LinkedIn Introduces New Overview For Ad Tools and Options

LinkedIn ads have become quite popular in the last few years as more people realize their true potential and B2B capabilities. With the uncertainty of Twitter over the past two weeks, LinkedIn might be your best option. The platform might have predicted this shift in user perception of Twitter and decided to release a new overview of LinkedIn ad options.

This guide is to assist any LinkedIn marketers in better understanding each ad type and how their brand can benefit the most through each ad campaign or promotion.

This guide explains each ad type in detail and gives you a complete overview of LinkedIn ad capabilities. It contains information on LinkedIn promotion types and newer formats like Document ads. You can also look at ad requirements and how to utilize the available ad formats effectively.

As you can see in the image below, each ad type is explained clearly with all the requirements like file type, aspect ratio, size, image and headline neatly listed.

ad type

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The LinkedIn guide also explains the best ad type concerning the different marketing objectives you might have for your brand. For example, if you want lead generation, the platform suggests you opt for video ads, dynamic ads or single-image ads.
These should be taken under review since you know your audience the best and know what they react to the best. If you look at the image below, you can view the different ad types according to your objective.

summary objectives

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You will also see the LinkedIn video specifications regarding the minimum and maximum limits depending on the aspect ratio. Have a glance at the options below. If you implement videos in your brand content, this would be a keen insight.

aspect ratio
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LinkedIn has been crowned as the best platform for business-related social networking communications and has surpassed Twitter, as seen by some marketers. This could be due to the noticeable level of engagement that surpasses Twitter, and therefore, the ad feature LinkedIn offers would be equally formidable.

This guide should be used to its full potential, and if you haven’t already started using LinkedIn’s ad feature, 2023 is the perfect time to start. With all this in-depth information available, you can monitor the reach and reactions you get and reap the platform’s benefits. You can use this information to create the next LinkedIn content strategy for a brand.

This new overview will undoubtedly help brands reach their full potential on the platforms and assist many in understanding how LinkedIn ads are effective. If this all sounds excellent to you, view the guide here and give it a read.

YouTube’s New Features To Improve User Experience

YouTube, just like any other social media platform, is striving to make the platform ideal to advertise on. This can only be achieved by introducing more targeting options for users. The platform has released updates for the audio, shopping and stream positioning features. These updates will allow advertisers to reach more people who view their content extensively. The combination of all three features is called the Youtube effect, which is the relationship between the YouTube content creator and the viewer. 

First Feature – Moment Blast

This update is aimed at giving advertisers the ability to position themselves on YouTube Select content (CTV). These kinds of content would be connected to TVs and various other devices. It will also include a branded title card and optional masthead placement. This prime position is an effort by YouTube to give creators more control over spreading brand awareness about their content. This will be available during events like sports, movie releases and product launches. 

YouTube stated,’ People have always connected in front of the TV screen, but YouTube gives them a unique chance to bond over shared passions — like watching live-streamed concerts, fitness classes or even religious ceremonies. They feel a similar connection to the ads they get, too.” This comes after a survey revealed that around 59% of people feel that the ads they see on YouTube channel are more relevant to them than other streaming platforms. The data went on to further explain how linear TV doesn’t have the same targeting options, so the ads are not relatable to most viewers. On the other hand, the absence of Google or Youtube style targeting features leaves linear TV ads at a disadvantage. Even with this difference, most advertisers have still not switched to CTV as an economical and effective way to advertise. 

Second Feature – Expanded Product Feeds For Discovery Ads

This feature will assist advertisers in scaling their content to reach more viewers and drive user engagement. You will soon be able to see local offers embedded in product feeds and real-time availability of products on Google Merchant Centers. This will ease the buying experience for viewers. YouTube content creators can now have virtual storefronts for their content and tag products in videos and YouTube Shorts. The platform has said that this feature will be live on November 10th. 

Third Feature – Advertising To YouTube Music and Podcast Listeners

Creators can now purchase Audio Ads available on Google Ads, Display and Video 360. This will allow advertisers to reach users on audio-centric platforms like Youtube Music. This also includes Podcast targeting, which is available worldwide now.

