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15 Ways Creators Use YouTube Studio To Publish Content

YT Studio, short for YouTube Studio, is a platform for content creators where they can manage their YouTube content and channels more efficiently.

YouTube Studio is a powerhouse of valuable tools and features that help users create their day-to-day content on the platform.

Creators can also access video analytics and community panels, which allow them to track performance and monitor comments on their channels.

You can access YouTube Studio from If you log in to your YouTube account, you can click on your profile picture menu in the top-right corner and select YouTube Studio from the dropdown menu.

If you are a content creator on YouTube, YouTube Studio is a must-have tool. You can also use this platform on your mobile device through the YouTube Studio app.

As a video content creator, you will spend most of your time on YouTube Studio. So, why not try exploring and understanding some of YouTube Studio’s best features and functionalities and put them to good use?

Let’s find out what it has to offer you.

YouTube Creator Studio

1. Manage Multiple YouTube Accounts Easily

YouTube Studio allows you to manage multiple YouTube accounts in a single place and seamlessly swap from one to another with a click.

You can also swap your Google accounts anytime if your YouTube channels happen to be on different accounts. However, YouTube allows you to have multiple channels for a single account as well.

If you have a team and run multiple YouTube channels, you can create a YouTube brand account. With this, you can add multiple users called managers to access the content on your channels.

2. Check Real-Time Channel Analytics

YouTube Studio gives access to your real-time channel analytics and measures the performance of your video content. Go to the platform dashboard’s bottom-right corner and select Go to Channel Analytics to use the YouTube Analytics tool.

The Analytics page gives you detailed information about your video’s performance metrics such as views, subscriber count, reach, demographics and view time.

For a more detailed report, click on the advanced setting option to understand more about storytelling analytics. Using the Compare To option, you can also compare your video performance based on one another or per year.

3. Upload Videos on YouTube

The best way to upload videos on YouTube is through YouTube Studio. You can also opt to upload videos through the YouTube mobile app, but nothing beats YouTube Studio in terms of flexibility.

To upload a video using the platform, go to the dashboard’s top-right corner, click on Create and click on “Select file” to upload the video. Please note that you can upload videos on YouTube Studio on a computer only.

4. Edit Videos

If you don’t have the budget to hire professional video editors, don’t worry! YouTube Studio comes with a video editor that you can use for advanced video editing.

Before you edit any video, the best way to avoid publishing it halfway through is to make your raw file private, which you can choose from the visibility option.

If you want to edit a video from your listed video, you can click on the Editor option in the left-hand corner of your screen to begin editing.

5. Draft Videos

On YouTube Studio, you can create videos to be edited later. Once you upload a video, it automatically goes into drafts. So, if you want to edit it later, just close the upload page and come back when you want to edit.

6. Schedule to Publish Uploaded Video

YouTube Studio lets you schedule an uploaded video to be published later. When you reach the visibility stage in the publishing process, you will be able to set the scheduled publishing time for your video.

7. Manage Your Channels Better By Adding Admins

Managing your YouTube channels can get difficult if you handle it single-handedly. Thankfully, with YouTube Studio, you can add more people and assign them roles to manage your channel.

You can grant permission to other users by navigating to Permissions in the Studio settings, clicking on Manage Permissions, then authenticating your account and clicking on the Plus button to invite a user.

8. Create & Manage Playlists

Playlists allow you to manage your channel content better. You can create different playlists with distinct names, which can help people understand the playlist’s theme better. Go to the left corner menu in YouTube Studio and select Playlist to create a playlist. Then select New Playlist.

9. Manage Your Video Comments

There are many ways to manage viewer comments on YouTube Studio. For example, you may choose what your audience can say in comments, hold them for moderation or disable comments altogether. Go to the Community option in your YouTube Studio settings, choose from Automated filters and Default option to set your preference.

10. Create & Add Subtitles to Videos

If you think your videos need translation, you can add subtitles to the video descriptions on YouTube Studio. You will get the Subtitle option in the first step of your video upload.

Click on More Options, select your video language, and upload the subtitle file from your computer to access the option.

11. Make YouTube Channel Private

Before you make your YouTube channel public, it is wise to upload some videos to it so that your audience will have something to watch. Make sure your channel is private, and then upload a couple of videos.

You can access this option from YouTube Studio as well. Go to Settings>Channel>Advanced Setting>Remove YouTube Content, and you will then get the option to remove or hide your channel from the public.

12. Take Advantage of the Creator Insider Program

You can stay updated with the latest features and functionality of YouTube Studio and YouTube with the Creator Insider program. Check this section frequently if you want to learn about all the latest developments available to creators on the platform.

13. Turn Video Ads On & Off in the YouTube Studio App

If you are in the YouTube partner program and your video meets the platform’s advertising requirements, you can earn money through video ads. Open the YouTube Studio App; from the bottom menu, choose Content, and select the video you want to turn on or off ads for.

Click on Edit and tap the Monetization ($) tab. Select ON to choose the type of ad you want to run or select OFF to turn off video ads.

14. Mobile Monetization Appeal

YouTube Studio app features a mobile monetization appeal feature making it convenient for creators to appeal to monetization decisions made by YouTube with which they disagree. Creators can go to the Content tab in the app, find the video with limited monetization, tap on the $ icon and choose Request Review.

Once the review is requested, a policy specialist will analyze the video and change the video’s monetization status if applicable.

15. Search Filter for Comments

As creators receive an overwhelming number of comments, it gets very tedious to filter and reply to comments. Therefore, the YouTube Studio app comes with an option to filter comments.

This feature can be accessed by clicking on Comments at the navigation bar’s bottom. The following filters can be used to search through the comments.

  • Response status: Has this comment been responded to?
  • Member status: Is the commenter a channel member?
  • Search: Do any comments contain a specific word the creators want to search for?
  • Contains question: Does the comment contain a question?
  • Subscriber count: Does the commenter have at least a certain number of subs?
  • Subscriber status: Is the commenter publicly subscribed to the channel?

Have you tried creating videos on YouTube with YouTube Studio? How was your experience? Let us know in the comments.

13 Best Google Ads Bidding Strategies to Follow in 2022

The secret to bringing down your ad cost lies in choosing a suitable ad bidding type and implementing the right strategy to adjust bids. If you make the right moves, it can boost your campaign performance and increase conversions.

Think of it as baking a cake. You must have the ingredients, quantity, mix and baking temperature right to get the desired outcome. A slight miscalculation can alter the taste or make it inedible.

Depending on your campaign goal, Google ads give you many ways to bid for your ad. Some advertisers focus on getting more clicks or impressions while others seek more views or conversions.

For example, if you want more people to visit your site, you should focus on getting more clicks on your ad. However, if your target is to spread brand awareness, you should bid for more impressions instead of clicks.

But this is just the tip of the iceberg. With Google offering a multitude of bidding options, it can become quite a task to decide which bidding strategy works best for your ad campaigns. In this post, you’ll learn some of the best Google ads bidding strategies to follow in 2022.

1. Target Cost Per Acquisition

Target Cost Per Acquisition (CPA) is a bidding strategy best suited for optimizing conversions. It is the amount you are willing to spend to acquire one customer. If the conversion is your primary goal of a campaign, choosing Target CPA bidding will help you try to convert users at a specific acquisition cost.

If you choose this approach, Google Ads will automatically set your bids on each campaign based on the CPA. The conversion cost can be more or less to align with your acquisition costs.

2. Target Return on Ad Spend (ROAS)

Target ROAS is a bidding strategy where Google Ads will set your bids to maximize conversion value based on the return you want to target from your ad spend. ROAS is a percentage-based value calculated as:
Sales/ Ad Spend X 100%= Target ROAS

3. Maximize Conversions

Maximize conversions is a simple bidding strategy that Google Ads offers. Depending on the daily budget you set, Google will automatically run the bidding for you to get you the maximum conversion for the money spent. Remember to check your ROI at the end of the campaign to see if maximizing conversions leads to profitable sales.

4. Maximize Conversion Value

Maximize Conversion Value is a fairly new bidding strategy introduced by Google Ads. It works like ROAS, except you don’t have to set a target ROI and let the algorithm maximize your ad spend to the best of its ability.

5. Enhanced Cost Per Click (ECPC)

Enhanced Cost Per Click is a unique blend of manual and smart bidding. You can set the basic CPC for your keywords and ad groups and get the algorithm to optimize them. Google can increase or decrease your bid amount based on the potential of driving sales. Bids will try to average out at your maximum CPC settings.

If a search is very competitive and the CPCs are extremely high, Google may lower your bid to cost less due to less chance of converting. This bidding is available both on Search and Display networks.

6. Maximize Clicks

Maximize clicks is an automatic bidding strategy based on your max daily budget. In this bidding strategy, Google will try driving as many clicks as possible with your daily budget. This strategy isn’t ideal for driving sales or conversions as it doesn’t consider the traffic quality or relevance.

Therefore, Maximize Clicks works best when you have a limited budget or limited keyword search volume for your campaigns.

7. Manual CPC Bidding

If you want more control over your bidding strategy, manual CPC bidding might be the right one for you. However, it also means that you must spend more time monitoring costs and adjusting them, which is tricky if you aren’t well versed with Google Ads.

In manual CPC, you set bids for different ad groups or keywords on your own. You can adjust budgets by removing or adding money from campaigns depending on whether a search term is more profitable than others.

8. Cost Per Thousand Impressions (CPM)

Cost Per Thousand Impressions (CPM) is a bidding strategy based on impressions and applies to display networks and YouTube ads only. CPM cannot be a bidding strategy for Google search network ads.

9. Cost Per Thousand Viewable Impressions (vCPM)

vCPM is a manual bidding strategy best suited for brand awareness campaigns. Just like CPM, this one is also reserved for Display Network and YouTube Ads. You set your maximum costs in this bidding type on a viewable 1000 impressions.

A viewable impression is considered after a video is played on YouTube for 2 seconds or a display ad is shown for 1 second on the Display Network.

