Why is UI/UX Important for Startup Businesses

The era of startups popping up around every corner of the business world is still ongoing, and the emergence of social media has made spreading brand awareness even easier. Many companies have been fighting for the spotlight to become the next trending brand, but this is challenging when consumer attention is unpredictable.

You may have an excellent idea and service, but if that brilliance cannot be translated through an app or website, you will be kept in the dark. Many startups and emerging brands have turned social media into the primary channel where they market themselves. One essential part of reaching out to customers is having an impressive UI/UX design for the apps and websites you launch. Every brand wants to direct traffic to its website and product pages. That is a sure way to accomplish conversions. 

If consumers manage to get on your website or app and find it to be not user-friendly or challenging to navigate, you may lose that potential customer for good. This is no surprise since an effective UI can increase conversion rates at the jaw-dropping rate of 200%. For some marketers, developing a site and improving its UI/UX capabilities might be at the bottom of the list of priorities, but that would be a mistake. 

To understand the promising potential of UI/UX, it is vital to break down what they both mean. UI or user interface design is the development of visuals of the app or website. The colors, vectors and functionality of the portal can be considered UI. If you visit your favorite app, everything that attracts you to clicking on buttons and interacting with website features is what UI design is about.

 Similarly, UX stands for user experience design, which concerns the customer’s journey of a brand app or website. These designers analyze data about how long consumers are on a specific page or feature and figure out ways to improve the duration of time spent. Every business would love it if consumers spent hours on their portals. This would mean you have a higher chance of a conversion, and customers have a positive impression of the brand. 

Considering how vital these two fields are, startups should consider how much a well-designed UI/UX can benefit their business. Now that you know what is UI design and how it is different from UX design, the next section will explain the different reasons UI/UX is necessary for the business. 

The reasons are:

1. Brand Awareness 

Consumers come across numerous brands and websites when they search the internet for a solution to their problem. One step that brands can take to ease that search is to help consumers navigate a website and find what they are looking for. A consumer’s first impression of a brand can be lasting, so it is essential to ensure that your portal runs smoothly. 

It is known that websites that run efficiently and are engaging will attract more consumers. While being new and innovative is always a theme for website features, a sense of familiarity can effectively entertain customers. 

 If your UI/UX is designed effectively, consumers won’t need a road map to navigate your website. They also are more likely to recommend your brand’s web pages to friends and family. By enabling the use of UI/UX designs, you can create a space where consumers would feel like your brand has a familiar feel, and so does the website. 

Being able to guide consumers on a quick but informative journey through the brand portal to a product or service will be a deciding factor in a sale when a consumer has had a memorable experience on your web pages and has found a solution to their problem. 

 You can bet that more people will hear about your brand. Compelling and insightful UI/UX design will also help you be ranked higher on SERP (search engine result page), which would lead you to be discovered more organically by consumers. 

UI/UX design is not only limited to apps or websites but also involves branding and logos. This is one of the first elements of a startup brand. With the help of UI/UX technology, you can develop a memorable logo and brand elements that stand out on a page, which is always essential when you want to be recognized by consumers online. 

The more time you put into your design, the quicker your brand will be noticed by consumers among the sea of competing brands in the digital market.

2. Brand Value

Brand Value

If you are setting up a startup, there will be numerous risks and costs involved. If you are a business operating in the digital space, you may need to develop a website or app for your brand. This could involve a substantial financial risk—unless you hire UI/UX designers to look at your website or app and give necessary inputs about the design and functionality.

 You should hire UI/UX designers to design your website or app. Not only will they ensure that the site is user-friendly, but they won’t let it go live until it’s perfect. If you don’t engage the services of a UI/UX designer, there is a possibility that you will encounter problems with your website once it has gone live. And if that happens, you may have to spend a lot of money rectifying those issues within a short space of time.

 If those errors are left on the brand’s web pages, consumers will become increasingly uncomfortable with the brand. This can cost startup money, as redesigning a website or app often comes at a cost. The initial funds you put into UI/UX design might be expensive, but it will benefit your brand in the long run by giving a professional look and feel to your website and app.

3. Customer Loyalty

Customer Loyalty

Customer satisfaction is one of the most important factors for brands to ensure success. While attracting new customers is essential, you must also ensure that your loyal customers keep coming back. The main reason a customer would keep coming back to your brand is that they feel that what you offer is better than your competitors. In the digital space, that would translate to how well your website functions and how engaging it is. 

With UX design, you can uncover data about how consumers interact with your portals online. This would mean how long they spent on a particular section of your webpage or what feature they clicked. No one’s website is perfect, but consumers can’t turn a blind eye to lousy website functionality. For example, if a specific button on the product purchase page is not readable and customers find it challenging to perform a conversion, it poses a problem. If the issue is overlooked, you might lose loyal customers to your rivals. 

