15 Ways Creators Use YouTube Studio To Publish Content Fast & Easier

YT Studio, short for YouTube Studio, is a platform for content creators where they can manage their YouTube content and channels more efficiently.

YouTube Studio is a powerhouse of valuable tools and features that help users create their day-to-day content on the platform.

Creators can also access video analytics and community panels, which allow them to track performance and monitor comments on their channels.

You can access YouTube Studio from studio.youtube.com. If you log in to your YouTube account, you can click on your profile picture menu in the top-right corner and select YouTube Studio from the dropdown menu.

If you are a content creator on YouTube, YouTube Studio is a must-have tool. You can also use this platform on your mobile device through the YouTube Studio app.

As a video content creator, you will spend most of your time on YouTube Studio. So, why not try exploring and understanding some of YouTube Studio’s best features and functionalities and put them to good use?

Let’s find out what it has to offer you.

Youtube

1. Manage Multiple YouTube Accounts Easily

YouTube Studio allows you to manage multiple YouTube accounts in a single place and seamlessly swap from one to another with a click.

You can also swap your Google accounts anytime if your YouTube channels happen to be on different accounts. However, YouTube allows you to have multiple channels for a single account as well.

If you have a team and run multiple YouTube channels, you can create a YouTube brand account. With this, you can add multiple users called managers to access the content on your channels.

2. Check Real-Time Channel Analytics

YouTube Studio gives access to your real-time channel analytics and measures the performance of your video content. Go to the platform dashboard’s bottom-right corner and select Go to Channel Analytics to use the YouTube Analytics tool.

The Analytics page gives you detailed information about your video’s performance metrics such as views, subscriber count, reach, demographics and view time.

For a more detailed report, click on the advanced setting option to understand more about storytelling analytics. Using the Compare To option, you can also compare your video performance based on one another or per year.

3. Upload Videos on YouTube

The best way to upload videos on YouTube is through YouTube Studio. You can also opt to upload videos through the YouTube mobile app, but nothing beats YouTube Studio in terms of flexibility.

To upload a video using the platform, go to the dashboard’s top-right corner, click on Create and click on “Select file” to upload the video. Please note that you can upload videos on YouTube Studio on a computer only.

4. Edit Videos

If you don’t have the budget to hire professional video editors, don’t worry! YouTube Studio comes with a video editor that you can use for advanced video editing.

Before you edit any video, the best way to avoid publishing it halfway through is to make your raw file private, which you can choose from the visibility option.

If you want to edit a video from your listed video, you can click on the Editor option in the left-hand corner of your screen to begin editing.

5. Draft Videos

On YouTube Studio, you can create videos to be edited later. Once you upload a video, it automatically goes into drafts. So, if you want to edit it later, just close the upload page and come back when you want to edit.

6. Schedule to Publish Uploaded Video

YouTube Studio lets you schedule an uploaded video to be published later. When you reach the visibility stage in the publishing process, you will be able to set the scheduled publishing time for your video.

7. Manage Your Channels Better By Adding Admins

Managing your YouTube channels can get difficult if you handle it single-handedly. Thankfully, with YouTube Studio, you can add more people and assign them roles to manage your channel.

You can grant permission to other users by navigating to Permissions in the Studio settings, clicking on Manage Permissions, then authenticating your account and clicking on the Plus button to invite a user.

8. Create & Manage Playlists

Playlists allow you to manage your channel content better. You can create different playlists with distinct names, which can help people understand the playlist’s theme better. Go to the left corner menu in YouTube Studio and select Playlist to create a playlist. Then select New Playlist.

9. Manage Your Video Comments

There are many ways to manage viewer comments on YouTube Studio. For example, you may choose what your audience can say in comments, hold them for moderation or disable comments altogether. Go to the Community option in your YouTube Studio settings, choose from Automated filters and Default option to set your preference.

10. Create & Add Subtitles to Videos

If you think your videos need translation, you can add subtitles to the video descriptions on YouTube Studio. You will get the Subtitle option in the first step of your video upload.

Click on More Options, select your video language, and upload the subtitle file from your computer to access the option.

11. Make YouTube Channel Private

Before you make your YouTube channel public, it is wise to upload some videos to it so that your audience will have something to watch. Make sure your channel is private, and then upload a couple of videos.

You can access this option from YouTube Studio as well. Go to Settings>Channel>Advanced Setting>Remove YouTube Content, and you will then get the option to remove or hide your channel from the public.

12. Take Advantage of the Creator Insider Program

You can stay updated with the latest features and functionality of YouTube Studio and YouTube with the Creator Insider program. Check this section frequently if you want to learn about all the latest developments available to creators on the platform.

13. Turn Video Ads On & Off in the YouTube Studio App

If you are in the YouTube partner program and your video meets the platform’s advertising requirements, you can earn money through video ads. Open the YouTube Studio App; from the bottom menu, choose Content, and select the video you want to turn on or off ads for.

Click on Edit and tap the Monetization ($) tab. Select ON to choose the type of ad you want to run or select OFF to turn off video ads.

14. Mobile Monetization Appeal

YouTube Studio app features a mobile monetization appeal feature making it convenient for creators to appeal to monetization decisions made by YouTube with which they disagree. Creators can go to the Content tab in the app, find the video with limited monetization, tap on the $ icon and choose Request Review.

Once the review is requested, a policy specialist will analyze the video and change the video’s monetization status if applicable.

15. Search Filter for Comments

As creators receive an overwhelming number of comments, it gets very tedious to filter and reply to comments. Therefore, the YouTube Studio app comes with an option to filter comments.

This feature can be accessed by clicking on Comments at the navigation bar’s bottom. The following filters can be used to search through the comments.

  • Response status: Has this comment been responded to?
  • Member status: Is the commenter a channel member?
  • Search: Do any comments contain a specific word the creators want to search for?
  • Contains question: Does the comment contain a question?
  • Subscriber count: Does the commenter have at least a certain number of subs?
  • Subscriber status: Is the commenter publicly subscribed to the channel?

Have you tried creating videos on YouTube with YouTube Studio? How was your experience? Let us know in the comments.

19 Social Media KPIs You Should Be Tracking

Most businesses today cannot function without a social media department. Social media acts as an important link between businesses and their customers. It helps businesses market their products and services, generate business leads, engage with the target audience and get their feedback.

Every business with an active social media presence is run by a team of social media experts responsible for generating creative ideas for social media posts, writing and posting them across different social media platforms, tracking user engagement over time and analyzing audience behavior and demographics.

But how do you know if your current social media marketing strategy effectively brings ROI for your business? That’s when you need KPIs for your social media strategy. KPI or Key Performance Indicator evaluates performance for a definite objective over a specific period.

Measuring social media KPIs can help you understand if the performance of your social media department is satisfactory enough to meet your business objectives. Remember that your social media KPIs can vary campaign-to-campaign or depend on the social media platform. This will help you to create SMART goals for your team to achieve.

Specific: Be specific about your goals. Do you want to increase your Facebook follower count by 15% next month, or do you want to increase the click-through rate for a specific landing page by 25% in the next three months?

Measurable: Ensure that your goals are measurable. If you aim to increase your Facebook followers by 15% in a month, you should be able to track the progress every week to get an idea of whether you are close to reaching your target number by the end of the month.

Achievable: Set your goals within an achievable limit. Do you wish to achieve 5X Twitter followers in a month? Plan something realistic; how about increasing your Twitter followers by 50% in six months?

Relevant: Ensure that your social media KPIs fulfill the larger goals of your business.

Timely: The timeframe that you should set to achieve a particular KPI.

SMART KPIs will help your social media marketing team commit to the goals and work consistently to achieve them. Different social media metrics could be relevant to your business in one way or another. Try sorting KPIs into these broad categories to ensure that your KPIs align with your company’s overall goals and objectives.

Reach KPIs

Reach KPIs

Reach KPI measures the number of users who come across your social channels. Reach and engagement is different; therefore, the reach KPI will measure users who passively interact with your channel. Reach is a quantitative measurement that measures your existing and potential audience, brand awareness and growth.

1. Impressions

This measures the number of times your social post was visible to someone’s timeline or feed. It doesn’t necessarily mean that the people who viewed your post have also read it.

2. Follower Count

It measures the number of followers your social channel has at a given time.

3. Audience Growth Rate

Audience growth rate measures how follower count changes over time. Given below is a simple formula to measure the audience growth rate percentage:

New followers/ Total followers X 100 = Growth Rate Percentage

4. Reach

Reach measures the number of people who have seen your post since it has gone live. Here’s how to calculate your reach percentage:

Post View/ Total followers X 100 = Post Reach Percentage

5. Potential Reach 

This is the measure of the number of people who could see your post over a period of time. Say, if a follower shares your post within their network, then the potential reach for that post could be anywhere from 2% to 5%. Here’s how to calculate it:

Total number of mentions X Followers of account that mentions you= Potential Reach

6. Social Share of Voice

This metric measures the number of people who mention your brand compared to those who mention your competitors. The percentage of social share of voice can be calculated as:

Total number of mentions of your brand/ Total mentions (Your mentions + Competitor mentions) X 100= Social Share of Voice percentage.

Social Media Engagement KPIs

Social Media Engagement KPIs

KPIs for social media engagement measure your interaction quality with your social media followers. It analyzes whether the audience is willing to listen to what you have to say and interact to connect with your brand.

7. Likes 

The number of times your social media followers interact with your social posts by clicking on the like button.

8. Comments

It measures the number of times your followers comment on your social posts.

9. Applause Rate

Applause rate considers positive interactions with your social audiences like saves, retweets, and other positive interactions. This is how to calculate the applause rate:

Total Approval actions/ Total Followers X 100= Applause Rate Percentage.

10. Average Engagement Rate 

This metric measures how engaging your social posts are to the audience on average. The metric is calculated by dividing all kinds of engagements a post receives, such as the likes, comments, shares, saves, etc., by the total number of followers on your social channel.

