October 2022 - SV Digital

Top 10 UX/UI Design Trend for Best User Experience

Posted on October 26, 2022March 17, 2023 by Adithya Kumar

People always look for the most innovative UI/UX design trends, and consumers’ preferences change yearly. We all have experienced the fall and rise of iconic fashion trends and how quickly people can change how they look at a brand based on their experience.

In User Interface (UI) design, the same thing takes place. Interface styles range from those that look like real-world objects to those that are incredibly plain and simple. Each of them has advantages and drawbacks. Your ability to innovate, advance the design sector, and improve your design practice depends on your ability to generate and experiment with new UI/UX design trends.

The need to understand and master UI/UX design is getting more prominent in the digital space as more brands are moving towards building their apps and website portals for their consumer to interact with the business directly.

Unfortunately, most consumers have encountered slow and poorly designed portals that make visiting or navigating brand apps or websites a nightmare. Therefore, ensuring your customer has a fulfilled and convenient journey is the utmost priority for brands operating in the digital space. While there are 3rd party apps that you can operate on that handle and customize your portals to fit your needs and your consumer’s requirements, you need to understand a few basics first.

Firstly it is the difference between UI and UX design. UI stands for user interface, which involves designing how consumers look and interact with your app or website. This would focus on the consumer’s first contact with your brand through a portal. If you decide to build an app, your UI design would be aimed at the buttons consumers click on and the screens they navigate to and from. It will fall under the same category if your website has additional features like forms or surveys.

The next is UX, which stands for user experience. This design focuses on the consumer’s experience interacting with your app or website. Whether the brand portal is easy to navigate, whether the content is readily displayed and understood and how effective your app operates when interacting with a consumer. If consumers struggle to use your app or website, you should reevaluate your overall UX design and explore user experience design trends. This also means you need to change elements within the user interface. The change can also come after you review user interface design trends and figure out what works for your brand.

While UI and UX design might sound similar, they are not. They complement each other and must be designed effectively for a digital product to be successful. Every year, new trends are introduced, each of which facilitates making user interactions more streamlined and creative. This could be more updated visuals, quicker responsiveness or cleaner designs. Either way, staying up to date with these trends would give you the upper hand over your competitors and give your digital product the perfect boost. This blog will dive into the upcoming UI/UX trends for 2023.

The following trends are:

1. UI Motion and Animation

The average user’s attention span shortens over time due to constant exposure to content on social media or other digital portals. So it is important to remember that your UI design needs distinct features to grasp user attention and navigate them through your digital product. One trend that will improve your chances is UI motion and animation. Adding animation to your transitions and user interface elements will bring life to your overall product. This will also add to the user experience as consumers will feel more engaged when they click on different features of your app or website. Finally, it would help if you focused on adding dimensions to each animation and design movement. Finally, searching for UI design trends can give you the ideal creative direction to layer your animation.

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You must remember to ensure these animations seem natural and are not distracting the user from the actual content or functionality of the portal. Overloading your app with animation would confuse the user and make the consumer journey more challenging. Well throughout motion design can effectively direct the user’s attention to critical elements of your digital product and even encourage consumer feedback. Both of these would be essential for a brand app or website.

The art of capturing user attention is by telling a story they can follow on your portal because who does not like a good story? Motion animation can assist you in telling a visually aesthetic story for your brand. For example, scroll-triggered animation is an excellent way to encourage users to scroll down a specific brand page. This involves an animation taking place every time you scroll up and down a page. This motion on the page gives the user a sense of control over the direction of the brand story. It also immerses the consumer into the user experience altogether.

2. Anti Light Mode and Design

The screen time of an average user is increasing with the rise of easily accessible content online. Therefore, features that ease eye strain are significant to the user experience. For example, there used to be a choice between light and dark modes on apps and web design applications, with the light mode being the default initially. Designers are now moving towards making darker contrast or colors the default for users. Some sites and apps will also change depending on the time to access them. The standard bright background is considered outdated and would seem more of a nuisance than an essential these days.

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Similarly, there is a trend to move away from the conventional design processes for brands and look toward more expressive designs or what some designers would call Anti Design. This means that designs for brand sites and apps used to revolve around functionality being a top priority and having a business look and feel to the design. This thought process for design is changing, and you can now expect UI/UX designers to go against traditional expectations and experiment with more artistically aesthetic designs. You can get inspiration after going through the UX trends in 2023 and staying ahead of the game. As mentioned earlier, focusing on user attention is a priority now and trying to capture it with traditional designs will only ensure visitors glance at your content and not interact with it. The example below captures the true essence of what anti-design would look like on an app.

3. Rule-Breaking Typography

The art of designing your fonts and making them look more appealing to consumers is a form of typography. This is a vital factor in UI, as the font of the content on your app can make or break your application. If consumers don’t like the design direction you can select for your font, your content might not even get glanced over. The rule-breaking or ancient typography trend is gaining traction and has been used by more brands recently. This means going against the basic rules of typography which are not to have twists, abnormal sizing, positioning dived words on different lines and making the fonts easily readable.

So if you were jumping on the trend, you would not follow the commandments of typography and start experimenting with every aspect of font design. However, you need to remember only to do this kind of rule-breaking typography when necessary and not to duplicate it throughout your web pages. This would seem counterproductive and make all your content less desirable. So these kinds of font changes must be well thought out and planned. You have the option to customize every section of the fonts on a page and you can make use of this kind of creative freedom. Some standard fonts used in industries are Serif Font in fashion and Sans Serif for digital products.

So try moving away from the traditional and use bolder or ink-trap fonts. An ink trap font was created for miniature printing and the letters have no corners. The font ink spreads into the missing area as it is printed onto the page. The ink trap mitigates extra ink being spread out and ruining the sharp edges of a font. Even though this sounds like it’s meant for newspapers, the trend encourages designers to incorporate bold oversized versions of ink traps into their web pages.

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An excellent example of experimenting with the font is how Discord revamped its logo and changed its brand font to look bolder and broader. The brand’s thicker appearance emphasizes visual elements against a colored background. The image below shows how they changed their logo design, the lower image being the current one and the higher one being the previous font.

4. User Behavior Across Devices

Let’s break it down if you need to be better versed in cross-device user behavior. Cross-device user behavior is how a user may engage with a given funnel through two or more different devices at various times throughout the customer journey. For example, consumers constantly swap one device for another while navigating from micro-moments such as your phone to extended focus like desktops over some time. We live in a world surrounded by all kinds of devices and more advanced cross-device experiences are becoming more common. Designers need to keep this in mind when they are designing experiences for the user.

Understanding how to design for multiple devices is now an essential skill for UX designers, as knowing how to map a user’s journey. It also entails how they may go from one device, such as mobile, to using it on another larger console or tv screen—and then designing and understanding edge cases that can be vital. It’s easy when brands have created similar experiences.

5. Experimenting With Dynamic Color

Color is vital to creating a stunning UI/UX design. It is one of the first elements you see when you visit a webpage or app. So keeping up with the latest color palettes is essential in gathering user attention and maintaining it. For example, Google recently launched Android 12, their new UI. What users saw was the use of extensive dynamic colors. An example of this is given below.

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This also meant that users now had more options to customize their smartphones. For example, the UI suggests a color palette based on your wallpaper. This suggestion can be in the form of matching the color, shade and tone of the wallpaper and can make the whole UX more appealing.

Similarly, even other brands are adopting this practice, like Samsung, with their introduction of the Samsung One UI 4, which also has a dynamic color palette. Some brands like Apple stick to their palette because it works for their users. You can tell the difference in similar colors on an Android and the IOS interface. So as a designer, you can choose what kind of color palette you want, but as of now, the dynamic option is the way to go. Especially if you want a head start amongst your competitors.

6. Digital Wellbeing

Like mental well-being, digital well-being is a trending topic, as many consumers spend most of their time online. So users must be mindful of what content they consume daily and for how long. Brands are introducing tools available to help you achieve your sense of digital well-being and more default settings in our devices have, by principle, a focus on the well-being of the user in a way that helps you integrate with everyday life. The need for more control and awareness over our digital habits has become focused. Many consumers discuss how they lose hours of their day scrolling content without end or cannot leave their devices. This is the case even where they have formed unhealthy repetitive behaviors.

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As any bad habit becomes harder to break, observing interactions with your tv, laptop, and any device can be challenging unless you make it a goal based on knowledge, stats and awareness. Awareness can come easily with the correct statistics. This is quickly changing through the introduction of smartwatches. These devices implement well-being monitoring features such as Habit Trackers & Daily Stats, as seen in the example above. In turn, it will increase public attention toward these digital wellness initiatives. For example, if you are designing a web page for your brand, try incorporating elements of digital well-being into your platform to show consumers that you care about their needs and health. For example, a timer telling you how long you have spent on a site or a digital report on how you have interacted with the site over the month could be a good idea.

7. The Future of AR/VR UI Design

Meta changed the whole landscape of the digital world when it introduced the Metaverse. This space introduced living life through a digital portal and communicating through it. The Metaverse consists of different technological elements that combine VR, AR and video technology. This potential is vast and could change how we view our world. Meta has also promised to reduce the prices of Oculus headsets like Quest to make this technology widely available.

With that in mind, UI/UX designs will sooner or later have to follow the same trend as the user is no longer contained on a screen but can be immersed into a completely different world through Meta’s technology. Designs will have to be more innovative and off the grid. As a designer with no restrictions of just one screen, you have to make your user interactions more realistic and mimic the actual environment around you.

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Brands like Apple and Google have already released AR development resources. These are ARKit and ARCore, which merge the digital and physical worlds. If you, as a brand, are designing a new UI, you must keep the AR world in mind and build a platform that can integrate with that technology. It can start small, like real-world items with interactions attached to them through an AR headset and using the physical environment to interact with the real world through a camera.

These AR UI design kits will be readily available and more brands will start coming up with their own, so keep an eye out for them. Practicing with new UI tools is essential in developing your skill and continuously improving the user experience for your consumers in the real world and the VR/AR world.

8. A Vintage Outlook

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Bringing back popular trends from decades ago will always remain in fashion, especially if they were successful for generations back then. The nostalgic angle has always been a plus point for brands, from Genz reviving the retro look to Millennials reminding people about the 90s. This kind of trend will always come up and is very relatable. The one plus point about introducing the past trends now is that you can incorporate them with new tech in the present digital space. In terms of UI, you can use clean outlines and nostalgic bold texts seen in fashion shows in New York during the SS23 runway era while also using animation to make the content look alive.

Combining the 70’s text with 2022 design trends is the perfect way to keep things new and pull on consumers’ heartstrings visiting your web or app pages. Past fashion and digital advancements always have a way of finding a common point from which trends can be reborn.

9. Edgy Design

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Some brands need a flare to convince consumers that they are not the everyday average mundane brand. This calls for stepping outside the traditional play-it-safe designs and more into the so-called brutalist UI designs like the images displayed above. Some brands only follow this trend because some view it as too rough and intimidating. But those willing to take that risk will leave an impression.

In terms of design, you can incorporate stark effects against a lighter background. For example, it might seem blinding, but it can be eye-popping for consumers if done correctly. The typography would also not be small. Instead, it would help if you used accessible visuals like Sans Serif. You can also fit in lines and boundaries in place of sharp edges and frills or special effects to highlight the fonts and make colors jump at you while you’re visually being stimulated. Finally, check out all the variations you can use and don’t overload your UI with too many effects, or the actual meaning of the content might get lost in translation.