 Consumers still need a solution and will find it elsewhere if their loyal brand isn’t attuned to the issues they face while on a brand website. Using UX capabilities, you can pinpoint where consumers suddenly leave your website and make changes to ensure their screen time is extended on your pages. 

By observing and acting on problems on your website, UX design ensures your consumers are being heard and taken care of by the brand and not made to struggle to perform a purchase. Even visuals or features that are not welcomed or appreciated by consumers can be changed with the assistance of UI/UX. Again, this would prove to your customers that you care about their perspectives and feelings. As a startup, retaining your customers is vital to keeping the brand afloat and financing operations.

4. Engaging New Customer

The modern-day online consumer differs from the traditional consumer from years ago. The need to be engaged and entertained is higher than ever. The first three seconds of website interactions are crucial when a consumer ventures onto your website. 

Within seconds, a consumer can tell whether they like your website. This means unattractive site designs and mediocre features will make a dent in the consumer’s mind and will likely move on to the following result on the Google search page. So to ensure that you are not only grasping the attention of new customers but only guiding it, you must implement UI/UX design into your strategy. You can also implement  UX/UI design trends to attract customers to your website.

 As a startup, you are searching for new customers constantly, and they are searching for you. Being found is challenging but not impossible with the help of the right marketing channels and search engines. If consumers interact with your site and find the font unreadable or malfunctioning buttons, it will hinder the user experience and leave a wrong impression. 

Ensuring your website or app is user-friendly and functional is easy when you leverage UI/UX capabilities. These designers streamline the customer journey and funnel users toward the product, information and purchase pages to ease the consumer’s navigation.

 No new customer wants to be redirected to a webpage they did not want or have to click through several pages before they can make a conversion. To survive, startups need to acquire new customers, and UI/UX will help them do that.  

5. Creating A Better Product 

As a startup, you want your product to be better than your competitors. That is the only way you set yourself apart for consumers to recognize your brand. One of the ways you can ensure you have a competitive product is through the power of UI/UX. 

UX research helps to discover a product’s users and their needs, behavior, and expectations. It also helps to understand how well the product is meeting those needs. This understanding can help to make your product more successful.

These are the reasons why you should consider UI/UX if you are a startup. Since every industry is different, experimenting with different web design trends is the only way to ensure that your business will benefit. 

It takes time to learn how the UI/UX works, and it can take even longer to understand the inner mechanics. That’s why there are professionals dedicated to making sure your website or app is running at optimal levels and that your customers are happy. Agencies like SV Digital can provide these UI/UX design services for you so that you can conquer the digital arena.

10 UX/UI Design Trends to Look Out For in 2023

People always look for the most innovative UI/UX design trends, and consumers’ preferences change yearly. We all have experienced the fall and rise of iconic fashion trends and how quickly people can change how they look at a brand based on their experience. 

In User Interface (UI) design, the same thing takes place. Interface styles range from those that look like real-world objects to those that are incredibly plain and simple. Each of them has advantages and drawbacks. Your ability to innovate, advance the design sector, and improve your design practice depends on your ability to generate and experiment with new UI/UX design trends.

The need to understand and master UI/UX design is getting more prominent in the digital space as more brands are moving towards building their apps and website portals for their consumer to interact with the business directly. 

Unfortunately, most consumers have encountered slow and poorly designed portals that make visiting or navigating brand apps or websites a nightmare. Therefore, ensuring your customer has a fulfilled and convenient journey is the utmost priority for brands operating in the digital space. While there are 3rd party apps that you can operate on that handle and customize your portals to fit your needs and your consumer’s requirements, you need to understand a few basics first. 

Firstly it is the difference between UI and UX design. UI stands for user interface, which involves designing how consumers look and interact with your app or website. This would focus on the consumer’s first contact with your brand through a portal. If you decide to build an app, your UI design would be aimed at the buttons consumers click on and the screens they navigate to and from. It will fall under the same category if your website has additional features like forms or surveys. 

The next is UX, which stands for user experience. This design focuses on the consumer’s experience interacting with your app or website. Whether the brand portal is easy to navigate, whether the content is readily displayed and understood and how effective your app operates when interacting with a consumer. If consumers struggle to use your app or website, you should reevaluate your overall UX design and explore user experience design trends. This also means you need to change elements within the user interface. The change can also come after you review user interface design trends and figure out what works for your brand.  

While UI and UX design might sound similar, they are not. They complement each other and must be designed effectively for a digital product to be successful. Every year, new trends are introduced, each of which facilitates making user interactions more streamlined and creative. This could be more updated visuals, quicker responsiveness or cleaner designs. Either way, staying up to date with these trends would give you the upper hand over your competitors and give your digital product the perfect boost. This blog will dive into the upcoming UI/UX trends for 2023. 

