name, your online popularity, and assistance in understanding Google analytics and website traffic sources (either external or internal). Finally, the overall sentiment of people is easily identified through these tools.

3. Encourage Positive Feedback From Customers

The impact of brand reviews has been mentioned in the previous section, but what is the effect on a brand? Some market researchers have observed that positive online reviews influence 90% of consumer buying decisions. On the other hand, 86% of consumers will be reluctant to buy from a brand with negative reviews. This is why having a four-star rating on your reviews is crucial in attracting new customers and elevating your online brand reputation. One vital practice to incorporate into your brand strategy is to ask customers for feedback and reviews. 

Consumers are more likely to share a review if they have an incredible experience or a horrendous one. The trick is to pinpoint where the consumer is happiest on the customer journey and suggest if a review could be posted or filled up. This is usually done by sharing a link that can take you to a review page. Getting positive reviews is essential to SEO for your brand as they impact SERP rankings. Platforms like Google will downrank a site that has poor customer service experiences and negative reviews left by customers. 

There are a few ways to request consumers to leave reviews and feedback. The first way is by asking them directly, either in person or through an email newsletter. Similarly, you can add a small pop-up on your website that suggests consumers leave a review. This process should be simple, avoid unloading other features like sign-ups or personal details, or the customer might feel overwhelmed. 

Social media is always an excellent outlet for gathering customer reviews. The numerous features on every social media platform let you use creative and fun ways to have consumers leave reviews about the business and its products. You can also have an encouragement program that would reward consumers for leaving reviews. One critical practice you should incorporate in the process is always to thank every customer that leaves a positive review since time and effort from the consumer went into the review.

4. Working With Influencers

Influencers in the digital world are a well-known technique for advertising your brand and establishing yourself in an industry. Consumers follow influencers and can feel swayed to feel a certain way about brands over time. Influencers can influence consumers’ thoughts through reviews and feedback on products or services. Some advertisers found that 90% of consumers trusted the recommendation they got from an influencer. They also are more likely to trust a brand that has been referred to them by an influencer.

This is a potent tool in a brand reputation strategy, as this could make or break your business. So it is crucial to seek influencers representing your brand the best and ensure that you are seen in a good light among their followers. What an influencer can do for you is increase your audience and the reach your brand has on various platforms. Not only that, but your credibility will make consumers trust the business more. Influencers generate a lot of views and impressions on social media through their content. It would be a good idea to associate your brand with influencers to better manage your online brand reputation.

5. Tackle Negative Reviews

The impact of positive reviews was discussed in the previous sections, but you must also keep an eye out for negative reviews. These kinds of online reviews should be addressed, and it should not be assumed that they will disappear eventually. The perception of a negative review should also be changed. It is not a burden to the company but more of a second chance to prove to consumers you care about their opinion. Finally, addressing negative reviews shows consumers that you are well-versed in problem-solving and customer care and that the brand wants to build genuine customer relationships.

So be vigilant and respond to every negative online review your brand receives, whether on search engines or your brand website. Thank customers for their reviews, even if they damage the brand. Once you have acknowledged the issue, you need to offer up valuable solutions to combat the issue the consumer faced. For example, if a customer had a bad experience with your product, offer them a discount on their next purchase or a coupon. You can also go as far as refunding the money spent as a sign of goodwill from the business. This interaction will help with a brand reputation as you will be seen as a business that handles issues and knows how to keep the customer happy.

6. Incorporate SEO In Your Strategy

SEO is known to help brands appear on SERPs in advantageous positions, but when you use it for online brand management, there can be a slight difference. The main difference is that instead of getting many brand web pages ranked on search engines, For ORM, many websites are ranked to acquire brand-focused queries. This way, you will be able to push up positive owned media on search engines and push down negative search results. 

The main focus of this SEO strategy is to optimize only entirely owned media to associate it with brad related keywords on SERP. For example, you can create content on your website that can be reviewed—building backlinks to key pages that can be ranked. You can also find positive brand mentions through events, influencers, digital PR and sponsorships. 

Being active on social media platforms adds to the strategy and also optimizes third-party sites where the brand operates, like Yelp and Trust Pilot. Google will consistently rank reputable sources higher on their search pages which will assist in your reputation management. Ensure that your website and web pages are credible.

7. Humanize Your Brand 

You can do all the above-mentioned techniques, but to truly connect with consumers, you need to seem more than just a business entity. The time when consumer awe at MNCs is over, and people are shifting to brands that have a human element to them. Now, if you run a small or big brand, showing consumers that your human side, as in the actual people behind the brand, always has a positive outcome. 

A brand’s online reputation is based on how relatable a brand is to the average consumer. The younger buyer these days wants to know the ins and outs of a company. They want to know who works there and who manages everything. The inner workings of a business are what consumers want to see.