Likes+Comments+Shares/ Followers X 100= Average Engagement Rate Percentage.

11. Amplification Rate 

Amplification Rate measures the rate of followers who share your content with their own followers. A high amount of retweets, reshares, and repins indicate that your followers want to be associated with your brand. Here’s how to calculate the amplification rate percentage:

Total Post Shares/ Total Followers X 100= Amplification Rate Percentage

Conversion KPIs

Conversion KPIs measure the number of social interactions that turn into website visits, purchases, sign-ups or other desired actions. Conversion metrics show the effectiveness of your social media strategies and whether it brings the desired results.

12. Conversion Rate

Conversion rate measures the number of users who perform the desired actions outlined in your social media call-to-action (CTA) compared to the total number of clicks on that given post. CTAs can vary from visiting a landing page, subscribing to a mailing list, making a purchase, etc. A high conversion rate signifies that your social post is valuable enough to make your audience act. Here is how to calculate it:

Conversion/ Total Clicks X 100= CTR Percentage.

13. Click-Through Rate (CTR)

CTR measures the percentage of people who viewed your post and clicked on the CTA it had. It measures whether your content is effective enough to motivate your audience to act. CTR can be calculated as:

Total Clicks/ Total Impressions X 100= CTR Percentage.

14. Bounce Rate

Bounce rate measures the number of people who clicked on a link in your social post but left without taking any action. A high bounce rate signifies that your content is not engaging enough to keep your audience hooked on your content.

15. Cost Per Click (CPC)

Cost per click (CPC) is the amount you pay per click to social media platforms like Facebook, Instagram or Twitter when people click on your sponsored social post. You need to track CPC to determine if the amount you are spending is worth the investment. You can calculate it using:

Total Ad Spend/ Total Measured Click X 1000= CPC

16. Cost Per Thousand Impressions (CPM)

CPM is the amount paid every time 1000 people come across your sponsored social post. Here’s how you can calculate it:

Total Ad Spend/ Total Ad Impressions X 1000= Cost Per Thousand

Customer Satisfaction KPIs

Customer Satisfaction KPIs measure how customers perceive your brand. Their attitude of interaction with your business on social media is direct feedback for your business.

17. Customer Testimonials

Customer testimonials are the reviews posted by your customers on social media channels and Google My Business to express how they feel about your products and services. Ratings are also effective in determining how customers feel about your business.

18. Customer Satisfaction Score (CSat)

This metric measures how happy and satisfied your customers are with your products. This data can be gathered through polls and surveys on social media platforms.

19. Net Promoter Score (NPS)

This is the metric used to measure your customer’s brand loyalty. You can measure this by surveying your social channel, asking,” how likely would you recommend this product to your friends?” Allow the respondents to answer between “Very likely,” “Likely,” and “Unlikely.”

Once you have set your social media KPIs, it is time to track them using built-in analytics features on different social media platforms. These metrics are free and easy to use. All major social media platforms like Facebook, Twitter, Instagram, and YouTube have basic analytics that allows you to track your performance.

If you want to compile social analytics from different platforms into a single and comprehensive report, you might consider using professional social media management tools or platforms.

Let us know which KPIs are your primary choice for tracking your social media performance in the comments section.

17 Social Media Marketing Trends Predictions For 2023

Social media has become an integral part of digital marketing efforts and the benefits of social media are huge. 

Brands can use it to discover new audiences, provide customer support, and engage with existing customers. 

Social media can assist brands in building an excellent reputation for themselves through increased conversion rates and brand loyalty.

Staying up-to-date with the latest trends and actively using them helps brands take advantage of social media marketing opportunities. 

With 2022 coming to an end, it’s time to prepare for trending social media ideas that will impact social media usage in the future. 

Here are some social media marketing predictions in 2023 that we can expect to see on five popular social media platforms: Facebook, Instagram, Twitter, LinkedIn and TikTok.

Facebook

In 2022, Zuckerberg’s first social media app was overshadowed by Tiktok’s popularity. 

But, despite this setback, Facebook plans to bounce back in 2023 with a host of new features and updates. 

Let’s take a look at what Facebook has in store for everyone next year.

1. More AI-recommended Content

The next few months will see an influx of posts from people and pages you don’t currently follow in your feed. 

Although this will initially attract some negative feedback, it will eventually lead to a satisfactory outcome in the long run, said Zuckerberg in one of his interviews this year.

The rise of AI-based content comes after TikTok changed its algorithm to show the best content in users’ feeds instead of them building a social graph. 

This allows users to see updates from everyone, not just profiles they choose, and makes it easier for creators and brands to reach a wider audience outside their follower base.

 2. Better Engagement With Family & Friends 

As AI-based content gets more prominent, people will want to find new ways to connect with family and friends. 

Facebook can succeed against TikTok because the latter is not essentially an app to connect with family and friends but to be used for entertainment purposes.

Meta agrees that most private interactions on the app happen over DM, but your feed is still an important part of getting updates on people you know and care about. 

Hopefully, as 2023 emerges, the app will find a way to strike a balance between posts from family and friends and AI-based content on users’ feeds.

3. Integrating Avatar

To spread awareness about the Metaverse, Meta is integrating its digital avatars into different places in the app. 

In an effort to encourage users to keep interacting with one another in an engaging and fun way, Meta encourages its users to create and use their digital avatars often.

Meta has introduced avatars into posts, status updates, chats and post comments. It has also launched its avatar store, where users can choose different clothing options for their avatars. 

In the future, Meta plans to let creators, artists and fashion brands develop their own digital fashion items and sell them on the app.

4. Boosting In-message Ads

As more interaction is happening on direct messages, Meta plans to introduce new tools to help brands benefit from this. 

It wants to increase clicks to in-message ads on Facebook messenger and WhatsApp chats which could be a powerful tool for brands to engage and promote their businesses via DMs.

In the future, you will see more Facebook ads in your chats. Whether brands will be able to benefit from that is something we’ll have to wait and see.

5. Augmented Reality Experiences

Meta is developing its AR glasses but will likely release them sometime next year. 

Although Meta plans to release its AR glasses by 2024, expect to see early momentum from the company to give it a much-needed push.

This could be a step toward the broader Metaverse plan, with more AR tools to come that would get more creators and brands engaged in 3D object creation.

Instagram

Instagram is also likely to stay up to the latest social media trends and curate experiences that are in tandem with user consumption trends and habits.

Let’s take a look at what Instagram plans to do in the coming year to sustain its popularity.

6. Rise of Al-recommended Content 

Instagram also plans to boost AI-recommended content to drive more user engagement. In 2022, Instagram had to reverse its decision to increase AI-recommended content following user complaints. 

However, Instagram will continue to improve its AI algorithm in order to drive more views and engagement in the future since it is one of the most popular social media marketing trends of this year. 

Since Instagram Reels has proven to be the fastest-growing content format, you can expect this trend to continue in 2023. 

In addition, Instagram may soon launch a full-screen feed for users who frequently engage with the Instagram Reel and Story formats.

7. Interactive Ad Formats

Instagram plans to use augmented reality technology and interactive ads like other social media platforms to improve user engagement. 

It has recently introduced several new ad formats and is planning to introduce many more in the coming months.

Instagram is introducing new ads into the Explore section of its feed. Although the company hasn’t confirmed whether Explore Ads will be a permanent feature, it will provide a good opportunity for new brands to get discovered by the audience easily.

It is also testing ads in profile feeds. If you interact with an ad on the platform, it will show similar ads from other businesses on your main feed. 

This could help brands discover interested users more easily.

Finally, Instagram has launched a beta version of its AR ads. This version lets users interact with AR ad content on their main feed and stories. This move also aims to make the platform more prepared for the Metaverse.

 8. Live Shopping

Instagram will soon launch its live shopping feature, allowing users to shop in real-time. 

The popularity of other social media apps, such as Facebook, has helped make the live shopping feature a hit, and with Instagram trying to match up to the success of these platforms, the live shopping feature will certainly be available on Instagram soon.

It can easily qualify for one of the biggest social media trends in 2023.

Twitter

The most anticipated changes to Twitter next year will result from Elon Musk taking over the platform recently. 

The new CEO plans to replace the entire management and engineering teams, so he must have big plans for the company. 

Based on what we’ve seen him do so far, here are some new social media marketing trends that can be expected in 2023.

9. Pushing Subscriptions

Musk has been quite vocal about pushing Twitter to introduce a subscription-based app usage model. This approach will also help the platform get rid of bots. 

He plans to do this by asking the platform’s users to pay a monthly fee to use the app; in return, the app will provide them with advanced analytics features and insights.

Twitter removed many analytics features in 2020 and has yet to bring them back. 

If Elon Musk’s plan is put into action, then many businesses will sign up to use Twitter again because of the professional profile display option and advanced analytics feature that will be offered with his proposed subscription plan.

10. Additional Verification Ticks

In an effort to crack down on bots and fake profiles, Musk is trying to implement strict measures to authenticate real human profiles and remove bots from the app. 

The best way to do this is through email or phone verification. 

Users who confirm their details will be given a different color verification tick to mark the difference between general verified, and premium verified profiles. 

Although removing bots entirely from an app may be challenging in 2023, strict verification measures will limit their impact.

 11. Free Speech

With Musk’s acquisition of Twitter, we can expect a host of changes to its features.

For example, Musk has always been headstrong about promoting “free speech” in the app. 

But, how that fares owing to Twitter’s speech restrictions based on internal parameters is something to watch out for in the future.

LinkedIn

LinkedIn, the professional networking site, has seen record levels of engagement throughout the year. 

In the coming year, it is expected to maintain an equally engaged audience with more opportunities for people to connect with each other professionally, take up more LinkedIn learning courses to upskill themselves and get more job industry data and insights. 

Let’s see what this social media app has to offer in 2023.

12. More Data Insights For Jobseekers

LinkedIn owns the largest database of job industry data insights in the world. It is finding more ways to utilize it in helping people choose the right career path and land a good job. 