10. Cost Per View Bidding (CPV)

Cost Per View Bidding (CPV) is only meant for video advertising on Google Ads or YouTube ads. You pay for views or interactions on your video with CPV bidding. YouTube interactions may include CTA clicks, cards, companion banners or overlay clicks.

A view is determined by the duration someone watches your ad. A view is counted when someone watches your ad for at least 30 seconds or the full ad when it is less than 30 seconds or whenever they interact with your ad.

11. Target Impression Share Bidding

Target Impression Share is a bidding strategy introduced by Google in 2018. The strategy is centered around improving brand awareness and helping you reach maximum people. Target Impression Share is mainly used for your branded search campaigns and a limited number of key search terms for your brand.

12. Target Cost Per Thousand Impressions (tCPM)

Using this bidding strategy, you can set how much you want to pay on average per thousand views on your video ad. It is an automated strategy where Google adjusts your bid to optimize how many impressions your ad receives. Some impressions may cost more or less than your target cost; however, Google will try to keep your average at or below the target.

13. Portfolio Bidding

Portfolio bidding combines smart bidding, CPC and visibility bidding strategies. Using this strategy, you can group multiple campaigns, ad groups, and keywords based on your marketing goals. You can store, manage and track Portfolio bids in your shared library.

If you are a Google Ads expert, you must have used many of the above Google ads bidding strategies in your campaigns. Do you favor manual or automated bidding? Which bidding strategy do you think is more effective for your business? Let us know in the comments.

19 Social Media KPIs You Should Be Tracking

Most businesses today cannot function without a social media department. Social media acts as an important link between businesses and their customers. It helps businesses market their products and services, generate business leads, engage with the target audience and get their feedback.

Every business with an active social media presence is run by a team of social media experts responsible for generating creative ideas for social media posts, writing and posting them across different social media platforms, tracking user engagement over time and analyzing audience behavior and demographics.

But how do you know if your current social media marketing strategy effectively brings ROI for your business? That’s when you need KPIs for your social media strategy. KPI or Key Performance Indicator evaluates performance for a definite objective over a specific period.

Measuring social media KPIs can help you understand if the performance of your social media department is satisfactory enough to meet your business objectives. Remember that your social media KPIs can vary campaign-to-campaign or depend on the social media platform. This will help you to create SMART goals for your team to achieve.

Specific: Be specific about your goals. Do you want to increase your Facebook follower count by 15% next month, or do you want to increase the click-through rate for a specific landing page by 25% in the next three months?

Measurable: Ensure that your goals are measurable. If you aim to increase your Facebook followers by 15% in a month, you should be able to track the progress every week to get an idea of whether you are close to reaching your target number by the end of the month.

Achievable: Set your goals within an achievable limit. Do you wish to achieve 5X Twitter followers in a month? Plan something realistic; how about increasing your Twitter followers by 50% in six months?

Relevant: Ensure that your social media KPIs fulfill the larger goals of your business.

Timely: The timeframe that you should set to achieve a particular KPI.

SMART KPIs will help your social media marketing team commit to the goals and work consistently to achieve them. Different social media metrics could be relevant to your business in one way or another. Try sorting KPIs into these broad categories to ensure that your KPIs align with your company’s overall goals and objectives.

Reach KPIs

Reach KPIs

Reach KPI measures the number of users who come across your social channels. Reach and engagement is different; therefore, the reach KPI will measure users who passively interact with your channel. Reach is a quantitative measurement that measures your existing and potential audience, brand awareness and growth.

1. Impressions

This measures the number of times your social post was visible to someone’s timeline or feed. It doesn’t necessarily mean that the people who viewed your post have also read it.

2. Follower Count

It measures the number of followers your social channel has at a given time.

3. Audience Growth Rate

Audience growth rate measures how follower count changes over time. Given below is a simple formula to measure the audience growth rate percentage:

New followers/ Total followers X 100 = Growth Rate Percentage

4. Reach

Reach measures the number of people who have seen your post since it has gone live. Here’s how to calculate your reach percentage:

Post View/ Total followers X 100 = Post Reach Percentage

5. Potential Reach 

This is the measure of the number of people who could see your post over a period of time. Say, if a follower shares your post within their network, then the potential reach for that post could be anywhere from 2% to 5%. Here’s how to calculate it:

Total number of mentions X Followers of account that mentions you= Potential Reach

6. Social Share of Voice

This metric measures the number of people who mention your brand compared to those who mention your competitors. The percentage of social share of voice can be calculated as:

Total number of mentions of your brand/ Total mentions (Your mentions + Competitor mentions) X 100= Social Share of Voice percentage.

Social Media Engagement KPIs

Social Media Engagement KPIs

KPIs for social media engagement measure your interaction quality with your social media followers. It analyzes whether the audience is willing to listen to what you have to say and interact to connect with your brand.


The number of times your social media followers interact with your social posts by clicking on the like button.


It measures the number of times your followers comment on your social posts.

9. Applause Rate

Applause rate considers positive interactions with your social audiences like saves, retweets, and other positive interactions. This is how to calculate the applause rate:

Total Approval actions/ Total Followers X 100= Applause Rate Percentage.

10. Average Engagement Rate 

This metric measures how engaging your social posts are to the audience on average. The metric is calculated by dividing all kinds of engagements a post receives, such as the likes, comments, shares, saves, etc., by the total number of followers on your social channel.

Likes+Comments+Shares/ Followers X 100= Average Engagement Rate Percentage.

11. Amplification Rate 

Amplification Rate measures the rate of followers who share your content with their own followers. A high amount of retweets, reshares, and repins indicate that your followers want to be associated with your brand. Here’s how to calculate the amplification rate percentage:

Total Post Shares/ Total Followers X 100= Amplification Rate Percentage

Conversion KPIs

Conversion KPIs measure the number of social interactions that turn into website visits, purchases, sign-ups or other desired actions. Conversion metrics show the effectiveness of your social media strategies and whether it brings the desired results.

12. Conversion Rate

Conversion rate measures the number of users who perform the desired actions outlined in your social media call-to-action (CTA) compared to the total number of clicks on that given post. CTAs can vary from visiting a landing page, subscribing to a mailing list, making a purchase, etc. A high conversion rate signifies that your social post is valuable enough to make your audience act. Here is how to calculate it:

Conversion/ Total Clicks X 100= CTR Percentage.

13. Click-Through Rate (CTR)

CTR measures the percentage of people who viewed your post and clicked on the CTA it had. It measures whether your content is effective enough to motivate your audience to act. CTR can be calculated as:

Total Clicks/ Total Impressions X 100= CTR Percentage.

14. Bounce Rate

Bounce rate measures the number of people who clicked on a link in your social post but left without taking any action. A high bounce rate signifies that your content is not engaging enough to keep your audience hooked on your content.

15. Cost Per Click (CPC)

Cost per click (CPC) is the amount you pay per click to social media platforms like Facebook, Instagram or Twitter when people click on your sponsored social post. You need to track CPC to determine if the amount you are spending is worth the investment. You can calculate it using:

Total Ad Spend/ Total Measured Click X 1000= CPC

16. Cost Per Thousand Impressions (CPM)

CPM is the amount paid every time 1000 people come across your sponsored social post. Here’s how you can calculate it:

Total Ad Spend/ Total Ad Impressions X 1000= Cost Per Thousand

Customer Satisfaction KPIs

Customer Satisfaction KPIs measure how customers perceive your brand. Their attitude of interaction with your business on social media is direct feedback for your business.

17. Customer Testimonials

Customer testimonials are the reviews posted by your customers on social media channels and Google My Business to express how they feel about your products and services. Ratings are also effective in determining how customers feel about your business.

18. Customer Satisfaction Score (CSat)

This metric measures how happy and satisfied your customers are with your products. This data can be gathered through polls and surveys on social media platforms.

19. Net Promoter Score (NPS)

This is the metric used to measure your customer’s brand loyalty. You can measure this by surveying your social channel, asking,” how likely would you recommend this product to your friends?” Allow the respondents to answer between “Very likely,” “Likely,” and “Unlikely.”

Once you have set your social media KPIs, it is time to track them using built-in analytics features on different social media platforms. These metrics are free and easy to use. All major social media platforms like Facebook, Twitter, Instagram, and YouTube have basic analytics that allows you to track your performance.

If you want to compile social analytics from different platforms into a single and comprehensive report, you might consider using professional social media management tools or platforms.

Let us know which KPIs are your primary choice for tracking your social media performance in the comments section.

Why SEO is More Important in Post-COVID Recovery

The Covid Pandemic taught a lot of businesses that having a solid online presence is the key to managing a successful brand during a troubling time. The power of SEO and social media has become clear and is a much-needed tool for any business. 

Many brands either shut down or gained traction during the pandemic, and the evidence of it is seen in the post-pandemic environment of the business world. But brands should not dwell on what has already happened, and the pandemic is the past. 

Brands should now look at ways to secure a lucrative position in the digital space. The online world has many possibilities and is yet to be tapped into by many brands. SEO allows businesses to be seen and found through the assistance of powerful search engines like Google. SEO is an essential form of digital marketing and is highly viable in the digital space.

The habits of consumers during the pandemic have stayed the same even in the post-pandemic era. Online searches and shopping still reign supreme, which should be highlighted in brand strategies. While some businesses might still have numerous storefronts, SEO allows brands to reach consumers from your geographical area and beyond. You no longer have to be limited to your area code. 

In the post-pandemic environment, consumers still depend on online deliveries, which makes it detrimental for brands to be spotlighted in the digital space. With numerous brands competing with each other to be seen on SERP (search engine result pages), having more resources to spend is not enough to acquire the top spot. 

This is why your brand’s web pages need to be optimized so search engines can rank your site high on SERP and consumers can start being directed towards product and purchase pages. The importance of SEO should never be undervalued in the digital space. 

That is the primary function of SEO, but there are many more reasons why every brand should invest in SEO capabilities in the post covid era.

