Get a Quote

17 Social Media Marketing Trends Predictions For 2023

Social media has become an integral part of digital marketing efforts and the benefits of social media are huge. 

Brands can use it to discover new audiences, provide customer support, and engage with existing customers. 

Social media can assist brands in building an excellent reputation for themselves through increased conversion rates and brand loyalty.

Staying up-to-date with the latest trends and actively using them helps brands take advantage of social media marketing opportunities. 

With 2022 coming to an end, it’s time to prepare for trending social media ideasthat will impact social media usage in the future. 

Here are some social media marketing predictions in 2023 that we can expect to see on five popular social media platforms: Facebook, Instagram, Twitter, LinkedIn and TikTok.


In 2022, Zuckerberg’s first social media app was overshadowed by Tiktok’s popularity. 

But, despite this setback, Facebook plans to bounce back in 2023 with a host of new features and updates. 

Let’s take a look at what Facebook has in store for everyone next year.

1. More AI-recommended Content

The next few months will see an influx of posts from people and pages you don’t currently follow in your feed. 

Although this will initially attract some negative feedback, it will eventually lead to a satisfactory outcome in the long run, said Zuckerberg in one of his interviews this year.

The rise of AI-based content comes after TikTok changed its algorithm to show the best content in users’ feeds instead of them building a social graph. 

This allows users to see updates from everyone, not just profiles they choose, and makes it easier for creators and brands to reach a wider audience outside their follower base.

 2. Better Engagement With Family & Friends 

As AI-based content gets more prominent, people will want to find new ways to connect with family and friends. 

Facebook can succeed against TikTok because the latter is not essentially an app to connect with family and friends but to be used for entertainment purposes.

Meta agrees that most private interactions on the app happen over DM, but your feed is still an important part of getting updates on people you know and care about. 

Hopefully, as 2023 emerges, the app will find a way to strike a balance between posts from family and friends and AI-based content on users’ feeds.

3. Integrating Avatar

To spread awareness about the Metaverse, Meta is integrating its digital avatars into different places in the app. 

In an effort to encourage users to keep interacting with one another in an engaging and fun way, Meta encourages its users to create and use their digital avatars often.

Meta has introduced avatars into posts, status updates, chats and post comments. It has also launched its avatar store, where users can choose different clothing options for their avatars. 

In the future, Meta plans to let creators, artists and fashion brands develop their own digital fashion items and sell them on the app.

4. Boosting In-message Ads

As more interaction is happening on direct messages, Meta plans to introduce new tools to help brands benefit from this. 

It wants to increase clicks to in-message ads on Facebook messenger and WhatsApp chats which could be a powerful tool for brands to engage and promote their businesses via DMs.

In the future, you will see more Facebook ads in your chats. Whether brands will be able to benefit from that is something we’ll have to wait and see.

5. Augmented Reality Experiences

Meta is developing its AR glasses but will likely release them sometime next year. 

Although Meta plans to release its AR glasses by 2024, expect to see early momentum from the company to give it a much-needed push.

This could be a step toward the broader Metaverse plan, with more AR tools to come that would get more creators and brands engaged in 3D object creation.


Instagram is also likely to stay up to the latest social media trends and curate experiences that are in tandem with user consumption trends and habits.

Let’s take a look at what Instagram plans to do in the coming year to sustain its popularity.

6. Rise of Al-recommended Content 

Instagram also plans to boost AI-recommended content to drive more user engagement. In 2022, Instagram had to reverse its decision to increase AI-recommended content following user complaints. 

However, Instagram will continue to improve its AI algorithm in order to drive more views and engagement in the future since it is one of the most popular social media marketing trends of this year. 

Since Instagram Reels has proven to be the fastest-growing content format, you can expect this trend to continue in 2023. 

In addition, Instagram may soon launch a full-screen feed for users who frequently engage with the Instagram Reel and Story formats.

7. Interactive Ad Formats

Instagram plans to use augmented reality technology and interactive ads like other social media platforms to improve user engagement.

It has recently introduced several new ad formats and is planning to introduce many more in the coming months.

Instagram is introducing new ads into the Explore section of its feed. Although the company hasn’t confirmed whether Explore Ads will be a permanent feature, it will provide a good opportunity for new brands to get discovered by the audience easily.

It is also testing ads in profile feeds. If you interact with an ad on the platform, it will show similar ads from other businesses on your main feed. 

This could help brands discover interested users more easily.

Finally, Instagram has launched a beta version of its AR ads. This version lets users interact with AR ad content on their main feed and stories. This move also aims to make the platform more prepared for the Metaverse.

 8. Live Shopping

Instagram will soon launch its live shopping feature, allowing users to shop in real-time. 

The popularity of other social media apps, such as Facebook, has helped make the live shopping feature a hit, and with Instagram trying to match up to the success of these platforms, the live shopping feature will certainly be available on Instagram soon.

It can easily qualify for one of the biggest social media trends in 2023.


The most anticipated changes to Twitter next year will result from Elon Musk taking over the platform recently. 

The new CEO plans to replace the entire management and engineering teams, so he must have big plans for the company. 

Based on what we’ve seen him do so far, here are some new social media marketing trends that can be expected in 2023.

9. Pushing Subscriptions

Musk has been quite vocal about pushing Twitter to introduce a subscription-based app usage model. This approach will also help the platform get rid of bots. 

He plans to do this by asking the platform’s users to pay a monthly fee to use the app; in return, the app will provide them with advanced analytics features and insights.

Twitter removed many analytics features in 2020 and has yet to bring them back. 

If Elon Musk’s plan is put into action, then many businesses will sign up to use Twitter again because of the professional profile display option and advanced analytics feature that will be offered with his proposed subscription plan.

10. Additional Verification Ticks

In an effort to crack down on bots and fake profiles, Musk is trying to implement strict measures to authenticate real human profiles and remove bots from the app. 

The best way to do this is through email or phone verification. 

Users who confirm their details will be given a different color verification tick to mark the difference between general verified, and premium verified profiles. 

Although removing bots entirely from an app may be challenging in 2023, strict verification measures will limit their impact.

 11. Free Speech

With Musk’s acquisition of Twitter, we can expect a host of changes to its features.

For example, Musk has always been headstrong about promoting “free speech” in the app. 

But, how that fares owing to Twitter’s speech restrictions based on internal parameters is something to watch out for in the future.


LinkedIn, the professional networking site, has seen record levels of engagement throughout the year. 

In the coming year, it is expected to maintain an equally engaged audience with more opportunities for people to connect with each other professionally, take up more LinkedIn learning courses to upskill themselves and get more job industry data and insights. 

Let’s see what this social media app has to offer in 2023.

12. More Data Insights For Jobseekers

LinkedIn owns the largest database of job industry data insights in the world. It is finding more ways to utilize it in helping people choose the right career path and land a good job. 

LinkedIn could use AI to assess what other people with similar skills and interests are doing and guide people with extensive career options without stereotyping them into specific job roles. 

This could also benefit recruiters by highlighting the best candidates for a job by assessing their skills and interests and making the hiring process for companies more time-saving. 

13. Bigger Focus on Audio

Being a professional networking platform, LinkedIn seems to be the right place to release audio podcasts, host professional audio events and publish audio stories focused on professional engagement. 

The platform has been developing its audio feature for quite some time, and we can expect it to be utilized to its full potential. 

For example, in 2023, we could see features like audio meet-ups for people to connect for professional chats and audio room features within LinkedIn groups. We might also see companies hosting more audio events on the platform.

14. Improved Video Tools

LinkedIn has recently seen a rise in video content, just like any other social media app. 

We expect Linkedin to introduce new video tools and features to facilitate more video content on the app.

LinkedIn is set to roll out updates to make video a more prominent part of the LinkedIn experience. 

The updates include advanced video meeting options, live video streams and more ways for employers to connect with employees through video content format. 

LinkedIn has already seen a lot of video engagement on the app, and it won’t be surprising if it adds a dedicated video tab in the coming months and utilizes it as one of the strongest social media marketing tools on the platform.

15. Feed Revamp

LinkedIn last updated its user feed a while ago. 

Since video content is growing on other platforms, it makes sense that LinkedIn would want to change its feed layout in the coming months to boost conversions

LinkedIn might introduce a full-screen video experience like Instagram TV, giving creators more room for their content. They could also showcase podcasts and live events in that space.


Let’s talk about TikTok. 

The app has been popular this year and will likely remain popular in 2023. 

It is also arguably the most controversial app of all time. 

Assumptions of its link to the Chinese government are still under scrutiny, but it continues to be a hit among the younger generation. 

So, what social media marketing trends does TikTok have in store for 2023? Let’s find out!

16. Live Stream Shopping

Live stream shopping is the key revenue driver for the app in China, and it may also plan to expand that model to other regions. 

Live stream shopping is already popular in Asian regions but is yet to make a mark in Western countries. 

However, TikTok is determined to make it work to maximize its revenue and provide an opportunity for creators to showcase their creations.

Expect this to become a much more prominent feature in 2023. 

Right now, creators can earn less than they can earn through YouTube videos because you cannot insert mid-roll ads in between short clips.

But, TikTok is finding ways to help creators benefit from the app more effectively by next year. 

17. New Payment Options For Creators

Creator payment has become a significant issue on the app as its Creator Fund is growing. 

Many creators are worried that the app needs to pay them more for the content they create. 

Although TikTok has plans to recognize its top creators and compensate them adequately, YouTube’s short-form video monetization plan is a threat to the platform.

If TikTok doesn’t figure out how to compensate creators, it may lose them to other video apps like YouTube. 

Instead, TikTok should take a lesson from YouTube’s short content monetization program and pay its top-performing creators all the ad revenue based on their video views.

 This would encourage top creators on the platform to create more content in the future.

Here’s to hoping these social media marketing trends take off next year and we get to see many new features on our favorite apps. 

Which platform do you use most often and why? Let us know in the comments below!

5 Best PPC Competitor Analysis Tools For 2022

Extensive competitive analysis is one of the key steps to a successful advertising campaign. This will provide valuable information enabling you to target and bid on certain keywords better. You may take time to delve into the PPC strategies used by your top competitors, learn about what terms they are targeting, check out how well their ads are performing, analyze all of their strengths and weaknesses then create an even more effective advertising strategy for your company.

Although getting started with competitor analysis for PPC may seem daunting, it is not so when you have helpful tools and software solutions at your disposal to collect data automatically. There are various competitor analysis programs that can help you find your competitors’ information in minutes and save you time and energy. Not every competition analysis program is made exclusively for competitive research on Pay-Per-Click (PPC) advertising; some offer other digital marketing benefits.