LinkedIn could use AI to assess what other people with similar skills and interests are doing and guide people with extensive career options without stereotyping them into specific job roles. 

This could also benefit recruiters by highlighting the best candidates for a job by assessing their skills and interests and making the hiring process for companies more time-saving. 

13. Bigger Focus on Audio

Being a professional networking platform, LinkedIn seems to be the right place to release audio podcasts, host professional audio events and publish audio stories focused on professional engagement. 

The platform has been developing its audio feature for quite some time, and we can expect it to be utilized to its full potential. 

For example, in 2023, we could see features like audio meet-ups for people to connect for professional chats and audio room features within LinkedIn groups. We might also see companies hosting more audio events on the platform.

14. Improved Video Tools

LinkedIn has recently seen a rise in video content, just like any other social media app. 

We expect Linkedin to introduce new video tools and features to facilitate more video content on the app.

LinkedIn is set to roll out updates to make video a more prominent part of the LinkedIn experience. 

The updates include advanced video meeting options, live video streams and more ways for employers to connect with employees through video content format. 

LinkedIn has already seen a lot of video engagement on the app, and it won’t be surprising if it adds a dedicated video tab in the coming months and utilizes it as one of the strongest social media marketing tools on the platform.

15. Feed Revamp

LinkedIn last updated its user feed a while ago. 

Since video content is growing on other platforms, it makes sense that LinkedIn would want to change its feed layout in the coming months to boost conversions

LinkedIn might introduce a full-screen video experience like Instagram TV, giving creators more room for their content. They could also showcase podcasts and live events in that space.

TikTok

Let’s talk about TikTok. 

The app has been popular this year and will likely remain popular in 2023. 

It is also arguably the most controversial app of all time. 

Assumptions of its link to the Chinese government are still under scrutiny, but it continues to be a hit among the younger generation. 

So, what social media marketing trends does TikTok have in store for 2023? Let’s find out!

16. Live Stream Shopping

Live stream shopping is the key revenue driver for the app in China, and it may also plan to expand that model to other regions. 

Live stream shopping is already popular in Asian regions but is yet to make a mark in Western countries. 

However, TikTok is determined to make it work to maximize its revenue and provide an opportunity for creators to showcase their creations.

Expect this to become a much more prominent feature in 2023. 

Right now, creators can earn less than they can earn through YouTube videos because you cannot insert mid-roll ads in between short clips.

But, TikTok is finding ways to help creators benefit from the app more effectively by next year. 

17. New Payment Options For Creators

Creator payment has become a significant issue on the app as its Creator Fund is growing. 

Many creators are worried that the app needs to pay them more for the content they create. 

Although TikTok has plans to recognize its top creators and compensate them adequately, YouTube’s short-form video monetization plan is a threat to the platform.

If TikTok doesn’t figure out how to compensate creators, it may lose them to other video apps like YouTube. 

Instead, TikTok should take a lesson from YouTube’s short content monetization program and pay its top-performing creators all the ad revenue based on their video views.

 This would encourage top creators on the platform to create more content in the future.

Here’s to hoping these social media marketing trends take off next year and we get to see many new features on our favorite apps. 

Which platform do you use most often and why? Let us know in the comments below!

Importance of Social Media Marketing for Your Business in the Post-Covid Era

During the pandemic, many businesses shut down because they could not adapt to the new business environment. Some businesses saw this as an opportunity to grow and expand into new markets. But overall, the pandemic did affect consumers and businesses immensely. 

Social media came to the rescue for brands that needed an outlet to reach their consumers still. These platforms, such as Facebook and Instagram, also allow you to advertise your products and services. These came in the form of paid ads showing on users’ feeds. Since most of the world’s population was confined to quarantine, consumers were left to keep themselves busy during that time. One of the most common ways people did that was to scroll through social media.

Some brands noticed this behavior change and decided to change their content to suit social media platforms. SMM (social media marketing) was an effective tool to ensure businesses got all the benefits of their new wave of doing business. Brands had to also adapt to having their employees work from home. If you did not operate in an industry that was classified as essential, you found yourself losing a significant amount of your onsite workforce. 

But, there are many pros and cons the pandemic brought to the business world in various industries. This blog will explore how businesses functioned during the pandemic and how they used social media marketing post-covid era.  

The Significance Of Social Media Marketing Post-Covid Era

Since social media marketing strategy helped numerous brands prosper during the covid period, continuing to use these SMM strategies would be logical to keep consumers engaged and profits high. 

Let’s take a look at some of the reasons why social media marketing has come to the forefront for businesses in the post covid era: 

1. Social Listening Has Become Increasingly Important

The pandemic period made it very clear that brands had to listen to their consumers more and could not rely on traditional forms of consumer communication. This called for an even more in-depth understanding of customer needs. 

To be successful, you no longer could avoid using the full might of social media marketing in the post covid era to increase business growth. But, understanding how consumers engage with social media is no small feat. The thought of consumer behavior shifting again post covid is a valid worry to have. Consumers have also had to adapt to being out of quarantine and finding new ways to shop for products and services. 

This is why you can incorporate social media monitoring/ listening tools in your marketing strategy to stay up-to-date with what consumers think. In each new phase of the covid unlocking era, consumers would think of new ways to connect with online businesses and explore the digital world. 

Social listening tools are designed to gather data about how consumers engage with your business on various portals. You can also access reports that will pinpoint specific data for you and make it easier to analyze. These reports will help you figure out what consumers are saying about you and enable you to adjust your social media campaigns accordingly. 

By keeping up to date with consumers in your industry, you will find it easier to build a community around your brand that adds value to consumer lives.

2. Reinforce Your Brand Image to be More Empathetic 

It would be helpful if you were more attuned to the new and informed consumer. The consumer’s priorities have changed in the post-covid period, and you should consider using language that is more sensitive to the feelings of people.

Your brand’s tone must be approachable, empathetic, and helpful. Show your customers you care by empathizing with their challenges, helping them solve those challenges, and going the extra mile to make their lives easier.

One reason to use social media marketing in the post-covid era is to ensure that you are always available to your customers. Being there for your customers when they need you will earn their loyalty and appreciation. Listen to your customers, analyze the data you collect, and make decisions that put their needs and priorities at your business’s forefront. You must also avoid sharing content that can trigger users and portray a negative image of your brand.

3. Emphasize Promoting User-Generated Content

Consumers now spend most of their time on social media post the pandemic, and everything from entertainment to shopping to banking is all online now. This means the best way to reach your customers is through social media in business

Online shopping is a go-to for most consumers, leading many brands to switch from storefronts to digital stores. Social media trends are what brands need to be well informed about in the post-covid-19 era, and the power of social media is set only to keep increasing.

Creating a digital campaign where every aspect of the content is your responsibility can be time-consuming and burn through financial resources. But engaging and interacting with consumers on social media is vital. As a tactic to reach the right audiences, you must implement the use of user-generated content. 

These are brand experiences detailed and documented by consumers posted on social media, aiming to get the proper exposure and attention on any social media platform. This can be in the form of photos and videos. User-generated content can be a cost-effective, genuine and sustainable form of social media marketing in the post covid era. It is also well-accepted by the people.

Product reviews and unboxing, testing and even customizations are all forms of user-based content you can use for your SMM (social media marketing) strategy. It is infrequent for consumers to try a brand no one has ever recommended or rated. In the post covid era, user-generated content is a guarantee your business can be trusted and has repeat customers.

4. Leverage Influencer Marketing to Build Trust

Like some brands thrived in the post covid era, many content creators on social media rose to become leading social media influencers. This term is given to individuals that influence change and thoughts of consumers on social media through their content. 

Social media influencers’ power lies in their interpersonal relationship with consumers. It is not a faceless business interacting with social media users; it is another human that brings valuable content to their feeds. This gives a sense of trust and loyalty to consumers. Brands looking to kick-start their social media marketing in the post covid era or elevate their current strategy can look to influencers to assist them in improving their brand reach on social media platforms. 

Finding the right influencer to represent your brand is vital. Maintaining a strong relationship with influencers is an excellent way to ensure your brand presence on social media will not be toppled by your rivals. If consumers trust an influencer recommending your brand, they will trust your brand too.

5. Focus on Social Commerce to Boost Sales

The shopping behavior of the average consumer has evolved post-covid. As a result, businesses have adopted emerging technologies to drive online sales and improve customer experience.

Brands that would have never had to use e-commerce platforms before are now utilizing this service in the post-Covid era. For example, online grocery shopping has led to the consumer being reliant on these services even now. The convenience and the bulk of the operation have helped brands reach numerous customers and attract many potential ones. This new category has emerged because of social media and the ability to market to anyone on the internet. 

Similarly, numerous social media marketing tools work well with e-commerce platforms that help you track your sales and progress. E-commerce has also allowed consumers to shop on social media shuffling through services and products. The idea of not having to leave a social media platform to make a purchase is the power of e-commerce capabilities in improving brand sales. In addition, various social media platforms have integrated with e-commerce platforms to provide the best shopping experience for consumers in the digital business market.

6. Revolutionize Social Customer Support Using AI  

AI has improved customer support in 3 ways post covid-19:

  • Automated Routing 

Brands have now upgraded to increase the speed at which a consumer can get in touch with a business representative. This is crucial for successful customer service functionality, and the quicker it is, the happier the consumer. Automated routing is the only way to ensure customers engage with brand customer support executives swiftly. This includes messages and requests that a customer has made. Without this AI-powered technology, consumers would have high wait times, and general dissatisfaction with the brand could be a likely result.

The speed of customer service responses is vital for customer satisfaction. For example, over 42% of consumers expect replies from the brand on social media should be within an hour. The AI system could read the message, assess the problem and send the query to the proper brand official to be solved. This streamlines the customer services process if your brand receives thousands of consumer requests daily. 