10. Micro Games

We all have come across the Chrome dino game wherever your internet is down or a web page can’t open. This might be a minor aspect, but consumers notice little effort to value their time more. More and more applications are introducing micro games consumers can play while waiting for different web page features to load up or process a specific command. This can be used when shopping for items and waiting for your order to get processed or for a product launch to start so you can buy the product. Even though this might not retain most of your customers, it improves the user experience on a webpage or app and goes a lot way to show customers you want them to be engaged even while they wait. It would certainly keep some consumers busy.

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These trends forecast what might be popular in the next year. You never know what might get trendy next year, as the future is always unpredictable. This is a starting point for brands looking to improve their UI/UX designs and you can see what works for your business. Keep in mind that testing out trends for both UI and UX would make the overall customer journey worthwhile and make your brand more recognizable.

If you are still new to this space or need to elevate your business in the digital space, get in touch with experienced designers from SV Digital who specialize in UI/UX design. Give them a shout and see the wonders that can be achieved.

10 Effective Ways to Get More Twitter Followers in 2022

Posted on October 21, 2022January 3, 2023 by Adithya Kumar

In the world of influencers and celebrities, having a large social media presence allows you to reach many people to share your thoughts and influence opinions worldwide. It can be safely assumed that unless you fall into the categories mentioned above, you will need to put excessive effort and time into turning everyday social media consumers into loyal followers.

Now coming to Twitter, this platform is one of the main driving forces in the digital space if you want to be noticed by people. This is backed up by data revealing that 50% of social media consumers use Twitter daily. The platform gives brands and creators a vast interactive audience with which you can share content to acquire their attention.

In this competitive digital space, consumers want more brands on social media to interact with businesses more and have better relationships with them. This opinion is also reinforced by data showing that 30% of consumers want to see brands use social media more often than not. This is the perfect way to acquire Twitter followers for marketing purposes and get the word about the brand out on the platform. For example, suppose you are a brand on Twitter. In that case, you might need to figure out specific ways to get noticed, especially if you have over 1.3 billion Twitter users posting 500 million daily tweets.

Your social media strategy needs to be foolproof if you want to be under the spotlight on the platform. It can be tricky to get more Twitter followers. Do not ring the alarm bells just yet. Keep reading, and you will find a way to ensure you reach your desired follower count. This blog will explore the ways you can get Twitter followers fast.

The following ways to get more Twitter followers are:

1. Fill In All The Information On Your Profile

Your profile is one of the first things consumers see when they visit your page. So it would be the initial element you need to optimize to gain more followers. You should see your profile with the same eyes as a consumer. So look at your username first. Is it easy to remember? Does it have confusing numbers embedded in the name? These are some elements you need to remember when you pick a username. An easy but catchy username will be remembered compared to a complex one. It would be easier to say through word-of-mouth conversations as well.

The following section to look at is your profile picture. A clear and recognizable display picture will make it easier for consumers to confirm that the account is yours. The logo is the best direction to take if you create an account for a brand or business. This way, your account can still be recognized even if your username is changed. For example, if your image is pixelated or cropped shabbily, you might not get a second look from a visitor on your profile.

Additionally, your cover picture should also be relevant to your business. Be sure to include offers or promotions you want consumers to know about. Even putting an image of your team or employees would give a human touch to your account.

Lastly, your bio is the third element consumers look at when they visit your profile. This section is where you can show people what your business is about and how creative you can be. Since there is a limit to how much you can write, stick to what is vital for your business and how you want consumers to see your brand. This section adds a personality to your account and lets visitors know if they want to continue or not.

A tip to remember is to include a few hashtags in your account to ensure you can be found easily. You can also add a URL to redirect consumers to your brand website or product landing pages if you want to drive conversions. If you cover these three elements on your profile, you will be seen as a brand that can be trusted, and it can be the best way to gain Twitter followers initially.

2. Tweet Frequently

Many social media experts say frequent posting is the key to being noticed, which is now a given strategy for most brands. The only difference is that Twitter requires you to be a bit more frequent with how much you post, as stated in research that found that the top 25% of Twitter users post 12 times a week. When you break it down, it is around twice a day.

So it can be safely assumed that if you want to be noticed, you need to start posting more aggressively on the platform regarding scheduling. Being reserved and dormant will assist in making your account blend in with a consumer’s daily feed. Be sure to not only Tweet about promotions and offers and diversify your content throughout the week.

The idea behind this strategy is that if your tweets are about quality topics like your industry, followers, opinions and links to valuable resources, you will be picked up by the platform’s algorithm and show up on consumer feeds. Partnered with posting frequently, you will rise through most other brands and creators. Your followers will also see that you are on your brand account and will be more attuned to your Twitter activities. An active Twitter account is more likely to be suggested by followers than a dull brand account to other users.

Posting twice a day might be tricky, especially if you have other responsibilities to be concerned about in a business. So, you can use tools like HootSuite and Sprout Social that schedule your tweets for you. You have to upload the content you want and pick a time, and the program does the rest for you. This would give you some peace of mind in case you forget to tweet.

3. Diversify With Media Based Uploads

The most common posts you see on Twitter are text-based. There isn’t anything wrong with that, but it will not assist you in getting noticed by consumers. Instead, an excellent strategy is incorporating images, videos, GIFS and even memes into your tweets. This is an effective method, as some advertisers notice that content with high-quality images tends to increase their engagement potential by 150%. On the other hand, if you want to branch out your content using videos or gifs, you have the potential to give your tweets a 6x chance at being retweeted. This strategy might mean putting more effort into your content calendar, but the results speak for themselves.

While using different media is helpful, be sure to pick authentic forms of media in your Tweets. For example, the modern-day social media consumer is highly observant and can distinguish between a stock photo and a genuine image by a brand. Including media might help a consumer from scrolling past your tweet, but only authentic media will ensure that your tweet is interacted with positively. For example, if you want to share educational content or structured data, the best bet is to use charts, graphs and diagrams to get your point across. Consumers will see that you are adding value to their feed and can instantly gain you Twitter followers.

4. Use Hashtags Effectively

Twitter has been coming out with updates to improve the user experience on its platform. In the latest update, users can utilize hashtags to help increase visibility, engagement and followers. However, you do not have the same capabilities as other social media platforms, where one could add 30 or more tags in a single post. Just because there are 280 characters available doesn’t mean it would be wise to include all of them.

When utilizing up to 3 hashtag keywords per post, ensure they have a decent search volume so you can reach the interested audience. Too many hashtags and your tweet might be mistaken for spam, and you might not appear on consumer’s feeds. A few well-thought-out hashtags will ensure your tweet is easily found, and consumers will focus on your content more.

5. Follow The Right People

Reaching out to the industry community and thought leader is a sure way to get noticed on the platform and by consumers with similar interests. The first step is to list all of your industry’s primary influencers and follow them. Keep your list to around 50-100 influencers. If you interact with content posted by these influencers and react to comments or shares, you are more likely to be noticed by consumers who follow them.

It is not about how many people you follow, but it’s more about the kind of impact they have on the platform. The same strategy can be used if you interact with different communities on Twitter. If you add value to their content and provide valuable insight to consumers, you will have people following your account in no time.

6. Routinely Interact With Twitter Users

It would help if you focused your efforts wisely to gain substantial followers on Twitter. If you think you have to be present on the app 24/7 to do that, it’s a myth. It’s more about what you do on the app when you are active on it. We mentioned earlier that you should post content regularly, but you also need to interact with users. By avoiding interactions with followers and consumers on Twitter, you give the impression to users that you are more interested in promoting your brand and not adding value to the platform or people’s feeds.

One way to disallow this impression to be formed is by tagging users, retweeting tweets and replying to comments or posts you were tagged in. The more you interact on the platform, the quicker you will get noticed by Twitter users.

Even when you interact with users, you need to communicate appropriately. Firstly, if you reply to an account, make your response friendly and detailed. No one likes one-word replies, even on a tweet. The next step is to utilize Twitter’s tagging feature and tag other brands or influencers in posts. These posts should be positive and can complement the people or brands being mentioned. This is to show your support for industry leaders and show you have a heart.

Lastly, you should retweet content posted by Twitter users and your followers. This shows you appreciate their support and gives them a space where they can interact with you directly on the platform. If you are seen as a brand that cares about the followers and gives out recognition when it’s due, you will gain more followers.

7. Observe Your Competition

Keeping tabs on your competition is essential to succeed on social media platforms like Twitter. Look for what they’re posting and how successful it is. When you look at their profile, think about replicating their ideas and adding a personal touch and more about how you can be inspired by it for content. This strategy is because just because certain content has worked for your competition doesn’t mean it won’t work for you, either. It also gives you insight into what types of content resonate with your industry’s consumers.

So start by finding five competitors in your industry and research everything from the number of followers they have to what kind of topics they tweet about the most. Once you have a good idea of their account, you can apply it to your content accordingly. You won’t be stealing followers from them, but you will attract more followers from content that works for your rivals.

8. Keep An Eye On Trends

A trending topic or hashtag that Twitter’s algorithm has picked up is an excellent way to stay up to date with what consumers are interested in. When filtering trends based on your location and who you follow, look for what people are actively talking about on Twitter. Read some tweets and learn about the context of the trend. It can sometimes be applied to your content and spark interest even if you operate in a niche industry.

Some trends are relatable in all industries and can be appreciated by users. If you can successfully incorporate it into your content, you can gain traction within the topic or hashtag and get noticed by people exploring the topic on Twitter. You can also have your content shared amongst users and increase your brand awareness.

9. Pinning Tweets

One way to highlight your Tweets on your social media account is by pinning them. Pinning a Tweet allows you to showcase your best posts. Since it’s what the visitor will notice first when they land on your profile, make sure you’re using this method strategically. If there’s a post that got lots of engagement and garnered love from followers, consider pinning it for potential followers. It also lets them know what kind of content they can expect to find once they follow you.

As a brand/business person, you could pin any offers or discounts going on right now or anything relating to an event coming up soon. The fact you took time to show your best content first and save a visitor time in scrolling through your whole feed is an excellent reason to receive a follow.

10. Connecting Your Presence On All Platforms

A vital step to getting more Twitter followers is spreading your online presence beyond the platform itself. For many brands, this means including social buttons as part of your website footer, featuring your Twitter account within your marketing emails and cross-posting content between social media platforms. Considering how pervasive Twitter has become for marketers today, there’s no shame in plastering your profile wherever you can to help encourage new followers.

These tips will help you bring more followers to your profile, but only if you put in the effort, it takes to make an impact on the platform and show users you care about their opinions. It can be tricky to navigate, and you will need some trial and error to figure out what works for you, but it will be worth it when your follower count starts to increase. If you still feel like it would be a hassle to wait and see what results you get from testing, you can always reach out to agencies like SVDigital for social media marketing services that are impeccably reliant.

YouTube’s New Features To Improve User Experience

Posted on October 19, 2022January 3, 2023 by Adithya Kumar

YouTube, just like any other social media platform, is striving to make the platform ideal to advertise on. This can only be achieved by introducing more targeting options for users. The platform has released updates for the audio, shopping and stream positioning features. These updates will allow advertisers to reach more people who view their content extensively. The combination of all three features is called the Youtube effect, which is the relationship between the YouTube content creator and the viewer.