If you want to choose the best tools for PPC competitor analysis, we suggest you look for the following features in them:

  • Keyword Insights 

Knowing what keywords your competitors are targeting allows you to stay ahead of them – but knowing what they aren’t gives you a chance at outsmarting them. You also need to know which ones have been tested unsuccessfully and what are the overlapping and unique keywords so you can adjust for these in your own campaign setup.

  • Ad Copy Insights 

You need to be able to track changes made to advertising content, both for the historical and current context. Advertising content is the most challenging thing to get right, which means reviewing how other advertisers attract people’s attention gives you a valuable database of good and bad ad copies.

  • Ad Group Insights

Analyzing how your competitor’s ad account is structured will give you a clear perspective of how to kickstart your paid search campaigns.

  • Landing Page Insights 

A critical aspect of PPC competition analysis involves analyzing landing pages for success. In order to do this effectively, it is imperative to understand how your competitor’s landing pages are performing so you can use the appropriate copywriting and design skills in your own strategy.

  • Clear User Interface

Functionality should always be at the core of any successful paid search competitor analysis tool. It’s essential for software providers to present data intuitively and keep things from getting too cluttered so that you can easily find what you’re looking for.

In this post, we have handpicked the five best PPC competitor analysis tools for 2022. So let’s take a look at them below.

1. SpyFu

Pricing: Basic Monthly Plan at $39/month | Professional Monthly Plan at $79/month

SpyFu is a powerful keyword research and competitive intelligence tool that helps businesses excel in their pay-per-click advertising campaigns. When using SpyFu, you can type in any competitor’s domain to find out how much they are investing each month with Google Adwords, how many keywords they are advertising for, as well as the number of clicks they receive each month from those ads.

spyfu ppc competitor analysis tools

SpyFu’s Competitors dashboard shows you the fluctuations in the number of paid keywords, paid clicks and estimated budget of your competitors. The data below this graph gives you information about the common keywords you share with your competitors and an Overlap score, indicating the number of PPC keywords each competitor has in common with the domain you are analyzing. 

This tool also has a feature called Kombat, which allows you to compare three domains simultaneously. The Keyword Universe feature will show the keywords that any of those three domains are buying and Core Niches point out keywords that are bought by all three domains. The Keyword Group feature of SpyFu shows you how a competitor is structuring its PPC campaigns and which group triggers which keywords.

In the PPC Keyword Dashboard, you will find information about what keywords your competitors are bidding on. The Tab for Ad History details all of their past ad copies, showing each month in order. It also has statistics for how well different ad copies have done over time and which ones have been consistent throughout this history. 

The AdWord Advisor recommends specific keywords you can bid on. You can utilize this information to decide which keywords to test in your upcoming ad campaigns. Overall, SpyFu is an intelligent PPC competitor analysis tool to try out. 

2. SEMrush

Pricing: Pro Plan at $119.95/month | Guru Plan at $229.95/month | Business Plan at $449.95/month

SEMrush is a multi-functional tool meant for both SEO and PPC keyword research.  SEMrush has a vast database of display ads worldwide that you can access and find what ads your competitors have promoted through the Google Display Network.

semrush - advertising research feature

The Advertising Research feature allows you to enter a competitor’s domain to see what keywords they are targeting, how much they are spending on them, the ad copies they’re using and even their bidding strategies! It allows you to look at your own keyword profile and compare it to theirs to discover the keyword gap in your current PPC strategy. 

The Positions tab allows you to filter Paid Search Trends graph to view trends in keywords, estimated traffic and traffic cost. Below this graph, you get information about keywords, cost per click (CPC), traffic, destination URL, etc. The Position Changes graph shows the improved, declined, new or lost keywords in a competitor’s top eight Google ad placements. 

semrush’s competitor dashboard

SEMrush’s Competitor dashboard gives you an extensive overview of the PPC competitive landscape, such as the strength of the competition, paid keywords, volume of the paid keywords, common keywords, cost of competitors’ paid traffic and other vital data. 

semrush’s ads copies

The Ad Copies report shows you actual ads run by your competitors. You can check their headlines and descriptions and analyze their positioning. You can also filter ad copies by specific keywords or phrases. 

The Ads History report will show you the keyword and ad ranking of your competitor’s ad campaigns over the past 12 months. Overall, SEMrush is a powerful tool to analyze competitor data and use it to your advantage to create profitable PPC campaigns.

3. iSpionage

Pricing: Starter Plan at $59/month | Professional Plan at $99/month | Advanced Plan at $299/month | Enterprise Plan at Custom Pricing 

Ispionage is a digital marketing software focusing on competitor analysis for SEO and PPC. The tool boasts unique features that help you analyze your competitors’ PPC strategy closely. This tool provides detailed data about keyword bidding, paid search traffic volume, and other vital metrics. 

ISpionage has two key parts of the tool: Competitor Research and Campaign Watch. In addition, the tool also has its own performance measurement indicators like Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI) to measure your PPC ad campaigns against your competitors.  

ispionage - competitor research and campaign watch

The PPC Keyword feature of this tool gives you a complete overview of the keywords your competitors are bidding on, the CPC of each keyword, search volume, average position and the number of competitor ads targeting each of these keywords. 

You can also sort your competitor keyword list with iSpoinage’s Keyword Effectiveness Index (KEI) to find the most profitable and high search volume keywords to target for your ad campaigns. The KEI indicator saves you from the expensive testing process of finding profitable keywords for your PPC campaigns.

ispionage - ads tab of keyword research

With the Ads tab of this tool’s keyword research and domain research feature, you can see what ad copy your competitors are using to pull prospective customers in. You can track down individual competitor ads from Google, Bing and Yahoo and see how successful they are based on their ad copies, destination URLs, monthly traffic and more. Additionally, with this tool’s Ad Effectiveness Index (AEI) algorithm, you can identify your competitors’ most profitable ads, so you know where to put yours when building campaigns. You can download all competitive analysis data from this tool to brainstorm for new PPC campaigns. 

The Landing Page report of iSpionage shows you the entire user journey, from keyword targeting to ad copy and landing page offers to help you discover where their conversions are happening. You also get to access a PPC Landing Page Gallery- a unique feature of this tool, where you can get inspired by landing page designs by top advertisers from different niches. 

ispionage - competitors tab of keyword research

The Competitors tab lets you see competitors listed based on the number of overlapped keywords. The Compare tab allows you to compare three domains against each other and filter them on parameters like PPC budget, average position, number of Google keywords and more. Overall, this software will give you an eye-opening amount of insight into your competitors’ online presence, perfect for anyone who wants to dig deep when analyzing pay-per-click advertising strategies.

4. SerpStat

Pricing: Lite Plan at $69/month | Standard Plan at $149/month | Advanced Plan at $299/month | Enterprise Plan at $499/month 

SerpStat is a helpful all-in-one SEO tool with advanced competitor analysis features. With this tool, you can run a complete competitor keyword analysis and find common keywords you and your competitors are targeting, the keywords that your competitors are targeting but you are not and check domain visibility by keyphrase and a lot of other useful information related to competitor PPC analysis. 

The Keywords dashboard of this tool sorts competitor ads and keywords based on search volume. If you enter a keyword in its search bar, the tool will return a list of competitors targeting that keyword and associated keywords. You can filter the results by different countries to know your active top competitors for each location. 

serpstat - competitor dashboard

The Competitor Dashboard gives you an overview of every keyword you are analyzing. It displays how many ads your competitors have running as well as how many keywords they share in common with yours. The Ad Examples Dashboard showcases the ad copy, group suggestions and background data related to your competitors. Lastly, the Ad Research feature lists the landing pages associated with a particular PPC keyword that has been used for search queries. 

5. Ahrefs

Pricing: Lite Plan at $99/month | Standard Plan at $199/month | Advanced Plan at $399/month | Advanced Plan at $999/month

Ahrefs is mainly an SEO tool but has pretty impressive PPC analysis functionality. Towards the bottom of the AHrefs toolbar is the Paid Search section, which has four main areas to explore.:

  1. PPC keyword feature
  2. Top Ads feature
  3. Landing Page feature, and 
  4. Ads History feature

ppc keyword feature by ahrefs

The PPC keyword feature by Ahrefs gives you insight into competitor keyword data and target URLs sorted based on the highest paid search traffic each generates. The tool’s Keyword Explorer feature shows each keyword’s organic and paid keyword information in a single place. Although the focus is more on organic keywords, you could use the CPC and search volume data to your advantage.

The Top Ads feature of Ahrefs shows you a list of Google ads based on the percentage of paid traffic generated by each. You can also sort the list based on other criteria such as CPC, traffic, volume or the number of keywords an ad is seen for.

top landing pages by ahrefs

The Top Landing Pages report shows a list of PPC landing pages along with the keywords that drive the most traffic to these pages. The Ad History feature shows you the history of who is bidding on your chosen keywords, when they were bidding and how many ads they’ve made live in total using them. You can click to expand the entire list of ad copies from each domain for each of your selected keywords. Overall, Ahrefs is a decent PPC analysis tool for beginning and intermediate level paid search marketers. 

Remember that keyword research is a continuous, never-ending process and it’s important to make sure you choose the right keywords when setting up your campaigns. Hopefully, these useful tools will help get you closer to the success of your PPC campaigns. 

13 Proven Strategies to Promote Your Business Through PPC

When it comes to reaching out to new consumers, nothing beats the effectiveness of paid search advertising. We know that most people start their research for products on search engines like Google and Bing, so focusing on PPC ads that appear when searching for something is a guaranteed way for businesses to increase their chances of being found.

Poor PPC marketing strategies are often responsible for bringing low-quality traffic to your landing pages. What if it’s been affecting your ROI too? If so, you’re not alone. Luckily, there are some ways to recover from these poor performance woes. In this post, we’ll discuss the 13 best PPC practices to promote your business.

1. Find the Right Platforms to Advertise

When we talk about PPC advertising, the most common platform that comes to our mind is Google Ads. It’s a great way to advertise your business using paid advertising methods. 

However, it doesn’t mean you should spend your entire ad budget on it alone; there are many other platforms where running ads is just as profitable. The best ones will depend on who you’re targeting and what you’re trying to achieve, whether driving traffic or lead generation. Researching beforehand will allow you to discover the right platforms while understanding what they can offer.

For example, Facebook is among the most popular social media platforms for running paid ads for B2C consumers. Running Facebook ad campaigns boosts your website traffic and lead generation efforts and gives you a lot of bang for your buck. In addition, Facebook ads can increase engagement rates – leading to more growth over time, higher retention rates, and increased sales opportunities.