These new features will add to the user experience of most people who consume Youtube content daily. These ads would have more targeting options, so you won’t be getting ads about products that do not interest you. It also gives brand advertisers another tool in their youtube marketing strategy to reach more consumers. Two of the three features are live now, so you should test them yourself. Remember to use the updates as much as you can. The features will run better if the platform has more data to analyze. If you haven’t thought about advertising on the other platforms of YouTube, now is the best time to start. 

YouTube Introduces @Handles For Creators To Promote Their Presence

The @handle feature has been around for a while now on other platforms. YouTube has observed this and has now joined the ranks. This feature is vital because creators will now have another tool in their arsenal to drive more traffic to their channel and better promote their content or brand. YouTube stated, “Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.” Continue reading “YouTube Introduces @Handles For Creators To Promote Their Presence”

All New Call Enhancements Added By Meta

Promoting your brand on Meta and its platforms has become a norm in the digital space. It is only fair that these tech giants continue to release updates that make the user experience for advertising more streamlined for consumers. Meta has recently announced a few enhancements for their platform’s Call Ads feature. So let’s get right to it.

The first update is the Call-Back option. Have you ever called up a business, and no one has picked up on the other end? You then must contemplate whether you will get a callback or just try another business. Meta now allows you to request a callback from a brand through its newest feature. 

call enhancements added by meta

As you can see from the above image, the whole process is simple and easy to use. Consumers will now feel that their requests will be looked into and replied to promptly. Unfortunately, this feature is not released to all businesses. Meta is testing this update with only a few selected brands. So be sure to keep an eye out for it and try the call-back option. 

Meta also released another update that it is currently testing out. This feature will enhance the way call ads’ performance is measured. This is done by adding more objective options that advertisers can choose from. Meta has labeled this as a pre-call feature. Advertisers will now have the ability to provide additional information for users on their call ads. For example, you can now add information like a link to your website to redirect consumers to a landing page or spark more interest in your products and services. 

Additionally, you will also see a new 60-second call optimization option now. This will contain several objectives that advertisers can enable for their ads. The objectives are designed to optimize your ad more effectively to reach the necessary audiences. Doing so gives your ad a greater chance at prolonged conversations. This can be seen as appealing to the older generation as phone calls are not the preferred form of communication for the younger generations. 

A new in-app calling feature is also being added to the list of updates announced by Meta. You will now be able to place an audio call through Meta apps and call a business directly through the call ad. This will not stop you from browsing your social media feed while you place this call. The overlay has been set up, so it doesn’t hinder the UI. 

This would help consumers read up on helpful information or refer back to product pages while they are placing a call with a business. For example, there might come a time when you might also be put on hold, in which you could browse your feed or a website to pass your time without having to hang up the call to entertain yourself. This feature will help consumers and businesses who like to multitask and keep busy. 

It has been recognised that phone calls have been less frequent with emerging generations because of the new social media age and the popularity of Dms and texting. A survey revealed that 75% of Millennials will avoid phone calls, and 80% of this group specify that phone calls make them anxious. So it would be advised to make an effort to enhance both your call features and messaging features to appeal to every generation. These new features will assist your brand in reaching the older generation and cater to their form of communication. 

To recap, these are the new call ad enhancements by Meta:

  • Request a call back from a business
  • Several new business objectives were added to call ads for better engagement
  • 60-second call optimization
  • In-app calling feature
  • Pre-call business feature in Business Manager

These new updates announced by Meta will improve the interactions businesses have with their consumers on phone calls and promote better reach for the brand. They will be rolled out soon enough, so make sure you are ahead of the curve and are utilizing its full potential to communicate with some of your oldest customers. 

Google Introduces A Simplified Way To Create Ads

If you’re an advertiser and have trouble creating ads, Google has heard your plea. Instead, the platform has introduced a streamlined approach to creating ads. You will be seeing several new releases that will be associated with creating ads with multiple extensions.

It was observed that sitelinks and lead forms directly influence clickthrough rates. If they are used correctly, the CTR is seen to improve. To put it into numbers, Google saw that these sitelinks increase an ad’s clickthrough rate by 20%. Specifically, four sitelinks with a search ad would see such results. The dilemma is that managing ads and their extensions previously required an advertiser to go through many steps. Google has solved the problem by narrowing down the process to just one workflow.