First Feature – Moment Blast

This update is aimed at giving advertisers the ability to position themselves on YouTube Select content (CTV). These kinds of content would be connected to TVs and various other devices. It will also include a branded title card and optional masthead placement. This prime position is an effort by YouTube to give creators more control over spreading brand awareness about their content. This will be available during events like sports, movie releases and product launches.

YouTube stated,’ People have always connected in front of the TV screen, but YouTube gives them a unique chance to bond over shared passions — like watching live-streamed concerts, fitness classes or even religious ceremonies. They feel a similar connection to the ads they get, too.” This comes after a survey revealed that around 59% of people feel that the ads they see on YouTube channel are more relevant to them than other streaming platforms. The data went on to further explain how linear TV doesn’t have the same targeting options, so the ads are not relatable to most viewers. On the other hand, the absence of Google or Youtube style targeting features leaves linear TV ads at a disadvantage. Even with this difference, most advertisers have still not switched to CTV as an economical and effective way to advertise.

Second Feature – Expanded Product Feeds For Discovery Ads

This feature will assist advertisers in scaling their content to reach more viewers and drive user engagement. You will soon be able to see local offers embedded in product feeds and real-time availability of products on Google Merchant Centers. This will ease the buying experience for viewers. YouTube content creators can now have virtual storefronts for their content and tag products in videos and YouTube Shorts. The platform has said that this feature will be live on November 10th.

Third Feature – Advertising To YouTube Music and Podcast Listeners

Creators can now purchase Audio Ads available on Google Ads, Display and Video 360. This will allow advertisers to reach users on audio-centric platforms like Youtube Music. This also includes Podcast targeting, which is available worldwide now.

These new features will add to the user experience of most people who consume Youtube content daily. These ads would have more targeting options, so you won’t be getting ads about products that do not interest you. It also gives brand advertisers another tool in their youtube marketing strategy to reach more consumers. Two of the three features are live now, so you should test them yourself. Remember to use the updates as much as you can. The features will run better if the platform has more data to analyze. If you haven’t thought about advertising on the other platforms of YouTube, now is the best time to start.

21 Smart Ways to Boost Your Facebook Ads CTR

Posted on October 18, 2022January 3, 2023 by Adithya Kumar

If you are well-versed in digital marketing, you know a thing or two about Facebook ads and why achieving an excellent CTR is vital for a brand’s marketing strategy. This platform gives you access to an enormous targeting pool because who doesn’t have Facebook these days? The platform’s cost-effective payment model gives its users an ideal for even smaller businesses to venture into. Remembering that you need to put in a bit of effort and tune into your creative instincts to ensure you are getting your money’s worth. Paying for ads and not getting clicks on them would be disastrous for any brand. With those results, any advertiser would look out to Google the title Facebook ads tips and tricks 2022.

Your click-through rate should reflect the content you put in the social media space. Even if your content is spectacular, there might be a few elements you are missing that make it not likely to get clicked on when it is in an ad format. There is a specific art to ensure you boost ads on Facebook effectively. This article will first explain the basics of Facebook ads and CTR and then dive into the different ways you can boost your CTR. If you already know how to increase Facebook ads CTR and what it entails, skip to the different ways to find out some more tips. If not, keep reading.

Firstly, what is a click-through rate?

A straightforward answer would be the rate at which consumers click on your ad when it is displayed on SERPs or online advertisement banners. As you can see below, one can use a simple formula to calculate CTR.

You don’t need to be a mathematician to figure this out, but you will need all the relevant data. Facebook ad analytics is where you start to collect this data. Link clicks are self-explanatory, but impressions mean a whole host of metrics. This data section includes likes, shares, reactions, and comments. A click to expand the ad text is counted as a click metric. But link clicks are the most crucial element of a Facebook ad. When someone clicks on your link, they will be redirected to your website’s landing page, where most conversions occur. If consumers are reacting to your ad but not clicking on the link, that will slow down your conversions considerably.

Secondly, why does it matter?

Facebook CTR can highlight many underlying issues with your ad while it is running. This can be the base point from which you can make improvements and ultimately start increasing your conversions. Your CTR can identify if you are targeting the wrong audience and why consumers are not interested in the ad. For example, it can point out that if the messaging you are using is suitable for your audience, your content could be for the bottom-of-the-funnel consumers, but instead, you are selling to the top-of-the-funnel consumers. Your offers might not be enticing enough, or the discounts are not attractive to consumers. This would mean you need to rework what you can offer users for conversion. Finally, the CTR could indicate that your ad format or imagery is not eye-catching to consumers. These elements can play a vital role in the success of your ad and only calculating your CTR will draw your attention to the progress of your ad.

Lastly, What is a good CTR for a Facebook ad?

You might be wondering what is the best CTR for Facebook ads. Some marketers suggest that an average CTR is around 0.90%. This rate is universal across the board in all industries, which you can see in the representation below.

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Looking at the data above, some industries have a higher CTR than others. Retail, apparel, beauty, technology and fitness fall into this category. This does not mean you will have those numbers when you run an ad. You will have to work towards reaching the average CTR Facebook ads upper limit. Well-thought-out content and captivating imagery can ensure that nothing limits your decided benchmarks. But, if you are in an industry such as retail, chances are that you will have an easier time finding a good CTR because you can buy your products online. Even the offers you can give consumers are exciting, such as buy two get one free. This might not be possible when it comes to selling cars or other luxury products. You can even hire agencies to focus on Facebook ad boosts for your brand, which would improve your overall CTR.

Now that you know CTR and its importance when running ads for your brand let us explore in depth what you can do to improve your overall CTR.

The following ways are:

1. Configuring Your Content For Your Audience Effectively

The primary purpose of an ad is to offer something to your audience. Now, this offer or messaging has to appeal to the consumer, but some calls to action might not communicate well with consumers at different levels of the marketing funnel. So, for example, if you are marketing to consumers at the awareness stage of the funnel, a simple “Buy Now” prompt will not affect those users. This is because you need to add a spark to the consumer’s curiosity, and a mere purchase gesture will undoubtedly lead you to have a few clicks on your ad.

Instead, offering consumer information on how to use your products, such as a guide or how-to manual, will attract curious consumers and make more of an impression. For example, you can link these guides to your site and drive more consumers to your site through the ad. While you might be receiving well with consumers on the awareness stage, you must keep consumers on the rest of the funnel in mind. You can customize your content for different ads to capture consumers on different levels of interest. Audience targeting tools can be implemented and will assist you in focusing your efforts on different target groups. Your offers should be customized for users who are ready to buy compared to users who still need to be convinced.

Facebook allows you to make several custom audience groups for your ads. You can use these audience lists if they do well for any retargeting campaigns you might run in the future. Your offers should match each audience’s interest, which will be detrimental to increasing your overall CTR in Facebook ads. Ensure that the offers are not too similar and vary from audience to audience. Only then can you test out which messaging works well with which group.

2. Thorough Audience Selection

As mentioned in the previous section, targeting the wrong people will get you nowhere in CTR. Another issue that can arise is targeting too many people in one ad group. The only way you know that your ad will do well is by running it and analyzing the CTR Facebook ads data, but you can make changes before that to ensure you will not waste brand resources.

Unless you are a multinational company, targeting millions of people will not get you anywhere. Instead, you will be burning through your budget quicker than you thought. Not to mention you are not guaranteed excellent CTRs if you do target a vast number of people. When you target numerous consumers, it also limits how customizable your content can be because you would be appealing to the masses. So your ad might not even be relevant to most people in that ad group. If it isn’t relevant to a consumer, they won’t click on your ad, reducing your chances of conversion.

There are only a few reasons you should target millions of consumers. One of those reasons would be for a prospecting campaign. These campaigns target consumers based on data from trusted sources like social media networks, online publishers and advertising sites. This data has been analyzed and tested to see what consumers will engage with your ad the most. Unfortunately, this kind of data is usually expensive because of its value. It also makes sense if you are looking for lower CPM (cost per thousand) and gain conversions for less.

If you are not willing to spend a significant chunk of your budget acquiring this data, then you should stick to figuring out who your niche audience is and targeting them. Create campaigns aimed at relevant groups willing to buy your product. A broad target group of millions is a waste of time and money. Facebook’s targeting tool is detailed and you can narrow your audience based on interests, age, behaviors and location. Use the level of customization to your advantage. You can also create a custom audience group to be excluded from your ad, which would be more effective targeting.

3. Utilize Your Ad Copy Well

An ad mainly has two elements to it, one being the imagery and the second being its copy. Consumers click on an ad when they feel both elements relate to their interests. For example, your ad can attract a user through well-picked imagery, but your copy convinces them whether or not they should buy your product when they come across your ad. Some copywriters suggest that buzzwords and power words usually work to capture consumers’ attention. These words can persuade consumers to feel the ad is about them, and thus, they can relate to the copy.

To ensure your copy is perfect, you need to know your target audience and what appeals to them. What entices them could be different at each stage of the buyer journey. As a brand, you can find this kind of data in many ways, either by running a survey on social media or interviewing consumers. While some of this might seem time-consuming, the outcome will shape the kind of copy you produce. Interacting with consumers will give you a first-hand look at what drives them to make purchasing decisions and what attracts them to an ad. The information to receive will make your ad copy more persuasive.

For example, if a brand sells sports shoes and you decide to interview consumers on what they look for in sport’s shoes. It could be revealed that the traction of a shoe is a huge deciding factor in buying a shoe. That bit of information could be the premise for your next upcoming ad copy. Appealing to the issues and interests of a consumer is the deciding factor for any ad copy. It is detrimental to getting clicks for your ad.

4. Keeping Your Ad Copy Crisp

We all have seen Facebook posts that have captions that are incredibly long most of the time. You lose interest in the actual post if the caption is too long. Some advertisers have noticed that shorter captions and copies tend to perform better in CTR. This means that consumers are more willing to engage with a post that has a relevant short copy.

Facebook posts usually have 157 characters, while user posts are reduced to 121 characters and mobile posts are even lower at 104 on average. It has been observed that posts between 120 and 139 characters have 13.3% more consumer engagement than posts with 140-159 characters. It can be assumed that if a consumer spends more time reading the copy, they will also spend more time deciding. If there is too much information for the consumer to read and then process, the likeness of an ad being clicked on is low. A quick copy means a quicker click if the copy is convincing enough within those characters. Each ad copy should have easy-to-read information vital for the consumer and capture their attention to direct them onto your landing page.

5. Ask Questions That Make Your Audience Think

Ads that ask consumers questions are more clickable than ads that don’t. If your ad copy has a question that encourages consumers to ask themselves, this sparks curiosity and enlightens the reader. Simply stating discounts or offers is not enough to make a consumer click on your ad. The question doesn’t need to be complex; it can be simple and would leave the consumer wanting to find out the answer. This can be done by clicking on the link in the ad.

The element of mystery should also be added to the headline of your ad. This would promote more of a reason for a solution. For example, if an ad just had discounts for pencils, it might not receive many clicks for being generic. If the ad said, ‘ Have you ever run out of pencils when you had a brilliant artistic idea?’, the consumer would think about a relatable situation they had been in. If they can relate to the ad and the situation, they will most likely click on the ad to stock up on pencils. Curiosity is the driving force of any ad and will drive your CTR up if it is appropriately utilized. The question can be the hook for your ad and will ensure consumers read the rest of your ad copy.

