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Month: September 2022

5 Major Advantages of YouTube Marketing for Business

Posted on by Adithya Kumar

Youtube has been around for over a decade and has seen many changes. The streaming giant has risen to be one of the most watched platforms in the world, with a growing user base that doesn’t seem to be slowing down. 

Many brands and individuals have taken to Youtube to reach their audiences and provide them with exciting content. The platform has a host of features and formats that let you design creative content and have it uploaded with ease. This platform poses an incredible opportunity for businesses to advertise on Youtube and access a vast consumer base. 

Since Google owns Youtube, you advertise on Youtube through Google Ads. If you already use Google to advertise on the search engine, this would be a convenient addition to your marketing strategy. The Youtube dashboard will give you access to video ad formats utilized in display campaigns. As a brand, this sounds like a venture worth investing in as Youtube has over 2 billion monthly users and 500 hours of video content being uploaded every minute. 

So it would make sense to make sure your business stands out from the rest. The other companies spend around 5.5 billion on Youtube advertising. This was back in 2020, so you can imagine how much it must have increased in two years. Video marketing has been gaining much traction since Covid-19 and isn’t likely to slow down anytime soon. This blog will explore the benefits of adding Youtube marketing to your digital marketing strategy.

The following benefits are:

1. Increased Visibility

It is a well-known fact that Youtube is one of the largest video streaming platforms in the digital space. With that kind of reputation, being noticed on the platform will benefit your business. But, as we mentioned, millions of videos are uploaded daily on the platform, so being noticed might be challenging for some brands. 

This is one of the reasons why Youtube gives its users the ability to advertise themselves on the platform and reach out to more viewers. The beauty of this platform is that you have an audience for everything. There is an endless sea of consumers willing to engage with content that interests them or they can relate to. So, for example, if you operate in a niche industry, Youtube advertising will make you more visible to them. Once you have greater visibility for your brand, your marketing campaign results will drastically improve. 

2. Cost Effective Advertising

Youtube offers users PPC advertising. If you have heard about pay-per-click advertising, you would know that this is a cost-effective type of advertising. Since Google owns Youtube, the cost model is identical. The idea of this kind of advertising is that you pay only when someone clicks on your ad. Even then, you decide on how much money you are willing to pay when you get a click. This is perfect for a brand just starting because your money is being used effectively. It works because you need to bid for a spot on the platform. If you win the bid, your ad will appear on the platform. 

There are four bidding strategies that you can use to manage the costs of your ads. These are CPM, vCPM, CPV and Target CPA. Let us further explore what these strategies are about. The first is CPM which stands for cost per mille. When you opt for this strategy, you pay for every thousand impressions you receive on an ad. The second strategy is Viewable CPM. In this strategy, you pay for the viewable impressions. A viewable impression is when an ad is viewed for more than one second on a display ad and is viewed for more than two seconds on a video ad. Ads that fit into this strategy are more likely to be viewed by users. This is the reason why vCPM bids are higher than CPM bids.

The third strategy is the cost-per-view bid. This bid is solely based on the number of interactions and views you receive on an ad. You can set a pre-decided cost you are willing to pay for a view. It is suggested that a low cost for CPV could affect a campaign and decrease the results. The final strategy is a cost per acquisition. In this strategy, you are charged when a user action is detected. That could be a click or a conversion. Once you set a target cost, the platform will try to bring you as close to the target CPA in terms of conversions.

Youtube gives you complete control of your daily budgets, so you know exactly how much you are spending and what ads your money is going into. You will never be charged higher than your pre-decided budget. Every bid also has features to let users customize formats according to bids. This feature gives advertisers more control of their campaign results. Youtube also calculates how many views or clicks you will get at a certain budget amount. This helps you to gauge how well you want to do or how cost-effective you need to be. 

3. Targeted Audience Groups

Whether you’re running an online campaign or an offline campaign, the key to having it be a success is targeting the right people. Without the right audience viewing your content, it would be challenging to get the necessary results to achieve success. Youtube allows users to target the ideal audience for your campaigns and ads. This targeting feature is highly detailed and lets you customize the parameters of your audience immensely. 

Youtube offers several parameters you can use to build your audience groups. The first parameter is Demographic, which means you can target a consumer based on location, age, gender, etc. The next is Topics; these consumer audiences are grouped based on their topics of interest. Similarly, customer match is a parameter based on online and offline data. The data collected in this parameter comes from a user who has previously visited your business. A similar audience is another parameter that gives you access to customer match data. This data is gathered from users who have shown interest in your ads. 

Video remarketing is a term used to describe targeted users based on their interactions with your videos on Youtube or your Youtube ad. Affinity audience is a parameter used to target users that look up topics related to your brand. Additionally, a custom affinity audience consists of users that are targeted because of specific interests related to your business. This is an even more detailed version of affinity audience. In-market audiences are users currently searching for products or services your brand provides. The final parameter is life events. This focuses on users that have gone through specific life events. These events could be marriages, childbirth, new jobs, etc. 

These parameters are perfect for finding your ideal audience. Each of these metrics allows you to narrow down the most likely consumers to respond positively to your ads. This ultra-specific targeting feature saves you time and resources you would spend searching for an audience otherwise. 

4. Access To Youtube Analytics 

Once you run an advertising campaign, the results will determine whether it was a success or a miss. You must have made clear goals you want to hit at the end of the campaign. It could either increase your reach or conversions. Setting goals before a campaign can help you better understand how to run your campaign at an optimal level. Youtube offers you analytics which gives you access to detailed data about your advertising campaign. This data can be used to improve your future outcomes. 

This Youtube ad data can be helpful to other marketing channels. For example, it might be odd to see how these channels are related. It translates to other channels by narrowing down how audiences react to what kind of content. This information can help you create better campaigns. For example, if you think of enabling retargeting in your Youtube ads campaign, ensure you have Google Analytics installed on your website and then connect your Google account. All this data is found on the Analytics tab on your Youtube account. 

5. A Host Of Advertising Formats And Types

Ads on YouTube come in two formats: Video Ads and Display Ads. On desktop versions of YouTube, you may bid on either option. Displays are unavailable for mobile; however, if your company has a presence outside of Youtube (e.g., TV or game consoles), it might be worth bidding on these types of ads as well.

When creating videos that run alongside YouTube ads, keep these general guidelines in mind: Deliver high-quality and relevant content that your audience will likely appreciate and engage with. Figuring out the right balance between various audiences and types of videos can be challenging. Fortunately, though, data helps us learn more about what will resonate most with an individual’s preferences when watched online – so we must try several combinations here to see which one gives us the best performance results.

In total, there are 6 Youtube Ad formats. These are:

Skippable Ads

This ad can be skipped after the user watches them for at least five seconds. The period when these ads appear is before, during and after the Youtube video. A skippable ad is used to spark the user’s interest during the watch time without being skipped. You can position these ads to appear on mobiles, desktops, television and game consoles. Using analytics, you can see your added metrics. If consumers are always skipping your ads, you might need to make a few tweaks.

Non-Skippable Video Ads

As the name suggests, these ads can’t be skipped by Youtube users. Instead, these ads usually run for around 15 to 20 seconds. These appear simultaneously as a skippable ad before, after, or during a Youtube video. As a result, you can experience non-skippable ads that run for longer, depending on your target area.

Bumper Ads

These ads are non skippable as well and are only six seconds in length. A bumper ad can be seen while a skippable ad is being played. These ads are perfect for retargeting audiences while utilizing call-to-action features. Bumper ads will be available to mobile and desktop users. 

Sponsored Cards

This ad shows content that is related to your Youtube video. These cards can show products, events and promotions. In addition, every user will see a preview of the sponsored cards and only once they are clicked will more information be given to the consumer about what the card is trying to advertise. This ad format is also available for desktop and mobile devices and can be customized to fit different sizes.