Facebook Ad Manager allows you to utilize its helpful tools when creating professional ads promoting your business. You can target audiences based on their interests, age, occupation, gender and more. With these highly targeted ads appearing in news feeds, inboxes, stories and more, you can capture more leads for your business. Likewise, you could run ad campaigns on social media sites like Twitter or Instagram. 

For B2B businesses, LinkedIn can be an ideal place to promote products and services. With the LinkedIn Campaign Manager, you can conduct highly targeted ad campaigns, including text ads, sponsored posts, sponsored InMails, and dynamic ads on the platform. 

When you connect with people on LinkedIn, you’re making connections with professional decision-makers. By marketing here, you can easily reach the key people at a company you plan to target. This is a brilliant marketing strategy for B2B businesses to connect with potential customers faster and generate more quality leads.

2. Make Social Media a Part of Your PPC Ad Strategy

Social media ads work differently than Google AdWords since they’re displayed right on users’ feeds and aren’t as easily blocked by ad-blocking software. While keywords are important in Google Ads, demographic targeting has more sway with social media promotions. You can test various ad formats, including text ads, images, or videos, when it comes to social promotions. 

Social media ads provide an effective way to explore and analyze your audiences’ needs. With this information, you can refine and improve your campaigns for better performance. Social media ads also effectively increase customer engagement by showing them relevant content. Brand Loyalty is one of the most critical aspects of a business. This makes social media essential when strengthening company loyalty or building new relationships with potential customers.

It is crucial to understand that social media and Google ads are very beneficial when combined because they serve various purposes. For example, social media ads can help brands grow awareness among people who might not know about them yet but don’t typically lead to many conversions. 

Google ad clicks are most successful when someone has heard of the company before – which happens more often on social media. When it comes down to making smart decisions, combining these two advertising methods can result in success no matter what industry you’re trying to break into.

3. Launch Retargeting Ad Campaigns 

Marketers often use PPC retargeting to advertise their products or services to those who visited their website or gave them contact information. Retargeted PPC ads can be highly effective since more than 90% of people don’t purchase after visiting a website for the first time. When marketers aim these ads at the same visitors again, they’re 70% more likely to buy something from this site!

In addition to deepening consumers’ knowledge about the advertised products, retargeting reinforces branding. The more people see your retargeted ad, the more familiar they become with the logo, colors and design. Retargeting is also inexpensive because it advertises directly to people who have already shown interest in your brand, giving them another opportunity to convert.

4. Explore Look Alike and Similar Audience

When running a campaign on Facebook or Google and looking for potential consumers who are likely to buy your product, lookalike audiences can be an effective way to reach the right individuals. Lookalikes are groups of people who have engaged with content related to your company before, grouped together based on their social behavior, interests, and so forth. 

A company needs at least 100 user data points or about 10-15% of its total audience size to create a target group for advertisers who want to find new customers through ads on Google or Facebook. When marketers implement this type of filter along with other filters like similar audiences, they can see significantly increased revenue in their campaigns.

One of the many advantages of using Lookalike Audiences is that it allows you to reach a wider audience than you would typically be able to. This is because Lookalike Audiences aren’t limited to those who already know about your brand or product. Instead, this parameter allows you to target users who share similarities with your current customer base, making an excellent opportunity for growth. 

Another advantage of using Lookalike Audiences is that they can help increase your Return On Investment (ROI). This is because they allow you to target consumers who are more likely to buy what you’re selling, leading to increased lead and sale generation on ad campaigns. By connecting lookalike audiences to your Google Ads Display and Search Campaigns, you can improve impressions, clicks, conversions and more. 

5. Create Mobile-Friendly Landing Pages

Landing pages are a necessity for the success of a PPC campaign. They’re what users see when they come from clicking on an advertisement. Building a quality landing page must focus on highlighting the benefits of the advertised product or service and give clear instructions about what action you want users to take. 

If it’s poorly designed, you could potentially waste money because people who land on your page might click away before doing anything, leaving your ad unsuccessful.

With over half of all internet traffic coming from mobile devices, ensuring your landing pages are optimized for those screens is essential. Without a mobile-optimized landing page, you may miss out on crucial traffic when running PPC ads. 

Consider these factors when designing a mobile-friendly landing page: first, ensure that your site loads quickly; if it takes more than three seconds for a web page to load up, people will leave. Second and arguably most important, your landing page should be responsive and intuitive – providing an excellent copy that steers visitors through the final steps. 

Finally, the call to action should be strong, clear and immediate. It is ideal for a call to action to appear on the first-page element of content that users see on their mobile devices. If you’re looking for ways to improve your mobile landing pages, consider A/B testing. It is a crucial tool because it allows paid search marketers to identify areas where they can improve and grow their landing pages to facilitate higher conversions.

6. Set a Proper PPC Advertising Budget

A PPC ad campaign often fails due to an unrealistically low budget. Setting the proper ad campaign budget is as important as choosing the right target audience. Therefore, you need to set a realistic budget to help you execute different stages of your PPC advertising campaign successfully. 

When you start with PPC campaigns, a substantial amount of your budget will be spent researching the average CPC in your industry and A/B testing your target keywords, audience, demographics and other parameters. When you research the averages in your industry, you’ll know how much your competitors spend on their PPC ads and help you budget accordingly.

Google’s Keyword Planner allows you access to various tools which enable more accurate refinement of your audience and budget. You can use the tool to search for new keywords, combine keyword lists, get click and cost performance forecasts, and find data about how many times a certain word or phrase was used in searches over time, etc.

Many PPC experts rely on a sequence formula to determine an appropriate advertising budget. You should multiply the average monthly searches of all relevant keywords (based on your Keyword Planner report) by a targeted search impression share (often 50% or 70%). This will give you the probable number of impressions your ads might receive for all words included in the research.

Once you have determined how many impressions may occur, it’s time to decide how many clicks there could be. For that, you need to multiply the impression count by an expected CTR( click-through rate). With both numbers plotted out, you can then calculate your PPC budget. 

To do that, multiply the number of possible clicks by your Keyword Planner report’s average CPC (cost per click). Your formula should look like this: Potential volume of clicks x Average CPC = Potential ad spend.

7. Develop Click-Worthy Ad Copies

Your advertisements should be value-driven and memorable for your target audience regardless of the industry. A high-quality advertisement should be relevant to your company and entice potential prospects. A good ad copy has three main parts, the headline, the body copy and the call-to-action. 

In your headline, it is always better to show the benefits and not the features because the user does not care about what you offer but wants to know how it will help him.

Avoid using superfluous language and focus on words important to your content. Try mentioning unique features or benefits in your ad copy to maximize conversions. Use an emotional tone to enhance your ad copy because they make the viewer feel as if the company understands his problems and has taken steps to resolve them.

A call-to-action is the last chance to bring in customers for your business and convince them to click on the ad to visit your website. Having a good call-to-action increases your click-through rate (CTR) and the effectiveness of your PPC campaigns. 

When you create a call-to-action, ensure you are perfectly clear about what you want the users to do. Avoid using generic phrases like “Click Here” or “Know More” and instead use phrases that will encourage them to take action. Practice makes perfect when writing ads, but they can hugely boost conversions once mastered.

8. Use Responsive Ads 

Responsive ads can automate your PPC strategy to bring in more leads and conversions. Responsive ads utilize the power of machine learning to automatically adjust the size, format and appearance of your ads to fit available ad spaces.

Responsive ads come in two forms:

  • Responsive Display Ads: Responsive Display Ads are automatically created by Google with the assets provided by you. Google will automatically adjust its size, format and look to fit the available ad space on Google Display Network.


  • Responsive Search Ads: Responsive Search Ads are ads that show more text by letting you add multiple headlines and descriptions for an ad copy. Google will automatically match and analyze each option and show the best combination that puts forth your message more clearly and has the potential to perform better. 

For regular display ads, you need to use specific designs to fit certain spaces, but responsive ads allow you to reach out to a more extensive audience base by producing highly adaptable ads designed around all screen sizes and formats.

Responsive ads are the best option for small business owners who don’t have the time or resources to spend creating a standard display ad. These ads automatically adapt to fit every screen size from desktop, laptop and phone screens – so there is no need to worry about mismatched sizes or fonts! 

Since most of these smaller companies hire outside designers for their display advertising needs, responsive ads are the best way to go for small businesses with limited resources. Creating a standard display ad can be a complex process as you must manually adjust the size, font and other factors to fit in the ad space. 

Generally, smaller companies do not have an in-house design team, they usually rely on external designers to fulfill the need for display ads. However, with the introduction of responsive ads, there is no need for external help. They are quick and easy to create. A simple yet effective responsive ad design only needs a logo and 2 or 3 high-resolution images.

Responsive ads have performed better in some accounts than standard display ads. This is not always the case; however, if you want a higher chance of success, it’s best to go with a responsive design campaign.

9. Run A/B Split Tests

How can you find out which PPC ad copy will perform better or what kinds of audience demographics might bring about better results for your campaign? Through A/B Split Testing. It is imperative for the success of your PPC ad campaigns. You may run this test to find the best versions of various PPC ad elements, such as headlines, descriptions, landing pages, bids, location targeting and more. 

With the results from an A/B Split Test data analysis, you may compare how two different ads perform against one another. This data analysis should help improve your overall ad campaign performance and generate better revenue.

Another advantage to A/B testing is that once you figure out what kind of message resonates with your audience, your click-through rate (CTR) will naturally increase. When CTR goes up, Quality Score goes up too, which lowers the cost per click (CPC). Consequently, you can run more paid ads to drive more business revenue.

10. Reanalyze Your Targeted Keywords

Keyword research in PPC campaigns is one of the most extensive and continuous tasks. Seasoned PPC marketers never stop researching and refining their list of PPC keywords using the best keyword research tools at their disposal. A PPC keyword research should include a mix of long-tail and short-tail keywords. Long-tail keywords are less specific but make the most of search-driven traffic. These keywords are also less competitive, reducing your cost per click cost.

Your PPC keyword strategy should also have a negative keyword list to avoid showing your ads in irrelevant search results and wasting your PPC budget. In addition, you have to ensure that your list of keywords contains terms that are widely used by people in your niche for their regular searches. 

Every tool has its own way of figuring out how popular a particular keyword is. Each keyword tool is a little different, but the primary parameter you should be looking at is search volume. The higher the search volume, the more the number of searches per month using that keyword.