Some of these reasons are:

1. Consistent SEO Effort is the Key to Success

With any marketing strategy, consistency is always the key to ensuring a successful endeavor, which is no different for SEO. It would be best if you kept your efforts continuous when dealing with the SEO capabilities of a brand’s web pages. 

If you venture down the SEO route, you must be fully committed to it. SEO is not a method by which you can drop off in the middle and expect good results. Instead, you need to constantly monitor and adjust content and functionality to fit the requirements of search engines. 

SEO ensures all platforms are consistent. Consumers appreciate consistency when researching a brand or business. When you decide to undertake SEO for your business, it drives you to achieve the same level of effectiveness on all platforms. 

An effective SEO strategy will ensure your company information is up to date and that consumers are not confused when they come across your brand on any platform.

SEO practices keep you and your brands in check regarding your short and long-term goals. At the same time, it is assumed that SEO only procures medium to long-term results. However, you can still mark goals that you want to achieve in terms of the progress of the SEO functionality of your web pages. 

For example, your short-term goals could be to refresh your content or add more information to your product and contact information pages. Long-term goals could be to achieve the number one spot on search engines and have a certain number of consumers visit your website daily. Incorporating white hat SEO into your strategy will help you balance these goals, making them achievable and effective for your business.

2. Quality Content Improves Ranking

Quality content improves ranking

Content will forever be king, so brands need to update the content they are putting out. When you involve SEO in your business strategy, you must be on top of topical events and be informed about what consumers are attracted to. 

This means that research should be done about the needs and wants of your ideal audience. Old and outdated content on brand accounts needs to be refreshed or removed. While new, more relatable content needs to be spread through platforms. 

SEO techniques assist businesses in checking the content they publish and keeping the quality and relatability of the content high. In the post covid era, content is readily available on any platform and from any brand, so being effective with your content will make the difference and give you the competitive edge you need. 

3. Local SEO Improves Brand Visibility

While getting visibility on search engines is vital, being found locally is essential. SEO allows you to be found by consumers close to you who are most likely to visit your storefronts. An effective local SEO strategy will ensure that your brand’s web pages pop up whenever a consumer looks for specific keywords. 

Being well-known in your surrounding areas is just as crucial as being well-known in the digital space. The aim for any business using SEO is to appear in the top results on search engines to have a real effect on consumer decision-making. 

4. Voice Search Helps You Reach a Wider Audience

It has been observed that more and more consumers are turning to voice search queries to find what they are looking for. This includes information about products, services, brands and solutions to everyday problems. The advancement to voice-activated technology like Google Home and Amazon Echo complimented the use of voice search queries. This means that brands now need to cater to this segment of consumers. SEO for a brand will now have to ensure that their business pops up for written as well as voice searches.

 Since the number of people that use voice search queries is increasing, missing out on this marketing opportunity would not be advised. So if you are putting together an SEO strategy, include voice search optimizations to help your brand grab the attention of every ideal customer regardless of their form of search queries. SEO will also ensure that your brand’s web pages pop up first on the top spots of voice search result pages.

5. Image and Video Optimization Boosts SEO Effectiveness

Search engine optimization techniques help brand websites rank higher on search engines, increasing brand visibility. But search engine crawlers don’t only scan content on brand websites. They also consider the images and videos you post on your web pages. These search engine crawlers are known to analyze and deduce whether images or videos match the search engine ranking metrics. But using SEO isn’t only to impress the crawlers but also consumers. 

At the same time, you can add tags and descriptions to your media to make it stand out to search engine crawlers to get ranked. This kind of media optimization will also leave an excellent impression on consumers that visit your website. Being noticed will help your brand, but keeping potential customers will assist in conversions.

6. Featured Snippets Increases Clickability

Featured Snippets Increases Clickability

Featured snippets are the search listings that appear at the top of the SERP. They have additional functionality and data to add visual interest to the searcher. An SEO strategy can help brands target these rich snippets and improve CTRs.

There are various rich snippet types that you can target when it comes to SEO. These are product markups, music, reviews, events and recipes. Each type of rich snippet gives valuable consumer information, which would give the user an inclination to click on the link. The information could be ratings, locations, prices, dates, etc. This is known as structured data markups which are readable by search engine crawlers.  

While it is observed that structured data is not a direct ranking factor, it is included in on-page content factors like entities that are the subject of the webpage. In short, utilizing SEO on your website gives your brand a higher chance of appearing on SERP in the form of rich snippets. Consumers like quick information they can click on and extract the necessary answers. By tapping into this Google feature, you improve the clickability of your links on the search engine.

These reasons are only a few benefits of incorporating SEO into your strategy. Any marketer will assure you and your business that investing in SEO has done wonders and will always have a positive effect. While SEO can be very technical and tiring to execute due to how consistent and efficient you need to be, the rewards you reap in the long run make all the grinding worth it. You must be sure you know the difference between SEO and SEM and distinguish yourself between the two.

There is a specific way you undergo SEO for your brand; if you don’t know what you’re doing, it can drain your time and resources. That is why there are specialists in agencies like SV Digital that offer businesses SEO services to ease the transition.


Posted in SEO

Follow these Top Powerful PPC Trends & Tactics

The need to have a brand or business noticed in the digital space is the only way to survive in the business world. Even the smallest brands can conquer the online domain and make waves if the right marketing strategies are implemented. One proven way to get your brand under the spotlight is using pay-per-click campaigns on search engines and social media portals. These are considered paid forms of advertising for brands. 

This advertising is effective because you can target your ideal customer thanks to the audience lists compiled by search engines and social media portals. These narrow down the most likely people who will interact with your brand and those who will benefit. The images and messaging you use in the ads are vital to earning conversions through PPC marketing.

The year is almost over, but PPC will still be needed to market to customers for a brand. It would be critical to ensure that you are ahead of the curve and understand how PPC changes yearly. This is why determining the PPC trends for 2023 would be detrimental to your business’s growth. While some trends stay the same, some are new and must be considered for your next brand PPC campaign.

Listed below as the newest PPC trends tactics for 2023:

PPC Automation 

Automation in marketing is not new, and Google introduced automated bidding strategies in 2019. This was an effort by the platform to have users trust automation to manage their ad campaigns and give people feedback on the results of these activities. PPC automation has many benefits, from tracking progress to optimizing bids to testing ads. For these reasons, PPC automation will be a trend in 2023 to remind users that machine learning is highly reliable to an extent and should be worked with and not against.

In terms of PPC, automated systems can take on the grinding work that involves collecting data, creating reports, monitoring spending and so on. This frees the marketer to focus on other more critical areas of advertising, such as ad content. It is predicted that in 2023, there will be a spike in the use of first and third-party automation systems by brands. Automation will also assist evaluation systems in leveling the digital space against big brands with unlimited resources and an advertising foothold in the market.

Even though PPC is automated, you may need a strategy to effectively utilize these systems to your brand’s advantage. Your next PPC strategy can involve using scripts to automate workflow, automated software to give users recommendations on ads, and allowing Google ads to optimize your campaigns using performance max campaigns. In addition, you can use any open-access machine-learning algorithms in your 2023 PPC strategies. An excellent example of these algorithms is Google’s BERT.

If you are interested in building your PPC automation system, 2023 is the perfect time to start. This will give you more control over finding the perfect audience and help you reach your advertising goals more effectively. This might be new to you and your business, so start by automating small tasks first to distribute your team’s workload. This will also give you a competitive edge over your rivals if they haven’t automated their systems. There still needs to be a human touch between automation and machine learning. The perfect balance within a PPC strategy is what will bring success to your ad campaigns. Automation will cut down the time and effort spent on adjusting bids and give you more time to observe the campaign’s overall performance.

Artificial Intelligence

Artificial Intelligence

Over the past decade, the effectiveness of AI has drastically improved into becoming a sustainable outlet of reliability and effectiveness. AI has impacted every industry in the digital space. In terms of e-commerce and marketing, the ability of AI to streamline processes and operations has benefited brands worldwide. When you look at PPC, AI has become a trustworthy partner for paid consumer advertising. 

AI has assisted marketers in creating pre decided results through diagnostic capabilities, which help brands acquire more consumer traffic. AI also sieves through the effectiveness of keywords to give users the most advantageous options. You can expect decisions to be made based on predictions of CTR (click-through rates) of ads that were determined with AI. A brand can use AI to calculate consumer conversion rates of a brand website or portal. AI can analyze the overall performance of an ad, and the future results of such an ad can be reported. This kind of data can assist brands in making data-driven decisions for their PPC campaign.

AI is continuously improving, so it would be an excellent idea to ensure you are ahead of the learning curve with updates about more advanced AI technologies being introduced into the market. Even search engines and social media portals where AI drives their advertising tools will be updated, and their algorithms will be changed. Being familiar with how AI performs gives you and your brand a competitive edge in 2023.

Social Media 

Social media has been the driving force for many brands over the past five years, especially during the pandemic. From a marketing perspective, social media has been the perfect outlet to reach consumers and show that a brand has a human touch to business. So it is no surprise that social media will trend in 2023 since 70% of people check one social media platform monthly. 

If you still need to implement a PPC marketing strategy to market your business on social media, it is time to rethink the power of those platforms. A significant portion of the younger generation is on social media platforms like Facebook, Twitter, Instagram and Pinterest. This is an important segment to keep in mind; they are potential future customers.

Running PPC ads on social media platforms is always a good idea. While most marketers use Google and Facebook as their forerunners for paid advertising, it might be time to seek other platforms in the coming year to improve your chances of finding the digital spotlight. 

Apart from the usual social media contenders, TikTok has proved to be a very influential platform in the digital world. This platform is growing every day, with thousands of new users joining. This poses a perfect opportunity for PPC advertising. Every social media platform is projected to grow in the next few years, as seen in the image below. Tiktok being a new platform, is projected to grow dramatically. 

