Resources

Youtube has now released a feature that allows users to make corrections to their videos even after it is uploaded and is live. However, we all have faced the challenge of deleting the video from our channel if we need to make corrections after the final upload. This would pose several problems, but the most […]

All major social media platforms are continuously testing and working on new ways to improve user experiences. For example, LinkedIn has recently come out with an update that would improve your engagement options on the platform.  In addition, they have introduced a new comment and reply option on the Events page. A new repost option […]

Social media has revolutionized how brands market their products and connect with customers. It is a powerful medium for businesses to spread brand awareness and influence buying decisions. Social media marketing is constantly evolving, and businesses are trying to innovate new ways to keep their audience engaged. A lot of planning and hard work goes […]

Google Ads is undoubtedly one of the most effective advertising tools to direct traffic to your website and generate more qualified leads for your business. To generate profitable revenue through Google Ads, you need a thorough knowledge of the platform and its operations.   You can become a certified Google Ads expert by earning the Google […]

Diagnostic Insights For Google Ads  Google is consistently working towards making your user experience more effective. This week they have rolled out a new diagnostic insight feature. This new addition will let Google communicate with advertisers about any diagnostic issues they are having. Some of these issues could be affecting the performance of your Google […]

PPC marketing starts with keyword research. It is an integral part of any PPC campaign. If you want to learn more about PPC, you must first learn about keyword research and its importance in PPC. When you use them in your PPC campaigns, you can decide where your ads will appear on the web.  What […]

This guide on social media marketing is important for two types of people. First, if your social media marketing strategy has kickstarted on a positive note and you are looking for more ways to increase your followers, engagement and leads. Second, if your social media performance is drowning and you are looking for expert guidance […]

Some of us are too familiar with being tagged in negative threads or posts. Twitter hears the frustration from users and is now introducing a feature that can ease all that unnecessary stress. An unmentioning feature is now active on the platform. This allows users to untag themselves from unwanted conversations. This is handy for […]

Web designing is a constantly evolving field. Over the years, web designing has become more than just a means to declutter your website and make it appear professional. With technological advancements, the field of web design has seen immersive and groundbreaking design trends that have fueled the success of several websites.  Initially, web design used […]

LinkedIn is one of the most sought-after platforms for networking and growing your business. This social networking platform can be an invaluable part of your social media marketing strategy, especially if you are into B2B business. It helps you establish important connections, promote brand awareness, and generate valuable leads for your B2B business.  LinkedIn networking […]

We all know and love Instagram for its ability as a platform to allow users to communicate with each other, upload excellent content and also advertise their products there. Recently Instagram has introduced a payment feature on its platform. This feature allows buyers and sellers to communicate with each other directly. For example, you can […]

Advertisers can now catch a break with the cost-effective Google Ads Studio. Let us explain to anyone who doesn’t know what this studio is. Google Ads Studio is a tool that assists you in creating exceptional ads at any variation.  This studio used to be in its beta phase, but now it’s available. Usually, ads […]

Google is constantly striving to make your user experience immaculate; they have introduced three new features that allow advertisers and advertising teams to create & collaborate while still being on Google’s ad platform. Let’s dive straight into these new introductions. Asset Storage and Organization  The first new tool is asset storage and organization. There is […]

There used to be a time when social media was a young person’s game, and it was called a fad that would fade away. Coming to today’s business environment, we can safely say social media is one of the fastest-growing forms of marketing. This communication medium has increased in popularity over the years, and many […]

We all love a well-thought-out reel; Instagram just introduced a few features that will make sharing and creating a reel more enjoyable. This also means creators have more opportunities to drive up their engagement numbers. These new updates include introducing new creative tools on the platform, which will drive engagement on your reels and modify […]

Social media is a great marketing channel for anybody who wants to promote their business online. With billions of people using social media worldwide, it’s one of the best places to hunt for business leads. However, like any other marketing channel, there are several myths about social media marketing.  To unleash the full potential of […]

More than half of the world population (58.4%) now uses social media as per a study published by Datareportal in 2022. In addition, some more significant milestones have been achieved this year in the field of social media, such as 2X growth of social media users year-over-year, the rise of social commerce, and immense growth […]