  • AI-Supported Scalability 

The customer support capabilities of a brand can be expanded with AI. Without having to hire additional staff to take on the workload. AI can respond to consumers 24/7. This allows the customer support department to gather information and solve consumer queries at odd hours. Even if the AI can’t tackle the problem instantly, it can still gather data about the query and pass it on to the next brand representative that comes online. This is an economical way to cater to consumer needs whenever.

Minor issues and simple problems faced by the consumer can be handled by AI and leave complex challenges to brand representatives. This divides time and effort effectively for the customer support department of any business online. Chatbots on social media accounts can assist customers with queries and filter through spam and scammers. Fake social media accounts are a significant issue on social media, and AI helps to mitigate that risk for brands.

High-level priority messages and requests can be marked to be immediately reviewed by a brand representative, while low-level priority requests can be handled by AI customer support. The ticketing system determines the level of priority. Customer support tickets are created to help the customer support department effectively organize and solve customer queries.

  • Social Listening

AI-powered social listening programs manage brand mentions. These tools search on social media for instances where consumers mention the business. This gives you an overview of people interested in your brand, both the positives and negatives, even if they have not interacted with it. 

7. Leverage Data-Driven Social Media Marketing

Data-driven social media marketing is vital in the post covid business environment. This entails a marketer collecting social media performance data for a brand and using that information to market to consumers. 

Social media marketing data can advise you on the visuals and messaging to reach your ideal consumer. Without such insight, you could unintentionally hurt the sentiments or views of a consumer group. 

Leading social media marketing decisions with a data-driven approach tells you what works and what needs improvement. By following the data collected, you will effectively increase your ROI and implement more profitable strategies for social media marketing. 

You can assess the success of your social media presence based on metrics like web traffic, conversion, reach and mentions. Tools such as Google Analytics, Mention and Brand Grader can give you access to data that can help you mold your next social media strategy. Tracking, measuring and improving your social media marketing in the post covid era is vital to making real-time data-driven business decisions.

8. Be Flexible in Your Approach to Social Media Marketing

The pandemic taught many brands that having a quick, flexible social media strategy can be very detrimental to the success of a brand during unforeseen circumstances. Being able to adapt to the conditions of the market and consumer behavior is a must-have ability that social media managers strive to have and will prepare for. 

This also means that a brand’s workforce, agency partners and logistics must be able to pivot during these times. SMM strategies can help mitigate sudden changes to your business environment and cement your consumer relationship with people. 

Remember to experiment and always listen to what your customers are saying. Monitor what works well for your brand and adjust your social media content accordingly to market your products and services effectively. Hiring an agency to handle everything would be recommended if you find maneuvering through social media challenges.

9. Find the Right Social Media Agency to Help Your Business Succeed

It is essential that if you seek outside assistance for business activities, you should work with agencies that you can rely on. Social media marketing in the post covid era has gained much traction at the end of the pandemic. It is now a driving force for many brands marketing strategies. 

So if you are not a veteran regarding social media, hiring talents or an agency that would benefit your businesses. But, while you onboard a new agency or professionals onto projects for your brand, it is crucial to ensure that they have the same values and goals are your businesses. 

Building a solid relationship with these entities is only manageable if you both have the same objective and delivery system to achieve these markers. Offloading some of the heavy liftings in social media marketing can unburden the other business activities requiring more attention and give you more free time to brainstorm effective SMM strategies post covid.

A social media marketing agency like SV Digital would efficiently conduct all your social media marketing requirements. Agencies like these are dedicated to assisting you with establishing a social media presence and also marketing on different social media platforms. 

The first step is to reach out and gauge how much you can benefit and improve your business growth. Every brand requires experts to guide them through the maze of social media and ensure your business is utilizing every beneficial aspect of these platforms.

LinkedIn Introduces New Overview For Ad Tools and Options

LinkedIn ads have become quite popular in the last few years as more people realize their true potential and B2B capabilities. With the uncertainty of Twitter over the past two weeks, LinkedIn might be your best option. The platform might have predicted this shift in user perception of Twitter and decided to release a new overview of LinkedIn ad options.

This guide is to assist any LinkedIn marketers in better understanding each ad type and how their brand can benefit the most through each ad campaign or promotion.

This guide explains each ad type in detail and gives you a complete overview of LinkedIn ad capabilities. It contains information on LinkedIn promotion types and newer formats like Document ads. You can also look at ad requirements and how to utilize the available ad formats effectively.

As you can see in the image below, each ad type is explained clearly with all the requirements like file type, aspect ratio, size, image and headline neatly listed.

ad type

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The LinkedIn guide also explains the best ad type concerning the different marketing objectives you might have for your brand. For example, if you want lead generation, the platform suggests you opt for video ads, dynamic ads or single-image ads.
These should be taken under review since you know your audience the best and know what they react to the best. If you look at the image below, you can view the different ad types according to your objective.

summary objectives

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You will also see the LinkedIn video specifications regarding the minimum and maximum limits depending on the aspect ratio. Have a glance at the options below. If you implement videos in your brand content, this would be a keen insight.

aspect ratio
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LinkedIn has been crowned as the best platform for business-related social networking communications and has surpassed Twitter, as seen by some marketers. This could be due to the noticeable level of engagement that surpasses Twitter, and therefore, the ad feature LinkedIn offers would be equally formidable.

This guide should be used to its full potential, and if you haven’t already started using LinkedIn’s ad feature, 2023 is the perfect time to start. With all this in-depth information available, you can monitor the reach and reactions you get and reap the platform’s benefits. You can use this information to create the next LinkedIn content strategy for a brand.

This new overview will undoubtedly help brands reach their full potential on the platforms and assist many in understanding how LinkedIn ads are effective. If this all sounds excellent to you, view the guide here and give it a read.

11 Reasons Why Digital Marketing Is Important for Brands

Marketing has evolved over the years to cater to more informed and resourceful consumers. This new user has emerged through the popularity of the internet. This called for a new type of marketing that could tackle the challenging landscape of the digital world. Digital marketing, as many brands call it, is highly adaptable and can be customized to fit the brand mission of any business. 

For example, if you are a business starting on your customer journey, this kind of marketing might be perfect for you to venture into. This marketing activity has brought success to many emerging brands through the use of SEO, emails, social media and websites to reach out to consumers. The best part of digital marketing is that you can get noticed by consumers anywhere and everywhere, depending on how well you are versed in digital marketing. 

The first step to achieving success in digital marketing is to put together a strategy based on your business goals. This is because you must have a direction for reaching your ideal customers to fund a digital marketing strategy. Fortunately, the whole umbrella of digital marketing is powered by AI, which gathers data on your activities and potential business activities online to figure out how to tackle the issue of reaching the right people. This is one of the reasons why digital marketing is important for brands.

Additionally, AI also decides whether your marketing campaigns or ads on digital platforms are ranked high enough to be seen. This is why mastering digital marketing requires understanding the different kinds of digital marketing. 

Some of these are:

Search Engine Optimization

This refers to improving your brand’s web pages so there is better exposure to the brand on SERP. When you optimize your website, platforms like Google will take notice of your page and position the business in a better spot on the SERP so you can reach more consumers. 

Pay Per Click Advertising

If you decide to advertise on search engines or social media, you can use a payment model that requires you to pay only when your ad is clicked. This form of digital marketing is popular as you pay for only those interested in your brand, which could lead to a conversion.

Social Media Marketing

Since social media has taken off over the past decade, many advertisers are looking at social media as a never-ending audience pool. This is why social media marketing is required to get your brand noticed by consumers and drive traffic to your brand website.

Email Marketing

Emails have remained relevant and are still a promising communication between a brand and consumers. So by putting together a mailing list, marketers can use this medium to send out marketing emails in the form of brand promotions or offers to consumers that might be interested or even to repeat customers. 

Influencer Marketing 

This form of digital marketing has become an integral part of any marketing strategy. Using influencers on social media or the digital space to promote your brand is a sure way to inform consumers of your brand and build a sense of trust among consumers through the assurance of an established influencer.

These are only a few examples of what digital marketing can consist of if you pursue it. You also have search engine marketing, content marketing, affiliate marketing, video marketing and mobile phone marketing. Each is unique and can benefit any brand that implements these activities into its digital marketing strategy. But why is digital marketing important to a brand? Explore the reasons to use digital marketing in the next section of this article. 

1. Brand Awareness  

When brands used traditional marketing methods to reach consumers, there was always a limit to where their reach would extend. This was based on their physical location and if they had various storefront locations. The potential of reaching other cities or states would have been farfetched. It was mostly possible for multinational companies and brands with the resources to push traditional marketing like flyers, door-to-door sales and billboards into other cities, states, or even countries. 

Digital marketing has pushed those boundaries and given the ability to reach millions of people worldwide through the internet. Even the smallest brands can reach consumers in the world’s furthest corners if they wish to. Brands can use different digital marketing strategies to get noticed by audience groups that will most likely find their products/ services interesting. The first step is establishing an online brand presence through social media, SEO and email marketing. But you can also utilize other channels such as podcasts, webinars and video marketing to attract consumers to your web pages and increase your brand awareness in the digital space. 

The best part about increasing your brand reach through digital marketing is that you do not require a large budget to do so, compared to traditional print or TV advertising. Instead, you can pay to run digital marketing campaigns that aim to reach audiences. This kind of targeting ensures you reach the right people without wasting funds on mass marketing. There is also the option of running A/B tests to tell you which digital marketing channel best suits your brand and will give you profitable ROI. This can only be achieved if the ideal consumers are reached and advertised.

2. Personalization

An essential part of digital marketing is the ability to customize your ads and campaigns to fit the ideal consumers you want to advertise to. By customizing ads, you can better target audiences that have the highest chances of giving you a conversion. This saves you time and money instead of targeting the masses with generic campaigns. 

This is possible because of the large amounts of data that many digital marketing platforms hold. Social media and search engines collect mass amounts of consumer data that can be used to create personalized audience lists. Once you build your customized consumer audiences, you incorporate them into your campaign strategy. It guarantees profitable success if you are detailed with the audience lists. The more targeted the list is, the better your chances for a conversion from a consumer. 