Worldwide social network users


Some marketers have seen this as a goldmine and used the platforms to engage with consumers with interactive full screen ads. The platform has also linked up with Shopify to streamline marketing on TikTok and make it easier for brands to direct consumers to the necessary product or purchase brand pages.

Voice Search Ads

Everyone has used Siri or Google to search for a product or service using their voice. This has become more common through the advancements of mobile phone UIs. Voice searches are a severe contender for advertisers to target with PPC campaigns. It was recorded that in 2022, 50% of shoppers are projected to use voice searchers and rack up sales to up to $40 billion. Digital assistants will continuously be used as our days get busier, which indicates that voice searches will continuously increase. 

In 2023, you can expect it to be no different. Brands pushing for voice search ads are opening themselves up to an enormous consumer pool just waiting to be engaged. Consumers want to be told about deals and offers through voice searches and reminded about the same. A PPC campaign can be ready for such a trend if a few tips are kept in mind. The first is to optimize your campaigns for mobile phones. It was observed that 20% of searchers on mobile devices are voice-based. You must ensure your brand website is mobile-friendly. A bad mobile customer journey can lead to fewer conversions for your business.

The next tip is to utilize long-tail keywords in searches. Specifically, use of these PPC keywords that will come up in local searches. It was observed that many consumers were using voice searches to find local businesses. Finding consumers nearby would benefit the business if you are a local business. The last tip is to include question-based and conversational keywords. This is important since 65% of all voice searches are conversational. To target these keywords, you must include question-based variants, such as who, what, when and where. These tips come in handy the next time you set up PPC ads for yourself or your business.

Video Ads

Video Ads

Video ads are one of the most reliable paid search trends in 2023 that you’ll want to implement in a marketing strategy. A majority of people say videos help them make purchase decisions. When you see the impact of video on consumers, you know you need to integrate more videos for pay-per-click advertising

Thankfully, Google has made it easier for you to create and design ads with your YouTube content over the last few years via creative tools such as Bumper Machine. This program will automatically generate 3 or 6-second editable bumper ads based on videos longer than ninety seconds posted on YouTube. 

CTV advertising outside platforms (such as Hulu) becomes increasingly available even if they’re still new opportunities for small businesses looking to get started with social media marketing via branded video posts. Remember that these advertisements also play a big part in social media. For example, 33% of all users who watch uploaded videos do so from brands.

The year is almost over, but you can still head ahead of your competition in the next year. Take this time to find the PPC trends that suit your business and experiment with those you are skeptical about. Be sure to track your progress and monitor any anomalies. Technological advancements such as AI and machine learning have made the lives of consumers and marketers much more effortless. Take full advantage of how easy it is to access that kind of technology and give your consumers exactly what they want. 

Learning everything from scratch might be time-consuming if you’re running a business. That’s why an expert PPC agency like SV Digital can handle all PPC services for your business. Contact them today to boost your brand’s PPC growth in 2023. 

Why is UI/UX Important for Startup Businesses

The era of startups popping up around every corner of the business world is still ongoing, and the emergence of social media has made spreading brand awareness even easier. Many companies have been fighting for the spotlight to become the next trending brand, but this is challenging when consumer attention is unpredictable.

You may have an excellent idea and service, but if that brilliance cannot be translated through an app or website, you will be kept in the dark. Many startups and emerging brands have turned social media into the primary channel where they market themselves. One essential part of reaching out to customers is having an impressive UI/UX design for the apps and websites you launch. Every brand wants to direct traffic to its website and product pages. That is a sure way to accomplish conversions. 

If consumers manage to get on your website or app and find it to be not user-friendly or challenging to navigate, you may lose that potential customer for good. This is no surprise since an effective UI can increase conversion rates at the jaw-dropping rate of 200%. For some marketers, developing a site and improving its UI/UX capabilities might be at the bottom of the list of priorities, but that would be a mistake. 

To understand the promising potential of UI/UX, it is vital to break down what they both mean. UI or user interface design is the development of visuals of the app or website. The colors, vectors and functionality of the portal can be considered UI. If you visit your favorite app, everything that attracts you to clicking on buttons and interacting with website features is what UI design is about.

 Similarly, UX stands for user experience design, which concerns the customer’s journey of a brand app or website. These designers analyze data about how long consumers are on a specific page or feature and figure out ways to improve the duration of time spent. Every business would love it if consumers spent hours on their portals. This would mean you have a higher chance of a conversion, and customers have a positive impression of the brand. 

Considering how vital these two fields are, startups should consider how much a well-designed UI/UX can benefit their business. Now that you know what is UI design and how it is different from UX design, the next section will explain the different reasons UI/UX is necessary for the business. 

The reasons are:

1. Brand Awareness 

Consumers come across numerous brands and websites when they search the internet for a solution to their problem. One step that brands can take to ease that search is to help consumers navigate a website and find what they are looking for. A consumer’s first impression of a brand can be lasting, so it is essential to ensure that your portal runs smoothly. 

It is known that websites that run efficiently and are engaging will attract more consumers. While being new and innovative is always a theme for website features, a sense of familiarity can effectively entertain customers. 

 If your UI/UX is designed effectively, consumers won’t need a road map to navigate your website. They also are more likely to recommend your brand’s web pages to friends and family. By enabling the use of UI/UX designs, you can create a space where consumers would feel like your brand has a familiar feel, and so does the website. 

Being able to guide consumers on a quick but informative journey through the brand portal to a product or service will be a deciding factor in a sale when a consumer has had a memorable experience on your web pages and has found a solution to their problem. 

 You can bet that more people will hear about your brand. Compelling and insightful UI/UX design will also help you be ranked higher on SERP (search engine result page), which would lead you to be discovered more organically by consumers. 

UI/UX design is not only limited to apps or websites but also involves branding and logos. This is one of the first elements of a startup brand. With the help of UI/UX technology, you can develop a memorable logo and brand elements that stand out on a page, which is always essential when you want to be recognized by consumers online. 

The more time you put into your design, the quicker your brand will be noticed by consumers among the sea of competing brands in the digital market.

2. Brand Value

Brand Value

If you are setting up a startup, there will be numerous risks and costs involved. If you are a business operating in the digital space, you may need to develop a website or app for your brand. This could involve a substantial financial risk—unless you hire UI/UX designers to look at your website or app and give necessary inputs about the design and functionality.

 You should hire UI/UX designers to design your website or app. Not only will they ensure that the site is user-friendly, but they won’t let it go live until it’s perfect. If you don’t engage the services of a UI/UX designer, there is a possibility that you will encounter problems with your website once it has gone live. And if that happens, you may have to spend a lot of money rectifying those issues within a short space of time.

 If those errors are left on the brand’s web pages, consumers will become increasingly uncomfortable with the brand. This can cost startup money, as redesigning a website or app often comes at a cost. The initial funds you put into UI/UX design might be expensive, but it will benefit your brand in the long run by giving a professional look and feel to your website and app.

3. Customer Loyalty

Customer Loyalty

Customer satisfaction is one of the most important factors for brands to ensure success. While attracting new customers is essential, you must also ensure that your loyal customers keep coming back. The main reason a customer would keep coming back to your brand is that they feel that what you offer is better than your competitors. In the digital space, that would translate to how well your website functions and how engaging it is. 

With UX design, you can uncover data about how consumers interact with your portals online. This would mean how long they spent on a particular section of your webpage or what feature they clicked. No one’s website is perfect, but consumers can’t turn a blind eye to lousy website functionality. For example, if a specific button on the product purchase page is not readable and customers find it challenging to perform a conversion, it poses a problem. If the issue is overlooked, you might lose loyal customers to your rivals. 

 Consumers still need a solution and will find it elsewhere if their loyal brand isn’t attuned to the issues they face while on a brand website. Using UX capabilities, you can pinpoint where consumers suddenly leave your website and make changes to ensure their screen time is extended on your pages. 

By observing and acting on problems on your website, UX design ensures your consumers are being heard and taken care of by the brand and not made to struggle to perform a purchase. Even visuals or features that are not welcomed or appreciated by consumers can be changed with the assistance of UI/UX. Again, this would prove to your customers that you care about their perspectives and feelings. As a startup, retaining your customers is vital to keeping the brand afloat and financing operations.

4. Engaging New Customer

The modern-day online consumer differs from the traditional consumer from years ago. The need to be engaged and entertained is higher than ever. The first three seconds of website interactions are crucial when a consumer ventures onto your website. 

Within seconds, a consumer can tell whether they like your website. This means unattractive site designs and mediocre features will make a dent in the consumer’s mind and will likely move on to the following result on the Google search page. So to ensure that you are not only grasping the attention of new customers but only guiding it, you must implement UI/UX design into your strategy. You can also implement  UX/UI design trends to attract customers to your website.

 As a startup, you are searching for new customers constantly, and they are searching for you. Being found is challenging but not impossible with the help of the right marketing channels and search engines. If consumers interact with your site and find the font unreadable or malfunctioning buttons, it will hinder the user experience and leave a wrong impression. 

Ensuring your website or app is user-friendly and functional is easy when you leverage UI/UX capabilities. These designers streamline the customer journey and funnel users toward the product, information and purchase pages to ease the consumer’s navigation.

 No new customer wants to be redirected to a webpage they did not want or have to click through several pages before they can make a conversion. To survive, startups need to acquire new customers, and UI/UX will help them do that.  

5. Creating A Better Product 

As a startup, you want your product to be better than your competitors. That is the only way you set yourself apart for consumers to recognize your brand. One of the ways you can ensure you have a competitive product is through the power of UI/UX. 

UX research helps to discover a product’s users and their needs, behavior, and expectations. It also helps to understand how well the product is meeting those needs. This understanding can help to make your product more successful.

These are the reasons why you should consider UI/UX if you are a startup. Since every industry is different, experimenting with different web design trends is the only way to ensure that your business will benefit. 