The potential of social media is becoming more evident and apparent to advertisers worldwide. Platforms like Facebook, Instagram and Google might seem complicated to navigate but once you know how they tick, figuring out how to advertise on these platforms is easy. It is no secret that businesses are honing in on the advantages of […]

Over the next few weeks, users across the US and a few other countries will be introduced to several new updates by the tech giant Microsoft. So let’s break down each update so you’re prepared for what’s to come and immerse yourself fully into these changes.  The updates are as follows: Automotive Ads These new […]

Starting from October 1, 2022, Facebook, the social media powerhouse, will end retailers being able to host live or scheduled shopping events on the platform. Meta announced that it took this decision based on the rising popularity of short-form videos and would be shifting its focus on developing reels on its platform. This would be […]

Whether you are just starting with paid marketing or a seasoned search engine marketing professional, understanding the different types of keywords in paid marketing is one of the fundamental learnings in this field.  Paid marketing plays a vital role in bringing revenue for your business. With paid marketing efforts like PPC advertising, you can increase […]

The realization that social media is a landscape that can turn your business around is becoming more prominent in today’s digital world. We have around 4 billion people using social media daily, and that is a user base like no other.  Social media optimization comes into play when a brand or business decides it needs […]

Google has evolved to be more than just another search engine. With millions of people flocking to Google to search for products and services, information, news, answers and more, it is one of the best advertising channels any business can ask for. As a paid search marketer, you must know how important it is to […]

We all know and love the simplicity of using Google for researching almost everything. But when it comes to marketing on the platform, it is a different story. Google ads are an effective way to advertise your business, but a lot goes into making them cost-effective. An excellent CTR is a crucial indicator that your […]

The 21st century has brought about many changes to how we market our brands and businesses, and social networking sites are one such invention that has made waves in the business world. LinkedIn is a useful platform for many individuals to communicate with coworkers and industry leaders and share their thoughts with like-minded forerunners in […]

Every social media platform receives updates constantly to satisfy the trends that have gained popularity over time, and Twitter is no exception. This platform is known for bringing like-minded individuals together and allowing them to share their thoughts or opinions through tweets. Recently, Twitter announced that they introduced a new way users can interact with […]

Facebook has been around for over a decade and is regarded as one of the most used social media platforms. It is hard not to explore everything this platform has to offer in terms of its business capabilities. A strategy to operate within this space is necessary for any digital marketing plan.  With over 1.88 […]

The success of Tiktok has opened doors for many opportunities for content creators worldwide. One reason for the platform’s rise to popularity was its AI algorithm that constantly learns its user’s tastes and preferences and feeds them accordingly.  Instagram saw success with its reels feature and the AI recommendation mechanism. This was highly successful as […]

If you are well versed in the digital landscape, you’d probably know that video marketing has become increasingly popular. Since the onset of COVID-19, 96% of consumers have increased their time spent watching videos. A Wyzowl survey revealed that 85% of businesses use video as their primary marketing tool (up from 61% in 2016). Around […]

We have all experienced the frustration of posting a tweet, noticing an error and then having to delete the tweet completely. Well, Twitter heard about it and introduced a new editing feature to the platform. They announced it in style by tweeting about it and then editing the tweet, marked by a timestamp.  At this […]

The world of social media is vast and ever-growing to the extent that a single individual or a team might not be enough to cover every conversation or trend. As a business, you could add value to any platform by uploading content and interacting with your followers.  However, success on social media requires much more […]

Google Ads is one of the main pathways by which brands market their content or products to consumers through the SERP (search engine results page). As a business, you might need to keep a mindful eye on how Google AI will perceive your landing page. The search engine is giving all its users till October […]

The user interface is the graphical layout of a website or app. The buttons, icons, images, text, animations, transitions, and other visual elements you interact with on a website or app compose the UI of a website. A UI designer has to ensure that a website or application has a clean and intuitive interface, as […]

The multitalented tech giant Microsoft has brought us a new update that will be extremely valuable for marketers. Using the Smart campaign feature on the platform, you can now run ads and place them on different platforms. These include Google, Facebook and Instagram. In addition, you can simultaneously target audiences on these platforms through the […]