Keep an eye out for ad extensions referred to as assets on your dashboard. Google has now started switching those terms out. You will see sitelink extensions being replaced by sitelink assets from now on. The same goes for price extensions being switched over to price assets. The name change is the only difference that comes to the term. You won’t be seeing any altered functionality. 

How The New Workflow Functions

Let’s go through the whole process now. First, when you create a search and performance max campaign, you will come across an additional step labeled Ads & Assets. This step will be before the final review. Under this new step, users can add assets like images, sitelinks, prices, lead forms, etc. Google will also suggest what asset you would like to add. 

ads & assets in google ads

Once you add your desired assets, Google will show you what it looks like put together through the preview tool. Any assets you create in the new workflow can be applied to other campaigns and ad groups. You don’t need to worry about switching out extensions. Instead, Google will transition all extensions into assets for you. This won’t affect your campaign, Google account or ad groups. 

The New Reporting System

google ads - asset and association drop-down menu

All monitoring and tracking functionality will be available on the Ads & Assets tab. Once you click on the asset, you can switch between the Asset and Association drop-down menu once you click on the asset. The Asset tab will contain reports on headlines and descriptions, while the Association tab will contain images and prices. In addition, you can filter the results on how every asset performs. This can be done by selecting the asset type within a Google account, campaign or ad group. Additionally, you can review a Combinations report consisting of the top-performing combinations of assets. 

When Do We See These New Updates?

Google announced that these changes are expected to be implemented into the platform in the next few weeks. The previously mentioned combination report is said to be available in the coming months. These new releases excite brands and advertisers who want to push more campaigns and ads. So keep an eye out on Google to see if there are any more announcements and when it comes out, have a go at it for yourself.

New Tools Added By Meta To Assist Aspiring Creators On Facebook

Social media platforms pride themselves on their ability to attract creators and assist them with creating content for platform users. Meta has been leaning in on encouraging creators to build audiences on both Facebook and Instagram. The new update will have new creator-focused features, including new endorsement notifications, new templates and restricted posts. 

Let’s dive into each new feature. Firstly, the new endorsement feature will support new and established creators. Fans will now be able to be recommended to another creator by the creator they follow. This will be through a direct notification. This aims to connect followers and creators with similar interests in content and would be an excellent way to be found if you operate in a niche environment. The new Rising Creator alert is also being tested. This feature alerts users of a new creator in their space. 

Meta has been pushing the recommendation front and finds the Rising Creator feature a less intrusive way of making suggestions to its users. They also announced that they would increase the number of suggested posts you receive on your feed by almost double. Facebook is set to release templates for new posts and stories for audience building. This improves the way creators can be creative with their content. You might also see a new option to share promoted posts with fans and subscribers. This is still being tested.

Facebook had released a similar feature in the past called Top Fans. This newer feature will give more control to creators to engage with their community positively. Meta has some competition with this feature as Twitter has also been developing its Super Follow audience tool. 

Facebook is also currently testing its composer selection option located on the navigation bar of your home screen, aimed at simplifying the content creation process. Similarly, Instagram will also push to highlight more creators on their platform. All these features are in hopes that more creators will join Meta and its platforms to foster a connective content environment online. 

The results of these releases are yet to be seen. Be sure to see any new updates about these features, and ensure you test them out and have your followers react to them. The more you try these updates out, the better the platform results. If they get enough feedback, it will improve our user experience overall. 

Microsoft Now Lets You Run Ads on Multiple Platforms

The multitalented tech giant Microsoft has brought us a new update that will be extremely valuable for marketers. Using the Smart campaign feature on the platform, you can now run ads and place them on different platforms. These include Google, Facebook and Instagram. In addition, you can simultaneously target audiences on these platforms through the Microsoft UI and utilize all-in-one feature capabilities.

You might need to wait a bit longer to access this feature as it is unavailable to everyone. There will be a waiting list from which you can sign up and receive updates about when it will be available. If you can follow tech news over the past couple of years, you will know that the multi-channel prong approach to marketing has been around since 2020. What has changed is how Microsoft’s AI interacts with ads and assists you in using Smart Campaigns to advertise your brand. It is believed that this feature has been redesigned to fit the new marketing requirement of most businesses. 