The Google Ads Keyword Planner assigns different levels of competition to keywords – high, medium, or low. A high level of competition means more advertisers are targeting these search terms, and bids will cost you more money. Low-competition, high-volume keywords are the best option for driving substantial traffic without breaking the bank.

If keywords have little or no search volume, then it’s best to remove them from your list. If the competition for certain keywords is high enough to consume your budget too quickly, you can drop them too. Nevertheless, using the Keyword Tool should allow you to find new keywords that were previously overlooked.

11. Revisit Keyword Match Types

Search engines show your paid ads based on keywords. These keywords can be further classified into different match types, namely exact match, broad match and phrase match. You must strategically use these keyword match types to build your PPC list. 

A keyword is matched word for word with no change in sequence for an exact match. Broad Match type is Google’s default setting for all the keywords. This setting will include all the related terms to your keywords, including synonyms, misspellings, and other related terms. Phrase Match tells Google to show your ads for queries where your keyword matches anywhere within a larger query.

12. Improve the Structure of Your PPC Ad Campaign

If your PPC ad account doesn’t have a clear structure, your campaigns won’t perform as per your expectations. It will affect your Quality Score and make it difficult to segment your ad campaigns. Therefore, you need to focus on restructuring your existing PPC account and ensure that it meets the following objectives:

  • What is the purpose of your ad campaign? Is it to grow leads for your business or get more clicks on your website?
  • Segmentation of ad groups based on interests of the audience
  • Segmentation of ad groups based on the category of products or services that you offer
  • Choosing keywords that meet the purpose of the ad groups

It is usually advisable to have a few campaigns focusing on different products, locations, or other themes that make sense for your business goals. One way you can divide up these campaigns and ad groups is by considering the layout of your website. Consider a nomenclature that would be clear to anyone working on the campaigns from now until forever, and create an accessible spreadsheet for every team member.

To establish a standard PPC campaign structure, start with Campaign names. It could be classified as a product type, location, and/or audience. This is the largest umbrella category under which Ad Groups will come. For example, if you are into unisex clothing retail, your categories can be “Men” and “Women.” 

In Ad Groups, you have to establish what kind of products you will be advertising underneath each product category. For example, under the campaign “Women,” you can have two ad groups named “Summer Wear” and “Winter Wear.” 

Once you choose your ad groups, you have to select the best keywords for each of them, create ad copies, A/B test them, and select the one that has the best lead-capturing potential. Finally, you need to link these ad copies to the right landing pages where the conversions will occur. 

13. Launch a Micro-Conversion Campaign 

A micro-conversion campaign aims to hook users and get them to move a step forward towards the main conversion goal. Smaller conversions can help you lead users to the main goal more efficiently. Micro-conversion strategy can target specific demographics and move them further down the funnel leading them to purchase. A good example is asking visitors to sign up on your website for exclusive access to early-bird offers and discounts.

It is rare for someone to accidentally find your website, view a page or two, and then purchase without hesitation. People follow an anticipated customer journey before making such decisions, so one way you can increase conversions is through micro-conversions.

Micro-conversions don’t ask much of a visitor. They really want someone to show interest in your business or product. Micro-conversions are less about completing transactions or signing up for an account and instead focus on browsing and exploring the website. 

You can find out what’s working best for you by looking at which micro-conversions attract repeat visitors and which ones never seem to pick up traction. Once you know how your target audience behaves, you can use the data to create better PPC ad campaigns. 

Wrapping Up

PPC marketing is a powerful and effective tool for growing leads and conversions. It helps you target your audience smartly using platforms like Google or harnessing the power of social media platforms like Facebook, Instagram, Twitter and LinkedIn. Paid advertising offers great potential to reach large groups of people in a relatively short period and give your business much-needed exposure that can be difficult to obtain organically.

7 Useful Tips For Creating Stunning UI

The user interface is the graphical layout of a website or app. The buttons, icons, images, text, animations, transitions, and other visual elements you interact with on a website or app compose the UI of a website. A UI designer has to ensure that a website or application has a clean and intuitive interface, as it will boost functionality and highlight the true essence of a business. 

However, when UI designers are free to explore any design elements for their projects, some tend to neglect usability and focus solely on how aesthetically pleasing a web page looks. But does this mean that an appealing-looking website is enough to make the cut? Definitely not! Have you ever had someone spend hundreds or even thousands of dollars making a beautiful site only for analytics reports to show that nobody clicked through?

Poorly designed interfaces may not only hamper the user experience but also give an unfavorable first impression about your company. For example, a cluttered webpage, use of too many colors, confusing menus, and text-heavy pages are all mistakes that can slow down load time and make it difficult for users to navigate through them.

With new technologies shaping how we do things, the design rules for User Interface (UI) and User Experience (UX) have significantly evolved. Designers are constantly challenged to balance practicality with aesthetics in order to provide a gratifying user experience. If you desire to utilize the latest design trends for your website or app and craft an awe-inspiring website, here are seven invaluable tips you need to stick to.

1. Black & White First

When it comes to UI, designers are prioritizing mobile-first these days. Therefore it is crucial to consider how an app or website will look on mobile before designing the desktop version. Designing for the mobile layout gives you better clarity about the space constraints and helps you rule out unnecessary elements from a page design. 

Before you decide on the color scheme for your website, you must create your screen in grayscale first. Designing on a grayscale gives you the convenience of playing around with complex visual elements. It offers a better perspective on the delicate elements that can be easily overlooked, such as line height, typography, the grouping of elements, etc. 

black and white color scheme UI design

If you want your website to appear clean and clutter-free, using a black-and-white color scheme is much safer than trying to incorporate too many shades. The classic black and white web layout serves as an “all-purpose” style for most businesses. 

However, if you still want to play around with more colors, use hues of black and white by adjusting the saturation and brightness. Using multiple hues of one or two colors is the simplest way to accentuate a page without cluttering the design. 

2. Double Your Whitespace

Any professional UI design will allow a lot of breathing space for putting together different visual elements. A black-and-white theme will bind you to consider spacing and layout. Leaving significant space between text, images, and other elements of your screen, including margins, make your page appear neat and well-organized. 

double your whitespace ui design

Designing a heavy page layout not only restricts the design flow but also takes a lot of time to load. Therefore, as a UI designer, you must consider doubling up your whitespace and leaving enough room for your page elements to appear without clutter. Apple Inc. is a famous example of a website that best uses whitespace.

3. Use Simple Fonts For Good Readability

The type of fonts you choose is essential in improving your page’s overall look. The text you use should have a simple and easy-to-understand font style. It is better to go for straight fonts in regular or bold. Some of the most popular fonts in web designing include Open Sans, Roboto, Montserrat, etc. 

simple fonts design for good readability - uae design company

The best font size for a website tends to be between 14 to 16 points. Large fonts should always be used for headings, medium-size fonts for subheadings and smaller fonts for the content body. To maintain a clean page layout, do not use more than two different fonts simultaneously. Whatever font style and size you decide to use, remember that the ultimate goal is to ensure that your audience can read the web content comfortably.

4. Follow Elemental Hierarchy

The visual elements on a page need to have an elemental hierarchy for better utility and how viewers see a page. The most important functions of your page should be placed at the top, such as the main menu bar. This will lead your visitors to organically browse down your page and discover what you have to offer.

elemental hierarchy ui design

A rule of thumb is to keep things moving from top to bottom or left to right. This is the standard course of action for browsing websites. Another important example of an elemental hierarchy is the size change of text elements as viewers go down the page. You must be familiar with how websites use the heading or H1 on the top of the page, followed by H2, H3, H4 and so on as you scroll further down.

example of an elemental hierarchy

5. Maintain Design Standards

It might not always be the best to go against the flow. Sometimes, following the usual standards of design can be rewarding. The result can be in your favor when you present your visitors with what they expect from a website. You can be innovative, but that shouldn’t inconvenience your users. 

maintain ui design standards

Some design elements are too risky to be played around with. Take, for example, the search bar; generally, search bars on a website are supposed to appear on the top, at the top or end of the header menu, but if you add the search bar in the footer, it’ll be difficult to access, and your visitors may not know where to find it. 

6. Offer Visual Feedback

You must be familiar with Snack bars. These are brief instructions or messages at the screen’s bottom for users to interact with. They appear temporarily to brief on instructions, errors or acknowledgments that keep users informed of the consequences of their online actions, such as successful form submission or completing a website signup process, etc.

offer visual feedback

A successful UI design should be responsive and interactive. Adding visual cues to your UI design to acknowledge actions taken on a website can make the web experience much more engaging and provide a sense of accomplishment to the users. 

7. Make CTAs Prominent

The call-to-action (CTA) button on a page is one of the most important visual elements that must be highlighted. The whole point of bringing users to a website is encouraging them to click on the call-to-action buttons and let the conversion happen.

call-to-action (cta) button on a page

Therefore, you need to ensure that you make the CTA button stand out from the rest of the content of a page by highlighting it with contrasting colors or bold text. This will help grab the user’s attention and prompt them to click on it. 

A beautiful interface helps increase customer engagement, boost retention rates, and lead to higher brand loyalty. Moreover, it also helps webpages acquire more visitors and transform them into dedicated customers. If your current website doesn’t have enough aesthetic appeal or draws visitors away without letting them stay long enough, then follow the UI design tips above to put yourself on the map and differentiate yourself from competitors.

The Ultimate Google Ads Character Limit Guide

Google has evolved to be more than just another search engine. With millions of people flocking to Google to search for products and services, information, news, answers and more, it is one of the best advertising channels any business can ask for.

As a paid search marketer, you must know how important it is to stay within the character count for a Google ads copy. This is why we are here to help you know the character limit for text ads, YouTube ads, display ads and call-only ads.

Google Search Ads Character Count

Search ads are the most common format of Google ads. A search ad can consist of upto three headlines, two descriptions and ad extensions. Depending on a person’s device, the third headline and second description may not appear for them. However, it is strongly recommended that you add two headlines and one description without fail when creating a search ad copy. 

You can add up to 30 characters per headline for an expanded text ad. They will appear next to each other, separated by a vertical line (|). The character limit for the two description fields is 90.

Starting 30th June 2022, Google has restricted the creation of expanded text ads. But the good part is that expanded text ads will continue to be displayed, and you’ll still be able to see their performance reports going forward, pause and resume them or remove them if required. 

If you want to create expanded text ads, it is recommended that you transition to responsive search ads instead. An expanded text ad will look similar to a responsive search ad to a searcher. The main difference between the two is the ability to add multiple headlines and descriptions. 

Google will use machine learning to mix and match both types of ads and come up with the best variation that it thinks will perform best in a given situation. Therefore, it is recommended that you create a single responsive search ad copy and let Google automatically come up with the best variations. 