The following trends are:

1. UI Motion and Animation

 The average user’s attention span shortens over time due to constant exposure to content on social media or other digital portals. So it is important to remember that your UI design needs distinct features to grasp user attention and navigate them through your digital product. One trend that will improve your chances is UI motion and animation. Adding animation to your transitions and user interface elements will bring life to your overall product. This will also add to the user experience as consumers will feel more engaged when they click on different features of your app or website. Finally, it would help if you focused on adding dimensions to each animation and design movement. Finally, searching for UI design trends can give you the ideal creative direction to layer your animation. 

UI Motion and Animation


You must remember to ensure these animations seem natural and are not distracting the user from the actual content or functionality of the portal. Overloading your app with animation would confuse the user and make the consumer journey more challenging. Well throughout motion design can effectively direct the user’s attention to critical elements of your digital product and even encourage consumer feedback. Both of these would be essential for a brand app or website. 

The art of capturing user attention is by telling a story they can follow on your portal because who does not like a good story? Motion animation can assist you in telling a visually aesthetic story for your brand. For example, scroll-triggered animation is an excellent way to encourage users to scroll down a specific brand page. This involves an animation taking place every time you scroll up and down a page. This motion on the page gives the user a sense of control over the direction of the brand story. It also immerses the consumer into the user experience altogether. 

2. Anti Light Mode and Design 

The screen time of an average user is increasing with the rise of easily accessible content online. Therefore, features that ease eye strain are significant to the user experience. For example, there used to be a choice between light and dark modes on apps and web design applications, with the light mode being the default initially. Designers are now moving towards making darker contrast or colors the default for users. Some sites and apps will also change depending on the time to access them. The standard bright background is considered outdated and would seem more of a nuisance than an essential these days.

Anti Light Mode and Design


Similarly, there is a trend to move away from the conventional design processes for brands and look toward more expressive designs or what some designers would call Anti Design. This means that designs for brand sites and apps used to revolve around functionality being a top priority and having a business look and feel to the design. This thought process for design is changing, and you can now expect UI/UX designers to go against traditional expectations and experiment with more artistically aesthetic designs. You can get inspiration after going through the UX trends in 2023 and staying ahead of the game. As mentioned earlier, focusing on user attention is a priority now and trying to capture it with traditional designs will only ensure visitors glance at your content and not interact with it. The example below captures the true essence of what anti-design would look like on an app. 

3. Rule-Breaking Typography 

The art of designing your fonts and making them look more appealing to consumers is a form of typography. This is a vital factor in UI, as the font of the content on your app can make or break your application. If consumers don’t like the design direction you can select for your font, your content might not even get glanced over. The rule-breaking or ancient typography trend is gaining traction and has been used by more brands recently. This means going against the basic rules of typography which are not to have twists, abnormal sizing, positioning dived words on different lines and making the fonts easily readable. 

So if you were jumping on the trend, you would not follow the commandments of typography and start experimenting with every aspect of font design. However, you need to remember only to do this kind of rule-breaking typography when necessary and not to duplicate it throughout your web pages. This would seem counterproductive and make all your content less desirable. So these kinds of font changes must be well thought out and planned. You have the option to customize every section of the fonts on a page and you can make use of this kind of creative freedom. Some standard fonts used in industries are Serif Font in fashion and Sans Serif for digital products. 

So try moving away from the traditional and use bolder or ink-trap fonts. An ink trap font was created for miniature printing and the letters have no corners. The font ink spreads into the missing area as it is printed onto the page. The ink trap mitigates extra ink being spread out and ruining the sharp edges of a font. Even though this sounds like it’s meant for newspapers, the trend encourages designers to incorporate bold oversized versions of ink traps into their web pages.

Rule breaking typography


An excellent example of experimenting with the font is how Discord revamped its logo and changed its brand font to look bolder and broader. The brand’s thicker appearance emphasizes visual elements against a colored background. The image below shows how they changed their logo design, the lower image being the current one and the higher one being the previous font. 

4. User Behavior Across Devices

Let’s break it down if you need to be better versed in cross-device user behavior. Cross-device user behavior is how a user may engage with a given funnel through two or more different devices at various times throughout the customer journey. For example, consumers constantly swap one device for another while navigating from micro-moments such as your phone to extended focus like desktops over some time. We live in a world surrounded by all kinds of devices and more advanced cross-device experiences are becoming more common. Designers need to keep this in mind when they are designing experiences for the user. 