The data you have access to usually consists of consumer behavior and demographics. For example, you can create tailor-made ads or campaigns using the various parameters within these targeting sets. For example, if you are a sports drink brand, you can create an audience list that reflects the people who would most likely be interested in the brand. You can sift through consumer data and pinpoint aspects like people under 40 and people who like exercise and the outdoors. 

Using those patterns, you can make an audience set that will only target those people through your ad. These parameters for targeting give digital marketing its edge over traditional marketing. For small brands, targeting the right people is vital to gain more profits and reduce unnecessary advertising costs.

3. Lead Generation

For a business to be successful, it needs top-quality leads to be generated so it can turn into a conversion. The beauty of digital marketing is that one of the sole reasons to implement this strategy is to increase leads. When brands decide to take their business into the digital space, they make it easier for consumers to find them when they search for a specific product/service. It also gives potential customers the portal to explore your brand’s website and learn more about your company. When consumers see this kind of information upfront, it creates a sense of trust that can eventually become a lead you can pursue.

Now, digital marketing has a unique channel called SEO, which helps brands appear on the SERP. Not only will you appear there if you optimize your website or ad effectively, but you could also be in the top position of the search page. This will only happen if a consumer searches for a specific keyword linked to your site or ad. Elements of digital marketing such as SEO give brands economical ways to be noticed by consumers on pages like Google and better chances at gaining leads.

Most consumers constantly research brands to find out what they sell and what the business stands for before giving them their business. It can also be assumed that most top results on SERP are the ones that get clicked on the most. Digital marketing campaigns can be set to generate leads only and focus on bringing in as many relevant leads as can be sustained with the budget you set. You can also use other forms of digital marketing to generate leads, such as content marketing, email marketing and digital ads.

4. Customer Acquisition Cost

The above-mentioned reasons touched upon cost, one of the main driving forces for a brand to utilize digital marketing in its marketing strategy. Unlike traditional marketing, which requires a lot of capital to start, maintain and even stop, digital marketing allows brands to monitor their costs closely, specifically the cost of customer acquisition. This refers to the number of pays a business spends on acquiring a customer through marketing. It can be assumed that traditional customer acquisition cost is much higher because you don’t know precisely who the ad/ campaign is reaching and how much of an effect it has on consumers.

For example, if a brand decides to pay for a billboard, you can never measure its impact on people. Not to mention the cost of advertising on a billboard is a lot higher than advertising on Google. But on the other hand, economical payment modes within digital marketing make acquiring a customer reasonable and do not force you to overextend yourself.

There are a few reasons why digital marketing lowers your customer acquisition cost. These are:

  • You can target the ideal consumers and create personalized messages to appeal to them.
  • You can generate top-quality leads and improve website conversion rates.
  • You can run retargeting campaigns that guarantee conversions and automate almost every aspect of campaign monitoring.
  • You can also track your campaign results more accurately and make real-time adjustments that can save you resources. 

5. Digital Marketing Can Be Automated

Automated marketing would be highly beneficial if you run a brand that requires much attention to other aspects of your business. By automating your marketing, you can put out more inline campaigns through the internet and monitor them effectively without much effort. This also brings down your overall costs when you automate marketing activities.

Automation gives you more time to focus on your business and less time to try to gather data to fuel your campaigns/ads. For example, some activities you can automate if you pursue digital marketing are scheduling social media posts, sending emails, monitoring online shopping carts on your website and generating leads. You can also automate customer follow-ups and responses to filter out unrelated queries. Focusing on digital marketing automation will ensure you can scale up your business effectively and nurture more quality leads that will generate more conversions for your brand.

6. Targeting The Marketing Funnel

The marketing funnel is a standard benchmark to use when you are developing a marketing strategy. Each funnel section marks the consumer’s journey to buy a product or service. So usually, through traditional marketing, you could only target one section of the funnel at a time due to time and resources. Digital marketing, on the other hand, allows you to target the entire funnel at the same time. 

If you are going for the top of the funnel, you can run campaigns that would spark interest among consumers about your brand through a pre-selected audience list. You could also incorporate SEO, digital PR and content marketing to ensure every base is covered. The middle of the funnel can be targeted by giving consumers valuable information about your products through webinars, emails and lead generation. This would incline them to move down the funnel. 

Finally, if you are targeting the bottom funnel, you can use offers and promotions in ad campaigns to convince consumers to buy your products. This would allow consumers to trust your brand enough to engage with brand loyalty programs and make repeat purchases. Digital marketing allows you to perform these activities at once and gives you feedback about whether the three-pronged approaches on the funnel are practical. 

7. Tracking Performance and Monitoring Of Marketing Activities

For digital marketing to be effective, you must achieve positive ROI. It is necessary first to establish key metrics and track them. You will then be able to see which campaigns and channels are most effective so that you can improve your overall marketing plan. When it comes down to it, digital marketing offers plenty of tools for this process; they allow marketers to make real-time adjustments, unlike traditional marketing, such as billboards and flyers, which cannot be tracked in terms of performance.

For example, if you run an ad on Google or Instagram, you can see how many people the ad has reached and how many people clicked on it to be redirected to your website. You can figure out how well different ads are doing through A/B testing. You can find what kind of users react to your ad the most: desktop or mobile phone users.

Suppose a particular ad performs poorly or a landing page does not convert as anticipated. In that case, marketers can use these platforms to make changes – even small ones – until they find what resonates best with users. For example, tools such as Google Analytics can inform you how many people you’ve reached based on ecommerce sales figures.

8. Adapting To Customer Behavior Pattern

Marketers must embrace new ways of thinking about customer behaviors, which are constantly evolving. For example, a marketer who doesn’t take steps to adapt will find their efforts now become dated and unproductive. Online marketing allows marketers to easily modify their strategies in response to current trends without relying on outdated methods. For instance, during an epidemic, many consumers began shifting from traditional retail outlets in favor of shopping at digital storefronts first. 

This change necessitated a shift of budgeting priorities so that it focused more heavily on investments made through digital channels rather than offline ones, or you may notice one particular channel (like PPC) is not generating desirable results anymore. With online marketing opportunities available today, such as content marketing, adapting your tactics has never been easier than before.

9. Scalability 

Digital marketing offers many significant benefits – even for smaller businesses. It provides an equal playing ground and the ability to continue scaling as you grow. If digital marketers have a tight grasp on their campaigns, they will always be able to contend with large ecommerce brands like Amazon; all it takes is a proper digital marketing strategy to put yourself out there. 

Digital marketers can build powerful SEO strategies that’ll allow them to rank in new areas/keywords or launch ads on social media platforms while targeting audiences they weren’t reaching. They can also split up their content into smaller pieces which means they’ll appeal to larger audiences. Plus, thanks to automation tools built within some aspects of digital marketing, these marketers don’t need as much time/effort. All this reinforces the significance of investing in digital marketing today—as well as how great it could be for your brand.

10. Reaching The Right Customers

Digital marketing lets you speak to customers eager to purchase a product or service. Every person has different interests at every point in their customer journey, which dictates the kind of content that will respond best. No matter where consumers are in the customer journey, online marketing persuades people to take the action they want.

To attract people who would like to purchase your products and services straight away, it is advised that one focus on topics like the bottom-of-the-funnel keywords. You should also offer free trials or discounts, product demos or consultations, CTAs inside your emails and use social media advertising targeting similar audiences through lookalikes.

Traditional approaches don’t typically come with instantaneous responses because most consumers will have seen an advert long before deciding whether or not to act upon it. In comparison, digital platforms allow you to seize the opportunity whenever possible. 

11. Brand reputation

Online reviews play a vital role in how consumers perceive your brand online. Even if you are not very active on the internet, your brand could still receive a bad reputation if complainants and inquiries are not appropriately addressed.

One of the key benefits of digital marketing is that it allows you to impact your brand’s reputation positively. For example, effective SEO enables you to dominate the front page of Google for critical keywords. In addition,  social media monitoring tools enable you to track mentions about your company or other keywords. 

Negative mentions can be responded to quickly before they cause unfavorable feelings toward your business among consumers. You can also use various forms of content and content marketing practices across different channels to impact audiences positively, thereby having more positive reviews of your brand. The culmination of positive reviews left by consumers will give other potential customers a sense of reassurance about your brand and the products offered.

Going over the reasons why digital marketing is important, it can be assumed that this marketing is the future for any brand looking to be successful in today’s digital age. While getting noticed in the sea of brands online might take a lot of work, it can be achieved when you know how the digital landscape operates. Building a brand is challenging enough when you need to venture into an unknown territory of digital marketing. If you need professional assistance, seek agencies like SV Digital, which are experts in digital marketing.

The Complete Guide to Social Media Analytics

Nowadays, a digital marketing strategy is only possible by tackling a brand’s social media platform presence. This is no surprise since over 3.8 billion social media users are present worldwide. It is an enormous audience pool that cannot be missed by any business out there. As a brand, a part of your social media strategy would be to put enticing content out on these platforms to reach your audience, but another element is social media analytics.

Social media analytics are the metrics you use to measure performance on social media. This is usually done when you are running a campaign or at the end of it. There are many ways you can measure your brand campaign’s performance by analyzing likes, shares, conversions and reach. These are the few basic parameters that you can measure. Other more detailed social media metrics can measure ongoing engagement and ROI using different analytical tools.

Surprisingly, only 43% of companies have cross-platform analytics. A social media analytics guide is vital in numerous ways to a brand. For example, these analytics can show you exactly who your target audience is and how they spend their time on social media. You can also pinpoint which one of your social media accounts receives the most attention and traffic. When you are putting out content on these platforms, these analytical tools analyze posts and highlight what receives the most engagement and conversions.

