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Instagram Introduces In-Chat Payment Feature

Adithya Kumar

July 19, 2022

We all know and love Instagram for its ability as a platform to allow users to communicate with each other, upload excellent content and also advertise their products there. Recently Instagram has introduced a payment feature on its platform. This feature allows buyers and sellers to communicate with each other directly. For example, you can now get payment requests or collect them on the platform and even track your order in Instagram chat. 

The feature is called “Payment In Chat.” This simplifies the process of buying and selling on the platform. If you find a verified business on Instagram, you can purchase products from them through direct messages with the brand. Meta announced the feature’s aim: “We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread.” 

Instagram Payment in Chat Feature

Meta also highlighted a statistic, which indicated that around one billion users direct message businesses weekly across the social media company’s platform. The kind of interactions observed are conversations with brands, browsing of products, customer support and story replies. 

The payment portal that will be available to you is called MetaPay. The traditional payment process would have buyers shifting from page to page and from one website to the other. This new payment portal streamlines the process where you just have to make a couple of clicks to complete your purchase. Security is a vital part of this process, and Meta has several protection protocols to safeguard your data and money. You can now message a brand, view their products, and purchase them on the same message thread. 

This is a relief for businesses that operate on these social media platforms because it makes the customer journey a lot easier and simplified. Users will find the payment portal more manageable, which could also increase the business’s sales. If you are new to this landscape, Meta shops are there to assist you. This feature lets you create an online store on both Facebook and Instagram. You do not have to leave Instagram to conduct business activities between your brand and customers. This should be taken with caution, as you should keep an eye out for fraudulent businesses and hackers that might misuse the feature. 

This feature opens up a whole new avenue for small businesses trying to grow. It makes their purchasing experience a lot more seamless and gives users more control over where they are being directed. Instagram will monitor this feature and ensure that all its users are secure when purchasing products. If you haven’t already tried the portal, now is your chance. 


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