6. The Right Length For Ad Headlines

The number of characters in your ad copy is essential, but so is the number of characters in your headline. Some marketers believe that the ideal length for an ad headline is between 25-40 characters. This might seem like a minor element to an ad, but your headline is one of the first lines consumers will see when an ad pops up on their feed. This uses the same logic as the previous section about a crisp copy. The shorter the headline, the shorter the time frame a consumer uses to decide. This might be challenging to some copywriters who have to fit relevant information within a specific limit of characters, but it does work if you achieve it. Shorter headlines equal more clicks.

7. Action Verbs

A great way to increase your Facebook ad CTR is by creating a headline for the advertisement. Consumers are most likely to act on your advert’s headline before reading anything else, so you should test out different headlines and see which gets you the highest clicks or replies.

Use action verbs like ‘get,’ ‘do,’ ‘try,’ ‘start,’ and ‘find’ to grab the attention of readers who may otherwise skim through an advertisement without really paying attention. If you’re advertising a product, make sure that your headline says what users will get when they click through—like Get this FREE offer!, Try this NEW product out, etc.

8. Including Numbers In Your Copy

It has been suggested that including numbers in headlines helps to increase CTR. In fact, up to 36% of people surveyed prefer seeing numbers in headlines over words, making them more likely to click on your ads. Numbers you can include in your headline may include the number of days left before an offer expires, how many units remain or are being sold, the number of people who have been helped so far (with a percentage discount), etc.

9. Use Emojis To Cater To The Younger Generation

It might sound strange at first to use emojis in your ad and not just in text messages. Still, it seems to be working these days. It adds a human touch to the message a brand is trying to convey and is appealing to the younger generations who are still consumers. This emoji strategy works because it draws attention to different lines of an ad. Plus, the emojis represent each benefit, adding visual emphasis and working past any language barriers.

Start by finding appropriate emoticons in Emojipedia—select one for each desired sentence—and then paste them into your Facebook ad when inserting ad copy. But be careful! You don’t want to do this unless they make sense with the message you’re trying to convey and if your audience will understand them too. You would not want an emoji to be misunderstood by readers and have a PR issue on your hands.

10. Speak To Consumer’s Emotions

For an ad to be successful, it must speak to the consumer on a personal level. To reach that level, a brand must go beyond an ad’s business aspect and cater to a person’s emotions. When you successfully spark an emotion of a consumer, you gain attention. The emotion does not always have to be happiness or excitement, the usual positive emotions. It can be negative ones as well, such as anger and sadness.

The consumer is likelier to click on an ad that makes them feel something than an ad with zero emotion. You can evoke emotion in a consumer in many different ways. Colors are an excellent way to attract them to the ad. This means your ad could have colors incorporated into the ad design itself. For example, using yellow as the background to your ad might make it seem more positively appealing compared to using a plain white background. Another way could be your tone of voice in the ad copy. Be sure to make it sound energetic and enthusiastic, as those kinds of tones are what would draw attention to your ad, as compared to the tone being dull and bland.

The imagery you use could depict emotions as well. Consumers would receive happy faces well rather than sad or disturbed ones. But, as we mentioned before, emojis also convey emotions. Some emojis depict happiness, such as smiling ones, while others portray other emotions. Incorporating exclamation marks and question marks would be an excellent way to express the message you are trying to put out in an ad.

11. Creating A Sense Of Urgency

FOMO is a term that has been floating around social media for a long time and is perfect to utilize within an ad. The complete form stands for “fear of missing out.” From an ad perspective, it would mean the fear of missing out on an offer, just showing an offer and how much the price has been, but it isn’t enough to capture consumers’ attention these days.

Instead, a sense of urgency has been created to speed up decision-making. For example, you can add a timer that counts down to when the sale will end. This kind of time restriction gives the consumer a timeline in which they need to make a choice. The fear of missing out on a good deal could be an enormous deciding factor for an ad.

It has been said that 69% of millennials experience FOMO when they cannot attend an event or social gathering, especially if their friends are going. Advertisers can use this feeling to create a sense of urgency for the average buyer and encourage them to click on the ad. This can also be used not only on B2C consumers but also B2B.

There are many different ways to instill FOMO in the average consumer. The first way is to mention that a specific offer is for a limited time. The next is making sure the time frame is visible to the consumer at all times on the ad. You can also mention the product is limited in stock, so that would create a demand for it as the supply is scarce.

Lastly, if you do create urgency, make sure to stick to it. Do not lie to consumers about the limited time because the next time you decide to do it, people might not believe your brand, and they would feel cheated. Brand trust is crucial when it comes to consumers clicking on your ad.

12. Throw In Free Products To Sweeten The Deal

Free offers are enticing! After all, who wouldn’t want products or content free of cost? But offering lots of free things doesn’t necessarily lead to increased revenue. Instead, present them strategically when appropriate, such as at the top-of-the-funnel stage, where you can only ask for an email address in return. Continue building relationships beyond that first transaction by moving contacts into your regular newsletter lists. Within a few months, they’ll be paying customers.

You can offer content for free during specific periods, and then later, you could add a subscription to view the same content later on. Since consumers have used your content before, they might be more inclined to buy it this time. The ads could also depict the same structure, encouraging more consumers to click on them to view free content. Once you direct them to your landing pages through the link, you can then have them view your paid products on the website.

13. Prize Giveaways

Who doesn’t love winning a prize and bragging about it to their friends & family? Facebook ads that promote prizes grab consumers’ attention for two main reasons. The first is offering people a chance to win a prize could excite them, meaning they’re more willing to take immediate action. The second reason is if you’re offering a spectacular prize, people will share the promotion with their friends, bringing you hundreds of organic ad views, clicks, and conversions.

Offering prizes may be the key to engaging Facebook audiences unfamiliar with your brand. However, don’t set the bar for entry too high. If you ask people for too much commitment or make it too complicated- they’ll quickly lose interest or refuse to participate. Instead, find the right balance between intrigue and ease so that plenty of folks will want what you have without feeling like it’s unattainable.

14. Make Sure Your Ad Puts The Consumer At Ease

Appealing to consumers’ worries requires you to know exactly what worries you when you see an ad. This includes their possible apprehensions about your Facebook ad offer. Occasionally, even when you promote a product, people shy away from clicking if it seems too much of a commitment. On other occasions, people are afraid to subscribe to your content because they worry that the results won’t be satisfactory.

But, as soon as you unearth those apprehensions and worries before the prospect has time to think about them, you’ll have an easier time convincing others to purchase products or services. Finally, some other consumer anxieties you can cover in your ad are the safety of entering your card details, information about added costs like delivery fees and concerns about the return policy or refunds.

15. Design Captivating Facebook Ads

As mentioned before, your ad needs to capture the consumer’s attention on two fronts, the copy and the design. A lack of a wow factor can mean your ads will go unnoticed. So you must work on ensuring you excite consumers with your ad on both fronts. Start by using bright, crisp images taken with a good camera or photography equipment – this stands for both stills and videos. Try choosing vibrant backgrounds for behind products.

When shooting video, strive for HD-quality footage to ensure top results are achieved. Remember that consumers equate lower-quality visuals with poorer products. So don’t limit yourself. When deciding on models for stills or videos, ask them to look at the product rather than looking straight into the camera’s lens. Try doing this with some humor or even laughter, if possible. Happier expressions are more welcoming to a consumer and can encourage people to click on your ad.

16. In-Image Ad Text

We have established that the image of an ad determines whether or not a consumer will click on the image. So why not combine text and imagery in a picture? The headline is what people see, but if you have eye-catching text in your picture, that is a surefire way to ensure the consumer can see the rest of the information in the ad. As you see below, Hootsuite has incorporated the in-image ad text perfectly and will convince consumers to give it a click. It also gives you extra space to add any information which you could not fit in the headline or description sections of the ad.

17. Selecting The Right Campaign Objective

Facebook ad campaigns and bidding must be selected before uploading your ad to the platform. There are many different campaign objectives you can select from. The ad campaign objective affects your ads’ CTR (click-through rate) and cost-per-conversion. The campaign objective lets Facebook know what you’re looking for in return for your ads. Then, the platform’s algorithm optimizes around to try to deliver your desired result. Below are the objectives you can select when you want to run an Ad campaign.

Suppose you select Brand Awareness or Reach as the campaign objective. In that case, all those other options are open since these two tell Facebook that you want as many people viewing your ads as possible without consideration for how many people click on them. So if there’s anything else that will allow for more excellent CTRs, go ahead and test it out. But don’t forget specific goals, such as converting or getting new consumers to download an app. Always remember these goals when selecting which campaign objective would work best under those circumstances.

18. Optimize Your Ad Delivery

No Facebook ad optimization technique will make Facebook increase your ads’ click-through rates. However, this doesn’t mean you can’t make some of that PPC magic happen. Instead, there is a Facebook ad bidding trick by which you optimize delivery settings for link clicks. This will tell Facebook that you want your ads seen by people who are most likely to click on them (and those ‘clickers’ will also be more open to converting). Take it one step further by optimizing your Facebook ad delivery for conversions. This tells the Facebook algorithm what it should focus on, so you’re aiming for higher CTRs and more excellent conversion rates.

19. Make The Objects In Your Ad Stand Out

While it may be challenging to feature several products in one advertisement, you may want to invest your budget for only one or two campaigns that highlight individual items. For example, separate images so it’s easier for readers to see and understand them all. Try using line or color separations to make objects pop out more.

20. Use Customer Feedback & Reviews

Customers vouching for a brand is the best way to attract new consumers to your ad and solidify your current customer base. These reviews should be positive and give insight into how you treat your customers and handle queries. The more genuine the comment or feedback is, the more trustworthy your brand is. Transparency is vital to any brand and should also translate into ads. If consumers trust your brand, they will click on your ad.

Remember that consumers are observant and can make out when there is a fake review or a very biased one being left on a company site or used in an ad, so be sure not to deceive users. A good practice would be to collect good reviews of the brand and store them in a folder you can access when you need to make an ad or if you need a break from only product ads in your marketing content strategy.

21. Custom Imagery And Color Contrast

The images you use and the color you select are recurring themes in increasing your ad CTR because they play a crucial role in making an impression on consumers. To succeed in standing out, you must move away from the generic. Many advertisers tend to utilize image libraries for stock photos. There is nothing wrong with using these images, but so are ten other advertisers. With such a regular occurrence of imagery, a consumer will get bored and probably scroll past your ad.

Using a stock image and then customizing it to tell your brand story is unique. An image can speak a thousand words, and you can use it to your advantage with clever editing and animation. On that note, using bright, highly contrasting colors will make your ad pop out more amongst the thousands of other Facebook posts on a consumer’s feed. The effect should make your ad stand out and give the attention it needs to acquire a click. A combination of contract colors will lead to a higher CTR.

These might seem like a tremendous amount of tips to keep in mind, but they all surround three main factors. These are imagery, ad copy and knowing your audience. Each of these tips will work for some industries, while some might only work depending on the business environment—a few things you need to remember. First, you must test them and see what works best for your product or service. Second, Facebook is an excellent platform to start from because you have many resources to help you on the advertising dashboard to guide you through the whole process.