You will also have a better insight into what kind of content does best on what platform so that you can adjust your content strategy accordingly. Social media campaigns can also be reviewed to determine what works well and appeal to your audience. This is usually done while the campaign is running or after having completed its operational cycle. Finally, analytical tools can help you build a robust and effective social media strategy that aligns with your business goals. These goals can range from marketing to sales to service management. 

So social media analytics metrics are essential for the success of a brand that is trying to reach more consumers and also be established on various platforms. This is a momentous task when you need the correct data. So let us explore the kind of information you will receive if you pursue the analytical approach to social media marketing.

The Different Kinds Of Social Media Analytical Reports You Need

First, let’s break down what exactly a report like this consists of. These reports will have data, such as the engagements and impressions your content has received once posted. That data will be gathered from all the platforms you currently operate in. Depending on your social media analytical tool, you can get one report at a time from one platform or a collective from all social media platforms you post on. 

This benefits you because each report is customizable, meaning you can extract only the data sets that are interesting to you and valuable to the brand. Below are some important metrics you can measure using social media analytics tools like HubSpot. 

These metrics are:

Audience Analytics Report

This report will show you how many followers you have on each of your social media accounts. It will also show the number of new followers you’ve gained over time, such as last month or year. An example of this report is given below.

audience analytics report

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Published Post Analytics Report

This report displays the number of social media posts you have uploaded to different platforms over time. Here is an example of this report:

published post analytics report

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Interactions Analytics Report

This report shows the number of likes, reactions and comments on all published social media posts. This summarizes all the interactions between the post and users at any given time. Here is an example of this report:

interactions analytics report

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Sessions Analytics Report

This report shows you how many web sessions occurred on your website. It’s based on how many consumers were directed to the brand’s website through social media. You can view an example of this report below.

sessions analytics report

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In addition to tracking clicks, shares and impressions, social media analytics metrics also let you know much about your customers. The following section will discuss how to understand your customers using analytics.

Understanding Your Customer Better With Analytics

Social media analytics can provide you with insight into your customers’ behavior, preferences, and buying patterns. Once you have cracked the code, you can tailor your content to attract more loyal customers. The following metrics can be analyzed through social media analytics tools to benefit your brand:

Audience Size

Social media analytics will show your audience size, including how many people follow your pages. This tells you how many consumers view your online content. Remember that an enormous number of followers on social media does not always mean you receive a lot of engagement on the content you upload. So, perform an audit of your audience pool to understand them better and curate content that is more targeted toward their interests.

Engagement Statistics

This metric has been mentioned before, but only because it is detrimental to giving your content the exposure it deserves. You want your content to be engaged proactively; the more engagement you have, the better exposure you receive for your brand.

Customer Demographics

Knowing the consumer profile that appeals to you the most is vital for your brand on social media. Once you have narrowed down the criteria of who to target with campaigns, it can be easy to find more of the same kind of consumer. This can be based on the age, income, geography and job a consumer holds in the real world. This metric saves you time since you will focus on consumers who will most likely give you a conversion through your social media.

Industry Influencers

You need more than just understanding your customer to have an impact on social media. You also need to build a relationship with influencers in the industry. These influencers are vital in extending a brand’s reach as they usually have a large following and advertise your products on their platform. You might not have to seek them. If your content is gaining traction, you might have influencers gravitating toward your brand pages. 

Social media analytics is excellent at identifying potential customers and highly functioning influencers through their presence and habits that are exhibited on social media. Some tools like Meltwater can also match you with influencers that would match your brand message the best. This is done by the tool reviewing the analytical data collected from your social media.

5 Important Social Media Analytics Tools For Businesses

You might find this section useful if you’re wondering what social media analytics tools are helpful for your business. The analytical tools will assist you in gathering data and suggesting strategic changes to make to your marketing approach. Here’s a list of some of the most important tools to consider.

HubSpot

This tool will break down consumers’ journey on your social media. The analytical tool provides marketing insights that are tailored to your brand and can help you understand what elements affect your bottom line.

Tweet Reach

Don’t let the name fool you; this social media analytical program is designed to help you monitor Twitter, Instagram, and Facebook. It allows you to access quick reports that analyze elements like engagement and conversions.

Buffer

This tool can help you grow your social media presence. It will measure your performance on numerous platforms and create detailed reports to improve your brand reach and engagement.

Hootsuite

It’s a popular tool among marketers because it allows you to create customized reports based on over 200 metrics. You can monitor your brand’s social media accounts and the campaigns you run on them, as well as get easy-to-read reports that serve as benchmarks for proving ROI.

Sprout Social

This tool is another great way to figure out what your audience needs. It can help you understand how your followers interact with your content on any platform. The data it gives you can help improve how your audience engages with what you post and what tactics to adjust for better results.

There are several social media analytics tools available to brands and businesses. Each tool provides a different data point and functionality, so it is wise to figure out what you want to achieve in your marketing strategy and implement a tool accordingly.

How Social Media Analytics Tools Can Improve Your Social Media Marketing Campaigns

So now you have the tools to use analytics, and it’s time to explain how to put them to work for your business. Here are some factors to keep in mind:

Choose Your Objectives Wisely

When running a social media campaign, you always have a specific goal. Your goals can range from increasing brand awareness to improving sales to growing your audience. The analytical data you focus on is based on the objective of your campaign.

For example, if you’re running a social media campaign to grow your audience, you will pay attention to analytical data around the brand’s reach. You might focus more on engagement and click-throughs if you’re running a brand awareness or web traffic campaign. Once you know your campaign objective, it is easier to measure its success through social media analytics.

Select Effective Channels 

Being present on every social media platform might sound like a beneficial idea, but it is time-consuming, and you can think of better ways to use brand resources efficiently. By using social media analytics, you can observe which platforms give you the best results and which aren’t fruitful. 

Through the data you receive, you can make an informed decision on which platforms will give you the best ROI for your brand.

Tracking 

Monitoring the results you receive through paid ads on social media is vital in measuring the success of a campaign. You also need to track the results from ads on your website. Social media monitoring tools will help advertisers review content engagement, whether over a specific period or within a short period. You can use this analytical data to compare it with your competitors in the same industry and measure the campaign’s success. 

These tools can help A/B test your content to determine which posts will perform best on different platforms. For example, some content might be better for Instagram, while other posts should be shared on Twitter. These analytical tools highlight the best results for your content and suggest where your resources should go in a marketing campaign. This can be used to test different images, CTAs and formats for your content. Analytics also provide data about your most profitable platforms through performance tracking.

Strategic Adjustments

While you gather data on your campaign using social media analytics, insights you receive during the campaign can help you make data-driven decisions. This could be to change certain aspects of the campaign while running to ensure it is more impactful on the audience. This analytical data can be used in real-time and will save you from getting unfavorable ROIs at the end of the campaign. These decisions would be made not on feelings but on proven data.

This guide will show you how to track your social media analytics and how this information can help your business succeed. You need to understand what works best for your brand and business, then stick with it. Monitor your results regularly and make adjustments when necessary.

If you feel overwhelmed sifting through data and managing your business, there is always a solution. Digital marketing agencies like SV Digital handle every aspect of your social media marketing needs and provide excellent results.

9 Ways to Make Facebook and Google Work Better Together

Google and Facebook might seem separate entities regarding who owns the platforms, but for you as a brand, they can be used as a synergy. So if you are making up a digital marketing strategy, it would be beneficial to your brand to use these platforms differently to achieve the same goal. 

The goal is to create brand awareness and increase conversions. This combination is not new, as some marketers have realized that Google and Facebook ad services account for over 50% of all advertising revenue worldwide. This is no surprise since the platforms house around 2 billion users each and can be considered two of the most effective platforms present in the digital space today.

 Some people might pit these giants against each other and compare results to see which will work best for a brand or business. Still, only veteran marketers know that they provide different results to give you overall success on various fronts. For example, Facebook ads are excellent at gathering new leads and satisfying the needs of existing customers. While Google ads focus on consumers searching for the kind of products and services you are selling, it targets them directly. 

To link Facebook with Google can be challenging. These two functions must be used simultaneously for a brand to see fast results and profitable returns. The art is to master how Facebook and Google ads work together. Follow this blog to explore how you can utilize these effective platforms for your brand’s success and achieve your desired marketing goals. 

 The nine ways to use Facebook and Google together are:

1. Initiate Searches = Google And Execute Conversions = Facebook

 When you start a campaign and run ads on Facebook, having these ads targeting the right audience can lead to profitable results. You can reach not only more consumers but also cold audiences. If you achieve this feat, the number of users searching for your brand can increase; therefore, the number of brand searches on Google will also improve. 

Since most consumers use Google as an initial form of research about a brand, you will find consumers trying to find contact and product information. This is when Facebook comes into play, where you can direct users to the brand’s page and interact with consumers directly. Through conversations on Facebook, you can take this opportunity to give them valuable information in response to their inquiries and push for a conversion. You can also make this happen by running Facebook ads on various platforms.

Most of the time, consumers will see Facebook ads about a brand, go to Google to do their research and then go back to Facebook to engage in a conversation with a business. This usually happens before the consumer even clicks on the ad since we all know that clicking on ads gives more data to brands about your online behavior. So a cautionary measure is to research before giving a brand consumer data. Some marketers observed that Facebook has led to an increase in brand searches on Google by 34%.

As a brand, you need to use the business’s name as the keyword in search campaigns and link the messaging to the Facebook ad. This will ensure consumers can find your brand on Google. This coordination gives consumers a sense of trust and solidifies the marketing message you are trying to put out there. 

If you have been running Facebook ads and are ranked high on the SERP, this practice will still benefit you. You can test your messaging concerning CTR and conversions by targeting your brand name as the keyword. This can work in tandem with what ad copy is being used in your Facebook ads.

Below is an example of the Facebook ads that consumers might see, followed by the Google search result that works with the ad.

execute searches

automate the way you sell

Source

2. Optimize Retargeting 

Retargeting is one of the most reliable features linking Facebook and Google together. Facebook can be included in marketing strategies as an effective way to retarget potential customers for a brand if they have seen a search or display ads. When consumers visit brand websites after searching for them on Google, then advertisers can use cross-platform retargeting through Facebook. This can work either way when brands are found on Facebook and are retargeted through Google. 