Display Ads

These are pretty common and appear above and below Youtube video suggestions. You can also see this kind of ad on the right side of a featured video. These ads are only available to desktop users.

Overlay Ads

Overlay ads are either an image or text or can be a combination. These ads appear during a video as a pop. Users can choose to get rid of these ads as well. Only desktop users will see overlay ads, which will stay in place until they are canceled out. 

With various ad formats at your disposal, Youtube advertising uses creative ways to reach consumers through ads. However, these formats might not work for your brand, so experiment with what you can apply to your marketing plan. 

Going through these benefits, it can be assumed that Youtube advertising has more pros than cons. You will surely see profitable results if you utilize the full extent of the advertising feature. However, it would be best to remember that the results might vary from business to business and keep testing out different ad formats and metrics variations to see what works best for you. 

All New Call Enhancements Added By Meta

Posted on by Adithya Kumar

Promoting your brand on Meta and its platforms has become a norm in the digital space. It is only fair that these tech giants continue to release updates that make the user experience for advertising more streamlined for consumers. Meta has recently announced a few enhancements for their platform’s Call Ads feature. So let’s get right to it.

The first update is the Call-Back option. Have you ever called up a business, and no one has picked up on the other end? You then must contemplate whether you will get a callback or just try another business. Meta now allows you to request a callback from a brand through its newest feature. 

call enhancements added by meta

As you can see from the above image, the whole process is simple and easy to use. Consumers will now feel that their requests will be looked into and replied to promptly. Unfortunately, this feature is not released to all businesses. Meta is testing this update with only a few selected brands. So be sure to keep an eye out for it and try the call-back option. 

Meta also released another update that it is currently testing out. This feature will enhance the way call ads’ performance is measured. This is done by adding more objective options that advertisers can choose from. Meta has labeled this as a pre-call feature. Advertisers will now have the ability to provide additional information for users on their call ads. For example, you can now add information like a link to your website to redirect consumers to a landing page or spark more interest in your products and services. 

Additionally, you will also see a new 60-second call optimization option now. This will contain several objectives that advertisers can enable for their ads. The objectives are designed to optimize your ad more effectively to reach the necessary audiences. Doing so gives your ad a greater chance at prolonged conversations. This can be seen as appealing to the older generation as phone calls are not the preferred form of communication for the younger generations. 

A new in-app calling feature is also being added to the list of updates announced by Meta. You will now be able to place an audio call through Meta apps and call a business directly through the call ad. This will not stop you from browsing your social media feed while you place this call. The overlay has been set up, so it doesn’t hinder the UI. 

This would help consumers read up on helpful information or refer back to product pages while they are placing a call with a business. For example, there might come a time when you might also be put on hold, in which you could browse your feed or a website to pass your time without having to hang up the call to entertain yourself. This feature will help consumers and businesses who like to multitask and keep busy. 

It has been recognised that phone calls have been less frequent with emerging generations because of the new social media age and the popularity of Dms and texting. A survey revealed that 75% of Millennials will avoid phone calls, and 80% of this group specify that phone calls make them anxious. So it would be advised to make an effort to enhance both your call features and messaging features to appeal to every generation. These new features will assist your brand in reaching the older generation and cater to their form of communication. 

To recap, these are the new call ad enhancements by Meta:

  • Request a call back from a business
  • Several new business objectives were added to call ads for better engagement
  • 60-second call optimization
  • In-app calling feature
  • Pre-call business feature in Business Manager

These new updates announced by Meta will improve the interactions businesses have with their consumers on phone calls and promote better reach for the brand. They will be rolled out soon enough, so make sure you are ahead of the curve and are utilizing its full potential to communicate with some of your oldest customers. 

How to Get More Facebook Video Views

Posted on by Adithya Kumar

In 2022, more brands are turning to social media as a top contender for brand marketing because it has a vast audience of consumers that use the platform, and you can deliver your content to them in various forms. Facebook has been around for more than two decades and will always be the ideal space for most companies to branch off into. A business report released by Buffer suggested that 93.77% of businesses have chosen Facebook as their primary social media marketing source. 

So it is essential to remember to include Facebook in your digital marketing strategy this year. It would help if you remembered to focus on uploading videos about your brand and what you provide. Static posts are compelling, but videos grasp consumers’ attention these days. When you decide to post video content, the first metric you measure is your views. This metric, above other things, can determine the hit or miss factor of your video content. So finding different ways to increase your views is vital to successfully reaching your customers. This blog will explore what you can do to churn out the views you want for your brand’s video content. 

One of the first things any advertiser will tell you to do or to continue doing is to run a Facebook video views campaign. The idea is to put money behind your Facebook video to reach more consumers. This may result in more people viewing your content and reacting to it accordingly. If you are only looking for organic views, you should skip to the next section; however, if you are interested in paid views, keep reading. 

When you start a video views campaign on Facebook, you let the platform’s algorithm know that you want your video to be prioritized to pop up in front of your targeted audience. It is relatively easy to use and Facebook assists you in every step. The results from the campaign will be monitored by Facebook effectively and you can extract analytical reports from the platform itself. 

With that in mind, let us move on to the organic ways you can increase your Facebook video views. 

The following ways are:

1. Optimizing Your Content For Different Viewers

You can bet that your consumers consume your content on multiple mediums. It can either be their desktop, laptop or mobile device. This calls for brands and creators to ensure their content translates well through any viewing medium. You don’t have to stress about changing your format whenever you want to appeal to consumers on either platform. Instead, Facebook lets you optimize your content through Creator Studio for different audience bases. This ensures that your content is viewed in its best form no matter the platform you watch it on. 

Navigating Facebook’s Creator Studio can be tricky, so let’s break it down. Once you can access the Creator Studio portal on Facebook, you can click on the Optimize Tab to start the process. Next, select the Video Optimization box and tweak the settings according to your preferences. Finally, you can opt to have Meta optimize your videos automatically by selecting the Auto option on your screen. If you choose the auto option, the following things will happen. 

Firstly, the smart preview option will be enabled. This displays an engaging clip of your video to consumers. This aims to attract consumers to click on your content to know more. The next is smart cropping. Sometimes your video looks perfect for desktop viewers, but it has been cropped horribly for mobile devices. This option ensures that it will never happen by showing your video in a 4:5 version for mobile users while keeping the original size for desktop or laptop users. These options focus on your content and not cropping your videos. You will save yourself a lot of time and effort in the long run.

While most advertisers make content for desktop users and then optimize it for mobile phone users, what needs to be remembered is that mobile phone users view content the most out of all the other viewing mediums. For example, it was stated that 80% of Facebook users view content on their mobile phones, while only 1.5% of consumers view content on their desktops. That statistic alone should remind you to optimize your video content every time. Some brands have also started creating content in a portrait format over the traditional landscape format to cater to mobile phone users more. This format is known as 9:16.

2. Enable An Audio Option Feature

It should be noted that around 85% of Facebook users watch video content without the audio enabled. For example, Facebook automatically mutes videos by default but always allows you to enable them while watching the video. It can be safely said that most users scroll through Facebook in noise-sensitive environments. These areas could be libraries, conference rooms, doctor waiting rooms, etc. 

So to appeal to the majority of users that find loud videos to be disruptive, it could be taken into consideration that you could enable your videos to run without sound. Instead, you could enable subtitles in your videos to help consumers follow what’s happening. Subtitles work well even if there’s no sound; your content will be understandable. Whether a ‘how to change your tire’ or ‘3 ways to journal’, video content with no audio is easily interpreted and will reach more users. 