Finally, the analytics you access is an idea for learning from and making tweaks in your ad to acquire a better CTR. If all of this is challenging for you to keep track of and run your business, experts like SV Digital offer social media marketing services that can help improve ads and ensure you hit your quarterly targets.

Top 10 Innovative Social Media Campaigns Ever

Posted on October 14, 2022April 5, 2023 by Adithya Kumar

For a brand to grow, it also needs to grow its audience, the only way possible is by being noticed by more and more people. An excellent way by which a brand can be noticed is through a marketing campaign. These campaigns are usually driven by creativity which helps spark the interest of consumers. Almost every brand in the world has, at some point, decided to run a campaign, but not all of them succeed because the average marketing campaign could be generic or repetitive. So the brands that think outside the box and drive consumer thinking are the ones that will stand out throughout the digital age.

Pumping in large amounts won’t get you the results you want. Instead, what will get people’s heads turning and fingers scrolling is clever, quirky, artistic and thought-provoking messaging through a campaign. Brands need to decide what platforms will be used to deliver their message and how long they will run the campaign to keep it practical. This is a sure way for your brand to be added to the next upcoming best social media marketing campaign 2022 case study if there is one being written up.

In some cases, some marketing campaigns trend on the internet for weeks. That’s a long time considering the vast digital space and people’s attention is a luxury for a brand. So these would be considered the most viral social media campaigns. What will be highlighted in each campaign is the how, what and whys that made the campaign successful. You might have or have not heard of these campaigns throughout your life, but rest assured that these brands knew precisely what they were doing.

The 10 most innovative social media campaign examples are:

1. Spotify – The #Wrapped Campaign

If you have been a Spotify user for a while now, this campaign would have excited you. This campaign started in 2017 and has been going on every year. The idea was to turn the data Spotify gathered from its’ users into something fun that the consumer to see and interact with. It starts with Spotify advertising this campaign through multiple channels and utilizing social media ads to get the campaign in motion. This was seen as a way that the brand could appreciate their followers using their app and for Spotify users to share their tastes with their friends, family and audience.

This showed people that the brand cared about what music they listened to and added an emotional human touch to the company through the campaign. The way they achieved this was Spotify compiled user data that was collected for over a year. This data consisted of the most streamed artists, favorite genres, songs and the time spent listening to music on the app. They also added a comedic element to the campaign through relatable billboards, hilarious user playlists and quirky music trends. This gave users a comfortable feel for the whole campaign and was highly recognized.

The main element of this campaign was user-generated content that was data-driven. This also encouraged more consumers to use the app to give them more relieving data about their music-listening behavior. The more people used the app, the more data was shared with the consumer. If someone was not using Spotify before the campaign, they used it once it launched. It was a genius move by Spotify. The #Wrapped marketing campaign by Spotify drove even non-user to jump on the bandwagon and participate in it. We even saw millions of people sharing their year-end-wrapped data on their Instagram stories and exchanging their results with one another.

It can be safe to say that this campaign drove brand awareness for Spotify higher and made more consumers jump on the trend throughout the years. Its success lies in the #Wrapped feature that is still going on even in 2022 and will probably continue in the future.

2. Apple – #ShotOniPhone Campaign

Apple as a brand has always been one of the pioneers in its industry, and an iconic marketing campaign fits its persona perfectly. The larger-than-life feel their products give you is part of the lifestyle, and the brand continuously strives for innovation to make life more captivating. So in all its greatness, Apple created the campaign in 2015 and is still running.

The brand started by asking its users to send pictures or videos they caught on their iPhones and share them with Apple as part of a contest promotion. The prize was that if you were picked, your media would be displayed on one of the 10,000 billboards that Apple was planning to set up worldwide. This snowballed into 2017 when Apple unveiled its Instagram account to showcase all of the user-generated content it had collected. The #ShotOniPhone campaign was still running at total capacity, and organic advertising was driving it through their social media accounts. The hashtag was reported to have around 16 million entries on Instagram.

This campaign was perfect for promoting their technology through their user’s content and the brand pulled an incredibly strategic move by integrating the brand deeper into consumers’ lives. It was a very artistic-driven campaign because the iPhone was being marketed through its users and not by the product itself. If you notice in their campaigns, you would not see a single Apple product in the campaign’s imagery, only images or videos caught by people.

If you have or had an iPhone during this period, you probably could not resist posting an image or video with an Apple product, especially if you’re an advertiser. However, the product itself is incredible and you don’t need to be a tech wiz to use it. This kind of organic advertising is why Apple is always associated with innovation.

3. Heineken – #Worlds Apart Campaign

This campaign hits home for many people on opposite sides of worldwide discussions or debates. Heineken has always been very open in its drive for diversity that aligns with its brand values. The video the brand shared is the campaign’s main star and is worth the watch if you have not already seen it. This was back in 2017, but much of what the video entails is still relevant today.

What is exciting and innovative about the campaign is that it does not aim at offending anyone or communities but instead brings them closer together through a familiar ally, BEER. The campaign brought people from different backgrounds to put aside their differences and find common ground. In the video, you will see strangers paired together to perform a task. The strangers don’t know that they all stand at different ends of a discussion. So you have someone who believes in climate change being partnered up with someone who does not believe it. Like this, the other two pairs are people who would probably not knowingly be together in the same room.

They are tasked with building a bar together and ask each other a few personal questions, after which a video is played in front of them, showing one pair of strangers voicing their opinion about a view they believe in. This is where things stand still for a second and each pair sees what the other person stands for. Heineken then asks the pair if, after seeing the video, they want to stay and have a beer with the other person or leave. Such different opinionated people would leave, but it was the opposite. All the pairs of strangers decided to sit down, have a beer and chat.

The ad is marketing the product, but what it achieved was togetherness and tolerance. Even though these people have different perspectives and opinions, they all still were open to spending time with each other over a beer. This was a positive step toward healing a divided community through the brand.

If you are curious to see the ad, take a look –HEINEKEN WORLDS APART. After a few months of the campaign running, it was reported that the video racked up almost 40 million views, and the majority of the reaction to the video was positive. This video ad was way ahead of its time in terms of social media campaign strategy. The message was clear, and the brand executed it in an inspirational fashion.

4. WHO – #SafeHands Campaign

During the COVID-19 pandemic, the World Health Organization decided that a campaign would be run to promote hand hygiene worldwide. So in 2020, they started the #SafeHands challenge, aimed at people using the most effective hand-washing technique to help stop the spread of the virus. People were encouraged to upload videos of them washing their hands and using the hashtag. Consumers could use any social media platform, but the one that made a significant impact was TikTok.

In just 48 hours, the hashtag SafeHands was used half a billion times. You had celebrities like Mariah Carey and Tiktok stars like Charli D’Amelio who shared videos of themselves taking part in the challenge. The campaign was timed perfectly as most of the world was in quarantine and had enough time to view the whole campaign unfolding. This was gaining popularity and proved to be an excellent delivery system for COVID-related resources and information shared through the hashtag, which had a link attached. This was not only a success for WHO but also TikTok. The platform saw a rise in popularity and a 27% increase in engagement on sponsored posts.

5. Dove – #RealBeauty Campaign

A beauty brand like Dove promotes products to make you feel good about yourself. Just like other beauty brands out there, they sometimes sell a false impression of what beauty is. Dove decided to change it by starting a campaign that promoted self-love and strived for better self-esteem from its patrons. Their #RealBeauty campaign worked wonders in the community, and the brand established itself as a pioneer in female empowerment and started much-needed conversations about the definitions of female beauty.

This campaign started in 2004 and is still running today, showing the impact it had and has. The campaign revolved around Dove’s observation that only a few women found themselves beautiful. This sparked the idea of the higher-ups at Dove to focus on inner beauty, women empowerment and being natural. Even though social media was still in its testing phases, the brand still used the internet to promote its campaign.

In 2006, the brand uploaded a video titled Evolution as an ad on YouTube. When a campaign can be related to its audience, that is when you know it is going to be successful. Dove knew that and decided to push ads that spoke to women everywhere. Why did people believe them? It was because it was not only the words they used but also the brand’s actions following the campaign’s release. In 2018, Dove promised its consumers that it would stop editing ads to seem more aesthetic in marketing.

The campaign also influenced other movements like the #SpeakBeautiful campaign. This was a collaboration between Dove and Twitter, where the brands sought to respond to negative posts about beauty or body image. Dove also started to upload images of women tagged as beautiful on image libraries like Shutterstock. Getty Images also teamed up with Dove to allow consumers to use images of underrepresented women free of cost on their platform. All these campaigns result in Dove being one of the most recognized brands in the world, and you can find their products in almost every household.

6. NSW Police – #Memes Campaign

This campaign is surprising to most people since you would not associate these two words, the first police and the second meme. But it did happen in 2017; the New South Wales police department took to Facebook and started to share memes that users could share with their followers. This content was a change from their previous posts, which would have a serious undertone. The police force started uploading posts that reflected a sarcastic and comedic sense to combat the social media algorithm. This was an effort to reach young people, an audience that generally isn’t very responsive to the police.

This campaign aimed to eliminate the stigma around the police and have the community find law officers more approachable and see them as human beings who also enjoy humor. The NSW Police Facebook page has around 1.2 million followers by the end of the campaign. This is seen as a feat no other police force has ever accomplished. Their digital marketing team had the goal of bringing the community and the police force closer together through the use of relatable content.

The main element of this campaign was memes, which increased their reach and user engagement. By the end of the campaign, the NSW Police brand was looked at positively and debunked any previously established myths about the police force.

7. National Geographic – #YourShot Campaign

When it comes to everything wild and natural, National Geographic is a brand that excels in giving its follower precisely what they need. Tuning in, you usually see breathtaking photography and incredible visuals showcased on all their channels, including digital. Similar to Apple, the brand decided to introduce a campaign of its own that spotlighted talented photographers.

This campaign was titled Your Shot. It consisted of an Instagram account that National Geographic created and called natgeoyourshot. The page was to bring together the photo community and give every professional and amateur photographer the chance to show their photos to a vast audience, which at the time was at 4.2 million followers. This would work by being featured on their page and tagged in the brand’s post.

As mentioned before, user-generated content is a gold mine for brands because it screams authenticity. When consumers see a brand being genuine, it increases brand awareness. It also gives the brand credibility and impacts its profits positively. When this campaign was launched, the response was over 10 million photos were sent to your shot page. This was a milestone for the brand, which operated for 14 years without any social media presence.

Currently, the hashtags #yourshotphotographer and #natgeoyourshot have brought in over 11 million photos combined on Instagram. The different social media made for the brand were enormous since it received more photos from one year of the campaign running than it did on the brand website.

The campaign aimed to showcase pivotal moments that could be captured on camera. National Geographic ensured these were always put front and center in their social media accounts. The creativity, authenticity and professionalism portrayed in this campaign are why it stood out from the rest. The campaign encouraged photographers to immerse themselves like never before in their art form and put together incredible shots that would bring light to communities, cultures and environments.

The result was that the page had 4.2 million followers, 6000+ posts, and the brand generated half a million likes. This campaign has changed the lives of many photographers that were noticed and helped them elevate themselves to the next stage of their careers.