Understanding how to design for multiple devices is now an essential skill for UX designers, as knowing how to map a user’s journey. It also entails how they may go from one device, such as mobile, to using it on another larger console or tv screen—and then designing and understanding edge cases that can be vital. It’s easy when brands have created similar experiences. 

5. Experimenting With Dynamic Color 

Color is vital to creating a stunning UI/UX design. It is one of the first elements you see when you visit a webpage or app. So keeping up with the latest color palettes is essential in gathering user attention and maintaining it. For example, Google recently launched Android 12, their new UI. What users saw was the use of extensive dynamic colors. An example of this is given below. 

Experimenting With Dynamic Color


This also meant that users now had more options to customize their smartphones. For example, the UI suggests a color palette based on your wallpaper. This suggestion can be in the form of matching the color, shade and tone of the wallpaper and can make the whole UX more appealing. 

Similarly, even other brands are adopting this practice, like Samsung, with their introduction of the Samsung One UI 4, which also has a dynamic color palette. Some brands like Apple stick to their palette because it works for their users. You can tell the difference in similar colors on an Android and the IOS interface. So as a designer, you can choose what kind of color palette you want, but as of now, the dynamic option is the way to go. Especially if you want a head start amongst your competitors. 

6. Digital Wellbeing

Like mental well-being, digital well-being is a trending topic, as many consumers spend most of their time online. So users must be mindful of what content they consume daily and for how long. Brands are introducing tools available to help you achieve your sense of digital well-being and more default settings in our devices have, by principle, a focus on the well-being of the user in a way that helps you integrate with everyday life. The need for more control and awareness over our digital habits has become focused. Many consumers discuss how they lose hours of their day scrolling content without end or cannot leave their devices. This is the case even where they have formed unhealthy repetitive behaviors.

Digital Wellbeing


As any bad habit becomes harder to break, observing interactions with your tv, laptop, and any device can be challenging unless you make it a goal based on knowledge, stats and awareness. Awareness can come easily with the correct statistics. This is quickly changing through the introduction of smartwatches. These devices implement well-being monitoring features such as Habit Trackers & Daily Stats, as seen in the example above. In turn, it will increase public attention toward these digital wellness initiatives. For example, if you are designing a web page for your brand, try incorporating elements of digital well-being into your platform to show consumers that you care about their needs and health. For example, a timer telling you how long you have spent on a site or a digital report on how you have interacted with the site over the month could be a good idea. 

7. The Future of AR/VR UI Design

Meta changed the whole landscape of the digital world when it introduced the Metaverse. This space introduced living life through a digital portal and communicating through it. The Metaverse consists of different technological elements that combine VR, AR and video technology. This potential is vast and could change how we view our world. Meta has also promised to reduce the prices of Oculus headsets like Quest to make this technology widely available.

With that in mind, UI/UX designs will sooner or later have to follow the same trend as the user is no longer contained on a screen but can be immersed into a completely different world through Meta’s technology. Designs will have to be more innovative and off the grid. As a designer with no restrictions of just one screen, you have to make your user interactions more realistic and mimic the actual environment around you.

The Future of AR/VR UI Design


Brands like Apple and Google have already released AR development resources. These are ARKit and ARCore, which merge the digital and physical worlds. If you, as a brand, are designing a new UI, you must keep the AR world in mind and build a platform that can integrate with that technology. It can start small, like real-world items with interactions attached to them through an AR headset and using the physical environment to interact with the real world through a camera. 

These AR UI design kits will be readily available and more brands will start coming up with their own, so keep an eye out for them. Practicing with new UI tools is essential in developing your skill and continuously improving the user experience for your consumers in the real world and the VR/AR world. 

8. A Vintage Outlook

A Vintage Outlook


Bringing back popular trends from decades ago will always remain in fashion, especially if they were successful for generations back then. The nostalgic angle has always been a plus point for brands, from Genz reviving the retro look to Millennials reminding people about the 90s. This kind of trend will always come up and is very relatable. The one plus point about introducing the past trends now is that you can incorporate them with new tech in the present digital space. In terms of UI, you can use clean outlines and nostalgic bold texts seen in fashion shows in New York during the SS23 runway era while also using animation to make the content look alive. 

Combining the 70’s text with 2022 design trends is the perfect way to keep things new and pull on consumers’ heartstrings visiting your web or app pages. Past fashion and digital advancements always have a way of finding a common point from which trends can be reborn. 

9. Edgy Design

Edgy Design


Some brands need a flare to convince consumers that they are not the everyday average mundane brand. This calls for stepping outside the traditional play-it-safe designs and more into the so-called brutalist UI designs like the images displayed above. Some brands only follow this trend because some view it as too rough and intimidating. But those willing to take that risk will leave an impression.