It takes time to learn how the UI/UX works, and it can take even longer to understand the inner mechanics. That’s why there are professionals dedicated to making sure your website or app is running at optimal levels and that your customers are happy. Agencies like SV Digital can provide these UI/UX design services for you so that you can conquer the digital arena.

5 Reasons Why You Should Hire an Award-Winning Marketing Agency

To conquer the online world, you need a robust digital marketing strategy. To create such a strategy, you either need to be well-versed in your industry’s digital trends or find professionals. This calls for a digital marketing agency to handle all your online marketing affairs. 

But just any kind of digital marketing agency would not suit the objective you are trying to achieve. Some agencies are more reputable and effective than others. This could be due to the experience these companies have gathered and the diversity of projects they have undertaken. 

If you find yourself and your brand facing digital marketing challenges consistently, hiring the best digital marketing agency will be worth it when you witness your business grow effectively and steadily in the digital space. 

Digital marketing, unlike traditional marketing, requires you to analyze all the different digital channels your brand can venture on, be it SEO or SEM, or paid ad campaigns. This requires more specialized expertise, which is a significant reason to hire a marketing agency

Aligning your brand with an award-winning digital marketing agency can level the playing field in your industry with your rivals or elevate your business to new heights.

These are the five reasons you should hire an award-winning agency:

  • Unparalleled Knowledge and Expertise 

Now, if you plan on starting your digital marketing endeavor on a small scale, you will only procure minute results. The potential of the digital world is endless, with an ever-growing audience to choose from. Hiring one or a few people to manage and create content to encase the consumer’s attention and conversions is going to be a slow and tedious process. 

Even if these individuals are highly experienced and accomplished, the sheer scale of what it takes to be a reputable brand on social media or online entails many more resources to make impactful initiatives. For example, to mobilize a digital ad campaign, you need content to be shot, edited and put out quickly. You might need multiple analytical tools that have to be monitored. Even if it is just a 30-second video, it requires a more extensive process to create. Being only experienced in ad campaigns or one aspect of digital marketing will only get to one milestone. 

The idea of hiring a digital marketing agency for your business is to get a reliable agency with numerous verified professionals who can assist you with any digital marketing services. You can be assured that these kinds of agencies would have a vast amount of marketing knowledge that has been field tested and proven effective. 

The pool of talent that the digital marketing agency will assign to your business would be an all-rounded effort to tackle all your digital marketing goals. Unfortunately, this only comes from years of experience and award-winning successes. Both can be found at an extraordinary digital marketing agency.

  • Cost-Effective 

Since the start of digital marketing, platforms and brands have been finding cost-effective ways to market themselves on the internet since the audience base of the digital space is tremendous compared to traditional marketing. Finding the right places to invest is vital to successful online brands. This calls for not only practical but economical methods by which you can reach your ideal consumers. 

Some businesses assume that digital marketing is for big businesses with even bigger budgets, but that is not the case today. Digital marketing agencies have observed the demand for online marketing services and figured out a way to cater to the different requirements of every brand. 

Hiring an award-winning agency might start as an expensive investment because their billings won’t be on the lighter side of your finances. Flawless expertise will always come at a cost. But it will be more cost-effective than managing the digital marketing front alone or in-house. 

Talented digital marketing agencies can analyze your business objectives and narrow down the best digital channels for your brand. What is more impressive is that through their experience, these specialists know precisely how much of your budget to put into different digital channels to ensure you are making a profitable ROI. 

Not to mention they take on the cost of training, management and the risks that go along with digital marketing. You must only worry about viewing reports and meeting your goals as a client. 

Building an in-house digital marketing team for your brand would require a lot of additional costs for your newly hired employees. There is a more significant risk of funds and efforts being ineffectively utilized and misdirected. The whole trial-and-error approach can negatively impact small or emerging brands. So hiring an award-winning digital marketing agency will give you access to better use of financial resources and more fruitful results overall.

  • Better Time Management 

The previous section highlighted the importance of allocating a digital marketing budget. This is a critical element to consider when hiring an outside marketing agency. What is also essential is learning how to manage your time for your brand. 

Handling all the digital marketing objectives and actions is easy at first, but the more you grow, the more you need to attend. If you continue to manage every marketing aspect yourself, you might lose focus of the other elements of your business, such as logistics, accounting and technology advancements. 

By hiring a digital marketing agency, you delegate these tasks to another certified business entity to handle the challenge. For example, hiring an award-winning agency would guarantee that none of your time would be wasted focusing entirely on your brand’s digital marketing requirements. In contrast, a regular digital marketing agency needs to be checked on, and you must be constantly reassured about the direction the agency is taking your brand to. 

However, your time will be well spent when you outsource digital marketing solutions to a professional digital marketing agency. Time, unlike money, is what you cannot get back. It would be worthwhile to ensure every second of the day is spent on important aspects of your company’s growth. This is another practical reason to hire a marketing agency for your brand.

  • Advanced Tools And Data

Digital marketing is always easier to manage and monitor when technology works in your favor. Collecting data from search engines and social media platforms is key to effectiveness in the digital space. Accessing data might be challenging if you are not using digital tools to collect information. 

Some social media platforms give you access to this data for free if you’re using their advertising features. But these are baseline metrics that are initially sufficient, but more in-depth data is needed to understand your consumer and industry better. This is where an award-winning digital marketing agency will come in handy.

You could use free digital marketing tools with some features unlocked and the rest with a paid subscription. But why spend money on tools that do not guarantee success or progress? Instead, hire an agency with the best digital marketing tools that professionals with years of experience can use. 

You can receive the best and most insightful data through the agency. Monitoring your digital marketing and customer activity is a vital strategy to have when you want to start an ads campaign or if you want to conduct an SEO audit. Regardless of what tool or data you need, an award-winning agency will have the best arsenal to handle every data analytical hurdle for your brand. This would answer the question, what to look for when hiring a marketing agency? 

  • Unbiased Perspective 

For your business to grow, you need to be transparent about what works for the brand and does not. This can be tricky if you invest in every aspect of the business. For example, an in-house digital marketing solutions team might be tied up with the company and always have a biased approach to marketing challenges. 

Therefore, hiring an award-winning digital marketing agency will be the perfect consultant for any digital-related issues you might face for the brand. Since this agency will be an outsider, you will find that the suggestions you receive will be unbiased. The main aim of a digital marketing agency is to ensure that your brand is represented perfectly online. This happens if you are told what you need and do not need in your digital marketing efforts.

The difference between hiring an award-winning agency and a regular digital marketing agency depends on their approach to solving a dilemma. At the same time, the traditional agencies will sugarcoat problems and keep testing to see how to solve them. A veteran agency will already know the solution and will be executing it with the best efforts. 

The years of experience gained by a reputable agency would ensure no unresolved issues. Each success is like a case study to learn from; every project would be prepared to mitigate risk and ensure every corner is covered.The unbiased perspective you will receive from an experienced agency would be data-driven. The better the agency, the more insightful and clear perspective you will receive in return. This would be a fundamental reason to hire a marketing agency.

These reasons indicate why hiring the best agency to handle your brand’s digital marketing is vital to success. You could decide to cut corners or manage the bulk of marketing activities, but it will not be sustainable for you and your brand. 

Digital marketing can be challenging to conquer. Hiring an award-winning agency is a sure way to gain a reliable foundation for your digital campaigns, present and future. Expert digital marketing agencies like SV Digital can be your ideal partner to guide you through the digital space. Their digital marketing services give you a well-rounded ability to venture into the online world confidently.  

Importance of Social Media Marketing for Your Business in the Post-Covid Era

During the pandemic, many businesses shut down because they could not adapt to the new business environment. Some businesses saw this as an opportunity to grow and expand into new markets. But overall, the pandemic did affect consumers and businesses immensely. 

Social media came to the rescue for brands that needed an outlet to reach their consumers still. These platforms, such as Facebook and Instagram, also allow you to advertise your products and services. These came in the form of paid ads showing on users’ feeds. Since most of the world’s population was confined to quarantine, consumers were left to keep themselves busy during that time. One of the most common ways people did that was to scroll through social media.

Some brands noticed this behavior change and decided to change their content to suit social media platforms. SMM (social media marketing) was an effective tool to ensure businesses got all the benefits of their new wave of doing business. Brands had to also adapt to having their employees work from home. If you did not operate in an industry that was classified as essential, you found yourself losing a significant amount of your onsite workforce. 

But, there are many pros and cons the pandemic brought to the business world in various industries. This blog will explore how businesses functioned during the pandemic and how they used social media marketing post-covid era.  

The Significance Of Social Media Marketing Post-Covid Era

Since social media marketing strategy helped numerous brands prosper during the covid period, continuing to use these SMM strategies would be logical to keep consumers engaged and profits high. 

Let’s take a look at some of the reasons why social media marketing has come to the forefront for businesses in the post covid era: 

1. Social Listening Has Become Increasingly Important

The pandemic period made it very clear that brands had to listen to their consumers more and could not rely on traditional forms of consumer communication. This called for an even more in-depth understanding of customer needs. 

To be successful, you no longer could avoid using the full might of social media marketing in the post covid era to increase business growth. But, understanding how consumers engage with social media is no small feat. The thought of consumer behavior shifting again post covid is a valid worry to have. Consumers have also had to adapt to being out of quarantine and finding new ways to shop for products and services. 

This is why you can incorporate social media monitoring/ listening tools in your marketing strategy to stay up-to-date with what consumers think. In each new phase of the covid unlocking era, consumers would think of new ways to connect with online businesses and explore the digital world. 

Social listening tools are designed to gather data about how consumers engage with your business on various portals. You can also access reports that will pinpoint specific data for you and make it easier to analyze. These reports will help you figure out what consumers are saying about you and enable you to adjust your social media campaigns accordingly. 

By keeping up to date with consumers in your industry, you will find it easier to build a community around your brand that adds value to consumer lives.

2. Reinforce Your Brand Image to be More Empathetic 

It would be helpful if you were more attuned to the new and informed consumer. The consumer’s priorities have changed in the post-covid period, and you should consider using language that is more sensitive to the feelings of people.

