Advertisers can now catch a break with the cost-effective Google Ads Studio. Let us explain to anyone who doesn’t know what this studio is. Google Ads Studio is a tool that assists you in creating exceptional ads at any variation.
This studio used to be in its beta phase, but now it’s available. Usually, ads at this scale would require a large amount of financing from a business. So you have to pick between a simple ad within your budget or an expensive, highly tailored ad with precise targeting. This studio was introduced to help any business have a choice between both and not just have to settle for one.
You might wonder how this studio works, especially if it has all these features. The Google Ads Studio allows you to make hundreds of versions of the same ad or video. You can cater your ads to different audiences based on geography, language and backgrounds.
Google simply does the process by explaining it themselves. According to them, “Simply tell us what element of the ad creative — like a product image, superimposed text or sound — you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.”
Check out this video here: https://www.youtube.com/watch?v=pAAkrAa2ExM
In summary, you must provide the right creative element for your ad, and Google will take care of the rest. You also can’t forget who you want to target, so you need to mention it. You can now share your work on multiple platforms, including Google ads, Video 360 and Campaign Manager 360. This would have to be shared directly from Google Ads Studio. This studio is now a consolidated library of creative assets waiting for you to pick and share along several accounts. The beta version of this studio was such a success as you had well reputable corporations using it to test their new products.
For example, General Motors used the beta Google Ads Studio to showcase their brand new vehicle and increase their brand awareness. When you look at the benchmarks that were set in the industry, this studio is a significant leap for any business. Going back to the example, the studio reduces the cost of creating the ad for General Motors by 36%. It increased their brand searches by 56% and reduced cost per view by 32%. Currently, the studio is compatible with video ads but will soon add options for display ad capabilities.
Advertising just got more streamlined and affordable for you and your business. Take a look at the Google Ads Studio, and do not be worried about experimenting. Find the right ad for you and let Google promote it to your audience.