In terms of design, you can incorporate stark effects against a lighter background. For example, it might seem blinding, but it can be eye-popping for consumers if done correctly. The typography would also not be small. Instead, it would help if you used accessible visuals like Sans Serif. You can also fit in lines and boundaries in place of sharp edges and frills or special effects to highlight the fonts and make colors jump at you while you’re visually being stimulated. Finally, check out all the variations you can use and don’t overload your UI with too many effects, or the actual meaning of the content might get lost in translation.

10. Micro Games

We all have come across the Chrome dino game wherever your internet is down or a web page can’t open. This might be a minor aspect, but consumers notice little effort to value their time more. More and more applications are introducing micro games consumers can play while waiting for different web page features to load up or process a specific command. This can be used when shopping for items and waiting for your order to get processed or for a product launch to start so you can buy the product. Even though this might not retain most of your customers, it improves the user experience on a webpage or app and goes a lot way to show customers you want them to be engaged even while they wait. It would certainly keep some consumers busy.

micro games


These trends forecast what might be popular in the next year. You never know what might get trendy next year, as the future is always unpredictable. This is a starting point for brands looking to improve their UI/UX designs and you can see what works for your business. Keep in mind that testing out trends for both UI and UX would make the overall customer journey worthwhile and make your brand more recognizable. 

If you are still new to this space or need to elevate your business in the digital space, get in touch with experienced designers from SV Digital who specialize in UI/UX design. Give them a shout and see the wonders that can be achieved. 

7 Useful Tips For Creating Stunning UI

The user interface is the graphical layout of a website or app. The buttons, icons, images, text, animations, transitions, and other visual elements you interact with on a website or app compose the UI of a website. A UI designer has to ensure that a website or application has a clean and intuitive interface, as it will boost functionality and highlight the true essence of a business. 

However, when UI designers are free to explore any design elements for their projects, some tend to neglect usability and focus solely on how aesthetically pleasing a web page looks. But does this mean that an appealing-looking website is enough to make the cut? Definitely not! Have you ever had someone spend hundreds or even thousands of dollars making a beautiful site only for analytics reports to show that nobody clicked through?

Poorly designed interfaces may not only hamper the user experience but also give an unfavorable first impression about your company. For example, a cluttered webpage, use of too many colors, confusing menus, and text-heavy pages are all mistakes that can slow down load time and make it difficult for users to navigate through them.

With new technologies shaping how we do things, the design rules for User Interface (UI) and User Experience (UX) have significantly evolved. Designers are constantly challenged to balance practicality with aesthetics in order to provide a gratifying user experience. If you desire to utilize the latest design trends for your website or app and craft an awe-inspiring website, here are seven invaluable tips you need to stick to.

1. Black & White First

When it comes to UI, designers are prioritizing mobile-first these days. Therefore it is crucial to consider how an app or website will look on mobile before designing the desktop version. Designing for the mobile layout gives you better clarity about the space constraints and helps you rule out unnecessary elements from a page design. 

Before you decide on the color scheme for your website, you must create your screen in grayscale first. Designing on a grayscale gives you the convenience of playing around with complex visual elements. It offers a better perspective on the delicate elements that can be easily overlooked, such as line height, typography, the grouping of elements, etc. 

black and white color scheme UI design

If you want your website to appear clean and clutter-free, using a black-and-white color scheme is much safer than trying to incorporate too many shades. The classic black and white web layout serves as an “all-purpose” style for most businesses. 

However, if you still want to play around with more colors, use hues of black and white by adjusting the saturation and brightness. Using multiple hues of one or two colors is the simplest way to accentuate a page without cluttering the design. 

2. Double Your Whitespace

Any professional UI design will allow a lot of breathing space for putting together different visual elements. A black-and-white theme will bind you to consider spacing and layout. Leaving significant space between text, images, and other elements of your screen, including margins, make your page appear neat and well-organized. 

double your whitespace ui design

Designing a heavy page layout not only restricts the design flow but also takes a lot of time to load. Therefore, as a UI designer, you must consider doubling up your whitespace and leaving enough room for your page elements to appear without clutter. Apple Inc. is a famous example of a website that best uses whitespace.

3. Use Simple Fonts For Good Readability

The type of fonts you choose is essential in improving your page’s overall look. The text you use should have a simple and easy-to-understand font style. It is better to go for straight fonts in regular or bold. Some of the most popular fonts in web designing include Open Sans, Roboto, Montserrat, etc. 

simple fonts design for good readability - uae design company

The best font size for a website tends to be between 14 to 16 points. Large fonts should always be used for headings, medium-size fonts for subheadings and smaller fonts for the content body. To maintain a clean page layout, do not use more than two different fonts simultaneously. Whatever font style and size you decide to use, remember that the ultimate goal is to ensure that your audience can read the web content comfortably.