For a single responsive search ad, Google allows you to add up to fifteen headline variations of 30 characters each. For descriptions, you can add up to four variations of 90 characters each and upto two display URL paths of fifteen characters each. 

google search ads character count

For any responsive search ad, Google will show users up to 3 headlines and 2 descriptions in different combinations or orders. 

Responsive search ads save you time by allowing you to provide multiple headlines and descriptions at once and reach more potential customers by matching your ads with more queries. These ads can also adapt easily to different device widths, giving you more room to communicate your message to your customers.

Google Call-Only Ads Character Count

As the name suggests, Google call-only ads can only drive phone calls to your business, not clicks to your website. Instead, call-only ads appear on mobile devices when searchers want to connect to a business on call instead of going to its website. These ads consist of a headline, description and phone number.

For a call ad, you can add up to two headlines of 30 characters each, a business name of 25, and up to two descriptions of 90 characters each. You can also add ad extensions with Google call-only ads. Extensions are additional pieces of information that you can include in your ad to help searchers with more information about your business.

Extensions can be your site links, callouts, structured snippets, location, call button, etc. Ad extensions are not a part of your description character limit, so it is recommended that you use them. 

For a site link ad extension, the character limit is 30 for the headline and 25 for the description. For a callout ad extension, the character limit is 25. For a structured snippet ad extension, the character count is also 25.

site link ad extension

YouTube Ads Character Count

YouTube ads are shown on the platform before, in the middle or at the end of an ongoing YouTube video. These are skippable ads where viewers can choose to skip the ad if they want to after a five-second duration. In-stream ads can also be non-skippable; in that case, the user has to wait for the entire ad to run before watching a video.

youtube ads character count

In-stream ads are the most common type of YouTube video ad format. In-stream YouTube ads consist of a headline, a description,  a display URL, a call-to-action and a companion banner. The headline character count is 15, the long headline character count is 90, and the description character count is 70. The call to action has a ten characters limit, and the display URL path has a 15 characters limit. 

Google Display Ads Character Count

Google display ads serve visually engaging ads on the Google Display Network. These ads appear on different websites, apps and Google-owned platforms like YouTube and Gmail. Display ads help you to expand your reach beyond Google Search. Responsive display ads automatically adjust their sizes and appearance to fit any available ad space. 

Google Display Ads Character Count

You must enter your display ad assets, such as the headline, description, logos, videos, etc., and Google will adjust how it appears to users. For a display ad, the character limit of the headline is 30, for the description is 90, and for the business name is 25.

Google Performance Max Ads Character Limit 

Google’s Performance Max is a goal-based campaign that allows advertisers to access all their Google ads inventory from a single campaign. It is designed to complement your keyword-based search campaign to help you find more leads that can be converted across all Google’s channels. 

Performance Max helps you optimize your performance in real-time to achieve better conversions by considering your specified conversion goals. It uses Google’s smart bidding and automation technology to optimize performance based on budget, audience, attribution, etc. 

Google Performance Max Ads Character Limit

For Google Performance Max ads, you can create up to 5 headlines of 40 characters, up to five descriptions of 90 characters, and a business name of 25 characters. 

Discovery Ads Character Limit

Discovery Ads Character Limit

Google’s Discovery ads are what you see on YouTube, Google or Gmail apps. They are visually-appealing customized ads that appear on Google’s feeds. For this type of ad, the number of headlines you can create is five with 40 characters limit. For descriptions, you can create up to five of them with 90 characters limit and a business name with 25 characters limit. 

Keep this article handy for when you want to write copies for your upcoming Google ads campaigns. It will help you create your ad copies within the specified character limit and save you from the hassle of multiple edits. 

The Four Types of Keywords For Paid Search

Whether you are just starting with paid marketing or a seasoned search engine marketing professional, understanding the different types of keywords in paid marketing is one of the fundamental learnings in this field. 

Paid marketing plays a vital role in bringing revenue for your business. With paid marketing efforts like PPC advertising, you can increase your brand visibility, reach out to your target audience, get more qualified leads for your business and make better profits. 

Generally speaking, the type of keywords used in PPC marketing varies significantly from those used in SEO. In search engine optimization, you must constantly optimize your keywords to get the desired results organically. However, in PPC marketing, you are in more control over the keywords used in paid searches.

Before diving into the type of keywords for paid search, let’s understand what keywords are and their importance in paid marketing. Keywords are words or phrases people use to find information on the internet. For example, if you reside in Dubai and want to go for a dental checkup, you might google “dental clinic near me” or “best dentist near me.” Both these terms are keywords that will help you find what you are looking for on the web. 

For paid marketing, choosing the right keywords is crucial because you put money into your ads and don’t want them to go to waste by targeting the wrong ones. Your text ad needs to be relevant to the keywords you’re bidding on in order to earn high-quality scores. This will determine where your ad appears and the cost per click for that ad.

Now, let us look at the four types of keywords for paid search.

1. Broad Match

Broad match is the default keyword match type. This lets search engines display your ads for terms that are variations of your account’s keywords. With broad-match type, your ads can be displayed for many possible keyword variations such as synonyms, singular or plural forms, misspellings, related searches and more. 

By covering a wide variation of your keyword, ads with broad-match keywords can appear in a wide range of search results. Google and Bing prefer to push the use of broad keywords into their smart bidding campaigns and AI so that they can identify user intent and deliver suitable ads to your target audience. 

However, it is essential to note that with broad match keywords, you could end up wasting  a lot of your PPC budget as it may display ads with irrelevant keyword variations. For example, if your campaign keyword is car glass cleaning service, it may also appear for an ad about automobile repair, which is irrelevant to the service you offer. If people click on your ad, you end up spending your ad budget and don’t get to convert.

2. Phrase Match

Phrase match is a keyword match type that allows you to show your ads for searches that match the meaning of your keyword. They are moderately matching keywords placed within quotations. For a phrase match keyword to appear for a search query, it must contain all the words in the same order without any additional words in between, but there can be additional words before and after the keyword. 

Phrase match saves you from attracting an unnecessary audience to your ad like broad match keywords. Phrase match keywords have better flexibility than exact match keywords because you can target long-tail keywords with high commercial intent. 

An example of a phrase match keyword can be “moving services in Dubai.” With this keyword, your ad can appear for searches like “affordable moving services in Dubai” or “moving services from Dubai to Abu Dhabi.” As you can see, the addition of words before and after the actual keyword doesn’t affect the display of your ad because the intent is clear; the searcher is looking for moving services in/ from the same city.

3. Exact Match 

Exact-match keywords have the highest relevance but the lowest reach. It is the most restrictive keyword match type because it will appear on search results for the same keyword or the same intent as the keyword. You can create an exact match keyword by using them in brackets [ ]. An example of an exact match keyword can be [men’s shoe], and it may appear for searches like [shoes for men], [shoes for a man], or [shoe men].

Such an ad can bring you less traffic and generate fewer impressions or conversions. But whatever traffic you get through exact match keywords is highly targeted because people have typed the exact search term chosen. Exact match keywords help to increase your Quality Score by lowering your search term to keyword ratio. 

4. Negative Keywords

As important as knowing which keywords your ads should show up for, it is equally crucial to know which keywords you don’t want your ads to pop up for. For example, say you own a smoothie bar and run ads for the same. If someone is looking particularly for vegan smoothies, you don’t want your ad to show up if you don’t sell them. 

Therefore, if you add “vegan smoothies” as one of your negative keywords, your ad won’t appear for that search query. Your negative keyword list can be modified with time as you keep discovering the unnecessary keywords that are triggering your ads. 

These are the four types of keywords used in paid search. If you are into paid marketing, you’d probably know about them, but if you are just venturing into PPC marketing, knowing about these four types of keywords will help you better plan your paid marketing campaigns. 

Top 10 Social Media Platforms for Business in 2022

More than half of the world population (58.4%) now uses social media as per a study published by Datareportal in 2022. In addition, some more significant milestones have been achieved this year in the field of social media, such as 2X growth of social media users year-over-year, the rise of social commerce, and immense growth of social platforms like YouTube, Facebook, and TikTok. 

Looking at all these stats, one thing is evident – no matter what social media platform you invest in for your business, you’ll have a high chance of connecting with your target audience. 

People are no longer on social media for networking purposes; they use this communication medium to discover brands, explore their offerings and make purchase decisions. 71% of people with a positive purchase experience with a brand on social media are likely to recommend it to friends and family.

Social media is one of the most inexpensive marketing tools for businesses today, yet its benefits are multifold. Firstly, it can give your brand the right exposure and improve brand visibility. Second, this platform can be used to promote your products and services and third, it can generate leads for your business and boost conversions. 

However, with the increasing number of social media sites today, it can be challenging to establish your business’s presence everywhere. Still, there are certain sites where you ought to build your presence and connect with your customers. 

In this post, we’ll explore the top social media sites or platforms for businesses in 2022 and find out how they can help businesses grow.

1. Facebook 

Top Social Media Platform - Facebook Homepage

Launched In: 2004

CEO: Mark Zuckerberg

Headquarters: Menlo Park, California, US

Monthly Active Users: 2.91 billion

Facebook is now Meta Inc. and owns Facebook, Instagram and Whatsapp. Meta is short for Metaverse, a network of 3D virtual worlds focused on building connections, growing virtual communities and helping businesses grow online. Facebook has helped people connect and is now moving beyond 2D screens and venturing into AR and VR to bring a revolutionary and immersive social experience. 

Out of all social media platforms available today, Facebook has one of the most advanced social advertising platforms that help businesses promote their products and services. It allows you to target your ads based on user location, age, gender, interests, relationship status, buying behavior and more. 

However, organic post engagement is not entirely dead on Facebook. If you are a small business owner who is not looking to invest in ads immediately. In that case, you can focus on creating engaging and meaningful posts and promote them on your business page and similar Facebook groups for free. You may not see quick results, but maintaining consistency over time can give fruitful results.

The versatility of the platform and its users make it a top marketing channel for several small to large businesses. Some of the leading industries on the platform include automotive, consumer goods, ecommerce, entertainment, finance, telecommunications and retail.

2. YouTube

Top Social Media Platform - Youtube Homepage

Launched In: 2005

CEO: Susan Wojcicki

Headquarters: San Bruno, California, US

Monthly Active Users: 2.2 billion

YouTube continues to be the second most popular social media platform of 2022 and the top video social network. YouTube is often called the second-largest search network after its parent company, Google. If your business utilizes videos in its marketing strategy, it should have its presence on the platform. 