8. MEAA – #RightToKnow Campaign

The Media Entertainment & Arts Alliance in Australia devised a very impactful campaign for the whole country due to the sheer extent of what took place. On the 21st of October 2019, the front page of every newspaper was blacked out, meaning every line and photo on the page was covered in black ink, a bold statement directed toward the federal government. At that time, the government implemented policies that impacted the freedom of media houses and how they reported the news. The government also came down hard on whistleblowers and even pursued criminal charges against journalism.

This campaign aimed to spark a discussion among the people and the country’s government. The freedom of journalists in the country was coming under fire, and many established traditional media and social media brands advocated for this issue through organic posts and ads. The social media aspect of this campaign was a part of an overall strategy to bring these issues to light. Social media platforms were used to incite discussions about the problem and engage users with content they could educate themselves about the campaign.

The results of this campaign were that it brought people together to fight this injustice and sent a clear message to the government. The message is that all media houses were standing together against these policies, and none of them will be silenced. This single hashtag and landing page made cross-platform interaction and sharing easy. As you have seen, most of the campaigns mentioned were praised for being positive and cheerful, but this gained popularity because it exposed the truth and fought an issue plaguing an industry. As a result, campaigns can sometimes change a whole country if they have the right message and stand for what is right, in this case, the right to know.

9. Gillette – #TheBestMenCanBe and #MyBestSelf Campaigns

In 2019, Gillette decided that the brand would stand against an issue affecting the male community. The brand was going to tackle toxic masculinity with a campaign that would revolve around a video; in this video, men were asked to be better and stop making old excuses like “boys will be boys.” Even though the response was that the video was the most disliked video on YouTube, they still started a discussion.

This social media teaser campaign example is one of the many ways brands take advantage of corporate social responsibility to build trust, encourage awareness, and promote societal changes. Companies have seen an increase in sales because people are more apt to buy from a company that shares their values or supports causes they care about (64% of consumers will buy from those companies). The results of this marketing campaign are impressive as well. Firstly, Gillette had around 1.5 million mentions on social media in 48 hours. The brand’s hashtag TheBestMenCanBe was used over 187,400 times in a day. Gillette’s tweets were shared 300,000 times and liked 600,00 times. It can be assumed that this campaign was a success for the brand in spreading awareness.

Gillette used the adverse reactions it received as a form of outrage marketing, which engaged people with the brand. Another #MyBestSelf campaign was launched to represent the transgender community. The video entailed a transgender man using a razor for the first time to shave. This was embraced positively by the transgender community.

As brands become more aware of their values and put them at the forefront of what they do, consumers become more aware and care about how brands behave. Therefore, it becomes crucial for brands to identify social issues they support to build trust among their customers. This ad can be seen as one of many social media campaigns for a social change introduced by brands throughout the era of digital media.

10. Starbucks – #UnicornFrappuccino Campaign

The Frappuccino Happy Hour was launched in 2017 by Starbucks. This consisted of the introduction of the Unicorn Frappuccino during this time. It was an Instagram-friendly success that generated significant traffic, earning them a spot on the Best Social Media Ad Campaigns of 2017 list.

In this campaign, Starbucks researched and targeted social media advertising toward Millennial audiences – known for documenting every meal they eat on Instagram. They designed a glittery pink and purple frozen drink that looked awesome in pictures and made it available for just one short day in select stores. Manufacturing scarcity (and inciting FOMO) are some of the oldest tricks in the book – but when combined with social media, any brand is set to become viral through its campaign.

This campaign brought many benefits to the brand, such as global store sales increasing by 3% in America. The hashtag Unicorn Frappuccino also generated 155,000 Instagram posts, while the hashtag Unicron generated 4.5 million posts.

Looking at all these campaigns, it can be assumed that every brand did its research and made sure they were reaching a specific audience segment effectively. Most brands had a positive reaction from people, but even then, any publicity is good. Each of these case studies is an example of the different types of social media campaigns that brands usually try and create.

If you are an emerging brand thinking about launching a potentially viral campaign, use these case studies as a benchmark to ensure you cover all the bases and achieve success. Finding more examples to fit your brand is also essential, so you can view endless examples online. Experiment with various social media campaign templates to see what kind of message you want to put out into the digital world. Even if you don’t reach your desired result, you could still positively impact the community and the world.

How to Get More LinkedIn Leads and Conversions

Posted on October 11, 2022January 3, 2023 by Adithya Kumar

LinkedIn is not the first platform you think of when you think of social media. Out of the other big competitors like Instagram, Facebook and Twitter, many marketers would find themselves chasing leads on the abovementioned channels. But don’t be mistaken; LinkedIn is gaining more popularity in terms of generating quality leads for a business. So much so that 66% of people rank LinkedIn as one of the most effective social media platforms. Not only does the platform act like a digital resume for some individuals, but it is a networking portal for businesses.

Apart from growing your audience and increasing traffic to your website, LinkedIn can also be used by businesses to generate leads for them. This can’t be a one-off occurrence, as around 80% of B2B leads from social media come from LinkedIn. So it would be a mistake not to focus on growing this aspect of your marketing campaign and increasing your leads on LinkedIn. Since this portal houses a majority of professional audiences, you would need to reach them to get quality leads effectively. This requires a more in-depth understanding of the platform and its users.

The following ways to generate more leads & conversions are:

1. A Customized CTA Option

As we mentioned, LinkedIn is a platform where professionals can share their thoughts and interact with each other, but there is so much more to you have access to. You can generate leads through your LinkedIn profile. If you wanted to, you could directly message possible prospects to reach out to them and possibly have a conversion occur. Apart from the usual, social media is for sharing content. You can gain leads by sharing thought-provoking posts, blogs, articles, and letters. While sharing content, you can also enable paid tools on LinkedIn, like the Sales Navigator. This is just one of the many tools you can use to help shed more light on your profile.

If you are running a brand or company page on LinkedIn, there are more ways to generate leads. One such way is adding a call to action option on your LinkedIn page. Before that, you must ensure your profile is noticed on the platform. It doesn’t require you to pour much money into your strategy. All you need is the lead generation options LinkedIn gives you access to and an organic content strategy to achieve the success of quality leads. The idea behind this kind of optimization is to prepare your page for visitors. So you would need to look into high-volume keywords in your profile description and taglines. This can all be done in the Edit Page section of your account.

Another good tip is to add specialties to your account that are focus areas for your business. Rest assured, these topics will not appear on your profile to be displayed. These tags are more for the LinkedIn algorithm to put your profile in the spotlight if users search for specific keywords. When these keywords are related to your chosen specialties, you can bet that your profile pops up on a consumer’s SERP. This brings you closer to solving a query or problem for a consumer through your products or services.

All of this amounts to what consumers see when they do finally visit your LinkedIn profile. When a user starts to go through your description and details, a CTA will help them inquire more about your brand. What would be suggested is not to use generic CTAs like Learn More or Visit options. Instead, you must be persuasive to encourage consumers to click your CTA button. So give the Contact Us or Sign Up options a try. These options are observed to drive more leads than the previously mentioned options.

For example, this button would prompt a consumer to contact the brand directly and help establish a buyer and seller bond with potential customers. Next, go to the Buttons tab on your profile to enable the CTA options. Finally, you can pick a custom button and choose your option through the drop-down menu. Finally, your page is more open to consumer engagements and leads with a few easy clicks.

2. Live Virtual Events

Content can very well be a defining reason for whether you generate a lead or not. Everyone is familiar with pre-decided and edited content, the posts and videos you upload regularly. But very few brands or companies look towards unedited live content opportunities. This is a sure way to home in on quality leads. The idea behind a live event is to interact with your followers in real time.

This means you would share your thoughts, answer questions, and demonstrate your products or skills, which creates value for the end user. For example, some consumers watching your live event might consider your brand to be transparent and honest, which adds to gaining leads for your brand. We all have witnessed live events and streams on more popular platforms like Facebook and Instagram, but LinkedIn virtual event features are not talked about enough. There are a few ways LinkedIn’s live events are utilized. The first one is by spreading the word.

You can still use the platform if you decide to host your virtual event on a third-party site or anything but LinkedIn. Once everything is set for your virtual event, you can share a post or update on LinkedIn with your followers.

An excellent practice to implement is to make users sign up first. This would give you access to their contact information and thus give you a starting base to target for any upcoming digital marketing campaign. The data you gather is valuable and can be used in the future for retargeting campaigns as well.

Another route to take is creating an event on LinkedIn itself. You can even use the event page as a launch pad to redirect users to a third-party site where your virtual event could take place. Similarly, the idea behind this is to collect user data through a registration form for the event. Lastly, you can use LinkedIn’s live streaming tool if you aren’t looking to share your live video streams on another site.

This would deter users who feel uncomfortable being redirected to an unfamiliar site. When users see that it’s on a trusted portal like LinkedIn, consumers are more likely to share their contact information with you. Thus, making it easier to get quality leads for your brand. You can also post follow-up content on your LinkedIn page after the event. This would be aimed at getting a feel of how the event went. You also could have potential customers reaching out to you directly or through the post about questions they had on the live event but were too conscious to ask. This way, you reintroduce your brand’s idea and give your followers a more personal touch.

3. LinkedIn Profile Optimization

It was touched upon earlier about how your profile should contain keywords to be found easier. But that is only the start of getting your profile noticed and generating leads that could lead to a conversion. Instead, you should look at your LinkedIn profile as a sales pitch visitors will come across and decide whether to invest. In this case, investing would mean providing the brand with a lead. Since your profile is one of the first things a consumer sees, optimizing it to fit the criteria required to be looked into is essential. So it is a two-part process, the first being unique enough to be found and the second convincing enough for people to take an interest in you.

So let’s focus on the first part, which is being found. You might need to conduct a profile audit first to see where you stand. The very first thing to remember is to finish setting up your profile. Then, LinkedIn will always prompt you to complete your profile if details are left blank. Do take these seriously, as the platform is trying to assist you in being noticed. Incomplete profiles are never spotlighted.

The platform even goes to the extent of rating your profile after filling out your details. You will be assigned a certain level on LinkedIn, depending on how much you fill out. These levels signify how strong your profile is perceived on the platform. The levels are Beginner, Intermediate, Advanced, Expert and All-Star. You can always bump your brand profile into the next strength level by following the instructions given by LinkedIn. Finally, you would be more likely to generate a lead if you’re at the All-Star level than if you were still operating at the Beginner level.

4. Keyword Optimization

We often associate keywords with Google and its SERP, but most social media platforms have search algorithms that work similarly. LinkedIn is no exception. You might think incorporating numerous keywords into your profile might be the easiest way to cover your bases, but it could be the opposite. The art of mastering keywords is to find ones that relate to you and your brand. You also should anticipate what people would be looking for in your industry. Once you ask yourself questions your consumers probably ask themselves when they have an issue, you are on the right track to getting better keywords.

Your keyword research should consist of an in-depth analysis of what keywords get high volume, and also try your best to avoid generic ones. You can always use a third-party keyword tool to assist you in narrowing down your selection. Generic terms like Manager or Director aren’t terms consumers look for in the SERP. To help filter out generic terms, you can do a bit of research on LinkedIn itself.

First, you can go to the Jobs section of LinkedIn. Once you have navigated there, you can then type in the industry you operate in. Then, when you click enter, you will see the number of job postings. Then, go through a few attractive postings and look at their wording. Their description would have buzzwords that would be common in most business descriptions. For example, they could be words like Content Strategist Manager or optimization of webpages. These terms are often used to grab the attention of users. In the same way, you would use these terms to grab the attention of potential leads. When you pick the keywords you like, you can integrate them into your profile to make it stand out more.