4. Follow Elemental Hierarchy

The visual elements on a page need to have an elemental hierarchy for better utility and how viewers see a page. The most important functions of your page should be placed at the top, such as the main menu bar. This will lead your visitors to organically browse down your page and discover what you have to offer.

elemental hierarchy ui design

A rule of thumb is to keep things moving from top to bottom or left to right. This is the standard course of action for browsing websites. Another important example of an elemental hierarchy is the size change of text elements as viewers go down the page. You must be familiar with how websites use the heading or H1 on the top of the page, followed by H2, H3, H4 and so on as you scroll further down.

example of an elemental hierarchy

5. Maintain Design Standards

It might not always be the best to go against the flow. Sometimes, following the usual standards of design can be rewarding. The result can be in your favor when you present your visitors with what they expect from a website. You can be innovative, but that shouldn’t inconvenience your users. 

maintain ui design standards

Some design elements are too risky to be played around with. Take, for example, the search bar; generally, search bars on a website are supposed to appear on the top, at the top or end of the header menu, but if you add the search bar in the footer, it’ll be difficult to access, and your visitors may not know where to find it. 

6. Offer Visual Feedback

You must be familiar with Snack bars. These are brief instructions or messages at the screen’s bottom for users to interact with. They appear temporarily to brief on instructions, errors or acknowledgments that keep users informed of the consequences of their online actions, such as successful form submission or completing a website signup process, etc.

offer visual feedback

A successful UI design should be responsive and interactive. Adding visual cues to your UI design to acknowledge actions taken on a website can make the web experience much more engaging and provide a sense of accomplishment to the users. 

7. Make CTAs Prominent

The call-to-action (CTA) button on a page is one of the most important visual elements that must be highlighted. The whole point of bringing users to a website is encouraging them to click on the call-to-action buttons and let the conversion happen.

call-to-action (cta) button on a page

Therefore, you need to ensure that you make the CTA button stand out from the rest of the content of a page by highlighting it with contrasting colors or bold text. This will help grab the user’s attention and prompt them to click on it. 

A beautiful interface helps increase customer engagement, boost retention rates, and lead to higher brand loyalty. Moreover, it also helps webpages acquire more visitors and transform them into dedicated customers. If your current website doesn’t have enough aesthetic appeal or draws visitors away without letting them stay long enough, then follow the UI design tips above to put yourself on the map and differentiate yourself from competitors.

13 Latest Web Design Trends to Try in 2022

Web designing is a constantly evolving field. Over the years, web designing has become more than just a means to declutter your website and make it appear professional. With technological advancements, the field of web design has seen immersive and groundbreaking design trends that have fueled the success of several websites. 

Initially, web design used to focus on the user experience for desktop browsers, but in recent years, it has shifted its focus to mobile and tablet browsers since most users browse websites from these devices. A good web design should not only please the eyes but also reflect a brand’s values and promotes easy accessibility and seamless navigation.

If you’re looking to design a successful website, you must be familiar with these 13 latest web design trends in 2022.

1. Complex Gradients

web design trends: complex gradients

Gradients are color transitions where one color blends into another. Gradients can come in monotone, duotone or multicolor. Complex gradients aren’t exactly a fresh design trend, but they are regularly used in web designing to add depth to flat designs. 

Gradient designs made a remarkable comeback in 2018 with Instagram’s gradient logo, and since then, it has been setting up a new creative benchmark. Gradients can create an illusion of movement while keeping the overall design of a page minimal. They are versatile and can be part of any design element, from logos to texts and more. 

There are many gradient generator tools that you can use to decide on the color scheme or take the help of the Adobe Color Wheel to pick shades that match the vibe of the web page. 

2. Scrollytelling 

web design trends: scrollytelling

Scrollytelling is also known as narrative visualization. It is a series of visual elements woven together and arranged chronologically to present a story or message to the visitors. Just like you’d read a book at your own pace, this web design trend allows you to navigate through a website and control the flow of information as per your choice. 

Scrollytelling allows transition between different visual and styling elements such as alternate texts, animated effects, interactive background and sizing changes. These visual effects captivate the users and keep them engaged until the end. This design trend is apt for long-form journalism, brand storytelling and product pages. 

Scroll-based interaction is simple and spares the readers from second-guessing what to click, swipe or press to read the entire content. The dynamic interplay of text, images, videos and sound gives Scrollytelling content an engaging flavor. 

In addition to the conventional and intuitive vertical navigation, Scrollytelling also works wonders on a side scroll layout. This is especially useful to showcase portfolios, online galleries, catalogs, images and more. 