YouTube has a versatile user base, much like Facebook and covers all genres from travel, beauty, and food to gaming, tech and DIY tutorials. Video content is gaining popularity as the most sought-after format since it is easy to understand and keeps users engaged. 

Creating a YouTube channel for your business and uploading videos on it is free, but if you want a better reach and earn more customers from the platform, consider investing in YouTube ads. For YouTube ads, you can control the goal or objective you want to set, be it gaining more views on your videos, getting more subscribers to your channel, increasing website visits, etc. 

3. WhatsApp

Top Social Media Platform - Whatsapp Chat Screen

Launched In: 2009

CEO: Will Cathcart

Headquarters: Menlo Park, California, US

Monthly Active Users: 2.44 billion

Whatsapp is still the most popular social messaging app, beating Facebook messenger. The heavy-encrypted app is not the most obvious choice for most brands looking out for social media marketing. 

But it’s worth a try, considering that WhatsApp messages have a 98% open rate compared to only 20% for email messages. Also, sending messages on Whatsapp is free of cost, unlike SMS. WhatsApp has a huge potential to serve as one of the primary platforms for customer service and retention. 

4. Instagram 

Top Social Media Platform - Instagram

Launched In: 2010

Head: Adam Mosseri

Headquarters: Menlo Park, California, US

Monthly Active Users: 2 billion

Instagram is a thriving social media platform for influencers, coaches and product owners. With the introduction of shoppable posts on Instagram in 2018, product-based businesses can expect higher than ever ROI. Not only is it great news for B2C businesses, but also B2Bs.

Instagram is widely used by the younger generation, primarily by audiences under 35. So, if your business is targeted at that age demographics, it could be a great platform to use for your business marketing. Because Instagram has all the similar paid benefits as Facebook, you can run very targeted ads here and get leads for your business. 

If you lack the advertising budget, Instagram can still help you grow organically by sharing interesting content through your account. You can share images, videos, reels, and interviews, collaborate with influencers for product promotions, carry out cross-promotional activities with other brands, and much more.

5. TikTok

Top Social Media Platform - Tiktok Stories

Launched In: 2016

CEO: Shou Zi Chew

Headquarters: Culver City, US

Monthly Active Users: 1.39 billion

TikTok claims to be the leading platform for short mobile videos. It is a comparatively new social media platform but has seen tremendous growth in a short time. Within a year of its launch, it became one of the fastest-growing apps worldwide. 

It is ideal if you want to connect with Gen Z. The platform allows users to create short videos between 15 to 60 seconds. As a brand, your objective on this platform should be to get the users to purchase your products. You can build a community of followers who will engage with your content beyond viewing. If this community shares your content on their account, it increases the number of views for you. You can also cross-post your TikTok videos on other platforms, such as Instagram Reels. 

You can also go live on TikTok to connect with your followers, create videos on what is trending on the platform,  and remix videos with your followers or influencers. Besides organic marketing efforts, you can also run ads on TikTok to promote your brand and its products. 

6. Snapchat

Top Social Media Platform - Snapchat

Launched In: 2011

CEO: Evan Spiegel

Headquarters: Santa Monica, California, United States

Monthly Active Users: 530 million

If your target demographic is the younger generation, then Snapchat should be one of the social media platforms you should be marketing at. The most active users on the platforms are 13-year-olds who spend more than 30 minutes per day on the app. 

Snapchat is an incredible platform to market your products with the help of user-generated content, behind-the-scenes videos, influencer collaborations, sponsoring lenses and geo-filters and running snap ads. Snap ads are ten-second long full-screen videos with vertical alignment where you can add CTAs according to your conversion goals. 

7. Reddit

Top Social Media Platform - Reddit Homepage

Launched In: 2005

CEO: Steve Huffman

Headquarters: San Francisco, California, United States

Monthly Active Users: 430 million

According to rankings by Alexa, Reddit is one of the top 20 most-visited sites worldwide and is the powerhouse of online communities, with approximately 2.8 million of them. 

On Reddit, you can find subreddits on every topic imaginable, making it the right fit for a wide range of businesses to dive into the discussions and add some value. Reddit is meant to share content that other users can find helpful. Take the time to participate in discussions related to your business niche, answer questions and share other valuable insights. 

However, you must be careful about what you say on the platform. Too much self-promotion may not be a good idea to try here, as users can quickly call you out for not adding actual value to the conversation thread. 

8. Pinterest

Top Social Media Platform - Pinterest Profile

Launched In: 2010

CEO: Bill Ready

Headquarters: San Francisco, California, United States

Monthly Active Users: 433 million

Pinterest is an image-sharing social networking site where users can discover and save information using images, tiny clips and gifs. If your business sells visually stunning products or anything that has to do with many images, Pinterest can be one of your top social media platforms for marketing it. 

It should also be noted that 60% of Pinterest users are females. So you can use this to your benefit to promote your products. Some of the most popular pins on Pinterest are from food, travel, decor, wedding, workout and DIY niches.

Since most users browse Pinterest on mobile, ensure that the image you pin has a 2:3 aspect ratio. Additionally, whatever image you choose to pin from your business account should be of the highest quality. You must also consider adding your brand logo to the pins and ensure that each of your pins links to proper URLs and doesn’t end up in 404 errors.

For experimenting further, you can also share gifs, short videos and carousel images in pins. To keep up with the platform’s purpose, you can also post certain tutorials besides sharing your product images. You can also advertise on Pinterest and reach out to a broader audience by targeting specific keywords and audience demographics such as age, gender, interests, location and so on. 

When marketing on Pinterest, ensure that your account is set up as a business instead of an individual. A business account on the platform will give you access to Pinterest analytics to monitor your reach, run a wide variety of ads and set up a shop tab through which people can visit your website for purchase. 

9. Twitter

Top Social Media Platform - Twitter Homepage

Launched In: 2006

CEO: Parag Agarwal 

Headquarters: San Francisco, California, United States

Monthly Active Users: 217 million

Twitter is a microblogging site and is quite popular with brands in sports, politics, entertainment, and tech niches. On Twitter, brands can deliver personalized and informative tweets to hone their voices. 

If you’re on Twitter, you can keep an eye out for trending news and discussions related to your niche. This will allow you to tweet on trending topics, use trending hashtags and join active conversations. It is also an excellent platform for collaborating with influencers and celebrities to endorse your products or services and promote a lot of user-generated content. 

To encourage your followers to engage with your brands, you can run polls on Twitter and ask them to be a part of your brand’s necessary decision-making process. Tapping into trending and seasonal topics is one of the best ways to be ahead on Twitter. Moreover, you can run paid ads on Twitter to increase your reach more quickly and effectively.

10. LinkedIn 

Top Social Media Platform - Linkedin Profile

Launched In: 2003

CEO: Ryan Roslansky

Headquarters: Sunnyvale, California, United States

Monthly Active Users: 89.7 million

LinkedIn is an employment-oriented online networking site widely used by professionals worldwide. LinkedIn allows you to network with professionals from the same or different industries, share job insights, post job vacancies and much more. 

LinkedIn marketing works equally well for B2C and B2B companies. When on LinkedIn, create your company page and share all posts and updates. This will help people to follow your page easily and get regular updates. You need to share insightful information in your LinkedIn posts, such as your company growth report or sales report for a specific period and share them using relevant hashtags. 

LinkedIn advertising is a very advanced lead generation strategy. You can create targeted ads to show on LinkedIn to your preferred audience or send sponsored InMail to your prospective leads. You can also join relevant groups on LinkedIn or create one to connect with like-minded individuals and help your business reach more people.

Bonus: Facebook Messenger

Top Social Media Platform - Facebook Messenger

Facebook Messenger is very much a part of Facebook, but you have to download the Facebook Messenger app separately while browsing it on your mobile. We’ve mentioned Facebook Messenger separately because it provides a handful of extra features outside Facebook.

You can send direct messages to someone on the app with Facebook Messenger. This is something that you can use to your advantage. Facebook offers advertising campaigns that are specifically developed for Facebook Messenger.

With this feature, when someone clicks on your ad, they will be prompted to start a chat with your business page. Once someone reaches your page that way, you can take the conversation forward and try to convert them. This is a good option for businesses that work on a lead-generation model. 

Besides, you can also craft customized messages for your Facebook business page so that when someone reaches out to you, they get an automated reply. Such instant replies can build trust in people and encourage them to shop from you.  


Individuals of all ages are widely using social media. So, businesses need to be present on them. However, not every social media platform may help businesses with their marketing efforts. Therefore, choosing the best social media sites per your business goals and objectives is essential. 

Hopefully, this article has helped you zero down on the best social media platform for your business. Let us know your business’s social media mix in the comments.


Debunking Top 7 Social Media Marketing Myths of 2022

Social media is a great marketing channel for anybody who wants to promote their business online. With billions of people using social media worldwide, it’s one of the best places to hunt for business leads. However, like any other marketing channel, there are several myths about social media marketing. 

To unleash the full potential of social media, you must know to differentiate between facts and myths. It’s 2022, and the digital landscape is changing rapidly; if you don’t keep yourself updated with the latest trends and let go of redundant practices, it may hamper your marketing efforts.

So, without further ado, let’s deep dive into debunking the top seven social media marketing myths of 2022.

1. You Should be Omnipresent on Social Media

Social media presence is significant for a business’s success. However, it doesn’t mean you must be present on every social media platform. You should only focus on the platforms where most of your target audience is. Knowing what you want to achieve for your business through social media can help you shortlist the best platforms. 

When you’re only on those social media platforms that matter to your business the most, it saves you time, money, effort and resources. You also get to engage well with your audience and build stronger relationships. 

2. It’s Okay to Post the Same Content Across All Platforms

Ideally, repurposing one content for multiple platforms can save you time, but think logically, would you ever rant on Pinterest or share your vacation stories on LinkedIn? No, right? This is because the type of content that works on each platform varies greatly. 

Pinterest is more about sharing DIY images, inspiration posts and anything that speaks images. In contrast, LinkedIn is more of a professional networking platform where people are more interested in knowing what’s happening in your professional life than in your personal life. 

Therefore, if anybody tells you that you can create a single type of content on social media and publish it across all social media platforms, it is nothing more than a myth. You should first take the time to understand what type of content works best on each platform and then decide on the format. You should also customize the tone and emotion of the content according to the social media platform you’re writing for.

3. Hashtags Are a Must For Every Post 

It’s 2022, and hashtags are not as cool as they once were. Once hashtags thrived on Twitter and Instagram to promote content and help followers to reach them. Hashtags were meant for users to search and filter relevant content, but they became more cumbersome as people and brands started using the wrong hashtags for their posts. 