Since the COVID-19 lockdown, the emergence of online businesses has increased exponentially. Brands now turn to online marketing to grab customers’ attention. Instagram is a platform that has been gaining popularity amongst social media marketers. The process of running a business is to build a community, attract consumers with your content, and have them trust […]

When it comes to reaching out to new consumers, nothing beats the effectiveness of paid search advertising. We know that most people start their research for products on search engines like Google and Bing, so focusing on PPC ads that appear when searching for something is a guaranteed way for businesses to increase their chances […]

Social media platforms pride themselves on their ability to attract creators and assist them with creating content for platform users. Meta has been leaning in on encouraging creators to build audiences on both Facebook and Instagram. The new update will have new creator-focused features, including new endorsement notifications, new templates and restricted posts.  Let’s dive […]

If you’re an advertiser and have trouble creating ads, Google has heard your plea. Instead, the platform has introduced a streamlined approach to creating ads. You will be seeing several new releases that will be associated with creating ads with multiple extensions. It was observed that sitelinks and lead forms directly influence clickthrough rates. If […]

In 2022, more brands are turning to social media as a top contender for brand marketing because it has a vast audience of consumers that use the platform, and you can deliver your content to them in various forms. Facebook has been around for more than two decades and will always be the ideal space […]

Promoting your brand on Meta and its platforms has become a norm in the digital space. It is only fair that these tech giants continue to release updates that make the user experience for advertising more streamlined for consumers. Meta has recently announced a few enhancements for their platform’s Call Ads feature. So let’s get […]

Youtube has been around for over a decade and has seen many changes. The streaming giant has risen to be one of the most watched platforms in the world, with a growing user base that doesn’t seem to be slowing down.  Many brands and individuals have taken to Youtube to reach their audiences and provide […]

Extensive competitive analysis is one of the key steps to a successful advertising campaign. This will provide valuable information enabling you to target and bid on certain keywords better. You may take time to delve into the PPC strategies used by your top competitors, learn about what terms they are targeting, check out how well […]

LinkedIn is not the first platform you think of when you think of social media. Out of the other big competitors like Instagram, Facebook and Twitter, many marketers would find themselves chasing leads on the abovementioned channels. But don’t be mistaken; LinkedIn is gaining more popularity in terms of generating quality leads for a business. […]

The @handle feature has been around for a while now on other platforms. YouTube has observed this and has now joined the ranks. This feature is vital because creators will now have another tool in their arsenal to drive more traffic to their channel and better promote their content or brand. YouTube stated, “Handles are […]

For a brand to grow, it also needs to grow its audience, the only way possible is by being noticed by more and more people. An excellent way by which a brand can be noticed is through a marketing campaign. These campaigns are usually driven by creativity which helps spark the interest of consumers. Almost […]

If you are well-versed in digital marketing, you know a thing or two about Facebook ads and why achieving an excellent CTR is vital for a brand’s marketing strategy. This platform gives you access to an enormous targeting pool because who doesn’t have Facebook these days? The platform’s cost-effective payment model gives its users an […]

YouTube, just like any other social media platform, is striving to make the platform ideal to advertise on. This can only be achieved by introducing more targeting options for users. The platform has released updates for the audio, shopping and stream positioning features. These updates will allow advertisers to reach more people who view their […]

In the world of influencers and celebrities, having a large social media presence allows you to reach many people to share your thoughts and influence opinions worldwide. It can be safely assumed that unless you fall into the categories mentioned above, you will need to put excessive effort and time into turning everyday social media […]

People always look for the most innovative UI/UX design trends, and consumers’ preferences change yearly. We all have experienced the fall and rise of iconic fashion trends and how quickly people can change how they look at a brand based on their experience.  In User Interface (UI) design, the same thing takes place. Interface styles […]

The art of marketing has evolved into reaching your ideal audience through search engine results pages, specifically Google. This platform is the biggest search page consumers go to search for products and services they need. So it makes it a strategic gold mine for marketers to advertise their products or services on the platform. Now […]

Google and Facebook might seem separate entities regarding who owns the platforms, but for you as a brand, they can be used as a synergy. So if you are making up a digital marketing strategy, it would be beneficial to your brand to use these platforms differently to achieve the same goal.  The goal is […]

