How to Get Your Google Ads Certification in 2022?

Google Ads is undoubtedly one of the most effective advertising tools to direct traffic to your website and generate more qualified leads for your business. To generate profitable revenue through Google Ads, you need a thorough knowledge of the platform and its operations.  

You can become a certified Google Ads expert by earning the Google Ads certification on Google SkillShop. This post will explain how to enroll, prepare for the course, and get certified.

What is Google SkillShop?

Google SkillShop is the repository of all e-learning courses offered by the experts at Google. This is where all Google product-certified courses, including Google Ads, Google Ad Manager, and Google AdMob, are offered. Most businesses today prefer hiring certified PPC experts, and having a Google Ads certification could help you in the job hunt.

About Google Ads Certification Exam

Ads certification is a professional accreditation offered by Google to individuals proving their proficiency in fundamental to advanced level Google Ads. There are six Google Ads certifications available as of now. 

You can earn these certifications for different specialties such as mobile, display, video and shopping ads. The most vital certification among these is the Google Ads Search certification, followed by the Google Ads Display certification.

Google ad certification is free, and you can take the test multiple times. Each Google Ads certification exam has a different time duration; on average, exams last between 60 and 240 minutes. 

Once you’ve passed the exam, you’ll get the certification badge that you can add to your job profile to show its credibility. When recruiters look for certified ad experts, your profile will match their requirements.

Google Ads Certification Training 

Google Ads training resource is your starting point to learn about the test format, style of questions, important concepts and everything else you need to know before taking the exam. You must take the “Google Ads Essentials” course to have strong knowledge of the platform. If interested in SEM/PPC, you must take the “Google Ads Search Certification” course.

How to Get Google Ads Certification in 2022? 

Here are the steps you need to follow to get your Google Ads certification.

Step 1: Choose the assessment 

Go to SkillShop and choose the assessment you want to complete, i.e., Google Ad Search Assessment. 

Step 2: Log in to SkillShop

Click log in and choose your preferred Google account to start with the assessment.

Step 3: Pass the assessment

Google Ads Search Assessment

You have to answer 50 questions in 75 minutes. To pass the assessment, you must score at least 80%. The topics that are broadly covered in the assessment are:

• How to develop a Google Search strategy
• How to use ad extensions
• How the Google Ads auction works
• How to use Search audiences
• What is the Optimization score, and how to increase it
• How to implement automated bidding strategies
• How to plan campaigns using Performance Planner

Google Ads Display Certification

You have to answer 49 questions in 75 minutes, and the minimum pass score is 80%. These are concepts that you need to know before appearing for the exam.

• How to develop a Google Display strategy
• How to use Google Display Audiences
• How to identify campaign types on Google Display ads
• How to work with the Performance Planner
• How to implement automated bidding strategies

Shopping Ads Certification

You will have 75 minutes to answer 46 questions, and the minimum passing score is 80%. Questions will be asked from the following areas:

• How to promote online and local inventory with Shopping campaigns
• How to use Showcase Shopping ads
• How to implement Automated bidding strategies
• How to work with the Performance Planner
• How to use local inventory and local catalog ads to drive online and in-store traffic

Google Ads Video Certification

You need to answer 50 questions in 75 minutes and score a minimum of 80% marks by answering the following topics: 

• Know video ads formats
• Use YouTube to drive direct response
• Use YouTube video formats to grow awareness, increase consideration and drive action

Google Ads Apps Certification

This assessment comes with 49 questions to be answered in 75 minutes, and the minimum pass score for the test is 70%. Here are the topics you should cover to pass this test. 

• Create and optimize App campaigns to meet a specific marketing goal
• Optimize the app experience
• Understand the Apps ecosystem
• Define App campaign goals
• Expand app reach across markets
• Understand App campaign results

Google Ads Measurement Certification

You need to answer 50 questions in 75 minutes. The minimum pass score for this test is 80%, and the areas that need to be covered to pass it are:

• How to work with Google My Business
• How to translate your marketing objectives into measurable marketing goals
• How to analyze and act on insights from your conversion tracking data 
• How to set up conversion tracking to effectively measure sales, app downloads/installs and/or leads 
• How to choose the right attribution model for your business goals

Step 4: Get your certificate

All your earned certificates are safely stored in the “My profile” section of SkillShop. If you want other users to access your certificate, you must give the public access to this page. 

Useful Tips to Pass the Google Ads Certification

Google Ads certification exam is not very difficult to qualify for if you take the proper steps to prepare for it. Here are some useful tips to keep in mind as you prepare for the exam ahead.

• Avoid distractions

It is necessary to avoid distractions to concentrate on your preparation. Avoid distractions, turn your phone off, have all your study resources in hand and follow a study timetable.

• Improve your speed

Take mock tests for your Google Ads certification exam and record your results and the test duration. Keep studying and grasp the essential concepts to ensure you complete your exam on time.

• Get enough rest

Avoid stressing out before your exam. Instead, take enough rest while you prepare for the exam and clock in a minimum 8-hour sleep the day before you take the exam.

• Don’t rush through the topics

The thought of appearing for any exam could be overwhelming, and the Google Ads certification test is no different. You might feel overwhelmed with the vast amount of topics you need to learn in order to answer correctly. However, you should not rush through the topics while preparing and take enough time to understand the concepts. 

Congratulations! You are now ready to take your Google Ads Certification exam. Whether you aim to become an expert in Google ads or not, this post has hopefully taught you the fundamentals of Google Ads certification. What do you think is the best way to learn about Google Ads? Let us know in the comments.