5. Focus On Your Links

The first link we are going to look at is backlinks. If you have ventured onto Google Ads before, you know what backlinks are and how important they are to organic searches. If you are new to this, backlinks are essential if you want your profile to be ranked higher in SERPs. These links are used to tie up relevant links to your profile. The more quality links you have, the more your profile will be better positioned in a search. Being ranked higher would mean you are viewed more often, leading to more consumer engagement. More leads or engagements would eventually amount to conversions as well.

Here are a few tips you could use about backlinks for your profile:

Linking your LinkedIn profile to your blog through a backlink.
Adding a link to your author bio or company bio if you upload blogs or posts to other websites as a guest.
Add links to your other social media platforms on your profile.

The more open you are with your consumers regarding your other socials, the easier for users to trust you with a lead.

The following link we will focus on is your anchor link. These links direct consumers to different parts of your webpage by having them scroll through the whole page. In addition, LinkedIn allows you to three anchor links to your website on your LinkedIn profile. It should be noted that when you type in your URL, you can click on the drop-down menu on the right and select Other. This can be used to type in relevant keywords to describe your URL.

The last link to remember is your profile URL. Customizing your profile URL and moving away from the default URL LinkedIn provides is suggested. You can often see URLs with a long list of numbers and words that have nothing to do with your brand. This kind of URL is not easily noticed and can confuse some consumers. But, not to worry. You can change your URL to something more relevant, like your name, brand, or motto. Sometimes you might find the issue of finding the URL you want as the name could have been taken already. In that case, you can use modifiers like initials or nicknames. This might seem a minute task, but having a recognizable URL is vital to generating leads, especially during online marketing campaigns.

6. Imagery and Connections

It is important to remember that LinkedIn is a networking site. So having numerous connections on your profile would increase your reach. Having connections is also vital for organic searches. It is observed that first, second, third and group-level connections are considered when positioned in an organic search result. So, connect with people in your industry and reach out to interesting prospects.

In addition, LinkedIn will spot that you are making valuable connections, and its search algorithm will reward you for your efforts. Verified or reputable connections will also be seen by consumers as a seal of approval and could generate more leads. If users see you are aligned with trustworthy individuals or brands, they will be more likely to share their contact information.

The next element you need to look at is imagery. This consists of your profile picture, background banner and your images in your posts. Like Google, LinkedIn also recognizes heavy images and will rank you lower if your images load up in code. Add a caption or title to your images to give them context. You can use your keyword data to fit buzzwords into your captions. This way, if someone enters the keyword into the search bar, your image will pop up, along with your profile.

If your images take too much time to load, this could hinder your chances of a lead. For example, consumers might get tired of waiting and just move on. This also ties up with being found on LinkedIn. Using a high-volume keyword like Digital Content Writer in your photo will help people looking for that profession find you and thus engage with your profile. Adding a location will be helpful in terms of visibility.

7. Observing Company Page Activity

Apart from messaging potential leads, you can also find relevant discussions to which you can relate. This might sound time-consuming because there are thousands of discussions happening daily on the platform. For example, LinkedIn can assist you in filtering out unnecessary discussions. You have access to LinkedIn’s social listening tool. If you participate in relevant discussions, you can attract like-minded consumers interested in the topic. You will also build a reputation if you engage with industry pioneers and academics.

To enable this feature, you must venture onto the LinkedIn Activity tab. Next, navigate to the Filter options and select Mentions. This way, you will now highlight your company mentions in your feed. When you enable this option, you can view the different ways people talk about your brand, both the positives and negatives. Finally, you can hone in on essential discussions among users and add value to the conversation. This also gives you a list of people you can contact who are interested in your brand and could amount to potential leads. For example, if you spot a complaint or a bad review, you can take that opportunity to address the issue and suggest a solution. You might also turn that consumer around into a customer due to the helpful user interaction.

8. Be Active With Your Content

To generate leads on LinkedIn, consumers need to feel active and motivated to solve their problems with products or services. For example, if a potential lead stumbles upon your profile and sees that you haven’t posted anything in years and aren’t active in discussions, they are less likely to share any info with your business page. Organic content is a green flag people look for when they are scrolling through the platform. So let’s look at how your content can affect your lead-generation process.

The following ways to excite consumers are:

Long Form Content Buffs

These pieces of content are created to attract soon-to-be customers. You can observe that content like this usually consists of ultimate guides to ebooks to reports. However, it can be anything considered educational and solve consumers’ problems. This should be a significant chunk of your content strategy on LinkedIn. After all, this platform is different from the rest. The educational value outweighs the aesthetic at times.

You can interchange between these formats and even think of new kinds. The key to attracting potential leads through this content is offering them something exclusive. This means they won’t be able to access this information anywhere else. The idea behind this is that if you offer unique and valuable information to consumers, they are more likely to share their contact information with you in exchange. So you get a lead and potential conversion, while users get what they came for. So it is a fair give and takes.

This kind of content can be seen all over LinkedIn, where you have an exciting report you want access to that’s shared by a brand you know. The only catch is that you must share your email address, name and other details to access the file. Once you do, the whole report is open to you. This might not work for every consumer, but if your content is top-class, you will have an excellent pipeline for quality leads.

Case Studies

Trust plays a vital role when people are scrolling through social media and considering what brands deserve their attention. This is regarding their services or products and how other consumers have fared with the brand. While Long form content buffs might attract a potential lead, a case study sometimes solidifies the bond. It stands as a sign of credibility and reliability. A case study is created to show consumers a brand’s problem-solving ability. It proves your excellent work and the kind of interaction a customer has had with the brand. This paints a picture in a prospect’s mind that what they did worked and could also work for me.

Selecting the right one is vital to use case studies to your advantage and letting them help you generate leads. You must compile a list of your best case studies and share their snippets on your LinkedIn page. This creates a bit of a buzz on the platform among your followers. You can then link the complete case study in the post to your website. The sudden interest in the case study is the perfect point for redirecting consumers to your website and product pages. People know you can learn a lot from a brand from their case studies, and utilizing them should be a part of your content strategy.

Be sure that the case studies you do pick are relevant. They should tell a story, not too long, that people lose interest in and not too short, that it seems unbelievable. You must highlight a problem and a solution to combat the issue. Only then will you be able to convince potential leads of your capabilities. The case study should end positively and reflect what you learned from the experience as a business. Showing consumers that you learn from every interaction shows that you are growing.

If you can find clients willing to allow you to quote them, there is nothing like it. A customer quote is perfect for convincing a lead that you are the right vendor. When you have so much reassurance from customers and a business, it’s hard not to feel like you want to share your contact information and see this kind of service firsthand. So when you upload a post about your brand’s case study, include a customer quote and a website link to the entire case study.

9. Include Your Employees In Lead Generation

We have gone through the profile and content optimization aspect of lead generation, and it can safely be said that without these, you will not see much success. So, LinkedIn gives you a host of ways by which you can promote and share your content. One major factor to remember is that even if your content is excellent, you will not see quality leads without an extensive network of connections.

So to reach more people, you can implement a few tools. One such tool is the LinkedIn employee advocacy tool. This tool is designed to alert your employees of content the brand is uploading. This is perfect for spreading the word about updates or uploads without spending anything on advertising. When your employees are alerted, some might be inclined to share the post, which could encourage more business leads as your employee’s reach is a lot more niche than a brand’s reach.

To enable this option, go to a post you want to promote and click on the three dots above the post. Then select the option Notify Employees. This will indicate to LinkedIn that you want alerts to your employees on your network about the content the brand is uploading. The strategy will work if your employees share the brand’s content.

10. Conversion Tracking

If going down the organic routine is not working, the paid route is always available. Like most social media platforms, LinkedIn offers users paid advertising tools to help brands generate leads and possible conversions. If you want to dabble with those tools, your first step would be to install LinkedIn’s Insight Tag. This tool tracks external conversions. If you have trouble finding it yourself, go to the Campaign Manager tab on your page, head to the Account Assets menu and select Insight Tag. You would be asked to follow a simple setup procedure and verify that everything is working smoothly.

Once you finish the setup procedure, go back to the Account Assets menu and select conversions. You have a choice of clicking the Create A Conversion option. Once you pick that option, you can configure an event you want to track. When you have established the goals you want to achieve, tracking is easy. For example, you can track sign-ups, downloads, leads, and purchases. This kind of data can be valuable for advertisers or brands to make reports on and track for well a campaign is doing.

One thing to remember is that to access that tracking for return on ad spends, you must enter the monetary amount you link every conversion to. This would give your conversion event a value that can be tracked. You can add these events to your campaign and monitor your overall results.

LinkedIn is becoming a significant contender in social media and is constantly updating its UI to serve the community better. As a brand, this is your best bet for generating quality leads that would be interested in your business, but also this platform gives you access to other professionals in the field who are in the same boat as you. Remember that even though you have competitors on the platform, you always have a scope to learn from them.

These ways to generate more leads will only work when you work on three main aspects. First, they are your profile, content and audience. These will make or break your lead generation campaign on your business pages. Most of these options do not cost anything if you know what you are doing, and you can always utilize the paid tools LinkedIn provides to advertise you and your brand. There is nothing wrong with putting aside funds to market yourself, nor is there anything wrong with sticking to organic results. Both ways only work if you constantly grow and adapt to the digital space.

Remember to experiment with different content styles, imagery and audiences to find where you are best suited. You can make the most significant impact on a platform by being yourself. If you want professional guidance for your business’s LinkedIn marketing strategy, check out our social media marketing services.

5 Best PPC Competitor Analysis Tools for Marketing

Posted on October 6, 2022June 27, 2023 by Shreoshe Ghosh

Extensive competitive analysis is one of the key steps to a successful advertising campaign. This will provide valuable information enabling you to target and bid on certain keywords better. You may take time to delve into the PPC strategies used by your top competitors, learn about what terms they are targeting, check out how well their ads are performing, analyze all of their strengths and weaknesses then create an even more effective advertising strategy for your company.

Although getting started with competitor analysis for PPC may seem daunting, it is not so when you have helpful tools and software solutions at your disposal to collect data automatically. There are various competitor analysis programs that can help you find your competitors’ information in minutes and save you time and energy. Not every competition analysis program is made exclusively for competitive research on Pay-Per-Click (PPC) advertising; some offer other digital marketing benefits.

If you want to choose the best tools for PPC competitor analysis, we suggest you look for the following features in them:

Keyword Insights

Knowing what keywords your competitors are targeting allows you to stay ahead of them – but knowing what they aren’t gives you a chance at outsmarting them. You also need to know which ones have been tested unsuccessfully and what are the overlapping and unique keywords so you can adjust for these in your own campaign setup.

Ad Copy Insights

You need to be able to track changes made to advertising content, both for the historical and current context. Advertising content is the most challenging thing to get right, which means reviewing how other advertisers attract people’s attention gives you a valuable database of good and bad ad copies.

Ad Group Insights

Analyzing how your competitor’s ad account is structured will give you a clear perspective of how to kickstart your paid search campaigns.

Landing Page Insights

A critical aspect of PPC competition analysis involves analyzing landing pages for success. In order to do this effectively, it is imperative to understand how your competitor’s landing pages are performing so you can use the appropriate copywriting and design skills in your own strategy.