3. Neo-Brutalism

web design trends: neo brutalism

Neo-brutalism is inspired by brutalism, an architectural movement of the 50s that emphasized raw and exposed materials. Digital brutalism is characterized by plain backgrounds, asymmetric page layouts, untreated images and default computer fonts. But in 2022, digital brutalism has transformed into a less extreme version known as neo-brutalism. 

This style incorporates the essence of digital brutalism and pairs it with minimalism resulting in something substantial, bold and striking. Neo-brutalism brings much relief from the traditional layout concepts and plays around with super-high contrasts, purposefully clashing colors and quirky typography.

Neo-brutalism is an apparent yet subtle rebellion against the standard norms of web designing. It is one of the best approaches to a great user experience, mainly because it breaks the monotony of standard design practices. This design trend is apt for brands that want their products to amuse or entertain users and stand out from the rest. It is also a fantastic trend to be adapted by art and design sites that want to break the monotony.

4. Memphis Design 

web design trends: memphis design

Memphis design is a web design trend that originated in the 80s but is making a comeback in 2022. Bright colored shapes and lines characterize it. This design combines circles and triangles with black and white graphic patterns. Alternatively, scattered shapes can be directly placed behind the subject, creating a burst of abstract colors.

Memphis is more than just a design trend; it challenges the norm and signifies uniqueness and creativity. It encourages boldness in design and reminds us how whimsical elements can bring a great sense of styling to your web pages. Designers who don’t want to use flashy graphics in their entire design can opt for miniature Memphis design, where a small dose of the design trend can add the much-needed kick to the overall look and feel of a webpage.

5. Visible Borders

web design trends: visible borders

Although websites are designed on a strict grid and arranged together seamlessly with the code, they are made to look natural by omitting those grids and borders to create an impression that they are neatly floating in space. However, when left visible, borders can create a clear-cut layout and separate different sections of the page. This helps in an easy browsing experience.

Adding simple borders and frames to your web page can distinguish one section from another and make room for more content without the clutter. It also saves users the guesswork of where to head next on a web page. 

2022 is all about implementing visible borders as a part of the latest web design trends. The line weight is something graphic designers can play with to match the theme of the page. Fine lines reflect a minimalist and sophisticated vibe, while chunkier borders are playful and unconventional. Both thick and thin borders complement muted color palettes and bold typefaces. 

6. Handmade Graphics 

web design trends: handmade graphics

As 2022 brings you a host of technologically-advanced design trends, it’s easy to miss out on the sense of personality you can achieve with handmade graphics. DIY graphics are rising as brands try to incorporate relatable interfaces into their websites. 

Handmade graphics can include doodles, hand-painted sketches, handmade cutouts and more. This web design trend is meant to bridge the gap between digital and traditional designs and offer a real-world experience to the users. 

Handmade graphic design works well with websites selling eco-friendly products, sites running environmental-friendly campaigns, and those offering innovative products and services. Imperfect hand-crafted designs can bring much-needed change from vector illustrations and add a sense of organic human touch to your web pages. 

7. Maximalism

web design trends: maximalism

Maximalism believes in “the more, the merrier.” The motto of a maximalist design is to put in as many elements as you can into a page plus something extra. Flashy texts, bold images, bursts of colors and anything that speaks extravaganza in web designing can be incorporated into the realm of maximalism. 

While maximalism can be an easy pass for most designers due to an overwhelming amount of elements added together, it can be an approachable design trend for those who can correctly tune and refine different page elements to create harmony. 

Maximalism welcomes not only a bold and contrasting mix of colors but also typography styles. In contrast to minimalism, it plays around with the complexity of design elements by experimenting with layering, clashing patterns and more, leaving a greater scope of spontaneity, which makes this design trend a hit among youth culture like fashion brands, teen magazines, photography agencies, etc.

8. Typographic Hero Image

web design trends: typographic hero image

If you believe in the saying- first impression is the last impression, this design trend of 2022 is sure to impress you! The top part of a page, known as the “hero” section, is a crucial part of your web page. It is the first thing your visitors see, and if it fails to impress them, there is less probability of them scrolling down further to explore the rest of the page. 

In the last few years, the hero section of a page mainly consisted of eye-catching images. However, this year, it’s different. The hero section in 2022 is all about oversized typography. Usage of big, bold and thick typography in single solid colors sans images and videos is the trend now. They can quickly grab attention and are a style that can blend well with other design elements.

The typographic hero image showcases how creative typography can work as a standalone design element and present essential messages in a captivating way. This style can work wonders for news portals to highlight the top news of the day or any breaking news headline.