Nowadays, a digital marketing strategy is only possible by tackling a brand’s social media platform presence. This is no surprise since over 3.8 billion social media users are present worldwide. It is an enormous audience pool that cannot be missed by any business out there. As a brand, a part of your social media strategy […]

Marketing has evolved over the years to cater to more informed and resourceful consumers. This new user has emerged through the popularity of the internet. This called for a new type of marketing that could tackle the challenging landscape of the digital world. Digital marketing, as many brands call it, is highly adaptable and can […]

The online reputation of a brand translates into how consumers perceive your business. How your brand interacts with consumers is vital to the success of a business. Negative reviews or posts about your business can significantly affect your online reputation. This can translate to reduced traffic not on your online stores but also in your […]

LinkedIn ads have become quite popular in the last few years as more people realize their true potential and B2B capabilities. With the uncertainty of Twitter over the past two weeks, LinkedIn might be your best option. The platform might have predicted this shift in user perception of Twitter and decided to release a new […]

Search engines like Google have been around since the beginning of the 2000s. They have evolved into the hub from which most consumers get their information and, in some ways, even more resourceful than specific libraries worldwide. Most brands know that the customer journey for most customers starts here and therefore is the perfect medium […]

Marketing strategies have changed from being a single-use technique to test the waters of the online space to becoming the primary strategy for most brands that operate in the digital space. Unfortunately, it was rare for small brands to venture into the online space because many marketers didn’t know much about digital marketing. Fast forward […]

Search engines have transformed how we receive information and research products/services. These platforms store millions of data points that connect consumers to various brand websites.  Unsurprisingly, consumers enter 40,000 queries into search engines every second, and it is well known that Google is one of the most visited websites.  Now that marketers know that this […]

During the pandemic, many businesses shut down because they could not adapt to the new business environment. Some businesses saw this as an opportunity to grow and expand into new markets. But overall, the pandemic did affect consumers and businesses immensely.  Social media came to the rescue for brands that needed an outlet to reach […]

To conquer the online world, you need a robust digital marketing strategy. To create such a strategy, you either need to be well-versed in your industry’s digital trends or find professionals. This calls for a digital marketing agency to handle all your online marketing affairs.  But just any kind of digital marketing agency would not […]

Social media has become an integral part of digital marketing efforts and the benefits of social media are huge.  Brands can use it to discover new audiences, provide customer support, and engage with existing customers.  Social media can assist brands in building an excellent reputation for themselves through increased conversion rates and brand loyalty. Staying […]

The era of startups popping up around every corner of the business world is still ongoing, and the emergence of social media has made spreading brand awareness even easier. Many companies have been fighting for the spotlight to become the next trending brand, but this is challenging when consumer attention is unpredictable. You may have […]

The need to have a brand or business noticed in the digital space is the only way to survive in the business world. Even the smallest brands can conquer the online domain and make waves if the right marketing strategies are implemented. One proven way to get your brand under the spotlight is using pay-per-click […]

The Covid Pandemic taught a lot of businesses that having a solid online presence is the key to managing a successful brand during a troubling time. The power of SEO and social media has become clear and is a much-needed tool for any business.  Many brands either shut down or gained traction during the pandemic, […]

Most businesses today cannot function without a social media department. Social media acts as an important link between businesses and their customers. It helps businesses market their products and services, generate business leads, engage with the target audience and get their feedback. Every business with an active social media presence is run by a team […]

The secret to bringing down your ad cost lies in choosing a suitable ad bidding type and implementing the right strategy to adjust bids. If you make the right moves, it can boost your campaign performance and increase conversions. Think of it as baking a cake. You must have the ingredients, quantity, mix and baking […]

YT Studio, short for YouTube Studio, is a platform for content creators where they can manage their YouTube content and channels more efficiently. YouTube Studio is a powerhouse of valuable tools and features that help users create their day-to-day content on the platform. Creators can also access video analytics and community panels, which allow them […]

A social media calendar 2023 is essential for managing and planning the content shared on various social media platforms. It is a comprehensive document that outlines the content that will be shared on social media, the channels it will be posted on, and the schedule for when it will go live. The purpose of a […]