The main reason behind this feature is that most consumers will scroll past a video with disruptive audio. This will mostly happen in a noise-sensitive setting. To ensure your video isn’t skipped, you should keep your videos muted and informative. Utilize top-quality imagery and subtitles to get your point across. It is suggested that expressions such as happiness, surprise or wonder are more inviting than still images.

3. Custom Video Thumbnails

If you haven’t already guessed it, thumbnails are the significant deciding factor for a consumer to click on your video content. Thumbnails are designed to pique consumers’ interest, so picking the right one to excite users is essential to gaining more video views. The difference a thumbnail can make was highlighted in a marketing report. The impact was mainly seen on the campaign’s CPA (cost per action). What was observed was that a thumbnail for a video can make a 2X difference in the CPA.

Be sure to design your thumbnail and not opt for the auto-generated thumbnail that Facebook provides. For example, the auto-generated thumbnail might do the job of giving you a thumbnail, but only a custom thumbnail will give you the best possible chance of a consumer clicking on your video. To make sure your video content stands out, it helps to ensure your video thumbnails are consistent with your brand in terms of color and imagery. If a specific color represents your business, include it in all your thumbnails.

The text you use should also be clear and crisp. You wouldn’t want people struggling to read or scroll past it because it doesn’t make sense. Instead, you have a limited amount of space to write your text without it disrupting the imagery of the thumbnail, so pick your words wisely. The color of your text should also stand out from the background colors or imagery so that they can be easily read, even at a glance. Use inviting imagery or a friendly face to hook consumers into clicking on your video. It is suggested that expressions such as happiness, surprise or wonder are known to attract consumers.

While in the Creator Studio on Facebook, you will have a few thumbnail options. Instead, ignore these options and go straight to the Upload Image option. This way, you can include your curated thumbnail in your video and fully control how it is viewed. You can ensure the thumbnail is not grainy and that text overlay is enabled for your viewers. Opting for these options will not affect your video frames. 

4. Change The Aesthetics Of Video Content

Over the years, a humongous amount of video content has been uploaded onto social media and consumers have been viewing different varieties of video content daily. So it can be assumed that today’s consumers can differentiate between authentic and promotional sales content. 

You don’t want consumers to see your brand as a promotional entity, not a business they can trust. Many platforms like Facebook have enabled shopping and market features to promote business activities between sellers and buyers. The true essence of social media is being social and genuinely interacting with one another. Do not underestimate the consumer’s power of observation and how masking promotional content with distractions will still be scrolled over. 

The solution to this dilemma as a brand is to experiment with different video aesthetics. One such aesthetic that has proved to be effective is the home video format. This idea is that consumers see well-polished and pristine content as decoys and tend to be very skeptical. The advantage of making your videos with a homely feel is that it requires a minute budget. Unfortunately, most home videos posted on Facebook come from ordinary users with no budget. As an advertiser, you can push for video content to be filmed on a smartphone or a camcorder to give your content an authentic look. 

Some might say this would not stand out or attract consumers, but being authentic will make you stand out for someone just starting. By seeming more casual and genuine with your audiences, you would have more consumers viewing your video content to see what you are about. 

5. Use Captions On Videos

This might be a well-known fact, but a video caption significantly affects how much exposure your video will get on a social media platform. Focusing on your Facebook videos is an excellent way to secure more views. Captions make your content more inclusive and ensure it’s easy to find. 

A caption can also break down language barriers and bring more international clientele to your Facebook videos. As we know, Facebook is an international platform with users who speak different languages. Even if your video isn’t in the native language of a user, the caption could be. This would assist the user in clicking on content and using the subtitles option to translate the content in the video. The first step is to get consumers to click on the video, which can only happen if they understand the caption clearly. 

With the number of active users on Facebook growing year-round, you can bet that there are international audiences that stumble upon your content daily. So as a brand, you should look at your video analytics and see where your video viewers are from. This way, you can curate your content to different target audiences from different countries. Reaching these users in their native language will boost brand awareness and increase your audience size.

You can also go to the extent of enabling your video subtitles to be in various languages to cater to a broader audience. Making your videos more inclusive in language will make your content more shareable and increase your video views overall. Having captions not only appeals to people who speak different languages but also to individuals who are deaf or have impaired hearing. Without being able to see what the video is about, being scrolled over is the only option. 

6. Add A CTA To Video Captions

Following up on your inclusive caption is a call to action section that follows after your caption. This is to encourage users to engage with your video and watch it. The CTA can vary from “watch this to know more” or “click play to learn more.” What a CTA can do for your video views is act as the final push to nudge consumers into clicking on your video. The thumbnail would have sparked their attention, the caption would have got them interested and the CTA is what finally gets a user to give your video content a try.

If you enable your caption to have a CTA phrase, be sure to have it visible before the See More button. Facebook usually limits video captions to around 280 characters. If you have decided to include expressive elements such as emojis or line breaks, it would be advisable to click on post preview to see how consumers will see your video and its caption in their feed.

7. Observe The Competition 

Even though you compete with your rivals in the same space, not paying attention to their actions can be a critical mistake. What can be surprising is how your competitors gain views on their content. For example, it could be a new marketing strategy or newer content. You don’t need to be a copycat, but it doesn’t hurt to be inspired or driven by your competition. Healthy competition always blossoms creativity and innovation. With third-party monitoring tools, you can monitor what your rivals do or are doing daily without spending much time or effort. 

Another reason to pay attention to your competition is Facebook’s relevancy score. This is similar to Google’s Quality Score. This is only if you are looking for paid exposure on the platform. Over time, the metrics by which this score is measured have changed and will constantly change. One such metric is quality ranking, which is the quality of your ad compared to your competitors who want the same audience. You will be rewarded in two ways if you get a higher score. The first way is your video ads will be showcased more often than your rivals. The second is you will get discounted prices for impressions and optimization events. In short, receiving a high-quality score means getting more views for a lower price. 

So it would be suggested to figure out what your competition is doing in ads and elevate yourself above that to acquire the best position for your brand regarding exposure and Facebook video views.

 These tips will give you a better understanding of what needs to be done to achieve better views on your Facebook videos.

A few things to remember when you make your next video marketing strategy are:

  • Ensure your video content is consistent with your brand
  • Be sure to include eye-catching imagery and clear texts to attract consumers
  • Enable audio features to your content to make it more accessible in noise-sensitive environments
  • A custom thumbnail is always better received than a default one
  • Include inclusive captions that will appeal to an international audience 
  • Add a CTA to your caption to make it more persuasive
  • Keep a close eye on your competition and their activities

These are just some of the ways you can improve your video views. The only way to know if this works for you is to test them all out eventually. Implementing all these changes might be daunting, so making tiny tweaks over time and monitoring your videos’ progress would be recommended. Don’t be shy to reach out to an agency or third-party program that could assist you in designing and maintaining quality video content. 

Google Introduces A Simplified Way To Create Ads

Posted on by Adithya Kumar

If you’re an advertiser and have trouble creating ads, Google has heard your plea. Instead, the platform has introduced a streamlined approach to creating ads. You will be seeing several new releases that will be associated with creating ads with multiple extensions.

It was observed that sitelinks and lead forms directly influence clickthrough rates. If they are used correctly, the CTR is seen to improve. To put it into numbers, Google saw that these sitelinks increase an ad’s clickthrough rate by 20%. Specifically, four sitelinks with a search ad would see such results. The dilemma is that managing ads and their extensions previously required an advertiser to go through many steps. Google has solved the problem by narrowing down the process to just one workflow.

Keep an eye out for ad extensions referred to as assets on your dashboard. Google has now started switching those terms out. You will see sitelink extensions being replaced by sitelink assets from now on. The same goes for price extensions being switched over to price assets. The name change is the only difference that comes to the term. You won’t be seeing any altered functionality. 