Your brand’s tone must be approachable, empathetic, and helpful. Show your customers you care by empathizing with their challenges, helping them solve those challenges, and going the extra mile to make their lives easier.

One reason to use social media marketing in the post-covid era is to ensure that you are always available to your customers. Being there for your customers when they need you will earn their loyalty and appreciation. Listen to your customers, analyze the data you collect, and make decisions that put their needs and priorities at your business’s forefront. You must also avoid sharing content that can trigger users and portray a negative image of your brand.

3. Emphasize Promoting User-Generated Content

Consumers now spend most of their time on social media post the pandemic, and everything from entertainment to shopping to banking is all online now. This means the best way to reach your customers is through social media in business

Online shopping is a go-to for most consumers, leading many brands to switch from storefronts to digital stores. Social media trends are what brands need to be well informed about in the post-covid-19 era, and the power of social media is set only to keep increasing.

Creating a digital campaign where every aspect of the content is your responsibility can be time-consuming and burn through financial resources. But engaging and interacting with consumers on social media is vital. As a tactic to reach the right audiences, you must implement the use of user-generated content. 

These are brand experiences detailed and documented by consumers posted on social media, aiming to get the proper exposure and attention on any social media platform. This can be in the form of photos and videos. User-generated content can be a cost-effective, genuine and sustainable form of social media marketing in the post covid era. It is also well-accepted by the people.

Product reviews and unboxing, testing and even customizations are all forms of user-based content you can use for your SMM (social media marketing) strategy. It is infrequent for consumers to try a brand no one has ever recommended or rated. In the post covid era, user-generated content is a guarantee your business can be trusted and has repeat customers.

4. Leverage Influencer Marketing to Build Trust

Like some brands thrived in the post covid era, many content creators on social media rose to become leading social media influencers. This term is given to individuals that influence change and thoughts of consumers on social media through their content. 

Social media influencers’ power lies in their interpersonal relationship with consumers. It is not a faceless business interacting with social media users; it is another human that brings valuable content to their feeds. This gives a sense of trust and loyalty to consumers. Brands looking to kick-start their social media marketing in the post covid era or elevate their current strategy can look to influencers to assist them in improving their brand reach on social media platforms. 

Finding the right influencer to represent your brand is vital. Maintaining a strong relationship with influencers is an excellent way to ensure your brand presence on social media will not be toppled by your rivals. If consumers trust an influencer recommending your brand, they will trust your brand too.

5. Focus on Social Commerce to Boost Sales

The shopping behavior of the average consumer has evolved post-covid. As a result, businesses have adopted emerging technologies to drive online sales and improve customer experience.

Brands that would have never had to use e-commerce platforms before are now utilizing this service in the post-Covid era. For example, online grocery shopping has led to the consumer being reliant on these services even now. The convenience and the bulk of the operation have helped brands reach numerous customers and attract many potential ones. This new category has emerged because of social media and the ability to market to anyone on the internet. 

Similarly, numerous social media marketing tools work well with e-commerce platforms that help you track your sales and progress. E-commerce has also allowed consumers to shop on social media shuffling through services and products. The idea of not having to leave a social media platform to make a purchase is the power of e-commerce capabilities in improving brand sales. In addition, various social media platforms have integrated with e-commerce platforms to provide the best shopping experience for consumers in the digital business market.

6. Revolutionize Social Customer Support Using AI  

AI has improved customer support in 3 ways post covid-19:

  • Automated Routing 

Brands have now upgraded to increase the speed at which a consumer can get in touch with a business representative. This is crucial for successful customer service functionality, and the quicker it is, the happier the consumer. Automated routing is the only way to ensure customers engage with brand customer support executives swiftly. This includes messages and requests that a customer has made. Without this AI-powered technology, consumers would have high wait times, and general dissatisfaction with the brand could be a likely result.

The speed of customer service responses is vital for customer satisfaction. For example, over 42% of consumers expect replies from the brand on social media should be within an hour. The AI system could read the message, assess the problem and send the query to the proper brand official to be solved. This streamlines the customer services process if your brand receives thousands of consumer requests daily. 

  • AI-Supported Scalability 

The customer support capabilities of a brand can be expanded with AI. Without having to hire additional staff to take on the workload. AI can respond to consumers 24/7. This allows the customer support department to gather information and solve consumer queries at odd hours. Even if the AI can’t tackle the problem instantly, it can still gather data about the query and pass it on to the next brand representative that comes online. This is an economical way to cater to consumer needs whenever.

Minor issues and simple problems faced by the consumer can be handled by AI and leave complex challenges to brand representatives. This divides time and effort effectively for the customer support department of any business online. Chatbots on social media accounts can assist customers with queries and filter through spam and scammers. Fake social media accounts are a significant issue on social media, and AI helps to mitigate that risk for brands.

High-level priority messages and requests can be marked to be immediately reviewed by a brand representative, while low-level priority requests can be handled by AI customer support. The ticketing system determines the level of priority. Customer support tickets are created to help the customer support department effectively organize and solve customer queries.

  • Social Listening

AI-powered social listening programs manage brand mentions. These tools search on social media for instances where consumers mention the business. This gives you an overview of people interested in your brand, both the positives and negatives, even if they have not interacted with it. 

7. Leverage Data-Driven Social Media Marketing

Data-driven social media marketing is vital in the post covid business environment. This entails a marketer collecting social media performance data for a brand and using that information to market to consumers. 

Social media marketing data can advise you on the visuals and messaging to reach your ideal consumer. Without such insight, you could unintentionally hurt the sentiments or views of a consumer group. 

Leading social media marketing decisions with a data-driven approach tells you what works and what needs improvement. By following the data collected, you will effectively increase your ROI and implement more profitable strategies for social media marketing. 

You can assess the success of your social media presence based on metrics like web traffic, conversion, reach and mentions. Tools such as Google Analytics, Mention and Brand Grader can give you access to data that can help you mold your next social media strategy. Tracking, measuring and improving your social media marketing in the post covid era is vital to making real-time data-driven business decisions.

8. Be Flexible in Your Approach to Social Media Marketing

The pandemic taught many brands that having a quick, flexible social media strategy can be very detrimental to the success of a brand during unforeseen circumstances. Being able to adapt to the conditions of the market and consumer behavior is a must-have ability that social media managers strive to have and will prepare for. 

This also means that a brand’s workforce, agency partners and logistics must be able to pivot during these times. SMM strategies can help mitigate sudden changes to your business environment and cement your consumer relationship with people. 

Remember to experiment and always listen to what your customers are saying. Monitor what works well for your brand and adjust your social media content accordingly to market your products and services effectively. Hiring an agency to handle everything would be recommended if you find maneuvering through social media challenges.

9. Find the Right Social Media Agency to Help Your Business Succeed

It is essential that if you seek outside assistance for business activities, you should work with agencies that you can rely on. Social media marketing in the post covid era has gained much traction at the end of the pandemic. It is now a driving force for many brands marketing strategies. 

So if you are not a veteran regarding social media, hiring talents or an agency that would benefit your businesses. But, while you onboard a new agency or professionals onto projects for your brand, it is crucial to ensure that they have the same values and goals are your businesses. 

Building a solid relationship with these entities is only manageable if you both have the same objective and delivery system to achieve these markers. Offloading some of the heavy liftings in social media marketing can unburden the other business activities requiring more attention and give you more free time to brainstorm effective SMM strategies post covid.

A social media marketing agency like SV Digital would efficiently conduct all your social media marketing requirements. Agencies like these are dedicated to assisting you with establishing a social media presence and also marketing on different social media platforms. 

The first step is to reach out and gauge how much you can benefit and improve your business growth. Every brand requires experts to guide them through the maze of social media and ensure your business is utilizing every beneficial aspect of these platforms.

7 Reasons Why SEO is Important for Your Business Growth?

Search engines have transformed how we receive information and research products/services. These platforms store millions of data points that connect consumers to various brand websites. 

Unsurprisingly, consumers enter 40,000 queries into search engines every second, and it is well known that Google is one of the most visited websites. 

Now that marketers know that this platform is being visited by millions of consumers daily, make sure your brand is also among those search results that are a priority. One sure way to ensure your brand is visible and can be noticed by consumers is through SEO optimization. 

This stands for search engine optimization, a game changer for a brand operating within the digital arena. If you decide to undertake SEO for your business, you enable your business to be visible on search engines so consumers can find you and your products. 

This is done because search engine bots crawl the internet and find websites that would give the audience the best result for what they are looking for. For the bot to recognize that you are a trustworthy source, you must work on your website extensively to add value to the customer journey. 

SEO is a part of digital marketing and has been growing in popularity over the past decade. If you need more convincing on SEO’s importance in business growth, you have come to the right page. This blog will list down the reasons why SEO is vital to your brand in the long run.

The reasons are:

1. Organic Traffic 

An integral part of running a brand website is to have potential customers visit and have a conversion occur. The aim is to bring an ascending number of consumers through search engines. Consumers stumbling upon your page and going to your website can be called organic traffic. 

This kind of traffic is vital for any brand as it is free and means your website is being noticed. It is also a priority since around 53% of website traffic is organic, and SEO is the answer to achieving those metrics.

The trick is incorporating keywords into your website content and ranking your website higher on SERPs (search engine result pages). This will likely drive more organic traffic to your business’s webpage. 

The significance of showing up on the first pages of the SERP is immense since first page results on Google have 28.5% CTR (click-through rate). The likeliness of your link being clicked on drops the further you go on the search pages. 

It has been observed that after the 10th page on Google, your CTR is 2.5%, which is unreliable for any brand. The image below shows how the CTR percentage drops through each SERP position.

google ctr per ranking


So you need SEO to ensure that your website is showing up as a priority on SERP and that consumers are willing to be redirected to your brand’s product pages. 

Without SEO, you are more likely to be missed or scrolled over by potential customers. The importance of SEO in business is incomparable in terms of organic searches.