Clear User Interface

Functionality should always be at the core of any successful paid search competitor analysis tool. It’s essential for software providers to present data intuitively and keep things from getting too cluttered so that you can easily find what you’re looking for.

In this post, we have handpicked the five best PPC competitor analysis tools for 2022. So let’s take a look at them below.

1. SpyFu

Pricing: Basic Monthly Plan at $39/month | Professional Monthly Plan at $79/month

SpyFu is a powerful keyword research and competitive intelligence tool that helps businesses excel in their pay-per-click advertising campaigns. When using SpyFu, you can type in any competitor’s domain to find out how much they are investing each month with Google Adwords, how many keywords they are advertising for, as well as the number of clicks they receive each month from those ads.

SpyFu’s Competitors dashboard shows you the fluctuations in the number of paid keywords, paid clicks and estimated budget of your competitors. The data below this graph gives you information about the common keywords you share with your competitors and an Overlap score, indicating the number of PPC keywords each competitor has in common with the domain you are analyzing.

This tool also has a feature called Kombat, which allows you to compare three domains simultaneously. The Keyword Universe feature will show the keywords that any of those three domains are buying and Core Niches point out keywords that are bought by all three domains. The Keyword Group feature of SpyFu shows you how a competitor is structuring its PPC campaigns and which group triggers which keywords.

In the PPC Keyword Dashboard, you will find information about what keywords your competitors are bidding on. The Tab for Ad History details all of their past ad copies, showing each month in order. It also has statistics for how well different ad copies have done over time and which ones have been consistent throughout this history.

The AdWord Advisor recommends specific keywords you can bid on. You can utilize this information to decide which keywords to test in your upcoming ad campaigns. Overall, SpyFu is an intelligent PPC competitor analysis tool to try out.

2. SEMrush

Pricing: Pro Plan at $119.95/month | Guru Plan at $229.95/month | Business Plan at $449.95/month

SEMrush is a multi-functional tool meant for both SEO and PPC keyword research. SEMrush has a vast database of display ads worldwide that you can access and find what ads your competitors have promoted through the Google Display Network.

The Advertising Research feature allows you to enter a competitor’s domain to see what keywords they are targeting, how much they are spending on them, the ad copies they’re using and even their bidding strategies! It allows you to look at your own keyword profile and compare it to theirs to discover the keyword gap in your current PPC strategy.

The Positions tab allows you to filter Paid Search Trends graph to view trends in keywords, estimated traffic and traffic cost. Below this graph, you get information about keywords, cost per click (CPC), traffic, destination URL, etc. The Position Changes graph shows the improved, declined, new or lost keywords in a competitor’s top eight Google ad placements.

SEMrush’s Competitor dashboard gives you an extensive overview of the PPC competitive landscape, such as the strength of the competition, paid keywords, volume of the paid keywords, common keywords, cost of competitors’ paid traffic and other vital data.

The Ad Copies report shows you actual ads run by your competitors. You can check their headlines and descriptions and analyze their positioning. You can also filter ad copies by specific keywords or phrases.

The Ads History report will show you the keyword and ad ranking of your competitor’s ad campaigns over the past 12 months. Overall, SEMrush is a powerful tool to analyze competitor data and use it to your advantage to create profitable PPC campaigns.

3. iSpionage

Pricing: Starter Plan at $59/month | Professional Plan at $99/month | Advanced Plan at $299/month | Enterprise Plan at Custom Pricing

Ispionage is a digital marketing software focusing on competitor analysis for SEO and PPC. The tool boasts unique features that help you analyze your competitors’ PPC strategy closely. This tool provides detailed data about keyword bidding, paid search traffic volume, and other vital metrics.

ISpionage has two key parts of the tool: Competitor Research and Campaign Watch. In addition, the tool also has its own performance measurement indicators like Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI) to measure your PPC ad campaigns against your competitors.

The PPC Keyword feature of this tool gives you a complete overview of the keywords your competitors are bidding on, the CPC of each keyword, search volume, average position and the number of competitor ads targeting each of these keywords.

You can also sort your competitor keyword list with iSpoinage’s Keyword Effectiveness Index (KEI) to find the most profitable and high search volume keywords to target for your ad campaigns. The KEI indicator saves you from the expensive testing process of finding profitable keywords for your PPC campaigns.

With the Ads tab of this tool’s keyword research and domain research feature, you can see what ad copy your competitors are using to pull prospective customers in. You can track down individual competitor ads from Google, Bing and Yahoo and see how successful they are based on their ad copies, destination URLs, monthly traffic and more. Additionally, with this tool’s Ad Effectiveness Index (AEI) algorithm, you can identify your competitors’ most profitable ads, so you know where to put yours when building campaigns. You can download all competitive analysis data from this tool to brainstorm for new PPC campaigns.

The Landing Page report of iSpionage shows you the entire user journey, from keyword targeting to ad copy and landing page offers to help you discover where their conversions are happening. You also get to access a PPC Landing Page Gallery- a unique feature of this tool, where you can get inspired by landing page designs by top advertisers from different niches.

The Competitors tab lets you see competitors listed based on the number of overlapped keywords. The Compare tab allows you to compare three domains against each other and filter them on parameters like PPC budget, average position, number of Google keywords and more. Overall, this software will give you an eye-opening amount of insight into your competitors’ online presence, perfect for anyone who wants to dig deep when analyzing pay-per-click advertising strategies.

4. SerpStat

Pricing: Lite Plan at $69/month | Standard Plan at $149/month | Advanced Plan at $299/month | Enterprise Plan at $499/month

SerpStat is a helpful all-in-one SEO tool with advanced competitor analysis features. With this tool, you can run a complete competitor keyword analysis and find common keywords you and your competitors are targeting, the keywords that your competitors are targeting but you are not and check domain visibility by keyphrase and a lot of other useful information related to competitor PPC analysis.

The Keywords dashboard of this tool sorts competitor ads and keywords based on search volume. If you enter a keyword in its search bar, the tool will return a list of competitors targeting that keyword and associated keywords. You can filter the results by different countries to know your active top competitors for each location.

The Competitor Dashboard gives you an overview of every keyword you are analyzing. It displays how many ads your competitors have running as well as how many keywords they share in common with yours. The Ad Examples Dashboard showcases the ad copy, group suggestions and background data related to your competitors. Lastly, the Ad Research feature lists the landing pages associated with a particular PPC keyword that has been used for search queries.

5. Ahrefs

Pricing: Lite Plan at $99/month | Standard Plan at $199/month | Advanced Plan at $399/month | Advanced Plan at $999/month

Ahrefs is mainly an SEO tool but has pretty impressive PPC analysis functionality. Towards the bottom of the AHrefs toolbar is the Paid Search section, which has four main areas to explore.:

PPC keyword feature
Top Ads feature
Landing Page feature, and
Ads History feature

The PPC keyword feature by Ahrefs gives you insight into competitor keyword data and target URLs sorted based on the highest paid search traffic each generates. The tool’s Keyword Explorer feature shows each keyword’s organic and paid keyword information in a single place. Although the focus is more on organic keywords, you could use the CPC and search volume data to your advantage.

The Top Ads feature of Ahrefs shows you a list of Google ads based on the percentage of paid traffic generated by each. You can also sort the list based on other criteria such as CPC, traffic, volume or the number of keywords an ad is seen for.

The Top Landing Pages report shows a list of PPC landing pages along with the keywords that drive the most traffic to these pages. The Ad History feature shows you the history of who is bidding on your chosen keywords, when they were bidding and how many ads they’ve made live in total using them. You can click to expand the entire list of ad copies from each domain for each of your selected keywords. Overall, Ahrefs is a decent PPC analysis tool for beginning and intermediate level paid search marketers.

Remember that keyword research is a continuous, never-ending process and it’s important to make sure you choose the right keywords when setting up your campaigns. Hopefully, these useful tools will help get you closer to the success of your PPC campaigns.

Month: October 2022

Top 10 UX/UI Design Trend for Best User Experience

1. UI Motion and Animation

2. Anti Light Mode and Design

3. Rule-Breaking Typography

4. User Behavior Across Devices

5. Experimenting With Dynamic Color

6. Digital Wellbeing

7. The Future of AR/VR UI Design

8. A Vintage Outlook

9. Edgy Design

10. Micro Games

5 Best PPC Competitor Analysis Tools for Marketing

Keyword Insights

Ad Copy Insights

Ad Group Insights

Landing Page Insights

Clear User Interface

1. SpyFu

2. SEMrush

3. iSpionage

4. SerpStat

5. Ahrefs

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1. UI Motion and Animation

2. Anti Light Mode and Design

3. Rule-Breaking Typography

4. User Behavior Across Devices

5. Experimenting With Dynamic Color

6. Digital Wellbeing

7. The Future of AR/VR UI Design

8. A Vintage Outlook

9. Edgy Design

10. Micro Games

1. Fill In All The Information On Your Profile

2. Tweet Frequently

3. Diversify With Media Based Uploads

4. Use Hashtags Effectively

5. Follow The Right People

6. Routinely Interact With Twitter Users

7. Observe Your Competition

8. Keep An Eye On Trends

9. Pinning Tweets

10. Connecting Your Presence On All Platforms

First Feature – Moment Blast

Second Feature – Expanded Product Feeds For Discovery Ads

Third Feature – Advertising To YouTube Music and Podcast Listeners

1. Configuring Your Content For Your Audience Effectively

2. Thorough Audience Selection

3. Utilize Your Ad Copy Well

4. Keeping Your Ad Copy Crisp

5. Ask Questions That Make Your Audience Think

6. The Right Length For Ad Headlines

7. Action Verbs

8. Including Numbers In Your Copy

9. Use Emojis To Cater To The Younger Generation

10. Speak To Consumer’s Emotions

11. Creating A Sense Of Urgency

12. Throw In Free Products To Sweeten The Deal

13. Prize Giveaways

14. Make Sure Your Ad Puts The Consumer At Ease

15. Design Captivating Facebook Ads

16. In-Image Ad Text

17. Selecting The Right Campaign Objective

18. Optimize Your Ad Delivery

19. Make The Objects In Your Ad Stand Out

20. Use Customer Feedback & Reviews

21. Custom Imagery And Color Contrast

1. Spotify – The #Wrapped Campaign

2. Apple – #ShotOniPhone Campaign

3. Heineken – #Worlds Apart Campaign

4. WHO – #SafeHands Campaign

5. Dove – #RealBeauty Campaign

6. NSW Police – #Memes Campaign

7. National Geographic – #YourShot Campaign

8. MEAA – #RightToKnow Campaign

9. Gillette – #TheBestMenCanBe and #MyBestSelf Campaigns

10. Starbucks – #UnicornFrappuccino Campaign

1. A Customized CTA Option

2. Live Virtual Events

3. LinkedIn Profile Optimization

4. Keyword Optimization

5. Focus On Your Links

6. Imagery and Connections

7. Observing Company Page Activity

8. Be Active With Your Content

Long Form Content Buffs

Case Studies

9. Include Your Employees In Lead Generation

10. Conversion Tracking

Keyword Insights

Ad Copy Insights

Ad Group Insights

Landing Page Insights

Clear User Interface

1. SpyFu

2. SEMrush

3. iSpionage

4. SerpStat

5. Ahrefs

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Services

Design Services

Web Development