Debunking Top 7 Social Media Marketing Myths of 2022
Social media is a great marketing channel for anybody who wants to promote their business online. With billions of people using social media worldwide, it’s one of the best places to hunt for business leads. However, like any other marketing channel, there are several myths about social media marketing.
To unleash the full potential of social media, you must know to differentiate between facts and myths. It’s 2022, and the digital landscape is changing rapidly; if you don’t keep yourself updated with the latest trends and let go of redundant practices, it may hamper your marketing efforts.
So, without further ado, let’s deep dive into debunking the top seven social media marketing myths of 2022.
1. You Should be Omnipresent on Social Media
Social media presence is significant for a business’s success. However, it doesn’t mean you must be present on every social media platform. You should only focus on the platforms where most of your target audience is. Knowing what you want to achieve for your business through social media can help you shortlist the best platforms.
When you’re only on those social media platforms that matter to your business the most, it saves you time, money, effort and resources. You also get to engage well with your audience and build stronger relationships.
2. It’s Okay to Post the Same Content Across All Platforms
Ideally, repurposing one content for multiple platforms can save you time, but think logically, would you ever rant on Pinterest or share your vacation stories on LinkedIn? No, right? This is because the type of content that works on each platform varies greatly.
Pinterest is more about sharing DIY images, inspiration posts and anything that speaks images. In contrast, LinkedIn is more of a professional networking platform where people are more interested in knowing what’s happening in your professional life than in your personal life.
Therefore, if anybody tells you that you can create a single type of content on social media and publish it across all social media platforms, it is nothing more than a myth. You should first take the time to understand what type of content works best on each platform and then decide on the format. You should also customize the tone and emotion of the content according to the social media platform you’re writing for.
3. Hashtags Are a Must For Every Post
It’s 2022, and hashtags are not as cool as they once were. Once hashtags thrived on Twitter and Instagram to promote content and help followers to reach them. Hashtags were meant for users to search and filter relevant content, but they became more cumbersome as people and brands started using the wrong hashtags for their posts.
In addition, some spammers and bots target popular hashtags in irrelevant posts making it more difficult. Therefore, adding hashtags to every post in 2022 doesn’t serve the purpose it was meant to. So even if you use them, limit it to 2-3 hashtags per post and ensure they are relevant to your content.
You should instead focus on creating fresh and interactive content on social media and try posting consistently to increase the engagement rate. Nothing works better than posting quality content on your business’s social media handles that are not limited to promoting your products and services.
4. Platforms Like TikTok and Snapchat Shouldn’t Be Taken Seriously
If you don’t know already, the world is quickly shifting to short videos because they’re entertaining and easy to follow. Everybody is busy watching or making videos on YouTube Shorts or Instagram Reels.
TikTok and Snapchat are two social media platforms that primarily let users create and share short videos and clips. Therefore, it’d be wrong to say that these channels are not profitable enough for businesses to market their products.
These platforms can help you collaborate with influencers and promote products. In addition, you can also run branded ads on these platforms and get leads for your business, create sponsored lenses/filters, feature user-generated content, share behind-the-scenes stories and do much more.
5. Social Media is Only For the Young
If you run a business that is not exclusively for youths and think social media marketing is a waste, then you’re wrong. The pandemic has brought many people to social media, especially the older generation, who have recently started realizing the potential of different social media platforms.
From helping people to find hospital beds to getting groceries and medicines delivered to remote corners of the world and spreading COVID awareness to everyone, social media has played an important role. So if you’re missing out on social media marketing, thinking it might not be the right place to market your business, you are doing it wrong.
Social media is one of the best platforms to connect and sell your products to people of all ages. It is also beneficial to foster good customer relationships and provide better assistance to queries and feedback.
6. It’s Okay to Get Started on Social Media Without a Plan
Being casual about your social media is one of the biggest mistakes you can make if you are a brand. So you should start your journey with a plan to promote your business effectively. It means you should have a social media strategy and a dedicated team to execute it.
Without a proper plan, your content will not be conversion-focused, and you won’t be able to target the right audience. Therefore, it is important to create a proper content strategy to decide your target market, what topics to share, which audience to target and when to post your content on your social media platforms.
Some brands replicate what their competitors are doing, but it may not be the right solution for your business. Every business has different objectives, followers and needs; hence you should customize your social media marketing strategy accordingly
7. Social Media is Completely Free
Social media is free, and you can do many things on this platform without spending a penny. This is why small businesses should use social media to promote themselves. However, although social media is free, you need to spend a lot of time and effort creating and promoting content.
As your business grows and your competition gets fierce, organic content promotion may not always bring you the best results. This is when you need to invest in paid marketing efforts on social media, such as paid ads and sponsored posts. This will give you a significant boost in reach and visibility, which is nearly impossible to achieve through organic means.
Setting an effective social media strategy is not an easy task. Researching and developing a solid one takes a lot of time and effort. Now that we have debunked these social media myths, you should better understand how social media marketing works. If you need help with social media marketing, contact us at SV Digital.
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