In addition, some spammers and bots target popular hashtags in irrelevant posts making it more difficult. Therefore, adding hashtags to every post in 2022 doesn’t serve the purpose it was meant to. So even if you use them, limit it to 2-3 hashtags per post and ensure they are relevant to your content. 

You should instead focus on creating fresh and interactive content on social media and try posting consistently to increase the engagement rate. Nothing works better than posting quality content on your business’s social media handles that are not limited to promoting your products and services.

4. Platforms Like TikTok and Snapchat Shouldn’t Be Taken Seriously

If you don’t know already, the world is quickly shifting to short videos because they’re entertaining and easy to follow. Everybody is busy watching or making videos on YouTube Shorts or Instagram Reels.

TikTok and Snapchat are two social media platforms that primarily let users create and share short videos and clips. Therefore, it’d be wrong to say that these channels are not profitable enough for businesses to market their products. 

These platforms can help you collaborate with influencers and promote products. In addition, you can also run branded ads on these platforms and get leads for your business, create sponsored lenses/filters, feature user-generated content, share behind-the-scenes stories and do much more.

5. Social Media is Only For the Young

If you run a business that is not exclusively for youths and think social media marketing is a waste, then you’re wrong. The pandemic has brought many people to social media, especially the older generation, who have recently started realizing the potential of different social media platforms. 

From helping people to find hospital beds to getting groceries and medicines delivered to remote corners of the world and spreading COVID awareness to everyone, social media has played an important role. So if you’re missing out on social media marketing, thinking it might not be the right place to market your business, you are doing it wrong.

Social media is one of the best platforms to connect and sell your products to people of all ages. It is also beneficial to foster good customer relationships and provide better assistance to queries and feedback. 

6. It’s Okay to Get Started on Social Media Without a Plan

Being casual about your social media is one of the biggest mistakes you can make if you are a brand. So you should start your journey with a plan to promote your business effectively. It means you should have a social media strategy and a dedicated team to execute it.

Without a proper plan, your content will not be conversion-focused, and you won’t be able to target the right audience. Therefore, it is important to create a proper content strategy to decide your target market, what topics to share, which audience to target and when to post your content on your social media platforms.

Some brands replicate what their competitors are doing, but it may not be the right solution for your business. Every business has different objectives, followers and needs; hence you should customize your social media marketing strategy accordingly

7. Social Media is Completely Free

Social media is free, and you can do many things on this platform without spending a penny. This is why small businesses should use social media to promote themselves. However, although social media is free, you need to spend a lot of time and effort creating and promoting content.

As your business grows and your competition gets fierce, organic content promotion may not always bring you the best results. This is when you need to invest in paid marketing efforts on social media, such as paid ads and sponsored posts. This will give you a significant boost in reach and visibility, which is nearly impossible to achieve through organic means. 

Wrapping Up

Setting an effective social media strategy is not an easy task. Researching and developing a solid one takes a lot of time and effort. Now that we have debunked these social media myths, you should better understand how social media marketing works. If you need help with social media marketing, contact us at SV Digital


9 Effective LinkedIn Marketing Strategies for B2B Businesses

LinkedIn is one of the most sought-after platforms for networking and growing your business. This social networking platform can be an invaluable part of your social media marketing strategy, especially if you are into B2B business. It helps you establish important connections, promote brand awareness, and generate valuable leads for your B2B business. 

LinkedIn networking isn’t limited to professionals like recruiters and job-seekers but can also be a great tool to grow your business. However, hard-selling on LinkedIn is not appreciated, so crafting an exclusive marketing strategy for this platform is essential.

In this post, we’ll explore some of the effective LinkedIn marketing strategies for B2B businesses and learn how they can be implemented correctly to help them grow. 

1. Turn Your Company Page Into a Lead Generation Page

If you want to generate leads from LinkedIn, you have to set the stage for capturing them since they won’t come to your B2B business automatically. The best way to do this is to turn your company page on the platform into a lead generation page. 

Generally, your company page on LinkedIn will contain basic information about your company and a link to your company website. You can structure your company page in such a way that it elicits a conversion action. This conversion action is a click-through to your website, either in your recent updates or company description. 

The first step is to choose an image for the LinkedIn page header that clearly tells what your business has to offer. The purpose of the header image is to generate interest in your prospective leads and get them to read more about your business.

Next, you need to create a compelling pitch about your business. The tone of the content should be conversational and engaging. For example, instead of telling how many offices you have opened in the last 12 months, you should focus on sharing how many businesses you have helped or what makes your B2B business different from your competitors. That’s the information your prospective leads may want to read.

The first two lines of your company description on the LinkedIn page should be a stunner because that’s what people can see when they land there without having to click “See More.” 

Turn Your Linkedin Company Page Into a Lead Generation Page

Finally, you must focus on making your recent updates section clickable and conversion-focused. Let’s be honest, the probability of people coming to your LinkedIn profile and going through all the information there is low, which is why you need to maintain an active and engaging feed. 

You have to post content that’s directly aimed at your target audience. For example, you can post blog updates, important links, media coverage news, infographics, case studies and more. Remember to add a call-to-action to every post to encourage click-through.

2. Develop a Showcase Page

Showcase Pages are a feature offered by LinkedIn where you can promote individual brands that are extensions of your company. Once you create a Showcase page, it will be listed under the “Affiliated Pages” of your main LinkedIn page. 

develop a showcase page in linkedin

Showcase pages are custom-made for B2B companies to help them generate leads. Although Showcase pages have the same posting options and analytics as your LinkedIn page, it still differs from the latter since your Showcase page gets a larger header image space, more above-the-fold posts and places to link back to your company page.

Showcase pages are a great way to capture more targeted leads for your business and spread the brand name further. To make your Showcase page powerful and effective, make it conversion-focused like your main company page and keep the page’s name short to avoid being truncated. 

3. Use Advanced Search

The above techniques mentioned in this post focus on getting your leads to your business, AKA inbound techniques. Now, we’ll see how to reach out to your leads on LinkedIn. The platform’s advanced search feature helps you identify the people you want to target for your business. 

To do this, go to LinkedIn’s header menu, click on the search people icon and choose the advanced option. In advanced people search, you can filter the search results by industry, location, current company, school, profile language, and more. 

use advanced search in linkedin

The bigger your personal network is, the better the chances of finding the right prospects for your business. Although LinkedIn’s advanced search includes the entire search network, the best leads will come from your connection at the first, second and third levels. 

4. Save Searches 

When you run a highly targeted search, you will want to save it. Saved searches help you to maintain progress in your prospect hunting. From your advanced search, look for the saved search option in the upper right corner of the page. 

save searches in linkedin

You can create up to three saved searches for free on LinkedIn. When doing so, you also set up alerts for each search criteria. This is a great way to find prospective B2B leads for your business at a granular level and market your products to them.

5. Claim Your Custom URL

Every business should ensure that its LinkedIn page URL is customized to include its business name. This is especially important for B2B businesses where your prospectus might want to know more about your business before getting into any business conversation. By ensuring that your LinkedIn page URL has your business name, you make it easier for other businesses to find you and do their own research about your business.

6. Search Groups

Another great way to find B2B leads for your business is to search for groups. With more than 20,0000 LinkedIn groups present at the moment, you are sure to find multiple groups in your niche. All you need to do is find them, join and maintain a certain activity level in these groups to nurture leads.

You can simply perform a group search on the platform. Group searches do not have elaborate filters as people or company searches, but you can still filter groups based on language, category and relationship level.

When you look for groups, ensure that it is highly relevant to your target audience and are active in nature. LinkedIn ranks groups as per their activity level, so you can see the activity level of each group before you decide to join them. You can select groups that say “Very Active.”

search for groups in linkedin

Another critical factor to consider while joining LinkedIn groups is the group size. Since LinkedIn allows you to be a part of 50 groups, it is wise to go for medium-sized groups and avoid those with very few or huge members to avoid not being noticed.

7. Start Your Own Groups

LinkedIn groups offer a plethora of networking opportunities. If you want to unleash more incredible benefits from LinkedIn groups, create one yourself. When you become the owner and moderator of an active group, you gain recognition in the industry. 

To create a group, go to the “Groups” section in the sidebar, click on “See All,” and “Create a New Group.” Then, add the necessary details and invite people who can be potential business leads to join and interact there. 

8. Publish Content 

LinkedIn offers a professional content publishing platform called Pulse, where industry leaders and business experts can share news, insights and other important information. When you publish content on Pulse, everyone in your network will be notified, and it is possible to share the content you publish on Pulse to other social media platforms too. You can also publish content on Pulse as an individual or a company. 

By creating quality content, you can raise awareness about your business and establish your authority as a thought leader in your industry. Since LinkedIn Pulse puts forth your content within your network, it is an effective inbound marketing strategy to draw user attention to what you offer and boost the chances of generating leads for your B2B businesses. 

9. LinkedIn Ads For Lead Generation

You can boost your LinkedIn performance by buying ads. The LinkedIn pre-filled lead generation form can help you collect quality leads for your B2B business by displaying your ads only to your preferred audience. The ads you can buy on LinkedIn include sponsored content, where you can boost the visibility of your post much more than what you could’ve boosted organically.  

You can run LinkedIn text ads where your company ads appear on various LinkedIn pages, profile pages, search results pages and group pages. You can also try sponsored InMail to send personalized messages to people on LinkedIn.


LinkedIn offers a massive opportunity for B2B business marketing. However, lacking the proper knowledge about the platform could restrict you from utilizing its potential to your advantage. So, when you’re on LinkedIn next, try exploring the features explained here to drive leads for your B2B business. 


13 Most Interactive & Engaging Web Design Trends

Web designing is a constantly evolving field. Over the years, web designing has become more than just a means to declutter your website and make it appear professional. With technological advancements, the field of web design has seen immersive and groundbreaking design trends that have fueled the success of several websites. 

Initially, web design used to focus on the user experience for desktop browsers, but in recent years, it has shifted its focus to mobile and tablet browsers since most users browse websites from these devices. A good web design should not only please the eyes but also reflect a brand’s values and promotes easy accessibility and seamless navigation.

If you’re looking to design a successful website, you must be familiar with these 13 latest web design trends in 2022.

1. Complex Gradients

web design trends: complex gradients

Gradients are color transitions where one color blends into another. Gradients can come in monotone, duotone or multicolor. Complex gradients aren’t exactly a fresh design trend, but they are regularly used in web designing to add depth to flat designs. 