2. Trust & Credibility

SEO was designed to get your website noticed but also to make your website more consumer friendly. When your site link pops up on SERP, people trust that Google has vetted your website and that they can be redirected safely to continue their customer journey. 

By ensuring search engines and potential customers that their user experience will be smooth and reliable, you build an excellent relationship between you, your customers and the search engine. This way, your web pages will be visited frequently.

When you secure trust and credibility for your website, you establish a significant brand authority on SERP. This is done by keeping a few factors in mind while building your website. These factors include complete trustable links, an understandable UI, machine learning AI and optimizing the content on your website. 

If you ensure you have these covered, your brand authority and consumer trust will naturally improve over time. This is not a short-term process, as it takes time for search engine bots to recognize and decide if your web pages add value and can be trusted. 

Following Google’s guidelines to rank websites on the SERP can help you push your website higher up in the search results. The image below explains how the ranking metrics change and what you need to do to be ranked focus on the user experience


By staying up to date with Google’s policies, you ensure successful results in your SEO strategy. SEO will improve your brand’s website and secure more loyal customers through trust in your business. Using SEO for business growth and credibility is a sure way to flourish in the digital space.

3. Competitive Edge 

Just like most revolutionary techniques in business, the initial beginning stages of SEO were skeptical as many marketers were used to the traditional ways of marketing a brand. It took time and many successful brands later to be known as a must-have technique for any competitive digital brand. 

Since it does take time for the results to compound and amount to favorable results, the effectiveness of SEO as a tool comes with patience. Today, around 60% of marketers claim that SEO is their best ally in growing organic traffic for a brand.

The results that SEO has brought for numerous businesses since it started have cemented that you might fall behind in your industry without it. Not implementing SEO into your marketing strategy risks not being found on SERP and losing brand visibility to your rivals. 

You can bet that your competitors are already optimizing their brand websites for search engines and are playing the long game for profitable results. So to avoid not taking the top positions on SERP, you need to apply SEO to your brand marketing strategy.

Once you achieve the right level of SEO you want for your brand. You will have a competitive edge over brands that have not done the same, and you also are in the running to compete for top spots on SERP with optimized rivals. 

Consumers will notice this online presence expansion and consider your brand an option over your non-optimized competitors. Your market share will grow along with your digital footprint. Looking at the benefits of SEO, there is hardly any business that can ask what is SEO in digital marketing and why do they need it?

4. Buying Cycle 

Any business aims to have consumers purchase its products/ services sustainably. SEO can assist in achieving a better ROI for your business. By incorporating SEO into your business, you open up your brand to receive top-quality leads. 

It has been observed that leads generated by SEO have a 14.6% close rate among consumers. This is a significant jump in ROI compared to traditional lead generation methods like direct mail advertising which have a 1.7% close rate. A brand can quickly see how far it can go with SEO. 

The ideal SEO strategy is designed to give you more access to potential customers willing to make purchases on your website. This can be done by developing product pages using suitable short-tail and long-tail keywords, which is an essential part of SEO. 

These keywords will enable consumers to find you better and visit your website. For example, if your website link pops up on consumer SERPS, this is the first indication that your brand offers what they are looking for. Once they click on your link, you can then direct them to product pages and get them one step closer to making a conversion. 

This will always be the case since consumers do most product research on search engines. Without SEO, you will have to rely on unpredictable and unmeasurable marketing methods. SEO brings trust and visibility to consumers; these are two pillars determining a smooth buying cycle for any business in the digital space.

5. Cost Effectiveness

Every marketing technique costs money, but the bottom line is that SEO has considerably positive returns for the number of funds you invest in the practice. This might answer the question of why SEO is important for business growth. 

For example, if you decide to use a traditional form of marketing like newspaper ads, there is no measurable return that you can notice from using that. Instead, you will have to pay to appear in those ads repeatedly. Even if you decide to utilize email marketing, you need more data on how many people are reading them and being redirected to your website. 

SEO is more of a one-time investment you make for your brand that can churn out favorable results for you over the next few years. You will need to find keywords that add value or hire an SEO agency to optimize your website. 

But once you have achieved the top spot on the SERP. You will not have to keep paying to be noticed by consumers, unlike other forms of marketing that require you to keep investing money to be visible. The ROI you receive from SEO has a compounding effect, and you will make up the money you initially invested over months. 

Even more advanced forms of marketing, like SEM, paid search ads and PPC campaigns, require you to put significant money into them to ensure you get short-term results. You can see how the average PPC prices have been increasing over the years in the image below.


If you decide to use these methods extensively, you will burn through your marketing budget quickly, and it won’t leave a lasting impact on the SERP compared to SEO. If you are looking for long-game tactics for your brand, then SEO is the most cost-effective practice you can have for your brand. Not to mention maintaining what you achieve is a lot easier than maintaining constant advertising.

6. Page Load Speed

Have you ever found yourself on a SERP and seen an interesting link? You click on it out of sheer curiosity, but the page takes ages to load up. The likelihood of you staying on the page and waiting for minutes is highly unlikely. This is due to the attention span of most consumers being short. 

Right there is the perfect example of losing a customer because of the extended waiting times of brand webpages. You are not alone in feeling this way since around 40% of website visitors leave a webpage if they are made to wait more than 3 seconds. This might be a short window to load a page up, but it is necessary to stay relevant in your industry.

Most businesses advertise online, and consumers use a search engine to do their product research, so ensuring your load speeds for your website is critical in attracting potential customers. Not only will consumers decide to leave your webpage if it takes too long, but search engine crawlers will also recognize this as an undesirable aspect of your webpage and mark you lower on the ranking system. 

Technical SEO aspects help you detect page elements that increase your loading speeds and help you make your webpage more efficient. There can be many reasons your webpage is not opening up in time. For example, it could be non-compressed images or text-heavy content slowing the page loading time. 

These elements bring down the overall user experience of a brand website, making your brand less likely to conduct a conversion on the website. Google, one of the most significant search engines, has also marked loading speeds for pages as one of the leading factors in ranking your website on SERP. So if you want to be noticed and stay relevant, you need to use technical SEO analysis to improve your page speed.

7. SEO Is The New Norm For Businesses 

Now is the perfect time to start if you are yet to invest in SEO. Consumers have a taste for scouring the SERP to find the product/ service they are looking for, and it looks like this research practice will continue. 

It will pick up more technological advances, which is constant. Most brands understand this and are trying to find cost-effective and measurable ways by which they can reach consumers on SERP. 

SEO’s role in marketing strategy might change over time, and it could be the sole method by which brands reach customers. This explains SEO’s importance in business growth. By regularly utilizing SEO audits, you can find out what works for you and doesn’t. 

The idea of bombarding ads into the consumer’s feed or the page will desensitize them, and only organic search will be the most honest way to find products and services. This is where SEO will shine the most. SEO will always be used everywhere and by everyone to the point where brands can reach consumers through different entry points like wearable technology and apps. 

Search engines themselves are going to be updated, and the next generations of search engines will pioneer more organic ways to make your brand visible. It is said that deep neural networks and machine learning that power search engines will be valued at $55.7 billion in 2025, from their humble start of $14.9 billion in 2019. 

With this kind of growth, brands need to invest more in how to get recognized with search engine bots and optimize their brand’s online visibility. In addition, SEO can lead businesses to new business opportunities and valuable collaborations.

SEO is the future for most brands if they want to grow and prosper in the digital world. These tips should have helped you understand SEO’s importance in business growth. However, the initial investment mentioned above can be taxing if you are not well-versed in SEO practices. That is why it would be a good idea to hire an agency that could help with SEO services like SV Digital.

Digital Marketing Strategy Guide: How to Build a Solid Plan

Marketing strategies have changed from being a single-use technique to test the waters of the online space to becoming the primary strategy for most brands that operate in the digital space. Unfortunately, it was rare for small brands to venture into the online space because many marketers didn’t know much about digital marketing. Fast forward to 2022, most brands have social media accounts, run ads on search engines and heavily rely on online website traffic to spread brand awareness.

Today, small businesses have an equal footing with larger brands in the digital arena. If you don’t know what digital marketing is, it’s the form of advertising that enables your business to advertise itself through multiple channels at once. These channels are found on the internet and can be optimized for better targeting and finding your ideal audience. The problem is that you have many marketing channels to choose from now, from SEO to webinars to email marketing.

Remember that to be successful with digital marketing, you would benefit from creating a digital marketing strategy for a brand or yourself. It will help you manage what channels to use, what content to put out, and how to divide your time and resources. This digital marketing strategy guide will list how to spread brand awareness on those chosen channels and attract more customers.

A Powerful Online Value Proposition

Developing the best digital marketing strategy allows you to reach different target audiences. This will allow you to divide your online service, catering to your current loyal customer base while encouraging new consumers to convert. By segmenting your content, you don’t bombard customers with the information they already know. You also avoid overcomplicating delivery systems and scaring off potential customers.

A veteran marketer will have many sure-fire techniques to gather the attention of B2B, B2C and D2C consumers to acquire sales and generate leads. You can engage with audiences on multiple channels by offering consumers value through your content. These channels can vary from search engines to social media to email marketing. A strong online value proposition through digital marketing can bring success to your brand in the digital space.

You Need To Be Integrated

A digital marketing strategy guide will help your business integrate better into the digital landscape. This form of marketing cannot be done on the side or given less importance than other aspects of your business. To be successful, you need to ensure it plays a significant role in your brand’s overall marketing strategy through paid, owned and earned digital media. If you want to stick to your roots and keep going with traditional marketing techniques, integrating them with digital marketing is the best strategy. 

Some audiences are still unfamiliar with the digital space and stick to traditional forms of media. For example, integrating digital and traditional marketing would be excellent to cover all audience types to ensure that all your ideal customers are reached. To ease the process, a digital marketing strategy would be essential for smooth transitional integration. 