The more transparent you are as a brand, consumers will perceive you better. The treatment of employees and different departments is vital to the modern-day consumer. For example, brands can use their online channels to upload content about their employees and how they do business. This reinforces the positive perception consumers will have about a brand. Equality and fair business practices are critical for consumers; some might not even budge about their stance about how they feel about it. As a brand, you can share weekly videos about employees from different levels of the company talking about their experience at the business and use that content on social media to improve your brand’s online reputation. The more you humanize your business, the more trust you will have among people.

These techniques will assist your brand in securing a better online presence and, eventually, an excellent digital reputation in different industries. It would be best to focus on what the consumer sees and how they react. Not addressing negative consumer interactions can also lead to worse results for your brand. But if focusing on these techniques is challenging, you are in luck. Digital marketing agencies like SV Digital can help you with brand reputation management at affordable rates. Contact them to learn more about their services. 

11 Reasons Why Digital Marketing Is Important for Brands

Marketing has evolved over the years to cater to more informed and resourceful consumers. This new user has emerged through the popularity of the internet. This called for a new type of marketing that could tackle the challenging landscape of the digital world. Digital marketing, as many brands call it, is highly adaptable and can be customized to fit the brand mission of any business. 

For example, if you are a business starting on your customer journey, this kind of marketing might be perfect for you to venture into. This marketing activity has brought success to many emerging brands through the use of SEO, emails, social media and websites to reach out to consumers. The best part of digital marketing is that you can get noticed by consumers anywhere and everywhere, depending on how well you are versed in digital marketing. 

The first step to achieving success in digital marketing is to put together a strategy based on your business goals. This is because you must have a direction for reaching your ideal customers to fund a digital marketing strategy. Fortunately, the whole umbrella of digital marketing is powered by AI, which gathers data on your activities and potential business activities online to figure out how to tackle the issue of reaching the right people. This is one of the reasons why digital marketing is important for brands.

Additionally, AI also decides whether your marketing campaigns or ads on digital platforms are ranked high enough to be seen. This is why mastering digital marketing requires understanding the different kinds of digital marketing. 

Some of these are:

Search Engine Optimization

This refers to improving your brand’s web pages so there is better exposure to the brand on SERP. When you optimize your website, platforms like Google will take notice of your page and position the business in a better spot on the SERP so you can reach more consumers. 

Pay Per Click Advertising

If you decide to advertise on search engines or social media, you can use a payment model that requires you to pay only when your ad is clicked. This form of digital marketing is popular as you pay for only those interested in your brand, which could lead to a conversion.

Social Media Marketing

Since social media has taken off over the past decade, many advertisers are looking at social media as a never-ending audience pool. This is why social media marketing is required to get your brand noticed by consumers and drive traffic to your brand website.

Email Marketing

Emails have remained relevant and are still a promising communication between a brand and consumers. So by putting together a mailing list, marketers can use this medium to send out marketing emails in the form of brand promotions or offers to consumers that might be interested or even to repeat customers. 

Influencer Marketing 

This form of digital marketing has become an integral part of any marketing strategy. Using influencers on social media or the digital space to promote your brand is a sure way to inform consumers of your brand and build a sense of trust among consumers through the assurance of an established influencer.

These are only a few examples of what digital marketing can consist of if you pursue it. You also have search engine marketing, content marketing, affiliate marketing, video marketing and mobile phone marketing. Each is unique and can benefit any brand that implements these activities into its digital marketing strategy. But why is digital marketing important to a brand? Explore the reasons to use digital marketing in the next section of this article. 

1. Brand Awareness  

When brands used traditional marketing methods to reach consumers, there was always a limit to where their reach would extend. This was based on their physical location and if they had various storefront locations. The potential of reaching other cities or states would have been farfetched. It was mostly possible for multinational companies and brands with the resources to push traditional marketing like flyers, door-to-door sales and billboards into other cities, states, or even countries. 

Digital marketing has pushed those boundaries and given the ability to reach millions of people worldwide through the internet. Even the smallest brands can reach consumers in the world’s furthest corners if they wish to. Brands can use different digital marketing strategies to get noticed by audience groups that will most likely find their products/ services interesting. The first step is establishing an online brand presence through social media, SEO and email marketing. But you can also utilize other channels such as podcasts, webinars and video marketing to attract consumers to your web pages and increase your brand awareness in the digital space. 

The best part about increasing your brand reach through digital marketing is that you do not require a large budget to do so, compared to traditional print or TV advertising. Instead, you can pay to run digital marketing campaigns that aim to reach audiences. This kind of targeting ensures you reach the right people without wasting funds on mass marketing. There is also the option of running A/B tests to tell you which digital marketing channel best suits your brand and will give you profitable ROI. This can only be achieved if the ideal consumers are reached and advertised.