The focus behind releasing this update is to allow brands or marketers to use one place to conduct their campaigns and monitor the progress of each ad. The new AI will also suggest options to optimize your campaign budget and expenses according to your performance. 

Microsoft aims to drive more traffic to your websites and incite more organic traffic to your social media accounts with the release of this feature. 

They have stated that “Build a brand-new website from scratch or generate one from your business’s Facebook page in seconds. And use our powerful social media management tools to schedule posts and respond to your customers across LinkedIn, Twitter, Facebook, and Instagram from a single interface. The best part? These tools are free to use—you only pay for your ad spend!“

This new feature is coming to you free of cost. Once you have set up your Smart Campaign, you will have an array of capabilities at your disposal. 

These are:

  • The ability to search ads on Microsoft and Google
  • Setting up social ads on Facebook and Google
  • Manage consumer interactions happening on Facebook, Instagram, LinkedIn and Twitter
  • Put together analysis reports about your campaigns 
  • Utilize AI-generated content and optimize ROI
  • Microsoft’s AI can manage your Smart Campaigns
  • Access to Microsoft’s audience lists
  • Links ads with similar keywords and searches

This update should be a new age of marketing for all of us and widen the reach of any brand. It is currently being tested and should positively impact the community when it is released. Managing well-established platforms on a universal platform like Microsoft is exceptionally convenient and will streamline any marketing strategy. 

thanks your response was submitted - multiple platforms

You will receive a noteworthy response from Microsoft when you sign up for the feature. However, as the new feature has not yet been released to the general public, we will have to wait for our questions about the update to be answered. What you can do for the time being is to sign up for the waitlist and keep an eye out for any news or answers about it.

Google Is Now Banning Ads That Lead To Intrusive Advertising

Google Ads is one of the main pathways by which brands market their content or products to consumers through the SERP (search engine results page). As a business, you might need to keep a mindful eye on how Google AI will perceive your landing page. The search engine is giving all its users till October to reformat their current or future ads to meet the new policy. If a brand fails to do so, the ad will be rejected and cease to run on the platform’s ad outlet. 

This new policy is to raise the ad standard and improve it as a part of the Coalition For Better Ads layout. This new development in the ad policy will be sent out by email to most of the advertisers on the platform. There will be approximately a month from today for the concerned parties to act on the new policy. 

The email is as follows, 

In October 2022, the Destination requirements policy will be updated to include a new policy requiring ad experiences on destinations to conform to the Coalition for Better Ads’ Better Ads Standards. Destinations containing ad experiences that do not conform to the Better Ads Standards will be informed via the Ad Experience Report, and any ads that lead to such destinations will be disapproved.

So it would be wise to audit your brand’s landing pages and observe if they meet this new requirement. This change aims to deter the implementation of intrusive advertising when a user is redirected to a business’s website. There is no need to panic as you probably have complied with the better ads standard if you followed up with Google’s page experience update and optimized your concerned pages accordingly. 

If you haven’t already made the necessary changes after the recent update, Google will be sure to inform you about what you need to do subsequently. This will be highlighted in the latest Ad experience report.

The following reasons are the indicators why Google will reject an ad:

  • Pop up ads
  • Videos autoplay with no audio
  • Ads that cover up the main content
  • Prestitial and Postitial ads with countdowns
  • Ads that stick to your screen when you scroll through a page
  • Ads that have a greater density than the standard 30%
  • Flashy animated ads

If you are still confused about whether or not your ads fall under these specifications, keep one thing in mind. The ads you design and position on your landing page should not interfere with or block your content when a consumer visits your page. This new ad policy drastically improves users’ experience on Google and a brand’s website. 

Live Testing of Tweet Editing Feature is Now Active on Twitter

We have all experienced the frustration of posting a tweet, noticing an error and then having to delete the tweet completely. Well, Twitter heard about it and introduced a new editing feature to the platform. They announced it in style by tweeting about it and then editing the tweet, marked by a timestamp. 

tweet editing feature is now active on twitter

At this time, the feature is in its first stage of testing. Users will have a timestamp at the bottom of their tweet to signify when they made the edit. You also would be able to access the edit history by clicking on the pencil icon at the bottom. The feature is currently only available to Twitter personnel and will later be introduced to blue tick users.