How The New Workflow Functions

Let’s go through the whole process now. First, when you create a search and performance max campaign, you will come across an additional step labeled Ads & Assets. This step will be before the final review. Under this new step, users can add assets like images, sitelinks, prices, lead forms, etc. Google will also suggest what asset you would like to add. 

ads & assets in google ads

Once you add your desired assets, Google will show you what it looks like put together through the preview tool. Any assets you create in the new workflow can be applied to other campaigns and ad groups. You don’t need to worry about switching out extensions. Instead, Google will transition all extensions into assets for you. This won’t affect your campaign, Google account or ad groups. 

The New Reporting System

google ads - asset and association drop-down menu

All monitoring and tracking functionality will be available on the Ads & Assets tab. Once you click on the asset, you can switch between the Asset and Association drop-down menu once you click on the asset. The Asset tab will contain reports on headlines and descriptions, while the Association tab will contain images and prices. In addition, you can filter the results on how every asset performs. This can be done by selecting the asset type within a Google account, campaign or ad group. Additionally, you can review a Combinations report consisting of the top-performing combinations of assets. 

When Do We See These New Updates?

Google announced that these changes are expected to be implemented into the platform in the next few weeks. The previously mentioned combination report is said to be available in the coming months. These new releases excite brands and advertisers who want to push more campaigns and ads. So keep an eye out on Google to see if there are any more announcements and when it comes out, have a go at it for yourself.

New Tools Added By Meta To Assist Aspiring Creators On Facebook

Posted on by Adithya Kumar

Social media platforms pride themselves on their ability to attract creators and assist them with creating content for platform users. Meta has been leaning in on encouraging creators to build audiences on both Facebook and Instagram. The new update will have new creator-focused features, including new endorsement notifications, new templates and restricted posts. 

Let’s dive into each new feature. Firstly, the new endorsement feature will support new and established creators. Fans will now be able to be recommended to another creator by the creator they follow. This will be through a direct notification. This aims to connect followers and creators with similar interests in content and would be an excellent way to be found if you operate in a niche environment. The new Rising Creator alert is also being tested. This feature alerts users of a new creator in their space. 

Meta has been pushing the recommendation front and finds the Rising Creator feature a less intrusive way of making suggestions to its users. They also announced that they would increase the number of suggested posts you receive on your feed by almost double. Facebook is set to release templates for new posts and stories for audience building. This improves the way creators can be creative with their content. You might also see a new option to share promoted posts with fans and subscribers. This is still being tested.

Facebook had released a similar feature in the past called Top Fans. This newer feature will give more control to creators to engage with their community positively. Meta has some competition with this feature as Twitter has also been developing its Super Follow audience tool. 

Facebook is also currently testing its composer selection option located on the navigation bar of your home screen, aimed at simplifying the content creation process. Similarly, Instagram will also push to highlight more creators on their platform. All these features are in hopes that more creators will join Meta and its platforms to foster a connective content environment online. 

The results of these releases are yet to be seen. Be sure to see any new updates about these features, and ensure you test them out and have your followers react to them. The more you try these updates out, the better the platform results. If they get enough feedback, it will improve our user experience overall. 

13 Proven PPC Strategies to Promote Your Business

Posted on by Shreoshe Ghosh

When it comes to reaching out to new consumers, nothing beats the effectiveness of paid search advertising. We know that most people start their research for products on search engines like Google and Bing, so focusing on PPC ads that appear when searching for something is a guaranteed way for businesses to increase their chances of being found.

Poor PPC marketing strategies are often responsible for bringing low-quality traffic to your landing pages. What if it’s been affecting your ROI too? If so, you’re not alone. Luckily, there are some ways to recover from these poor performance woes. In this post, we’ll discuss the 13 best PPC practices to promote your business.

1. Find the Right Platforms to Advertise

When we talk about PPC advertising, the most common platform that comes to our mind is Google Ads. It’s a great way to advertise your business using paid advertising methods. 

However, it doesn’t mean you should spend your entire ad budget on it alone; there are many other platforms where running ads is just as profitable. The best ones will depend on who you’re targeting and what you’re trying to achieve, whether driving traffic or lead generation. Researching beforehand will allow you to discover the right platforms while understanding what they can offer.

For example, Facebook is among the most popular social media platforms for running paid ads for B2C consumers. Running Facebook ad campaigns boosts your website traffic and lead generation efforts and gives you a lot of bang for your buck. In addition, Facebook ads can increase engagement rates – leading to more growth over time, higher retention rates, and increased sales opportunities.

Facebook Ad Manager allows you to utilize its helpful tools when creating professional ads promoting your business. You can target audiences based on their interests, age, occupation, gender and more. With these highly targeted ads appearing in news feeds, inboxes, stories and more, you can capture more leads for your business. Likewise, you could run ad campaigns on social media sites like Twitter or Instagram. 

For B2B businesses, LinkedIn can be an ideal place to promote products and services. With the LinkedIn Campaign Manager, you can conduct highly targeted ad campaigns, including text ads, sponsored posts, sponsored InMails, and dynamic ads on the platform. 

When you connect with people on LinkedIn, you’re making connections with professional decision-makers. By marketing here, you can easily reach the key people at a company you plan to target. This is a brilliant marketing strategy for B2B businesses to connect with potential customers faster and generate more quality leads.

2. Make Social Media a Part of Your PPC Ad Strategy

Social media ads work differently than Google AdWords since they’re displayed right on users’ feeds and aren’t as easily blocked by ad-blocking software. While keywords are important in Google Ads, demographic targeting has more sway with social media promotions. You can test various ad formats, including text ads, images, or videos, when it comes to social promotions. 

Social media ads provide an effective way to explore and analyze your audiences’ needs. With this information, you can refine and improve your campaigns for better performance. Social media ads also effectively increase customer engagement by showing them relevant content. Brand Loyalty is one of the most critical aspects of a business. This makes social media essential when strengthening company loyalty or building new relationships with potential customers.

It is crucial to understand that social media and Google ads are very beneficial when combined because they serve various purposes. For example, social media ads can help brands grow awareness among people who might not know about them yet but don’t typically lead to many conversions. 

Google ad clicks are most successful when someone has heard of the company before – which happens more often on social media. When it comes down to making smart decisions, combining these two advertising methods can result in success no matter what industry you’re trying to break into.

3. Launch Retargeting Ad Campaigns 

Marketers often use PPC retargeting to advertise their products or services to those who visited their website or gave them contact information. Retargeted PPC ads can be highly effective since more than 90% of people don’t purchase after visiting a website for the first time. When marketers aim these ads at the same visitors again, they’re 70% more likely to buy something from this site!

In addition to deepening consumers’ knowledge about the advertised products, retargeting reinforces branding. The more people see your retargeted ad, the more familiar they become with the logo, colors and design. Retargeting is also inexpensive because it advertises directly to people who have already shown interest in your brand, giving them another opportunity to convert.

4. Explore Look Alike and Similar Audience

When running a campaign on Facebook or Google and looking for potential consumers who are likely to buy your product, lookalike audiences can be an effective way to reach the right individuals. Lookalikes are groups of people who have engaged with content related to your company before, grouped together based on their social behavior, interests, and so forth. 

A company needs at least 100 user data points or about 10-15% of its total audience size to create a target group for advertisers who want to find new customers through ads on Google or Facebook. When marketers implement this type of filter along with other filters like similar audiences, they can see significantly increased revenue in their campaigns.

One of the many advantages of using Lookalike Audiences is that it allows you to reach a wider audience than you would typically be able to. This is because Lookalike Audiences aren’t limited to those who already know about your brand or product. Instead, this parameter allows you to target users who share similarities with your current customer base, making an excellent opportunity for growth. 

