ZDEGREE – From High CPLs to High-Performance SEO Growth
Services
SEO & Performance Marketing
Category
B2C – Automotive Service
Client
ZDEGREE (MYZDEGREE – Zafco)
Ready to Elevate Your Brand?
Project
overview
Despite operating in a highly competitive automotive market, ZDEGREE struggled with inconsistent lead quality and high ad spend inefficiency. Campaign structures were fragmented, keyword intent was mismatched, and performance data lacked optimization for ROI.
We re-engineered their paid and organic strategy from the ground up, aligning campaigns to customer intent, building contextual keyword clusters, and creating a data-driven system that continuously improved lead quality and conversion efficiency.
Increase in Keyword Ranking
Growth in Organic Traffic
Qualified Leads via Google Ads
Reduction in Cost Per Lead in 3 Months
Despite operating in a highly competitive automotive market, ZDEGREE struggled with inconsistent lead quality and high ad spend inefficiency. Campaign structures were fragmented, keyword intent was mismatched, and performance data lacked optimization for ROI.
We re-engineered their paid and organic strategy from the ground up, aligning campaigns to customer intent, building contextual keyword clusters, and creating a data-driven system that continuously improved lead quality and conversion efficiency.
From Content Chaos to Community-Driven Growth
Phase 1 :
Semantic Audit & Contextual Analysis
Reviewed campaign setup, fixed inefficiencies, and aligned targeting with real search intent
Phase 2 :
Topical Map Construction (Core vs Outer)
Built a focused keyword and content framework around core services with supporting traffic drivers
Phase 3 :
Content Strategy (Main + Supplementary Briefs)
Refined ad copy for precision and trust; added city-specific campaigns for stronger local relevance
Phase 4 :
Technical Optimization & Campaign Structuring
Streamlined ad groups, improved segmentation, and optimized SEO structure to boost visibility and reduce CPL
Phase 2 :
Topical Map Construction (Core vs Outer)
Built a focused keyword and content framework around core services with supporting traffic drivers
Phase 4 :
Technical Optimization & Campaign Structuring
Streamlined ad groups, improved segmentation, and optimized SEO structure to boost visibility and reduce CPL
Our works
Our works