2. Personalization

An essential part of digital marketing is the ability to customize your ads and campaigns to fit the ideal consumers you want to advertise to. By customizing ads, you can better target audiences that have the highest chances of giving you a conversion. This saves you time and money instead of targeting the masses with generic campaigns. 

This is possible because of the large amounts of data that many digital marketing platforms hold. Social media and search engines collect mass amounts of consumer data that can be used to create personalized audience lists. Once you build your customized consumer audiences, you incorporate them into your campaign strategy. It guarantees profitable success if you are detailed with the audience lists. The more targeted the list is, the better your chances for a conversion from a consumer. 

The data you have access to usually consists of consumer behavior and demographics. For example, you can create tailor-made ads or campaigns using the various parameters within these targeting sets. For example, if you are a sports drink brand, you can create an audience list that reflects the people who would most likely be interested in the brand. You can sift through consumer data and pinpoint aspects like people under 40 and people who like exercise and the outdoors. 

Using those patterns, you can make an audience set that will only target those people through your ad. These parameters for targeting give digital marketing its edge over traditional marketing. For small brands, targeting the right people is vital to gain more profits and reduce unnecessary advertising costs.

3. Lead Generation

For a business to be successful, it needs top-quality leads to be generated so it can turn into a conversion. The beauty of digital marketing is that one of the sole reasons to implement this strategy is to increase leads. When brands decide to take their business into the digital space, they make it easier for consumers to find them when they search for a specific product/service. It also gives potential customers the portal to explore your brand’s website and learn more about your company. When consumers see this kind of information upfront, it creates a sense of trust that can eventually become a lead you can pursue.

Now, digital marketing has a unique channel called SEO, which helps brands appear on the SERP. Not only will you appear there if you optimize your website or ad effectively, but you could also be in the top position of the search page. This will only happen if a consumer searches for a specific keyword linked to your site or ad. Elements of digital marketing such as SEO give brands economical ways to be noticed by consumers on pages like Google and better chances at gaining leads.

Most consumers constantly research brands to find out what they sell and what the business stands for before giving them their business. It can also be assumed that most top results on SERP are the ones that get clicked on the most. Digital marketing campaigns can be set to generate leads only and focus on bringing in as many relevant leads as can be sustained with the budget you set. You can also use other forms of digital marketing to generate leads, such as content marketing, email marketing and digital ads.

4. Customer Acquisition Cost

The above-mentioned reasons touched upon cost, one of the main driving forces for a brand to utilize digital marketing in its marketing strategy. Unlike traditional marketing, which requires a lot of capital to start, maintain and even stop, digital marketing allows brands to monitor their costs closely, specifically the cost of customer acquisition. This refers to the number of pays a business spends on acquiring a customer through marketing. It can be assumed that traditional customer acquisition cost is much higher because you don’t know precisely who the ad/ campaign is reaching and how much of an effect it has on consumers.

For example, if a brand decides to pay for a billboard, you can never measure its impact on people. Not to mention the cost of advertising on a billboard is a lot higher than advertising on Google. But on the other hand, economical payment modes within digital marketing make acquiring a customer reasonable and do not force you to overextend yourself.

There are a few reasons why digital marketing lowers your customer acquisition cost. These are:

  • You can target the ideal consumers and create personalized messages to appeal to them.
  • You can generate top-quality leads and improve website conversion rates.
  • You can run retargeting campaigns that guarantee conversions and automate almost every aspect of campaign monitoring.
  • You can also track your campaign results more accurately and make real-time adjustments that can save you resources. 

5. Digital Marketing Can Be Automated

Automated marketing would be highly beneficial if you run a brand that requires much attention to other aspects of your business. By automating your marketing, you can put out more inline campaigns through the internet and monitor them effectively without much effort. This also brings down your overall costs when you automate marketing activities.

Automation gives you more time to focus on your business and less time to try to gather data to fuel your campaigns/ads. For example, some activities you can automate if you pursue digital marketing are scheduling social media posts, sending emails, monitoring online shopping carts on your website and generating leads. You can also automate customer follow-ups and responses to filter out unrelated queries. Focusing on digital marketing automation will ensure you can scale up your business effectively and nurture more quality leads that will generate more conversions for your brand.

6. Targeting The Marketing Funnel

The marketing funnel is a standard benchmark to use when you are developing a marketing strategy. Each funnel section marks the consumer’s journey to buy a product or service. So usually, through traditional marketing, you could only target one section of the funnel at a time due to time and resources. Digital marketing, on the other hand, allows you to target the entire funnel at the same time. 