Another advantage of using Lookalike Audiences is that they can help increase your Return On Investment (ROI). This is because they allow you to target consumers who are more likely to buy what you’re selling, leading to increased lead and sale generation on ad campaigns. By connecting lookalike audiences to your Google Ads Display and Search Campaigns, you can improve impressions, clicks, conversions and more. 

5. Create Mobile-Friendly Landing Pages

Landing pages are a necessity for the success of a PPC campaign. They’re what users see when they come from clicking on an advertisement. Building a quality landing page must focus on highlighting the benefits of the advertised product or service and give clear instructions about what action you want users to take. 

If it’s poorly designed, you could potentially waste money because people who land on your page might click away before doing anything, leaving your ad unsuccessful.

With over half of all internet traffic coming from mobile devices, ensuring your landing pages are optimized for those screens is essential. Without a mobile-optimized landing page, you may miss out on crucial traffic when running PPC ads. 

Consider these factors when designing a mobile-friendly landing page: first, ensure that your site loads quickly; if it takes more than three seconds for a web page to load up, people will leave. Second and arguably most important, your landing page should be responsive and intuitive – providing an excellent copy that steers visitors through the final steps. 

Finally, the call to action should be strong, clear and immediate. It is ideal for a call to action to appear on the first-page element of content that users see on their mobile devices. If you’re looking for ways to improve your mobile landing pages, consider A/B testing. It is a crucial tool because it allows paid search marketers to identify areas where they can improve and grow their landing pages to facilitate higher conversions.

6. Set a Proper PPC Advertising Budget

A PPC ad campaign often fails due to an unrealistically low budget. Setting the proper ad campaign budget is as important as choosing the right target audience. Therefore, you need to set a realistic budget to help you execute different stages of your PPC advertising campaign successfully. 

When you start with PPC campaigns, a substantial amount of your budget will be spent researching the average CPC in your industry and A/B testing your target keywords, audience, demographics and other parameters. When you research the averages in your industry, you’ll know how much your competitors spend on their PPC ads and help you budget accordingly.

Google’s Keyword Planner allows you access to various tools which enable more accurate refinement of your audience and budget. You can use the tool to search for new keywords, combine keyword lists, get click and cost performance forecasts, and find data about how many times a certain word or phrase was used in searches over time, etc.

Many PPC experts rely on a sequence formula to determine an appropriate advertising budget. You should multiply the average monthly searches of all relevant keywords (based on your Keyword Planner report) by a targeted search impression share (often 50% or 70%). This will give you the probable number of impressions your ads might receive for all words included in the research.

Once you have determined how many impressions may occur, it’s time to decide how many clicks there could be. For that, you need to multiply the impression count by an expected CTR( click-through rate). With both numbers plotted out, you can then calculate your PPC budget. 

To do that, multiply the number of possible clicks by your Keyword Planner report’s average CPC (cost per click). Your formula should look like this: Potential volume of clicks x Average CPC = Potential ad spend.

7. Develop Click-Worthy Ad Copies

Your advertisements should be value-driven and memorable for your target audience regardless of the industry. A high-quality advertisement should be relevant to your company and entice potential prospects. A good ad copy has three main parts, the headline, the body copy and the call-to-action. 

In your headline, it is always better to show the benefits and not the features because the user does not care about what you offer but wants to know how it will help him.

Avoid using superfluous language and focus on words important to your content. Try mentioning unique features or benefits in your ad copy to maximize conversions. Use an emotional tone to enhance your ad copy because they make the viewer feel as if the company understands his problems and has taken steps to resolve them.

A call-to-action is the last chance to bring in customers for your business and convince them to click on the ad to visit your website. Having a good call-to-action increases your click-through rate (CTR) and the effectiveness of your PPC campaigns. 

When you create a call-to-action, ensure you are perfectly clear about what you want the users to do. Avoid using generic phrases like “Click Here” or “Know More” and instead use phrases that will encourage them to take action. Practice makes perfect when writing ads, but they can hugely boost conversions once mastered.

8. Use Responsive Ads 

Responsive ads can automate your PPC strategy to bring in more leads and conversions. Responsive ads utilize the power of machine learning to automatically adjust the size, format and appearance of your ads to fit available ad spaces.

Responsive ads come in two forms:

  • Responsive Display Ads: Responsive Display Ads are automatically created by Google with the assets provided by you. Google will automatically adjust its size, format and look to fit the available ad space on Google Display Network.

 

  • Responsive Search Ads: Responsive Search Ads are ads that show more text by letting you add multiple headlines and descriptions for an ad copy. Google will automatically match and analyze each option and show the best combination that puts forth your message more clearly and has the potential to perform better. 

For regular display ads, you need to use specific designs to fit certain spaces, but responsive ads allow you to reach out to a more extensive audience base by producing highly adaptable ads designed around all screen sizes and formats.

Responsive ads are the best option for small business owners who don’t have the time or resources to spend creating a standard display ad. These ads automatically adapt to fit every screen size from desktop, laptop and phone screens – so there is no need to worry about mismatched sizes or fonts! 

Since most of these smaller companies hire outside designers for their display advertising needs, responsive ads are the best way to go for small businesses with limited resources. Creating a standard display ad can be a complex process as you must manually adjust the size, font and other factors to fit in the ad space. 

Generally, smaller companies do not have an in-house design team, they usually rely on external designers to fulfill the need for display ads. However, with the introduction of responsive ads, there is no need for external help. They are quick and easy to create. A simple yet effective responsive ad design only needs a logo and 2 or 3 high-resolution images.

Responsive ads have performed better in some accounts than standard display ads. This is not always the case; however, if you want a higher chance of success, it’s best to go with a responsive design campaign.

9. Run A/B Split Tests

How can you find out which PPC ad copy will perform better or what kinds of audience demographics might bring about better results for your campaign? Through A/B Split Testing. It is imperative for the success of your PPC ad campaigns. You may run this test to find the best versions of various PPC ad elements, such as headlines, descriptions, landing pages, bids, location targeting and more. 

With the results from an A/B Split Test data analysis, you may compare how two different ads perform against one another. This data analysis should help improve your overall ad campaign performance and generate better revenue.

Another advantage to A/B testing is that once you figure out what kind of message resonates with your audience, your click-through rate (CTR) will naturally increase. When CTR goes up, Quality Score goes up too, which lowers the cost per click (CPC). Consequently, you can run more paid ads to drive more business revenue.

10. Reanalyze Your Targeted Keywords

Keyword research in PPC campaigns is one of the most extensive and continuous tasks. Seasoned PPC marketers never stop researching and refining their list of PPC keywords using the best keyword research tools at their disposal. A PPC keyword research should include a mix of long-tail and short-tail keywords. Long-tail keywords are less specific but make the most of search-driven traffic. These keywords are also less competitive, reducing your cost per click cost.

Your PPC keyword strategy should also have a negative keyword list to avoid showing your ads in irrelevant search results and wasting your PPC budget. In addition, you have to ensure that your list of keywords contains terms that are widely used by people in your niche for their regular searches. 

Every tool has its own way of figuring out how popular a particular keyword is. Each keyword tool is a little different, but the primary parameter you should be looking at is search volume. The higher the search volume, the more the number of searches per month using that keyword.

The Google Ads Keyword Planner assigns different levels of competition to keywords – high, medium, or low. A high level of competition means more advertisers are targeting these search terms, and bids will cost you more money. Low-competition, high-volume keywords are the best option for driving substantial traffic without breaking the bank.

If keywords have little or no search volume, then it’s best to remove them from your list. If the competition for certain keywords is high enough to consume your budget too quickly, you can drop them too. Nevertheless, using the Keyword Tool should allow you to find new keywords that were previously overlooked.

11. Revisit Keyword Match Types

Search engines show your paid ads based on keywords. These keywords can be further classified into different match types, namely exact match, broad match and phrase match. You must strategically use these keyword match types to build your PPC list. 