Gradient designs made a remarkable comeback in 2018 with Instagram’s gradient logo, and since then, it has been setting up a new creative benchmark. Gradients can create an illusion of movement while keeping the overall design of a page minimal. They are versatile and can be part of any design element, from logos to texts and more. 

There are many gradient generator tools that you can use to decide on the color scheme or take the help of the Adobe Color Wheel to pick shades that match the vibe of the web page. 

2. Scrollytelling 

web design trends: scrollytelling

Scrollytelling is also known as narrative visualization. It is a series of visual elements woven together and arranged chronologically to present a story or message to the visitors. Just like you’d read a book at your own pace, this web design trend allows you to navigate through a website and control the flow of information as per your choice. 

Scrollytelling allows transition between different visual and styling elements such as alternate texts, animated effects, interactive background and sizing changes. These visual effects captivate the users and keep them engaged until the end. This design trend is apt for long-form journalism, brand storytelling and product pages. 

Scroll-based interaction is simple and spares the readers from second-guessing what to click, swipe or press to read the entire content. The dynamic interplay of text, images, videos and sound gives Scrollytelling content an engaging flavor. 

In addition to the conventional and intuitive vertical navigation, Scrollytelling also works wonders on a side scroll layout. This is especially useful to showcase portfolios, online galleries, catalogs, images and more. 

3. Neo-Brutalism

web design trends: neo brutalism

Neo-brutalism is inspired by brutalism, an architectural movement of the 50s that emphasized raw and exposed materials. Digital brutalism is characterized by plain backgrounds, asymmetric page layouts, untreated images and default computer fonts. But in 2022, digital brutalism has transformed into a less extreme version known as neo-brutalism. 

This style incorporates the essence of digital brutalism and pairs it with minimalism resulting in something substantial, bold and striking. Neo-brutalism brings much relief from the traditional layout concepts and plays around with super-high contrasts, purposefully clashing colors and quirky typography.

Neo-brutalism is an apparent yet subtle rebellion against the standard norms of web designing. It is one of the best approaches to a great user experience, mainly because it breaks the monotony of standard design practices. This design trend is apt for brands that want their products to amuse or entertain users and stand out from the rest. It is also a fantastic trend to be adapted by art and design sites that want to break the monotony.

4. Memphis Design 

web design trends: memphis design

Memphis design is a web design trend that originated in the 80s but is making a comeback in 2022. Bright colored shapes and lines characterize it. This design combines circles and triangles with black and white graphic patterns. Alternatively, scattered shapes can be directly placed behind the subject, creating a burst of abstract colors.

Memphis is more than just a design trend; it challenges the norm and signifies uniqueness and creativity. It encourages boldness in design and reminds us how whimsical elements can bring a great sense of styling to your web pages. Designers who don’t want to use flashy graphics in their entire design can opt for miniature Memphis design, where a small dose of the design trend can add the much-needed kick to the overall look and feel of a webpage.

5. Visible Borders

web design trends: visible borders

Although websites are designed on a strict grid and arranged together seamlessly with the code, they are made to look natural by omitting those grids and borders to create an impression that they are neatly floating in space. However, when left visible, borders can create a clear-cut layout and separate different sections of the page. This helps in an easy browsing experience.

Adding simple borders and frames to your web page can distinguish one section from another and make room for more content without the clutter. It also saves users the guesswork of where to head next on a web page. 

2022 is all about implementing visible borders as a part of the latest web design trends. The line weight is something graphic designers can play with to match the theme of the page. Fine lines reflect a minimalist and sophisticated vibe, while chunkier borders are playful and unconventional. Both thick and thin borders complement muted color palettes and bold typefaces. 

6. Handmade Graphics 

web design trends: handmade graphics

As 2022 brings you a host of technologically-advanced design trends, it’s easy to miss out on the sense of personality you can achieve with handmade graphics. DIY graphics are rising as brands try to incorporate relatable interfaces into their websites. 

Handmade graphics can include doodles, hand-painted sketches, handmade cutouts and more. This web design trend is meant to bridge the gap between digital and traditional designs and offer a real-world experience to the users. 

Handmade graphic design works well with websites selling eco-friendly products, sites running environmental-friendly campaigns, and those offering innovative products and services. Imperfect hand-crafted designs can bring much-needed change from vector illustrations and add a sense of organic human touch to your web pages. 

7. Maximalism

web design trends: maximalism

Maximalism believes in “the more, the merrier.” The motto of a maximalist design is to put in as many elements as you can into a page plus something extra. Flashy texts, bold images, bursts of colors and anything that speaks extravaganza in web designing can be incorporated into the realm of maximalism. 

While maximalism can be an easy pass for most designers due to an overwhelming amount of elements added together, it can be an approachable design trend for those who can correctly tune and refine different page elements to create harmony. 

Maximalism welcomes not only a bold and contrasting mix of colors but also typography styles. In contrast to minimalism, it plays around with the complexity of design elements by experimenting with layering, clashing patterns and more, leaving a greater scope of spontaneity, which makes this design trend a hit among youth culture like fashion brands, teen magazines, photography agencies, etc.

8. Typographic Hero Image

web design trends: typographic hero image

If you believe in the saying- first impression is the last impression, this design trend of 2022 is sure to impress you! The top part of a page, known as the “hero” section, is a crucial part of your web page. It is the first thing your visitors see, and if it fails to impress them, there is less probability of them scrolling down further to explore the rest of the page. 

In the last few years, the hero section of a page mainly consisted of eye-catching images. However, this year, it’s different. The hero section in 2022 is all about oversized typography. Usage of big, bold and thick typography in single solid colors sans images and videos is the trend now. They can quickly grab attention and are a style that can blend well with other design elements.

The typographic hero image showcases how creative typography can work as a standalone design element and present essential messages in a captivating way. This style can work wonders for news portals to highlight the top news of the day or any breaking news headline.

9. Off-the-Grid

web design trends: off-the-grid

A grid is one of the most important tools for a designer. It helps you decide the placement of your texts, images, animations and videos on a page. Thankfully, with lots of experimentation happening in web design, designers are now challenging conventional design theories.

Going off the grid is unconventional yet a welcome move from the known website layouts. Off-the-grid designs can bring life to a web page when combined with large typographic, dim-lit images, soft color transitions and a hint of minimalism. Off-grid layouts allow designers to develop unique yet engaging page arrangements and allow businesses to distinguish themselves from their competitors. This design trend works well for fashion, photography, and art businesses.

A distinct styling element of off-grid design is making page elements overlap. If you are not confident about the overlapping designs, you can break your page elements into containers. These are grids of different sizes containing different elements such as texts, images and videos and organized in blocks throughout the page. However, when experimenting with off-grid designing, it is essential to mind the whitespace to emphasize important elements of the page.

10. Imagery Multilayers

web design trends: imagery multilayers

For the last few years, designers have focused mostly on minimalistic designs that promote clean interfaces. Working with visually complex designs is something that many designers avoid to make web pages more receptive to users. However, it is good to see some designers breaking the norm and stepping up their designing game by taking up complex elements and playing around with them. One such example is the use of imagery multilayers. 

Imagery multilayering is the usage of images in different layers. These images tend to be wide-angled and easy to understand to set the context of the page’s content. The right combination of photos, illustrations and animations can offer a visually cohesive experience to the users and get them to spend more time on a website. The imagery multilayer design is ideal for sites that want to put out plenty of information in a limited space. 

However, you must be careful about choosing visuals for this web design trend. Images that can fade easily without losing their essence can be utilized for multilayering. You also need to avoid clutter by trying not to assimilate several images together in layers. Imagery multilayer as a web design trend will work well for an array of businesses when used thoughtfully. 

11. Subtle Parallax Effect

The Parallax effect as a web design trend has been around for a while. In the Parallax effect, the website foreground moves faster than its background, creating a 3D effect and offering an immersive browsing experience to the users. However, the classic Parallax effect had seen a slow death a few years after its inception, especially when designers began to overuse it in not-so-good ways. Sites, where the parallax effect was executed, saw poor website usability paired with the slow website loading speed and endless scrolling.

So what makes it worth mentioning in 2022? Well, this year, we get to see a toned-down version of the parallax effect being used by many designers. There is less usage of heavy design elements that make sites slow and hard to scroll, and there is more focus on simplicity. 

Modern parallax focuses on smoother transitions which make it appear that an image gently glides onto another. Another way to utilize this trend is to divide an entire page into 3-5 sections and run the parallax effect in sync with the reveal scrolling effect for a fantastic browsing experience. There are plenty of other ways to use the subtle parallax effect alone or in combination with other web design trends. The actual usability will depend on the web page you are working on and its contents. 

12. Web-based Scavenger Hunts 

web design trends: web-based scavenger hunts 

Scavenger hunts for web work best for contest pages and game-based websites. It can be used to unveil a product launch, a new video release or to make an exciting announcement. Using this design trend, you can daisy-chain different pages and add password protection that will stop visitors from accessing other website pages until they solve a problem or answer a question on the existing page.

Several creative ways exist to set a scavenger hunt and reveal prompts to help users move from start to finish. You can use the power of web design to create an engaging scavenger hunt. You can play around with word-based riddles, decode a cipher or ask users to find hidden clues or clickable elements on a page. You must provide subtle hints and workarounds to help them find the answers.

13. Glassmorphism

web design trends: glassmorphism

Glassmorphism is a technique where you combine blur effect with transparency to impart a frosted glass-like texture to the web design. Glassmorphism is a relatively new web design technique that saw a rise in 2020. It works by creating a veiled layer of transparency that is achieved through a mix of opacity, layering and blur value. 

Blurring is the critical aspect of glassmorphism and is tricky to get right. The background image in glassmorphism should appear as if it is being viewed through an out-of-focus lens. If you make the blurring effect too light, there is a chance that the background image can bleed through. For a safe bet, adding borders around the elements of glassmorphism can help add definition.

The background color also plays a vital role in determining how the glassmorphism effect can turn out. Background colors can’t be too simple and dull, or the effect won’t be visible. Vibrant colors can bring out the essence of glassmorphism by creating a contrast that makes the effect stand out. Glassmorphism is a versatile web design trend that any website can adapt.


Web designing is fascinating, with new trends being introduced now and then. While every web design trend may not gain popularity, each is a humble attempt to break the conventional design styles or modify them to bring a unique and noteworthy experience for the audience. How you incorporate them into a website depends on your creative outlook and the type of website you are designing. 

Which web design trends do you think will sustain in the long run, and which trend will fade away with time? Let us know in the comments. 


phone whatsapp
Phone Call Us
Whatsapp Whatsapp