LinkedIn ads have become quite popular in the last few years as more people realize their true potential and B2B capabilities. With the uncertainty of Twitter over the past two weeks, LinkedIn might be your best option. The platform might have predicted this shift in user perception of Twitter and decided to release a new overview of LinkedIn ad options.
This guide is to assist any LinkedIn marketers in better understanding each ad type and how their brand can benefit the most through each ad campaign or promotion.
This guide explains each ad type in detail and gives you a complete overview of LinkedIn ad capabilities. It contains information on LinkedIn promotion types and newer formats like Document ads. You can also look at ad requirements and how to utilize the available ad formats effectively.
As you can see in the image below, each ad type is explained clearly with all the requirements like file type, aspect ratio, size, image and headline neatly listed.
The LinkedIn guide also explains the best ad type concerning the different marketing objectives you might have for your brand. For example, if you want lead generation, the platform suggests you opt for video ads, dynamic ads or single-image ads.
These should be taken under review since you know your audience the best and know what they react to the best. If you look at the image below, you can view the different ad types according to your objective.
You will also see the LinkedIn video specifications regarding the minimum and maximum limits depending on the aspect ratio. Have a glance at the options below. If you implement videos in your brand content, this would be a keen insight.
LinkedIn has been crowned as the best platform for business-related social networking communications and has surpassed Twitter, as seen by some marketers. This could be due to the noticeable level of engagement that surpasses Twitter, and therefore, the ad feature LinkedIn offers would be equally formidable.
This guide should be used to its full potential, and if you haven’t already started using LinkedIn’s ad feature, 2023 is the perfect time to start. With all this in-depth information available, you can monitor the reach and reactions you get and reap the platform’s benefits. You can use this information to create the next LinkedIn content strategy for a brand.
This new overview will undoubtedly help brands reach their full potential on the platforms and assist many in understanding how LinkedIn ads are effective. If this all sounds excellent to you, view the guide here and give it a read.