A keyword is matched word for word with no change in sequence for an exact match. Broad Match type is Google’s default setting for all the keywords. This setting will include all the related terms to your keywords, including synonyms, misspellings, and other related terms. Phrase Match tells Google to show your ads for queries where your keyword matches anywhere within a larger query.

12. Improve the Structure of Your PPC Ad Campaign

If your PPC ad account doesn’t have a clear structure, your campaigns won’t perform as per your expectations. It will affect your Quality Score and make it difficult to segment your ad campaigns. Therefore, you need to focus on restructuring your existing PPC account and ensure that it meets the following objectives:

  • What is the purpose of your ad campaign? Is it to grow leads for your business or get more clicks on your website?
  • Segmentation of ad groups based on interests of the audience
  • Segmentation of ad groups based on the category of products or services that you offer
  • Choosing keywords that meet the purpose of the ad groups

It is usually advisable to have a few campaigns focusing on different products, locations, or other themes that make sense for your business goals. One way you can divide up these campaigns and ad groups is by considering the layout of your website. Consider a nomenclature that would be clear to anyone working on the campaigns from now until forever, and create an accessible spreadsheet for every team member.

To establish a standard PPC campaign structure, start with Campaign names. It could be classified as a product type, location, and/or audience. This is the largest umbrella category under which Ad Groups will come. For example, if you are into unisex clothing retail, your categories can be “Men” and “Women.” 

In Ad Groups, you have to establish what kind of products you will be advertising underneath each product category. For example, under the campaign “Women,” you can have two ad groups named “Summer Wear” and “Winter Wear.” 

Once you choose your ad groups, you have to select the best keywords for each of them, create ad copies, A/B test them, and select the one that has the best lead-capturing potential. Finally, you need to link these ad copies to the right landing pages where the conversions will occur. 

13. Launch a Micro-Conversion Campaign 

A micro-conversion campaign aims to hook users and get them to move a step forward towards the main conversion goal. Smaller conversions can help you lead users to the main goal more efficiently. Micro-conversion strategy can target specific demographics and move them further down the funnel leading them to purchase. A good example is asking visitors to sign up on your website for exclusive access to early-bird offers and discounts.

It is rare for someone to accidentally find your website, view a page or two, and then purchase without hesitation. People follow an anticipated customer journey before making such decisions, so one way you can increase conversions is through micro-conversions.

Micro-conversions don’t ask much of a visitor. They really want someone to show interest in your business or product. Micro-conversions are less about completing transactions or signing up for an account and instead focus on browsing and exploring the website. 

You can find out what’s working best for you by looking at which micro-conversions attract repeat visitors and which ones never seem to pick up traction. Once you know how your target audience behaves, you can use the data to create better PPC ad campaigns. 

Wrapping Up

PPC marketing is a powerful and effective tool for growing leads and conversions. It helps you target your audience smartly using platforms like Google or harnessing the power of social media platforms like Facebook, Instagram, Twitter and LinkedIn. Paid advertising offers great potential to reach large groups of people in a relatively short period and give your business much-needed exposure that can be difficult to obtain organically.

How to Turn Instagram Fans Into Customers

Posted on by Adithya Kumar

Since the COVID-19 lockdown, the emergence of online businesses has increased exponentially. Brands now turn to online marketing to grab customers’ attention. Instagram is a platform that has been gaining popularity amongst social media marketers. The process of running a business is to build a community, attract consumers with your content, and have them trust you. This will eventually lead to a sale if you know how to market your brand. 

This isn’t just hollow words, as over the 200 million business accounts on Instagram also feel this way. This is not surprising because over 2 billion active users are lying in wait that is yet to be stimulated with your brand’s content. This audience pool is continuously growing as the platform is the most downloaded social media app. They even surpassed Tiktok as of last year. Instagram is also continuously releasing updates that make it easier for brands and content creators to curate content for their audience.  

With the emerging audience bracket being young people from the Gen Z and Millennials generation, grabbing their attention is ideal for gaining followers. Unfortunately, that isn’t the only thing that matters anymore. Over 90% of Instagram users follow at least one business account. Younger audiences want to hear what businesses say, but making them buy your products might require you to use a different strategy. The key is to direct consumers from your Instagram account to your product landing pages on your website or through the platform’s buying feature. This blog will explore how you can turn your followers into paying customers.

The following ways are:

  • Do Your Research About Your Followers

To truly convert your followers into customers, you must first figure out what drives them to engage with a brand and eventually buy from them. Creating the right social media marketing strategy requires you to implement tools and review data to understand your audience. When you focus on this aspect of your overall marketing strategy, creating a customer profile on which you can base campaigns and posts is easier. This would improve the way you are perceived as a brand and how you communicate with your audience.

For example, a swimming costume brand would be best suited to target younger people and middle-aged consumers to market their products. The idea isn’t to get a large following of a mixed bag of consumers but to get the right consumers to follow you. The right kind of follower is more likely to convert into a customer. Therefore, it is essential to target the right consumers effectively and not spam them. Paying attention to consumption patterns, behaviors, and wants can further enhance your understanding. This data is found on third-party apps or in your Instagram account’s analytics section. Once you know your audience, persuading them to buy your products/services and become loyal customers will be easy.

  • Build A Community 

Building a community and not just gaining followers is essential on a social media platform like Instagram. The difference between the two is how your consumer reacts to your content. You will find that when you put up a post, your reactions are not just limited to a like or a comment. Users will start a conversation with you directly about the content, make remixes of your posts, tag you in them, and post stickers relating to your content. This is one reason why Instagram rises above all the other platforms in terms of engagement. Unlike platforms like Youtube or Tiktok, where user engagement is limited to likes, comments and shares.

The content variety you have on Instagram is numerous. For example, you can include photos, videos, and reels into your feed. They also have specialized features to edit your content in terms of AR lenses and special effects. This capability would assist you in creating fresh content to bring in new followers and further grow your online community. In addition, when your content has a variety, you have more engagement with consumers and have a better opportunity to convert them into customers. This also would mean you can target consumers at different stages of the buyer journey. 

To build a community, you also need to be seen. Instagram has been recognized as a platform that would give your profile and content a good exposure ratio if you put out quality posts. Youtube is known for not showing your content even if you are an official page, while Tiktok aims to give new creators exposure. So starting on Tiktok might be helpful if you are trying to gain quick exposure, but you are at a disadvantage because users won’t be able to see your content even if your account is being followed. So it is vital to choose the right platform to grow and maintain your community.

  • Diversify Your Content

Keeping followers might be manageable by posting repetitive content with little variety, but gaining customers might need a bit more zing. An important reminder to give yourself is that you aren’t the only business account most users follow and to stand out, you need to have eye-popping content. This does not have to be immediate, but you need to evolve your content to grow your community over time. To build your relationship with your consumers, you need to engage them to keep them wanting more continuously. For example, you might have a friend you like to spend time with, but if you have the same conversation repeatedly, it might deter you from meeting that friend. So the same kind of principle is applied to your business content. 

Some brands make the mistake of sticking to one form and trying to make it their primary marketing source. An excellent example of this was the introduction of reels. This Instagram feature was a hit in the community and many businesses took this feature by storm to try and market their brand to users. A strategy like this could have worked initially, but it will soon be saturated. The ideal content strategy to utilize is a mix of different formats. As mentioned earlier, your content needs to appeal to consumers at different levels of the marketing funnel. For example, a carousel post would be perfect to showcase products and run consumers through the process of service. At the same time, an Instagram reel is ideal for increasing your brand reach and making first contact with potential customers.