Remember to ensure you are using customized landing pages for search ads and only send some traffic to one landing page. Segment audiences on Facebook and make different landing pages accordingly. Similarly, you can also omit consumers that have already filled in surveys or customer forms. This way, you will not annoy customers with numerous ads and lose their interest. 

An excellent practice to initiate is creating Lookalike Audiences. This feature is only available on Facebook and not on Google Ads. These audiences help advertisers target consumers with the highest chances of appealing to your ad. This is done by creating an audience list based on your top customers and their interests. This targets other consumers with similar behaviors and interests, which would result in finding other potential customers. 

You can also create a lookalike audience group based on parameters like consumers who visited your website through a Google campaign. This is how you can use the data collected on Google to complement your audience list on Facebook. Finally, be sure not to run both platforms’ ads simultaneously to avoid overcrowding. As we mentioned before, a consumer seeing your ads on two platforms constantly might create discontent for the brand and burn through your marketing budget by double targeting.

3. Tracking Conversions On Both Platforms

Conversions can come in many variations, such as signups, forms filled out, a sale or message interactions with a consumer. So keeping track of these kinds of consumer activities is vital to measure the effectiveness of an online marketing campaign. This data tells you not only how many consumers clicked on your website link but also how many consumers decided to make an effort to share their information. 

On Facebook, tools like Facebook Pixel are a segment of code that tells the platform when consumers visit your website and what page they clicked or navigated to. It also tracks the activity they performed on your page, such as purchasing a product, filling out a survey/form or including a product in their online shopping cart. 

Similarly, Google has multiple ways to track these kinds of conversions. This requires a segment of code as well, through Google Ads. It can either be Google Tag Manager or Google Analytics. The data you gather from both platforms can be used to audit your campaigns. You can also figure out what works for your brand on both platforms since they need synergy.

4. The Rule Of Seven

If this is the first time you have heard this rule, do not worry. The rule is that a brand needs to interact with a consumer seven times before taking any action from the user’s side. This translates to a brand marketing message being spread on multiple platforms. In this case, it would be over Facebook and Google. The logic behind this technique is that if users see the same ad repeatedly on one platform, either Google or Facebook, they will eventually ignore your content. 

You can avoid this through omnichannel marketing, which is marketing across platforms. The perk of implementing this into your digital marketing strategy is that it will speed up user interactions between the brand and consumers. So, focusing on just Google will take the average user a long time to encounter your ad seven times. This goes for just using Facebook ads as well. 

But by coordinating between both platforms and using the ads services provided by both, you reach the seven-point ad marker a lot quicker and thus achieve a consumer decision over a short period. You also reduce the overall cost of marketing by advertising on two well-established platforms since they have such a large consumer base. The platforms also have various cost-effective methods to use their ad tools and target consumers more effectively than other marketing mediums, such as radio or television.

5. Optimizing Google Ads With Facebook Data

Some marketers consider Facebook to have better detailed demographic information than its counterpart Google. Sifting through all that data and exacting what you need for Google ads is ideal for reaching a large audience and will save your budget. On the other hand, the data will help you stretch the campaign over time. Creating a specialized URL using UTM parameters would be best to achieve this activity. This is another segment of code you add to your URL, intended to be used in brand ads. The UTM links can be found on UTM builders, and the final URL would look like this:

https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

All the code after the question mark is the UTM parameter. Once you have created this customized URL, you can use it in your Facebook ad campaign, and once it starts tracking, you will see data appearing in your Google Analytics tab. Using this data, you can create audience lists with Google Analytics Audience Builder. 

To access this tab:

  • Go to Admin and then to Property view.
  • Click on Audience Definitions (as seen in the image below) and then Audiences to build the audience list.
  • Import the audience into Google Ads, and you are ready to go. 

Optimizing Google Ads With Facebook Data

Source

6. The Appeal Of Google And Facebook Ads

It can be assumed that these two platforms have ads that give off a different feel to consumers when they first come across them. Google ads are logical, while Facebook ads are considered to be more emotional. This is because social media is all about user emotions, either through images or videos posted on a platform. 

By evoking the feeling of emotion in consumers through a Facebook ad, you can nudge a train of thought about a product or service they didn’t think they needed or wanted, but now they do. This is how users discover brands when they search for them on Google and come across an aesthetically pleasing website, and then consumer conversions can occur.

Google search ads are designed to target a user with exactly what they are looking for, and at the specific time they are looking for them. This is very direct, gives consumers the gift of convenience, and puts their minds at ease when looking for a product or service. This happens as soon as a consumer enters a keyword into the Google search bar, and it triggers the ad to pop up. Consumers can click on the ad and go straight to the landing page of the brand website. Again, this is where your website copy will wow consumers and accomplish a conversion. So, it can safely be said that you need to work these ads together to appeal to different customers, one being the consumer attracted by emotion and the other through convenience. 

7. Use Facebook Custom Audiences and Gmail Promotions Together

Marketers are convinced consumers still check their Gmail daily and scroll through Facebook to connect on social media. This is why Gmail-sponsored promotions are still used, with the data from customer match targeting. Facebook ads are also powered by custom audiences based on the data collected. These two activities go hand in hand.  

The way you can incorporate both methods is by using the ad set for consumers who are Gmail users. This needs to be done because the Gmail Sponsored Promotion (GSP) might have been avoided, but the consumer might be close to a purchase. By setting GSP targeting on the mailing list and creating a Facebook custom audience using the same mailing list that was used on the Google Adwords customer match audience, you achieve synergy between the platforms. 

You can then create another ad set on Facebook. This would exclude Gmail users and drop the bid on this ad set because the audience has not rejected the GSP. This way, both platforms share data and reach consumers who typically avoid ads from both platforms separately. Ensure to cap the list size so it stays high after the exclusions.

8. Facebook Store Visit Ads To Boost Search Campaigns 

Google Adwords gives advertisers the option of targeting consumers based on their location and also gives you the ability to add location extensions for search ads. While Facebook gave rise to an ad format that attracts users through store visit ads, these are aimed at clicking a CTA to get the direction to a specific store in the locality. 

This feature is impactful because a user might be looking for a product/ service. Still, the option of an outlet for a product they might desire can be shown to them and having an offer attached to it is a bonus.

9. The Power Of Facebook And Youtube Video Combined

Most people know that Google owns Youtube, so it comes under the same umbrella when Facebook and Google use the same strategy. That said, the video features on these platforms are detrimental to persuading a consumer to convert. These platforms reach consumers at different stages of the customer journey. Video content on Facebook usually appeals to consumers who want entertainment on social media. In comparison, content on Youtube is deemed entertaining and informative.

An advertiser can use these outlets and their impact differences to attract consumers to the brand. As a strategy, Facebook users could be attracted through brand-centric videos on Facebook to spark their interest and emotions and then directed to the brand’s Youtube page, where product/service-based video content is present to be more informative. This continuous flow of video content from one platform to the other guides the consumer through the customer journey, eventually leading to a conversion.

It can be safely assumed that this synergy between these two successful platforms will bring a brand to a position where conversions will be easier to achieve. Using only one platform might sound beneficial initially, but combining the efforts on two platforms will bring beneficial business returns. So be prepared to link Facebook to Google.

Some of these tips might be challenging to achieve, and you might ask yourself, how do I improve my Facebook and Google ads? The simple answer is you can hire a digital marketing agency like SV Digital to provide your business with social media marketing services to assist you. 

10 Effective Ways to Get More Twitter Followers in 2022

In the world of influencers and celebrities, having a large social media presence allows you to reach many people to share your thoughts and influence opinions worldwide. It can be safely assumed that unless you fall into the categories mentioned above, you will need to put excessive effort and time into turning everyday social media consumers into loyal followers. 

Now coming to Twitter, this platform is one of the main driving forces in the digital space if you want to be noticed by people. This is backed up by data revealing that 50% of social media consumers use Twitter daily. The platform gives brands and creators a vast interactive audience with which you can share content to acquire their attention. 

In this competitive digital space, consumers want more brands on social media to interact with businesses more and have better relationships with them. This opinion is also reinforced by data showing that 30% of consumers want to see brands use social media more often than not. This is the perfect way to acquire Twitter followers for marketing purposes and get the word about the brand out on the platform. For example, suppose you are a brand on Twitter. In that case, you might need to figure out specific ways to get noticed, especially if you have over 1.3 billion Twitter users posting 500 million daily tweets. 

Your social media strategy needs to be foolproof if you want to be under the spotlight on the platform. It can be tricky to get more Twitter followers. Do not ring the alarm bells just yet. Keep reading, and you will find a way to ensure you reach your desired follower count. This blog will explore the ways you can get Twitter followers fast.

The following ways to get more Twitter followers are:

1. Fill In All The Information On Your Profile

Your profile is one of the first things consumers see when they visit your page. So it would be the initial element you need to optimize to gain more followers. You should see your profile with the same eyes as a consumer. So look at your username first. Is it easy to remember? Does it have confusing numbers embedded in the name? These are some elements you need to remember when you pick a username. An easy but catchy username will be remembered compared to a complex one. It would be easier to say through word-of-mouth conversations as well.

The following section to look at is your profile picture. A clear and recognizable display picture will make it easier for consumers to confirm that the account is yours. The logo is the best direction to take if you create an account for a brand or business. This way, your account can still be recognized even if your username is changed. For example, if your image is pixelated or cropped shabbily, you might not get a second look from a visitor on your profile.

Additionally, your cover picture should also be relevant to your business. Be sure to include offers or promotions you want consumers to know about. Even putting an image of your team or employees would give a human touch to your account.

Lastly, your bio is the third element consumers look at when they visit your profile. This section is where you can show people what your business is about and how creative you can be. Since there is a limit to how much you can write, stick to what is vital for your business and how you want consumers to see your brand. This section adds a personality to your account and lets visitors know if they want to continue or not. 