Twitter stated that after you post a tweet, you would be able to edit the tweet a few times within 30 minutes. They also made it clear that the ability to edit the tweet won’t be constant, and you won’t be able to edit your tweet after a specific amount of time has passed. This editing feature will allow users to edit not only the text of a tweet but also images, videos and alt text information. 

As mentioned before, this feature would only be available to some users initially but will be for everyone free of cost. The update would be putting a lot of users’ minds at ease and also improve tweet engagement. If you want to interact with this feature earlier than the rest of the regular users, you could pay $4.99 monthly to be a Twitter blue user.

If you were looking for a bargain for being a Twitter blue user, you might have missed your chance. There was a 67% increase in the price for the subscription in June. Some saw this as an anticipatory move by Twitter to manage the increased interest in the editing feature being announced. 

Twitter initially decided to release the feature to Twitter blue users to create hype around the feature and get the whole platform excited before the mass release. This sounds a bit different from how updates are usually released, which is region specific first and then worldwide.

There are some concerns that some users have about the new editing feature. The first is that scammers could use the editing capabilities of a tweet to insert phishing links into tweets that are gaining traction or involve political elements in amplified messages. 

Even though editing features were introduced to numerous platforms before this with no issues, the nature of a tweet and the power it has is why some users feel that being able to edit a tweet might pose a problem. But Twitter has a 30-minute fail-safe to try and mitigate issues like this.

So all we can do right now is sit back and let Twitter test this feature and figure out any bugs or iron out any concerns from users on the platform. You will soon see this feature being used often, becoming a daily activity for some users. Be patient and positively impact the platform using the editing tool.

Instagram Launches New Tools to Help Refine Content Recommendations

The success of Tiktok has opened doors for many opportunities for content creators worldwide. One reason for the platform’s rise to popularity was its AI algorithm that constantly learns its user’s tastes and preferences and feeds them accordingly. 

Instagram saw success with its reels feature and the AI recommendation mechanism. This was highly successful as more users engaged with this feature. 

Instagram wasn’t finished there. Several new features have been released that will increase user engagement and extensively refine the recommendations you receive when you scroll through the app. The first feature is the ability to select multiple posts you are not interested in. This would greatly assist Instagram’s AI in determining your preferences and ensure you don’t get junk on your feed. 

This feature can be found on the Explore tab of the app. This feature is still in its testing phase, so you might still get a few posts that you are not interested in, even after letting the AI know you were uninterested in similar posts. Interacting with this feature more might give you a better response, and Instagram would have more data to refine your feed.

The next feature is also in its testing phase and will be around filtering out content with keywords, phrases and emojis in post captions that users do not associate themselves with. Similarly, the new self-reporting feature will work in tandem with the previously mentioned filtering feature. This is the work towards a more user-friendly platform and only have you see the content you enjoy while also filtering content you are not interested in. 

instagram new tool for content recommendations

Instagram’s AI will still need your input to make data-driven recommendations and is not at a stage where it can pick up on your tastes and preferences organically, like TikTok. Apart from these new additions, the platform has been very transparent about how its new AI recommendation mechanism will operate but provides you with an overview of its machine learning. Instagram has stated that five interactive metrics will determine how you will be suggested content. 

The first metric is the time spent on individual posts. The second is how likely a user would like a post. The third is the likeliness a user would like a post. The fourth is how likely a user would reshare a post, and the final metric is the likeliness a user would visit a content creator’s profile.

What has been noticed is that Instagram is now prioritizing posts that are reshared more. This was an effort to spotlight more creators on the platform. For example, if you are looking to optimize your social media content on Instagram, it might be worth looking into how users interact with your post in terms of these specific metrics the AI picks up on. You can make it easier for you by focusing on visually appealing designs that will grasp the attention of users alike and have them spend more time viewing your post. This would be an excellent way to boost user engagement with your content and have you pop up more on people’s feeds. 

One critical observation that has been noted is that the Save metric on posts has not been mentioned in the new overview process. But nevertheless, these new insights and features are ready to change how people view content on Instagram, and it might even elevate itself to having an AI that machine learns just as efficiently as Tiktok.