Similarly, using the stories feature on Instagram quickly and effectively engages your audience without being intrusive. You can also post polls and surveys on your story to get a better feel of what kind of content your followers like. Stories are an excellent way to give users a sneak peek at what your business is doing and can create the right kind of hype for your brand before a big launch or campaign. This kind of strategy aims to keep your followers engaged with your content. When users are consistently engaged through different content channels, you have a better chance of turning them into customers and directing them to your product landing pages. 

  • Optimize Your Instagram Bio

A customer’s journey to view and like content is relatively simple. The previous section talked about optimizing your content. Once a consumer views and likes your content that has popped up on their feed, the next step in the customer journey is viewing your profile. The first thing a user sees after your profile picture is the Instagram bio. So it is essential to ensure the content you fill up in that section is appealing. The idea is to positively impact the consumer’s perception of your brand right from the bio. Finally, it would help if you created a catchy bio that captures the essence of your brand and what your brand stands for.

Spend time decorating and designing your Instagram profile to stand out and be informed about the products and services you provide. Story highlights can be incorporated into your account as a focus update on what your business has done and what they provide. In addition, many third-party apps like Canva, Bannersnack and Adobe Spark will provide you assistance in creating aesthetically pleasing posts. Another vital tip to remember is always to add your website link or product page link on your Instagram bio.

Some business accounts in various regions do not yet have access to the click-to-buy posts feature. So this is an excellent way to encourage consumers to visit your website through the link. Instagram only allows one link at a time, so prioritize what landing page you want your consumers to see. For example, if you have a product launch, it would be ideal to have that specific product link on your bio for promotional purposes. However, if you wish to add multiple links to your bio, you can use third-party apps like LinkTree to have multiple links on one URL.

  • Be Authentic And Build Trust

Social media has become the perfect medium for marketers to reach audiences. But what you need to remember is that to remember that to be successful on Instagram, you need to be social and interact with your users consistently. You won’t get very far if you use the platform only to sell products and not be social as a brand. What users appeal to is when they see the human side of a business, it could be through sharing your thoughts on topics, putting a face to the brand and employees or even reaching out directly to consumers to start conversations. The deeper you tap into the human element of consumers, the further you will reach with their trust. When consumers trust a brand, they are more likely to convert into paying customers.

To achieve this human element in your business, the first step is not to make all your content about products and services. When consumers visit your profile and see post after post about what you’re trying to sell them, they are likely to exit the page without even following it. You can also get feedback from users about the posts you upload to make them feel like they are included in the creation process. Encouraging users to share their brand experiences in the form of comments or reposts is an excellent way to portray your brand looks beyond just sales and is more attuned to customer satisfaction.

It would be best if you also looked towards optimizing your customer service interactions on your profile. Consumers feel appreciated if their queries or complaints are attended to in a timely fashion. This helps you retain your current customer base and paints you in a good light in front of potential customers. If your DM’s are being answered quickly and effectively, you are more likely to recommend the brand to your friends or family, which would grow your customer base. Being transparent about your business and original with your content is the best starting point to gain consumer trust, translating to more conversions.

  • Contests and Giveaways

An exciting way to keep your consumers engaged and have them more invested in your brand is to make them compete in a contest or a giveaway. Consumers love competing for something of value, and you need to use it to your advantage as a brand. Instagram is a platform that will help you utilize this content idea to the fullest. This strategy can be implemented to find new consumers or to turn your existing followers into customers.

The contest idea is to encourage consumers to engage with your content. It can involve liking a post, commenting or sharing it, tagging your friends and even posting a picture to tag the brand. To some extent, even emails are shared to build an email list you can use for an email marketing strategy. Tangible gifts or services would be the preferred reward so consumers can get a good feel for what your brand has to offer. When you pick a winner for your contest or giveaway, you can ask them to post their reaction or review their reward. A video or photo response to these products or services would positively impact the brand in the consumer’s eyes. This would also act as a form of advertising for your products, leading to more consumers venturing onto your product page and buying them in response to a positive reward review. 

  • Post Content Consistently 

The last thing you should remember about turning followers into customers is to be consistent about posting your content. You could have incredible content ideas, but if it only shows up once in a while on consumers’ feeds, it might not have the same effect as content posted at a steady stream. So the general rule is to post on Instagram at least once or twice a day. This way, you are not overloading your followers with your content and are still relevant on their feeds. On the other hand, if you are present on consumers’ feeds and have an established online presence, the likelihood of those consumers turning into customers is much higher.

It is vital to remember that if you post content daily on Instagram, ensure that this high-quality content adds value to the consumers’ lives and not just spamming their feeds. If you post much unrelatable content, users will unfollow you. If posting all your content manually is challenging, you can always look to third-party programs like Hootsuite and Sprout to automate your posting and scheduling.

With these following ways in mind, you now have the step-by-step process by which you can start turning those followers into customers. Some tips might be hard to implement in your industry, but Instagram is constantly releasing updates that are making different kinds of content creators feel more included. So keep an eye on these updates and have a head start on your competition. Do not forget to keep experimenting with different variations of strategies and incorporate third-party apps that will ease the whole process for you.

Microsoft Now Lets You Run Ads on Multiple Platforms

Posted on by Adithya Kumar

The multitalented tech giant Microsoft has brought us a new update that will be extremely valuable for marketers. Using the Smart campaign feature on the platform, you can now run ads and place them on different platforms. These include Google, Facebook and Instagram. In addition, you can simultaneously target audiences on these platforms through the Microsoft UI and utilize all-in-one feature capabilities.

You might need to wait a bit longer to access this feature as it is unavailable to everyone. There will be a waiting list from which you can sign up and receive updates about when it will be available. If you can follow tech news over the past couple of years, you will know that the multi-channel prong approach to marketing has been around since 2020. What has changed is how Microsoft’s AI interacts with ads and assists you in using Smart Campaigns to advertise your brand. It is believed that this feature has been redesigned to fit the new marketing requirement of most businesses. 

The focus behind releasing this update is to allow brands or marketers to use one place to conduct their campaigns and monitor the progress of each ad. The new AI will also suggest options to optimize your campaign budget and expenses according to your performance. 

Microsoft aims to drive more traffic to your websites and incite more organic traffic to your social media accounts with the release of this feature. 

They have stated that “Build a brand-new website from scratch or generate one from your business’s Facebook page in seconds. And use our powerful social media management tools to schedule posts and respond to your customers across LinkedIn, Twitter, Facebook, and Instagram from a single interface. The best part? These tools are free to use—you only pay for your ad spend!“

This new feature is coming to you free of cost. Once you have set up your Smart Campaign, you will have an array of capabilities at your disposal. 

These are:

  • The ability to search ads on Microsoft and Google
  • Setting up social ads on Facebook and Google
  • Manage consumer interactions happening on Facebook, Instagram, LinkedIn and Twitter
  • Put together analysis reports about your campaigns 
  • Utilize AI-generated content and optimize ROI
  • Microsoft’s AI can manage your Smart Campaigns
  • Access to Microsoft’s audience lists
  • Links ads with similar keywords and searches

This update should be a new age of marketing for all of us and widen the reach of any brand. It is currently being tested and should positively impact the community when it is released. Managing well-established platforms on a universal platform like Microsoft is exceptionally convenient and will streamline any marketing strategy. 

thanks your response was submitted - multiple platforms

You will receive a noteworthy response from Microsoft when you sign up for the feature. However, as the new feature has not yet been released to the general public, we will have to wait for our questions about the update to be answered. What you can do for the time being is to sign up for the waitlist and keep an eye out for any news or answers about it.

7 Trending Useful Tips For Creating Stunning UI

Posted on by Shreoshe Ghosh

The user interface is the graphical layout of a website or app. The buttons, icons, images, text, animations, transitions, and other visual elements you interact with on a website or app compose the UI of a website. A UI designer has to ensure that a website or application has a clean and intuitive interface, as it will boost functionality and highlight the true essence of a business. 