Better Utilization Of Resources 

As mentioned before, stretching your marketing reach over many channels might be counter-productive for your overall strategy. For example, running ads or campaigns on every digital channel will be catastrophic for your marketing budget. So developing a digital marketing strategy will give you a plan for dividing resources and time. This would be more streamlined for your team to stick to and will ensure no confusion in the long run. 

You can optimize your digital marketing strategy with a plan to help you achieve your business goals. Big brands have the luxury of employing numerous advanced digital marketing tools and hiring multiple agencies for different projects. But without a digital marketing strategy guide, these efforts will be mismanaged and misguided, which could lead to a lower marketing ROI.

Now that the importance of a digital marketing strategy has been stated, it is time to dive into our digital marketing strategy guide for your business to prosper.

1. Defining Digital Marketing Goals 

To start a plan, you need to figure out what you want to achieve for your brand through digital marketing. If you are not sure why you want to pursue digital marketing, you are less likely to achieve success. Once you have decided on your goals, measuring the results and analyzing the data collected is simple. 

You must remember that these goals must be clear, detailed and measurable. The idea is to quote the numbers you want to achieve and the time frames. If you are not specific about these two factors, chances are they will not be achievable or measurable.

Being vague about your goals, such as increasing brand awareness or boosting conversion rates, could be unproductive as they are not specific. Any data or results you gather can be open to the wrong interpretation because of the absence of upper or lower limits. 

On the other hand, selecting a business goal like finding 20 new customers within a month is perfectly achievable and trackable. This way, you are given a number you need to get and the timeline. Specifics like this can motivate you and your team to achieve that goal. Once you have a measurable goal, you can start planning the strategy and delivery.

2. Selecting Target Audiences

One of the main advantages of digital marketing is that you can target anyone accurately. For example, many search engines and advertising platforms have mountains of data that can be used to find your ideal target audience. So if you are building a digital marketing plan, you need to determine who your target audience will be. 

A successful digital marketing campaign depends on reaching out to the right people. Advertising to the wrong consumers will waste your resources tremendously. It is best to divide your audience lists into segments and create buyer personas for each marketing campaign. 

You make audience segments to reach different kinds of consumers but with the same product. Your service might be the same, but your delivery to these audience segments will be different and with customized content. The messaging you use to advertise to a small business might impact an MNC’s marketing team less. 

So start by building buyer personas for each customer segment. Each persona can be created using various demographics such as age, income, job title, location, interests, etc. Depending on the demographics you pick, you can select what strategy to use on them accordingly. These personas will be aimed at getting to know your potential customers and how they react to your brand.

3. A Competitive Analysis 

This is an obvious but necessary step in making the best digital marketing strategy. Now that you know your target audience, it’s time to discover your industry competitors. Performing a competitor analysis is detrimental to estimating where you stand in the digital space. It will also help you understand your brand’s market share percentage and rivals. Once you know where the brand stands in the market, you can decide whether to have an aggressive or passive approach to your digital marketing strategy. 

When you conduct a competitive analysis, you need to explore a few areas to ensure you are being thorough. Firstly, you need to locate which audience segment they are targeting. This is vital because if too many competitors target the exact audience sets, the consumer’s attention might become saturated. This could also mean that if you target those segments, you will need a fresh and innovative approach to attracting potential customers. 

Next, you need to narrow down the digital channels your competitors are using to reach consumers. This could give you an idea of what channels work for them and how they approach publishing content. You will also need to research and determine where your competitors are most potent with brand presence and where they are lacking. Finally, going by the data you collect, you can put together a strategy to advertise on those digital channels which are not active so your brand can acquire more customers. 

Other parameters like the portion of earned/owned/paid media they use, the content they promote, and their brand tone need to be researched. With all this information, you can clearly understand where your competitors stand in the industry. This can be the turning point from which you can gain an advantage over your rivals and show consumers that you are a dominant force in the market. 

4. A SWOT Analysis

This analytical framework was introduced when you were in school and is very relatable in today’s business world. For those who do not know what this framework entails, it stands for strength, weakness, opportunity and threat. This is to define the forces that influence the market other than your rivals. Many marketers use this analysis to get a feel of the climate in the market, whether there are potential risks or opportunities and the scope of growth. 

To begin with, you must identify the elements that you can consider as strengths for your brand. Knowing your strengths is necessary to determine how to outdo your competitors. This process will also help you identify what makes you unique in the market. Next are your weaknesses. Knowing how to improve your brand in specific areas is vital. For example, it could be sales-related or a problem with your logistics or other elements. The point is to be transparent about the areas in which your brand might be lacking, so additional attention can be given. The more honest you are, the better the overall outcome will be.

The third factor is opportunity, which involves identifying the opportunities your brand has or will have in the future. You need to research and figure out the kind of markets your brands can venture into. Look up trends and technological developments in your industry that you can utilize in your content to give you a competitive edge. If any audience segments seem to be neglected, your brand could give those consumers the attention they need, leading to a new audience segment for your business. These opportunities must be realistic and align with your brand message.

The final element of this framework is threats. By locating potential threats your brand could face, you open up the discussion to mitigate said risks and plan for damage control. These threats could be a rival business looking to dominate more market share, a financial recession, or even natural disasters. The data you collect from conducting a SWOT analysis of your business and the market will help you build a well-detailed digital marketing strategy for a brand. You will be prepared for anything that could benefit or harm your business. 

5. Digital Marketing Plan Budget

Coming to the financial aspect of the digital marketing strategy plan, you need to create a budget. The budget will consist of how much your brand will spend on business marketing activities. This will help you divide financial resources between digital marketing channels to ensure you stay within your budget. 

When deciding to start making a budget, you must keep a few factors in mind. These will determine how your budget will be structured in the future. You base your budget on revenue, industry position, business history, business goals, location and potential profitability margins. These factors would influence the campaigns and tactics you implement. 

Now that you know how much you have to spend based on those previously mentioned factors, you need to divide your resources accordingly. This requires research to determine how much everything will cost if you go through specific campaigns or ads. 

While it is essential to fix your budget before you decide to start conducting marketing activities, you must leave a little flexibility for real-time adjustments. The digital marketing strategy for a brand is all about what the consumer thinks and feels. This can change in an instant and without warning. You might find that some campaigns are not on track with your expectation or that a specific campaign is doing better than previously anticipated. 

In these cases, you may need to reallocate funds to make the best out of an arising opportunity. Your budget needs to be able to move around according to the data-driven decisions you will make. For example, if your digital marketing budget has little room to be flexible, you might find it harder to grow your business in the long run. 

6. Select The Right Digital Marketing Channels

Along with a digital marketing strategy, you could also be making a content strategy. This would make sense since your content is vital to your marketing strategy. So you need to decide which channels you will be advertising on. This can be based on your audience segment, business goals and marketing budget. Since it would be foolhardy to conquer every digital marketing channel available, narrowing down the right ones would be beneficial. 

You would have had to define your business goals in the previous section. Remember, these goals would help you pick the ideal marketing channel to achieve them. For example, if you want to gain 20 more customers through leads, you could utilize Google Adwords. This platform gives you the ability to create PPC ad campaigns that are designed to generate quality leads. But, each digital marketing channel has a price for using its features. You could be choosing a few marketing channels, but based on your budget, it could end sooner than you think if they are not optimized. If you are not looking at the short-term ROI and want to think ahead, a cost-effective channel would be SEO or content marketing. While these methods are slow and take longer to accumulate results, they have excellent value for your money through the compounding effect. 

Another aspect to consider is knowing the behavior patterns of your ideal customers. For example, if you observe that your target audience is mainly on Instagram and Twitter, that might mean that those are your go-to channels. Likewise, if most of your customers are B2B, Linkedin and webinars would be the preferred channels. The main aim is that you can bring value to consumers on those channels, and in return, they will positively engage with your content. 

7. Create A Marketing Calendar

You have most of the elements to create a solid digital marketing plan, but now you need a schedule for exactly when you will implement these activities. That is where the marketing calendar comes in. This calendar will be a map you can follow daily to ensure you are on track with campaigns, initiatives and deadlines. You can also put down reminder dates to change your strategy or tactic to reach more customers. A standard calendar is usually for 12 months, and you segment each month which is designated for each marketing activity. This will give you enough time to prepare for each month and avoid confusion during the execution.

Be sure to list down everything you plan on doing for those months, no matter how small the activity might be. This will also help you keep track of the budget and ensure you will spend your money wisely. The level of accountability a marketing calendar brings is vital to keeping your productivity and team in check. Tasks can also be delegated easier when there is an overall outline of the activities. 

Different brand departments can coordinate to execute campaigns on time and effectively if everyone follows the same marketing calendar. Remember to make sure your calendar is realistic and achievable. Give ample time for activities to conduct themselves and run their course. Clumping many marketing activities together might be counter-productive, even if it saves time. Each deliverable should be within the budget and capability of your brand.

8. Develop Your Digital Marketing Tactics

Once you have figured out the digital channels your brand would want to pursue, you need to develop the tactics and strategies you’ll use within those channels. For example, if you focus on search engine optimization, you will need to research what keywords you will target and how you will target them. You may create a comprehensive content hub, online courses, SEO topic clusters, or online tools to implement them.  These will streamline your SEO strategy.

You can provide more detailed tactics like how-to information or deliver insights on upcoming trends, such as celebrity interviews. If B2B lead generation interests you, creating case studies showcasing your success stories might be worth considering. As you think through your digital marketing strategy, keep an eye out for new ways to set yourself apart from the competition because it’s about finding how to make your brand unique.

After reading this digital marketing strategy guide, it should be apparent that creating one from scratch will take time and effort. You will have to research and analyze data on competitors and your industry. After figuring out all those elements, you must create content and ensure everything goes according to plan. 

This can be overwhelming if you are starting out or have a big brand to manage. However, consider hiring a digital marketing agency like SV Digital to care for your marketing needs. They can handle every aspect of your brand’s digital marketing requirements and help you reach your business goals.

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