Revolutionising Digital Engagement: Elevating a Premier UAE Water Sports Provider’s Online Visibility
| COUNTRY | United Arab Emirates |
| INDUSTRY | Water Sports |
| CHANNELS USED | Paid campaigns via Google ads |
STORY:
The client required bookings for their water sports activities. Although they had previously run Google ads, they did not achieve the desired results, and the cost per conversion was high. Their primary concern was to obtain qualified leads for their four main branches in Abu Dhabi, aiming for the lowest possible cost per conversion.
CHALLENGE:
High competition in the water sports industry.- Capturing the interest and contact information of potential customers.
- Conveying the thrill and excitement of water sports through ads.
- Balancing the budget for effective ad campaigns.
- Seasonal fluctuations in demand affecting lead generation efforts.
SOLUTION:
- Promptly initiated the action plan for Google Ads.
- Developed a well-structured landing page aligned with brand guidelines to foster customer trust.
- Media plan, campaign structure, competitor analysis, and keyword research were designed to generate business leads according to client requirements.
- Experienced team ensured a successful campaign launch.
- Minimised fake clicks, optimised conflicting keywords, and improved brand visibility.
- Positive outcomes were evident from the first week; we delivered 271 leads, meeting client expectations and demonstrating our capabilities.
RESULTS:
From April to July, we garnered over 887 leads for our client using platforms like Google and Facebook.