However, when UI designers are free to explore any design elements for their projects, some tend to neglect usability and focus solely on how aesthetically pleasing a web page looks. But does this mean that an appealing-looking website is enough to make the cut? Definitely not! Have you ever had someone spend hundreds or even thousands of dollars making a beautiful site only for analytics reports to show that nobody clicked through?

Poorly designed interfaces may not only hamper the user experience but also give an unfavorable first impression about your company. For example, a cluttered webpage, use of too many colors, confusing menus, and text-heavy pages are all mistakes that can slow down load time and make it difficult for users to navigate through them.

With new technologies shaping how we do things, the design rules for User Interface (UI) and User Experience (UX) have significantly evolved. Designers are constantly challenged to balance practicality with aesthetics in order to provide a gratifying user experience. If you desire to utilize the latest design trends for your website or app and craft an awe-inspiring website, here are seven invaluable tips you need to stick to.

1. Black & White First

When it comes to UI, designers are prioritizing mobile-first these days. Therefore it is crucial to consider how an app or website will look on mobile before designing the desktop version. Designing for the mobile layout gives you better clarity about the space constraints and helps you rule out unnecessary elements from a page design. 

Before you decide on the color scheme for your website, you must create your screen in grayscale first. Designing on a grayscale gives you the convenience of playing around with complex visual elements. It offers a better perspective on the delicate elements that can be easily overlooked, such as line height, typography, the grouping of elements, etc. 

black and white color scheme UI design

If you want your website to appear clean and clutter-free, using a black-and-white color scheme is much safer than trying to incorporate too many shades. The classic black and white web layout serves as an “all-purpose” style for most businesses. 

However, if you still want to play around with more colors, use hues of black and white by adjusting the saturation and brightness. Using multiple hues of one or two colors is the simplest way to accentuate a page without cluttering the design. 

2. Double Your Whitespace

Any professional UI design will allow a lot of breathing space for putting together different visual elements. A black-and-white theme will bind you to consider spacing and layout. Leaving significant space between text, images, and other elements of your screen, including margins, make your page appear neat and well-organized. 

double your whitespace ui design

Designing a heavy page layout not only restricts the design flow but also takes a lot of time to load. Therefore, as a UI designer, you must consider doubling up your whitespace and leaving enough room for your page elements to appear without clutter. Apple Inc. is a famous example of a website that best uses whitespace.

3. Use Simple Fonts For Good Readability

The type of fonts you choose is essential in improving your page’s overall look. The text you use should have a simple and easy-to-understand font style. It is better to go for straight fonts in regular or bold. Some of the most popular fonts in web designing include Open Sans, Roboto, Montserrat, etc. 

simple fonts design for good readability - uae design company

The best font size for a website tends to be between 14 to 16 points. Large fonts should always be used for headings, medium-size fonts for subheadings and smaller fonts for the content body. To maintain a clean page layout, do not use more than two different fonts simultaneously. Whatever font style and size you decide to use, remember that the ultimate goal is to ensure that your audience can read the web content comfortably.

4. Follow Elemental Hierarchy

The visual elements on a page need to have an elemental hierarchy for better utility and how viewers see a page. The most important functions of your page should be placed at the top, such as the main menu bar. This will lead your visitors to organically browse down your page and discover what you have to offer.

elemental hierarchy ui design

A rule of thumb is to keep things moving from top to bottom or left to right. This is the standard course of action for browsing websites. Another important example of an elemental hierarchy is the size change of text elements as viewers go down the page. You must be familiar with how websites use the heading or H1 on the top of the page, followed by H2, H3, H4 and so on as you scroll further down.

example of an elemental hierarchy

5. Maintain Design Standards

It might not always be the best to go against the flow. Sometimes, following the usual standards of design can be rewarding. The result can be in your favor when you present your visitors with what they expect from a website. You can be innovative, but that shouldn’t inconvenience your users. 

maintain ui design standards

Some design elements are too risky to be played around with. Take, for example, the search bar; generally, search bars on a website are supposed to appear on the top, at the top or end of the header menu, but if you add the search bar in the footer, it’ll be difficult to access, and your visitors may not know where to find it. 

6. Offer Visual Feedback

You must be familiar with Snack bars. These are brief instructions or messages at the screen’s bottom for users to interact with. They appear temporarily to brief on instructions, errors or acknowledgments that keep users informed of the consequences of their online actions, such as successful form submission or completing a website signup process, etc.

offer visual feedback

A successful UI design should be responsive and interactive. Adding visual cues to your UI design to acknowledge actions taken on a website can make the web experience much more engaging and provide a sense of accomplishment to the users. 

7. Make CTAs Prominent

The call-to-action (CTA) button on a page is one of the most important visual elements that must be highlighted. The whole point of bringing users to a website is encouraging them to click on the call-to-action buttons and let the conversion happen.

call-to-action (cta) button on a page

Therefore, you need to ensure that you make the CTA button stand out from the rest of the content of a page by highlighting it with contrasting colors or bold text. This will help grab the user’s attention and prompt them to click on it. 

A beautiful interface helps increase customer engagement, boost retention rates, and lead to higher brand loyalty. Moreover, it also helps webpages acquire more visitors and transform them into dedicated customers. If your current website doesn’t have enough aesthetic appeal or draws visitors away without letting them stay long enough, then follow the UI design tips above to put yourself on the map and differentiate yourself from competitors.

Google Is Now Banning Ads That Lead To Intrusive Advertising

Posted on by Adithya Kumar

Google Ads is one of the main pathways by which brands market their content or products to consumers through the SERP (search engine results page). As a business, you might need to keep a mindful eye on how Google AI will perceive your landing page. The search engine is giving all its users till October to reformat their current or future ads to meet the new policy. If a brand fails to do so, the ad will be rejected and cease to run on the platform’s ad outlet. 

This new policy is to raise the ad standard and improve it as a part of the Coalition For Better Ads layout. This new development in the ad policy will be sent out by email to most of the advertisers on the platform. There will be approximately a month from today for the concerned parties to act on the new policy. 

The email is as follows, 

“In October 2022, the Destination requirements policy will be updated to include a new policy requiring ad experiences on destinations to conform to the Coalition for Better Ads’ Better Ads Standards. Destinations containing ad experiences that do not conform to the Better Ads Standards will be informed via the Ad Experience Report, and any ads that lead to such destinations will be disapproved.“

So it would be wise to audit your brand’s landing pages and observe if they meet this new requirement. This change aims to deter the implementation of intrusive advertising when a user is redirected to a business’s website. There is no need to panic as you probably have complied with the better ads standard if you followed up with Google’s page experience update and optimized your concerned pages accordingly. 

If you haven’t already made the necessary changes after the recent update, Google will be sure to inform you about what you need to do subsequently. This will be highlighted in the latest Ad experience report.

The following reasons are the indicators why Google will reject an ad:

  • Pop up ads
  • Videos autoplay with no audio
  • Ads that cover up the main content
  • Prestitial and Postitial ads with countdowns
  • Ads that stick to your screen when you scroll through a page
  • Ads that have a greater density than the standard 30%
  • Flashy animated ads

If you are still confused about whether or not your ads fall under these specifications, keep one thing in mind. The ads you design and position on your landing page should not interfere with or block your content when a consumer visits your page. This new ad policy drastically improves users’ experience on Google and a brand’s website. 

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Contact

Office C40 - P1 - V106, Podium 1, Entrance 1,
Yas Creative Hub, Yas Island, Abu Dhabi, UAE.

Email us: info@svdigital.ae

Call us: +971 52 555 9163

Landline: +971 026668991

Copyright © SV Digital 2024. All Rights Reserved.

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