A tip to remember is to include a few hashtags in your account to ensure you can be found easily. You can also add a URL to redirect consumers to your brand website or product landing pages if you want to drive conversions. If you cover these three elements on your profile, you will be seen as a brand that can be trusted, and it can be the best way to gain Twitter followers initially.

2. Tweet Frequently 

Many social media experts say frequent posting is the key to being noticed, which is now a given strategy for most brands. The only difference is that Twitter requires you to be a bit more frequent with how much you post, as stated in research that found that the top 25% of Twitter users post 12 times a week. When you break it down, it is around twice a day. 

So it can be safely assumed that if you want to be noticed, you need to start posting more aggressively on the platform regarding scheduling. Being reserved and dormant will assist in making your account blend in with a consumer’s daily feed. Be sure to not only Tweet about promotions and offers and diversify your content throughout the week.

The idea behind this strategy is that if your tweets are about quality topics like your industry, followers, opinions and links to valuable resources, you will be picked up by the platform’s algorithm and show up on consumer feeds. Partnered with posting frequently, you will rise through most other brands and creators. Your followers will also see that you are on your brand account and will be more attuned to your Twitter activities. An active Twitter account is more likely to be suggested by followers than a dull brand account to other users. 

Posting twice a day might be tricky, especially if you have other responsibilities to be concerned about in a business. So, you can use tools like HootSuite and Sprout Social that schedule your tweets for you. You have to upload the content you want and pick a time, and the program does the rest for you. This would give you some peace of mind in case you forget to tweet. 

3. Diversify With Media Based Uploads

The most common posts you see on Twitter are text-based. There isn’t anything wrong with that, but it will not assist you in getting noticed by consumers. Instead, an excellent strategy is incorporating images, videos, GIFS and even memes into your tweets. This is an effective method, as some advertisers notice that content with high-quality images tends to increase their engagement potential by 150%. On the other hand, if you want to branch out your content using videos or gifs, you have the potential to give your tweets a 6x chance at being retweeted. This strategy might mean putting more effort into your content calendar, but the results speak for themselves. 

While using different media is helpful, be sure to pick authentic forms of media in your Tweets. For example, the modern-day social media consumer is highly observant and can distinguish between a stock photo and a genuine image by a brand. Including media might help a consumer from scrolling past your tweet, but only authentic media will ensure that your tweet is interacted with positively. For example, if you want to share educational content or structured data, the best bet is to use charts, graphs and diagrams to get your point across. Consumers will see that you are adding value to their feed and can instantly gain you Twitter followers. 

4. Use Hashtags Effectively 

Twitter has been coming out with updates to improve the user experience on its platform. In the latest update, users can utilize hashtags to help increase visibility, engagement and followers. However, you do not have the same capabilities as other social media platforms, where one could add 30 or more tags in a single post. Just because there are 280 characters available doesn’t mean it would be wise to include all of them. 

When utilizing up to 3 hashtag keywords per post, ensure they have a decent search volume so you can reach the interested audience. Too many hashtags and your tweet might be mistaken for spam, and you might not appear on consumer’s feeds. A few well-thought-out hashtags will ensure your tweet is easily found, and consumers will focus on your content more. 

5. Follow The Right People

Reaching out to the industry community and thought leader is a sure way to get noticed on the platform and by consumers with similar interests. The first step is to list all of your industry’s primary influencers and follow them. Keep your list to around 50-100 influencers. If you interact with content posted by these influencers and react to comments or shares, you are more likely to be noticed by consumers who follow them. 

It is not about how many people you follow, but it’s more about the kind of impact they have on the platform. The same strategy can be used if you interact with different communities on Twitter. If you add value to their content and provide valuable insight to consumers, you will have people following your account in no time. 

6. Routinely Interact With Twitter Users

It would help if you focused your efforts wisely to gain substantial followers on Twitter. If you think you have to be present on the app 24/7 to do that, it’s a myth. It’s more about what you do on the app when you are active on it. We mentioned earlier that you should post content regularly, but you also need to interact with users. By avoiding interactions with followers and consumers on Twitter, you give the impression to users that you are more interested in promoting your brand and not adding value to the platform or people’s feeds. 

One way to disallow this impression to be formed is by tagging users, retweeting tweets and replying to comments or posts you were tagged in. The more you interact on the platform, the quicker you will get noticed by Twitter users. 

Even when you interact with users, you need to communicate appropriately. Firstly, if you reply to an account, make your response friendly and detailed. No one likes one-word replies, even on a tweet. The next step is to utilize Twitter’s tagging feature and tag other brands or influencers in posts. These posts should be positive and can complement the people or brands being mentioned. This is to show your support for industry leaders and show you have a heart. 

Lastly, you should retweet content posted by Twitter users and your followers. This shows you appreciate their support and gives them a space where they can interact with you directly on the platform. If you are seen as a brand that cares about the followers and gives out recognition when it’s due, you will gain more followers. 

7. Observe Your Competition 

Keeping tabs on your competition is essential to succeed on social media platforms like Twitter. Look for what they’re posting and how successful it is. When you look at their profile, think about replicating their ideas and adding a personal touch and more about how you can be inspired by it for content. This strategy is because just because certain content has worked for your competition doesn’t mean it won’t work for you, either. It also gives you insight into what types of content resonate with your industry’s consumers.

So start by finding five competitors in your industry and research everything from the number of followers they have to what kind of topics they tweet about the most. Once you have a good idea of their account, you can apply it to your content accordingly. You won’t be stealing followers from them, but you will attract more followers from content that works for your rivals.

8. Keep An Eye On Trends

A trending topic or hashtag that Twitter’s algorithm has picked up is an excellent way to stay up to date with what consumers are interested in. When filtering trends based on your location and who you follow, look for what people are actively talking about on Twitter. Read some tweets and learn about the context of the trend. It can sometimes be applied to your content and spark interest even if you operate in a niche industry. 

Some trends are relatable in all industries and can be appreciated by users. If you can successfully incorporate it into your content, you can gain traction within the topic or hashtag and get noticed by people exploring the topic on Twitter. You can also have your content shared amongst users and increase your brand awareness.

9. Pinning Tweets

One way to highlight your Tweets on your social media account is by pinning them. Pinning a Tweet allows you to showcase your best posts. Since it’s what the visitor will notice first when they land on your profile, make sure you’re using this method strategically. If there’s a post that got lots of engagement and garnered love from followers, consider pinning it for potential followers. It also lets them know what kind of content they can expect to find once they follow you. 

As a brand/business person, you could pin any offers or discounts going on right now or anything relating to an event coming up soon. The fact you took time to show your best content first and save a visitor time in scrolling through your whole feed is an excellent reason to receive a follow.

10. Connecting Your Presence On All Platforms

 A vital step to getting more Twitter followers is spreading your online presence beyond the platform itself. For many brands, this means including social buttons as part of your website footer, featuring your Twitter account within your marketing emails and cross-posting content between social media platforms. Considering how pervasive Twitter has become for marketers today, there’s no shame in plastering your profile wherever you can to help encourage new followers. 

These tips will help you bring more followers to your profile, but only if you put in the effort, it takes to make an impact on the platform and show users you care about their opinions. It can be tricky to navigate, and you will need some trial and error to figure out what works for you, but it will be worth it when your follower count starts to increase. If you still feel like it would be a hassle to wait and see what results you get from testing, you can always reach out to agencies like SVDigital for social media marketing services that are impeccably reliant.

YouTube’s New Features To Improve User Experience

YouTube, just like any other social media platform, is striving to make the platform ideal to advertise on. This can only be achieved by introducing more targeting options for users. The platform has released updates for the audio, shopping and stream positioning features. These updates will allow advertisers to reach more people who view their content extensively. The combination of all three features is called the Youtube effect, which is the relationship between the YouTube content creator and the viewer. 

First Feature – Moment Blast

This update is aimed at giving advertisers the ability to position themselves on YouTube Select content (CTV). These kinds of content would be connected to TVs and various other devices. It will also include a branded title card and optional masthead placement. This prime position is an effort by YouTube to give creators more control over spreading brand awareness about their content. This will be available during events like sports, movie releases and product launches. 

YouTube stated,’ People have always connected in front of the TV screen, but YouTube gives them a unique chance to bond over shared passions — like watching live-streamed concerts, fitness classes or even religious ceremonies. They feel a similar connection to the ads they get, too.” This comes after a survey revealed that around 59% of people feel that the ads they see on YouTube channel are more relevant to them than other streaming platforms. The data went on to further explain how linear TV doesn’t have the same targeting options, so the ads are not relatable to most viewers. On the other hand, the absence of Google or Youtube style targeting features leaves linear TV ads at a disadvantage. Even with this difference, most advertisers have still not switched to CTV as an economical and effective way to advertise. 

Second Feature – Expanded Product Feeds For Discovery Ads

This feature will assist advertisers in scaling their content to reach more viewers and drive user engagement. You will soon be able to see local offers embedded in product feeds and real-time availability of products on Google Merchant Centers. This will ease the buying experience for viewers. YouTube content creators can now have virtual storefronts for their content and tag products in videos and YouTube Shorts. The platform has said that this feature will be live on November 10th. 

Third Feature – Advertising To YouTube Music and Podcast Listeners

Creators can now purchase Audio Ads available on Google Ads, Display and Video 360. This will allow advertisers to reach users on audio-centric platforms like Youtube Music. This also includes Podcast targeting, which is available worldwide now.

These new features will add to the user experience of most people who consume Youtube content daily. These ads would have more targeting options, so you won’t be getting ads about products that do not interest you. It also gives brand advertisers another tool in their youtube marketing strategy to reach more consumers. Two of the three features are live now, so you should test them yourself. Remember to use the updates as much as you can. The features will run better if the platform has more data to analyze. If you haven’t thought about advertising on the other platforms of YouTube, now is the best time to start.