9. Off-the-Grid

web design trends: off-the-grid

A grid is one of the most important tools for a designer. It helps you decide the placement of your texts, images, animations and videos on a page. Thankfully, with lots of experimentation happening in web design, designers are now challenging conventional design theories.

Going off the grid is unconventional yet a welcome move from the known website layouts. Off-the-grid designs can bring life to a web page when combined with large typographic, dim-lit images, soft color transitions and a hint of minimalism. Off-grid layouts allow designers to develop unique yet engaging page arrangements and allow businesses to distinguish themselves from their competitors. This design trend works well for fashion, photography, and art businesses.

A distinct styling element of off-grid design is making page elements overlap. If you are not confident about the overlapping designs, you can break your page elements into containers. These are grids of different sizes containing different elements such as texts, images and videos and organized in blocks throughout the page. However, when experimenting with off-grid designing, it is essential to mind the whitespace to emphasize important elements of the page.

10. Imagery Multilayers

web design trends: imagery multilayers

For the last few years, designers have focused mostly on minimalistic designs that promote clean interfaces. Working with visually complex designs is something that many designers avoid to make web pages more receptive to users. However, it is good to see some designers breaking the norm and stepping up their designing game by taking up complex elements and playing around with them. One such example is the use of imagery multilayers. 

Imagery multilayering is the usage of images in different layers. These images tend to be wide-angled and easy to understand to set the context of the page’s content. The right combination of photos, illustrations and animations can offer a visually cohesive experience to the users and get them to spend more time on a website. The imagery multilayer design is ideal for sites that want to put out plenty of information in a limited space. 

However, you must be careful about choosing visuals for this web design trend. Images that can fade easily without losing their essence can be utilized for multilayering. You also need to avoid clutter by trying not to assimilate several images together in layers. Imagery multilayer as a web design trend will work well for an array of businesses when used thoughtfully. 

11. Subtle Parallax Effect

The Parallax effect as a web design trend has been around for a while. In the Parallax effect, the website foreground moves faster than its background, creating a 3D effect and offering an immersive browsing experience to the users. However, the classic Parallax effect had seen a slow death a few years after its inception, especially when designers began to overuse it in not-so-good ways. Sites, where the parallax effect was executed, saw poor website usability paired with the slow website loading speed and endless scrolling.

So what makes it worth mentioning in 2022? Well, this year, we get to see a toned-down version of the parallax effect being used by many designers. There is less usage of heavy design elements that make sites slow and hard to scroll, and there is more focus on simplicity. 

Modern parallax focuses on smoother transitions which make it appear that an image gently glides onto another. Another way to utilize this trend is to divide an entire page into 3-5 sections and run the parallax effect in sync with the reveal scrolling effect for a fantastic browsing experience. There are plenty of other ways to use the subtle parallax effect alone or in combination with other web design trends. The actual usability will depend on the web page you are working on and its contents. 

12. Web-based Scavenger Hunts 

web design trends: web-based scavenger hunts 

Scavenger hunts for web work best for contest pages and game-based websites. It can be used to unveil a product launch, a new video release or to make an exciting announcement. Using this design trend, you can daisy-chain different pages and add password protection that will stop visitors from accessing other website pages until they solve a problem or answer a question on the existing page.

Several creative ways exist to set a scavenger hunt and reveal prompts to help users move from start to finish. You can use the power of web design to create an engaging scavenger hunt. You can play around with word-based riddles, decode a cipher or ask users to find hidden clues or clickable elements on a page. You must provide subtle hints and workarounds to help them find the answers.

13. Glassmorphism

web design trends: glassmorphism

Glassmorphism is a technique where you combine blur effect with transparency to impart a frosted glass-like texture to the web design. Glassmorphism is a relatively new web design technique that saw a rise in 2020. It works by creating a veiled layer of transparency that is achieved through a mix of opacity, layering and blur value. 

Blurring is the critical aspect of glassmorphism and is tricky to get right. The background image in glassmorphism should appear as if it is being viewed through an out-of-focus lens. If you make the blurring effect too light, there is a chance that the background image can bleed through. For a safe bet, adding borders around the elements of glassmorphism can help add definition.

The background color also plays a vital role in determining how the glassmorphism effect can turn out. Background colors can’t be too simple and dull, or the effect won’t be visible. Vibrant colors can bring out the essence of glassmorphism by creating a contrast that makes the effect stand out. Glassmorphism is a versatile web design trend that any website can adapt.


Web designing is fascinating, with new trends being introduced now and then. While every web design trend may not gain popularity, each is a humble attempt to break the conventional design styles or modify them to bring a unique and noteworthy experience for the audience. How you incorporate them into a website depends on your creative outlook and the type of website you are designing. 

Which web design trends do you think will sustain in the long run, and which trend will fade away with time? Let us know in the comments.