If you are going for the top of the funnel, you can run campaigns that would spark interest among consumers about your brand through a pre-selected audience list. You could also incorporate SEO, digital PR and content marketing to ensure every base is covered. The middle of the funnel can be targeted by giving consumers valuable information about your products through webinars, emails and lead generation. This would incline them to move down the funnel. 

Finally, if you are targeting the bottom funnel, you can use offers and promotions in ad campaigns to convince consumers to buy your products. This would allow consumers to trust your brand enough to engage with brand loyalty programs and make repeat purchases. Digital marketing allows you to perform these activities at once and gives you feedback about whether the three-pronged approaches on the funnel are practical. 

7. Tracking Performance and Monitoring Of Marketing Activities

For digital marketing to be effective, you must achieve positive ROI. It is necessary first to establish key metrics and track them. You will then be able to see which campaigns and channels are most effective so that you can improve your overall marketing plan. When it comes down to it, digital marketing offers plenty of tools for this process; they allow marketers to make real-time adjustments, unlike traditional marketing, such as billboards and flyers, which cannot be tracked in terms of performance.

For example, if you run an ad on Google or Instagram, you can see how many people the ad has reached and how many people clicked on it to be redirected to your website. You can figure out how well different ads are doing through A/B testing. You can find what kind of users react to your ad the most: desktop or mobile phone users.

Suppose a particular ad performs poorly or a landing page does not convert as anticipated. In that case, marketers can use these platforms to make changes – even small ones – until they find what resonates best with users. For example, tools such as Google Analytics can inform you how many people you’ve reached based on ecommerce sales figures.

8. Adapting To Customer Behavior Pattern

Marketers must embrace new ways of thinking about customer behaviors, which are constantly evolving. For example, a marketer who doesn’t take steps to adapt will find their efforts now become dated and unproductive. Online marketing allows marketers to easily modify their strategies in response to current trends without relying on outdated methods. For instance, during an epidemic, many consumers began shifting from traditional retail outlets in favor of shopping at digital storefronts first. 

This change necessitated a shift of budgeting priorities so that it focused more heavily on investments made through digital channels rather than offline ones, or you may notice one particular channel (like PPC) is not generating desirable results anymore. With online marketing opportunities available today, such as content marketing, adapting your tactics has never been easier than before.

9. Scalability 

Digital marketing offers many significant benefits – even for smaller businesses. It provides an equal playing ground and the ability to continue scaling as you grow. If digital marketers have a tight grasp on their campaigns, they will always be able to contend with large ecommerce brands like Amazon; all it takes is a proper digital marketing strategy to put yourself out there. 

Digital marketers can build powerful SEO strategies that’ll allow them to rank in new areas/keywords or launch ads on social media platforms while targeting audiences they weren’t reaching. They can also split up their content into smaller pieces which means they’ll appeal to larger audiences. Plus, thanks to automation tools built within some aspects of digital marketing, these marketers don’t need as much time/effort. All this reinforces the significance of investing in digital marketing today—as well as how great it could be for your brand.

10. Reaching The Right Customers

Digital marketing lets you speak to customers eager to purchase a product or service. Every person has different interests at every point in their customer journey, which dictates the kind of content that will respond best. No matter where consumers are in the customer journey, online marketing persuades people to take the action they want.

To attract people who would like to purchase your products and services straight away, it is advised that one focus on topics like the bottom-of-the-funnel keywords. You should also offer free trials or discounts, product demos or consultations, CTAs inside your emails and use social media advertising targeting similar audiences through lookalikes.

Traditional approaches don’t typically come with instantaneous responses because most consumers will have seen an advert long before deciding whether or not to act upon it. In comparison, digital platforms allow you to seize the opportunity whenever possible. 

11. Brand reputation

Online reviews play a vital role in how consumers perceive your brand online. Even if you are not very active on the internet, your brand could still receive a bad reputation if complainants and inquiries are not appropriately addressed.

One of the key benefits of digital marketing is that it allows you to impact your brand’s reputation positively. For example, effective SEO enables you to dominate the front page of Google for critical keywords. In addition,  social media monitoring tools enable you to track mentions about your company or other keywords. 

Negative mentions can be responded to quickly before they cause unfavorable feelings toward your business among consumers. You can also use various forms of content and content marketing practices across different channels to impact audiences positively, thereby having more positive reviews of your brand. The culmination of positive reviews left by consumers will give other potential customers a sense of reassurance about your brand and the products offered.

Going over the reasons why digital marketing is important, it can be assumed that this marketing is the future for any brand looking to be successful in today’s digital age. While getting noticed in the sea of brands online might take a lot of work, it can be achieved when you know how the digital landscape operates. Building a brand is challenging enough when you need to venture into an unknown territory of digital marketing. If you need professional assistance, seek agencies like SV Digital, which are experts in digital marketing.